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Nigeria Will Add $2.8b, Kenya $3.2b, SA $13.4b to E&M Sector by 2021—Report

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By Dipo Olowookere

A report by PwC titled ‘Entertainment and Media Outlook: 2017 – 2021: An African Perspective’ has revealed that during the period under review, Nigeria will contribute about $2.8 billion to the Entertainment and Media industry.

According to the report, “In terms of total E&M revenue, Nigeria is one of the fastest-growing countries in our Outlook, but this figure must be treated with caution, as a huge proportion of that growth comes from Internet access revenue alone–specifically mobile Internet access revenue.

“Of the $2.8 billion that the Nigerian market will add between 2016 and 2021, all but $452 million will come from Internet access revenue. The combined elements of TV and video will add nearly $200 million in revenue growth to 2021.”

PwC, in the report, explained that the Outlook was a comprehensive source of analyses and five-year forecasts of consumer and advertising spending across five countries (South Africa, Nigeria, Kenya, Ghana and Tanzania) and 14 segments: Internet, data consumption, television, cinema, video games, e-sports, virtual reality, newspaper publishing, magazine publishing, book publishing, business-to-business publishing, music, out-of-home, and radio.

The report further pointed out that it observed significant shifts are underway in how Africa’s E&M companies compete and generate value, as the quality of the experience they deliver to consumers becomes their primary basis for strategic differentiation and revenue growth.

To thrive in a marketplace that is increasingly competitive and crowded, companies are focusing on implementing strategies and building capabilities to engage with consumers.

It said for Kenya, “The E&M industry was worth $2.1 billion in 2016, up 13.6 percent on 2015. Revenue is forecast to grow at an 8.5 percent CAGR over the next five years, hitting the $3 billion mark in 2020, and totalling $3.2 billion in 2021.

“Internet access is the most established industry within the Kenyan market, boasting the largest revenues and one of the highest growth rates to 2021.”

However for Ghana, its E&M industry is beginning to gear up.

“In 2012, total revenue was just at $214 million, but four consecutive years of year-on-year growth above 25 percent have led it to revenues of $685 million in 2016. This is forecast to more than double over the next five years, with revenues of $1 billion being surpassed in 2019 and a total of $1.5 billion forecast for 2021, thanks to a 16.5 percent CAGR,” the report stated.

According to PwC, “Tanzania’s total E&M revenue stood at $504 million in 2016, but is set to more than double to $1.1 billion in 2021, a 17.2 percent CAGR over the coming five years.

“The symbolic crossing of the $1 billion mark is set to occur in 2021. This is significant growth from 2012 where the industry stood at just $175 million.”

The report, in its analysis of the South African market, said by 2021, total E&M revenue in the country is expected to reach R177.9 billion (about $13.4 billion), up from R132.7 billion in 2016.

It noted that internet access remains the key growth driver and will account for R27 billion of this increase.

The fastest growing sectors will be virtual reality (VR) and e-sports compounded annually at 72.6% and 39.6%, although these segments are still new revenue lines and remain the smallest in terms of absolute revenue numbers. Although overall growth in revenue will hold up, it is expected to slow down by the end of 2021.

“Companies that wish to capture value amid shifting consumer preferences and business model disruptions must focus on an increasingly prominent source of competitive advantage: the user experience. They must harness technology and data to attract, retain and engage users–and convert them into devoted fans,” says Vicki Myburgh, Entertainment and Media Industry Leader for PwC Southern Africa. These imperatives assume a larger importance because, as we document in the Outlook, the entertainment and media industry is confronting several challenges to continued top-line growth.

Digital spend will continue to drive the overall growth. Nearly 40% of total spend will be derived from Internet access in revenue. South Africa’s mobile Internet penetration is forecast to rise to 77.8% by the end of 2021 from 52.3% in 2016. This increased Internet penetration will drive mobile Internet access revenues, which are projected to grow by a CAGR of 10.7% to nearly R62 billion.

South Africa can expect a CAGR of 7.2% for consumer revenue over the forecast period, rising from R87.4 billion in 2016 to R123.7 billion in 2021. The largest contributor will be Internet access, with a 48% share in 2016 rising to 56% in 2021.

South Africa continues to remain the largest TV market on the African continent, with total revenues of R40.9 billion in 2016. The total TV market is estimated to be worth R51.2 billion by 2021. At this time, end-user spending (Pay-TV subscriptions, physical and Internet home video and license fees) will account for 56.7% of the total TV market.

The video game market is also performing well and revenue is forecast to grow at a CAGR of 15.4% to reach R5.4 billion in 2021, up from R2.6 billion in 2016. The primary growth driver in the video games market is social/casual gaming revenue, which will be worth R3.7 billion by 2021. Furthermore, the console and PC markets are experiencing a significant shift towards digital and online/micro transaction revenue, which will exceed physical sales for the first time in 2020.

The growing interest in gaming is helping to fuel the rapid growth in the related segment of VR and e-sports. As a segment that only reached consumers in 2016, almost the entire VR market is new. According to the Outlook, the consumer VR content market will be worth R455 million by 2021. Of this, R282 million will be spending on VR video.

Alongside video, the B2B market is showing continued growth. In 2016 revenues grew by 3.8% to R9.7 billion and by 2021 this is forecast to rise to R11 billion, a CAGR of 2.6%. The slowdown in growth is largely attributable to ongoing macroeconomic challenges which are likely to weigh on B2B revenues.

The South African cinema sector currently presents a mixed picture. Overall revenue, including box office and cinema advertising, is expected to reach R2.2 billion in 2021, up from R1.9 billion in 2016. South Africa continues to be an attractive destination for international filmmakers. Although some short-term economic and political issues are impacting the film sector, it is expected in the long term to continue to expand.

South Africa’s music industry is on a growth curve with live music being a key driver. Live music revenue is expected to rise from R1.2 billion in 2016 to R1.7 billion in 2021, a CAGR of 7.4% over the forecast period.

It is notable that only one digital subcomponent is seeing a significant decline in the entire Outlook – digital music downloading revenue, which is forecast to see a -15.7% CAGR, as consumers shift from ownership to access. Digital music streaming revenue is forecast to rise at a CACR of 34.5% to 2021, reaching R518 million in that year. This growth rate is only beaten by new revenue lines from VR and e-sports.

Among the largely non-digital segments, magazines and newspaper revenue are set to continue their decline. Total newspaper revenue in the South African newspaper market has been unpredictable. The market showed growth in 2013, declined in 2014 and bounced back marginally in 2015, contracting at a slower rate. In 2016, total newspaper revenue was worth R8.9 billion, but this figure is forecast to drop to R7.4 billion in 2021. Marginal growth is expected for the book publishing industry over the next five years. The educational book market will contract by a -0.1% CAGR. On the contrary, professional titles and consumer books will exhibit some growth as e-book revenues continue to grow.

The report shows that South Africa’s total entertainment and media advertising revenue is expected to rise to R54.2 billion by 2021 from R45.3 billion in 2016, representing a 3.7% CAGR. TV advertising remains dominant, but in terms of absolute growth it is Internet advertising that is almost an equal contributor, helped by a sizeable 12.9% CAGR.

Myburgh says: “It is clear that something fundamental has changed in the entertainment and media industry. E&M companies that have become accustomed to competing and creating differentiation, based primarily on content and distribution, need to focus more intensely on the user experience. The marketplace has increasingly become more competitive, slower-growing and dependent on personal recommendations.

“Thriving in this new world of intense competition and continual disruption will be challenging. The opportunities are, however, immense. Across the industry, the resulting quest to create the most compelling, engaging and intuitive user experiences is now the primary objective for growth and investment strategies, with technology and data at the centre.

“Accordingly, companies will need to develop strategies to engage, grow and monetise their most valuable customers: their fans.”

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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No One Is Safe: Six New Singles Storm the Love Pad In the Heartbeat Show

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Heartbeat Watch This Weekend on DStv

Episode 4 of Heartbeat kicked off with the drama still simmering from the last episode. Latifah held all the cards,  literally, and shocked everyone by choosing Ken to spend the night in the Love Nest, going back to familiar ground instead of exploring someone new. a move that instantly set the tone for the night.

The Love Dip Game followed, flipping the house upside down once again. Matching numbers meant new overnight partners, leading to unexpected pairings: Igwe with Shekinah, Kena with Toria, Alvin with Chidera, and Hilda with Henri.

The biggest shock of the night was Kena and Chidera getting separated despite being emotionally“locked in”y. Kena assured everyone it wouldn’t affect their bond, but later that night, after tucking Chidera into bed, he was spotted hopping onto Hilda’s bed,  leaving the house buzzing. Some singles quietly opted to sleep alone, choosing peace of mind over drama.

Morning brought no relief. Some woke up smiling, but others were drowning in emotions. Toria broke down, exhausted and overwhelmed, while Chidera offered comfort. Kena and Shekinah questioned how couples already “locked in” could even be split. Ken appeared unsure of what he wanted, Igwe was back to his charming ways with Shekinah, and Toria watched every move, convinced their connection wasn’t real. Meanwhile, Ken and Latifah kept the chemistry alive in the Love Nest, and Igwe eventually tried to make peace with Toria,  only to sneak in some playful taunting afterwards.

Just when things felt tense enough, the energy in the Love Pad shifted,  new singles arrived, and sparks immediately began to fly.

Meet the new singles.

Jane: She is an artist and businesswoman, confident and ambitious. She’s here to make her mark, stand out, and see which connections ignite the most chemistry.

Bosah: Describes himself as cool,  calm, collected, and a man of many layers. He avoids manipulative women and hopes to impress through thoughtful conversation and genuine interactions. His type? Light-skinned women who can communicate.

Timi: Describeshimself as the cool guy, mysterious about his love life; he is here to find love while testing others. Tall, dark-skinned, slim women with pretty faces are his type, while insensitivity is a dealbreaker. He plans to vibe naturally and let connections flow.

Sharon Ray: The fashionista, fun, funny, and sarcastic one. Cheaters are a no-go for her, and she plans to make her impression by being unapologetically herself. Her ideal match? Tall, clean men.

Victory: He brings calm, mature energy. Petite, kind, gentle women who can hold constructive conversations catch his eye, while self-centred ladies are a no-go. He’s all about exploring chemistry quietly and naturally.

Ceeoni: Described herself as an icebreaker, witty, fun, and energetic. She loves intelligent, refined men, can’t stand “dirty” behaviour, and is ready to warm her way into someone’s heart while keeping things playful.

The new singles wasted no time in turning heads. Latifah joked that Victory feels like “Ken Pro Max”, and she has an eye for him. Victory admitted interest in Shekinah, Latifah, and Toria, and Toria already sensed Ceeoni might stir up trouble.

To keep things spicy, the singles played a daring card game where each picked a challenge and had to follow it, and things got wild fast. Latifah mimicked the person she finds most annoying (Henri), Toria called out Igwe and Shekinah’s “fake” connection, Shekinah kissed Igwe, Bosa kissed Latifah, Kena seductively fed Chidera, and Ceeoni boldly sat on Ken’s lap, whispering in his ear. Jealousy, tension, and unexpected sparks flew everywhere.

As the night wound down, Latifah and Ken tried to navigate the sudden surge of attention from both old and new singles. Meanwhile, one of the newcomers, Jane, openly declared that she wants Kena, no matter who he’s paired with or locked in with.

By the end of Episode 4, old bonds were shaky, new attractions were forming, and the Love Pad felt more crowded and complicated than ever. With fresh faces, high emotions, and hearts in motion, anything can happen next. Who will find real connection, who will flirt their way into trouble, and who will get left behind?

Tune in to Episode 5 to find out.

Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8.

Subscribers can also enjoy all these and even more value with the We Got You offer, available until 28th February 2026. When you pay for your current package, you’re automatically upgraded to the next package at no extra cost,  giving you access to more channels, more shows, and even more ways to unwind.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, stream anytime on the GOtv Stream App.

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Top 5 Movies We Would Like to See Nominated for 12th AMVCA

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3 Cold Dishes for 12th AMVCA

The African film industry is buzzing with anticipation for the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA). Widely regarded as the “African Oscars,” the AMVCA isn’t just an awards ceremony; it’s a high-octane celebration of our stories, our fashion, and the sheer technical brilliance of filmmakers around the continent.

With the call to entry now officially open, all eyes are on the films that defined 2025 and could dominate the ceremony in May 2026. This year also marks an exciting shift with the introduction of new categories, such as Best Indigenous Language – North Africa and Central Africa, signalling a more inclusive era for continental storytelling.

We saw a series of blockbuster releases and record-breaking titles that captured audiences and sparked conversations across the continent. While the jury ultimately decides the nominees, the streets are already talking. Based on the incredible run of films released between January and December 2025, here are a few movies we would like to see dominate the nominations:

To Kill a Monkey

If any Nigerian film broke the internet in 2025, it was To Kill a Monkey. Kemi Adetiba proves once again why she’s at the top of her game, delivering a bold and culturally resonant story full of ambition, moral conflict, and unforgettable moments. Anchored by a powerful performance from William Benson, the film explores ambition, desperation, and compromise in a way that feels deeply relatable to the Nigerian experience. With exceptional production value, a memorable soundtrack, and storytelling that sticks with you long after the credits roll, To Kill a Monkey is a film made for AMVCA recognition across major categories.

3 Cold Dishes

The AMVCAs have always stood for celebrating the very best of African storytelling, and 3 Cold Dishes fits squarely into that tradition. It is a bold, well-told story that centres African women, African realities, and the kind of cross-border narratives that reflect the continent’s shared experiences.

Led by a standout performance from Osas Ighodaro, the film flips familiar narratives by placing women at the heart of a revenge story shaped by trauma, survival, and justice. Directed by Asurf Oluseyi and executively produced by Burna Boy, the film moves across multiple African countries, using its scale to spotlight the realities of human trafficking without losing emotional depth. Its strong storytelling, cultural relevance, and ambition make 3 Cold Dishes one of the most notable African films of late 2025 and a deserving AMVCA contender.

Mother of the Brides

Africa Magic delivers another hit with Mother of the Brides, a Lagos family drama full of heart, humour, and tension. When their father dies without a will, a matriarch has just 45 days to marry off one of her four daughters or risk losing everything to tradition and scheming in-laws. Her mother works tirelessly to keep the family together amid pressure from relatives and society.

The film doesn’t just show weddings and family drama; it also highlights the darker side of titled families in Nigeria, exposing secrets, power struggles, and the lengths people will go to protect their interests. With strong performances from Gloria Anozie-Young, Kalu Ikeagwu, Linda Ejiofor, Uche Chika Elumelu, and Ibrahim Suleiman, Mother of the Brides delivers laughs, tension, and storytelling, making it a clear standout for AMVCA attention.

Baby Farm

Mo Abudu and EbonyLife hit another high note with Baby Farm, a gripping drama series that shines a light on the dark world of “baby factories.” Starring Rita Dominic and Onyinye Odokoro, the film follows a young woman lured into a prestigious Lagos NGO only to uncover a sinister trafficking ring. Heavy, intense, and impeccably executed, Baby Farm combines blockbuster production quality with socially relevant storytelling, the kind of film that has the power to dominate the AMVCA nominations.

My Father’s Shadow

A cinematic landmark, My Father’s Shadow is the first Nigerian film to grace the Cannes Official Selection. Directed by Akinola Davies Jr., the story follows two young brothers reconnecting with their elusive father against the backdrop of 1993 Lagos. With a powerhouse performance from Sope Dirisu, the film is a poetic exploration of family, memory, and a nation on the brink of change. Its visual storytelling, direction, and performances make it a strong contender for technical and acting awards.

From bold, socially conscious blockbusters to intimate, character-driven stories, 2025 was a remarkable year for African cinema. Each of these films shows the range, depth, and ambition of filmmakers across the continent, telling stories that are both locally grounded and globally resonant. As the 12th edition of the AMVCA approaches, we hope these standout titles get submitted and have the chance to be recognised for the impact, creativity, and storytelling they brought to the screen.

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Your After‑Work Escape: GOtv Shows You Can’t Miss

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After‑Work Escape GOtv Shows

After a long day of work, traffic, deadlines, and back-to-back responsibilities, the last thing most people want is more stress. They just want something that helps them relax. Something familiar that helps their mind slow down. For many households, that small moment of calm begins with the TV.

It is the background comfort while dinner is being made, the show you ease into from the couch, or the story that gently pulls you away from the stress of the day. And with GOtv’s mix of drama, family favourites, and everyday storytelling, finding something to match your evening mood is easier than ever.

Whether you want light entertainment or an engaging drama to sink into, these shows make the perfect after-work escape.

Sister Sister – 6:30 PM | ROK 2

Sister Sister follows the intertwined lives of identical twins Nelly and Nora,  two women born of the same blood but shaped by very different experiences. As they navigate Lagos, love, ambition and family expectations, the sisters find that even the closest bonds can be pushed to the brink when secrets, choices, and personal dreams collide.

This isn’t just another family drama. It is a story about identity, loyalty, and the unspoken ties that bind us. With every episode, you’ll find yourself drawn deeper into their world, laughing, feeling their losses, and wondering how far the family can stretch before it  breaks.

Battleground – 5:00 PM | Africa Magic Family

At the heart of Battleground is Chief Kolade Badmus, a man of influence whose drive for success leaves his family entangled in rivalry, secrets and betrayal.

Kolade’s elegant but sharp‑witted wife, Adaora, tries to hold the family together while his second wife, Cissy, navigates her own place in the home. Their children,  from Mayowa to Teni and Ayo, each carry ambitions and wounds that fuel personal battles and fierce emotional stakes.

Battleground tells a powerful story where loyalty is tested, love is complicated, and every family dinner could uncover another buried truth. With strong performances from veterans like Joke Silva and Shaffy Bello and a narrative that feels as intense as real life, this series is the kind of drama that makes you want to close work early and beat the traffic just so you don’t miss it.

Gifted – 8:00 PM | ROK 2

When young Ebele’s parents die suddenly, she’s thrust into a world of hardship, living under the care of an uncaring uncle and his cruel wife. But in the midst of grief and struggle, something extraordinary begins to stir within her.

Gifted is the story of the transformation of a girl who discovers a remarkable ability that challenges everything she thought she knew about herself. As Ebele’s gift begins to unfold, so does a journey of self‑discovery, resilience and unexpected purpose.

This is not a heavy drama. It is emotional, inspiring, and deeply human. Gifted offers a narrative that reassures, uplifts and reminds you that strength often arrives from the most unlikely places.

The Split – 8:30 PM (Thursdays & Fridays) | Africa Magic Showcase

In a busy banking world, three ordinary professionals, Abdul, Harriet and Tola, face pressure that few of us can imagine. A dormant bank account surfaces, tempting them with the promise of the life they’ve always wanted. But what starts as a risky opportunity slowly evolves into moral conflict, betrayal, and decisions that blur the lines between right and wrong.

The strength of The Split lies in its characters, people you quickly grow to care about, fear for, and judge with every choice they make. It’s a slow-burning drama that pulls you in and keeps you daydreaming, counting the days and hours until the next episode.

These shows are more than just TV content,  they are stories with heart, tension, depth and character that make your evenings feel richer. Whether you want laughter and empathy, deep family drama, emotional transformation, or edge‑of‑your‑seat twists, there’s a perfect unwind waiting for you.

Right now, subscribers can enjoy all these and even more value with the We Got You offer, available until 28th February 2026. When you pay for your current package, you’re automatically upgraded to the next package at no extra cost,  giving you access to more channels, more shows, and even more ways to unwind.

To subscribe, upgrade, or reconnect, download the MyGOtv App or dial *288#. You can also stream your favourites anytime with the GOtv Stream App.

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