Showbiz
Prime Video Intensifies Efforts to Cut Market Share of Netflix, Others in Nigeria
By Adedapo Adesanya
Global streaming service, Amazon’s Prime Video, has increased its investment in Nigeria with customers now able to sign up for the streaming service in the local currency, Nigerian Naira, a move that will see it compete with Netflix and other competitors in the Nigerian market.
The news comes as Prime Video’s first local marketing campaign for Nigeria launches with the announcement of two Local Amazon Originals for Nigerian customers, Gangs of Lagos and LOL: Last One Laughing Naija.
In a release, it said for N2,300 per month, customers in Nigeria can sign up for a Prime Video membership at PrimeVideo.com and enjoy a great selection of entertainment, including global Amazon Original movies and TV series, popular Hollywood titles, exclusive Nollywood movies, and local Nigerian originals coming soon.
Prime Video members can also stream and download and watch anytime, anywhere through the Prime Video app on compatible mobile devices, tablets, Smart TVs, or online at PrimeVideo.com.
Customers can also control the amount of data they use by selecting Good, Better, or Best streaming quality, or downloading on their mobile device for offline viewing later.
Speaking on the foray into the Nigerian market, Mr Josh McIvor, director of International Expansion, Prime Video said, “We’re delighted to be increasing our investment in Prime Video for customers in Nigeria, making it a truly localised experience.
“From local payment and a full-scale local marketing campaign to more local content specifically for Nigerian customers, our investment in Nigeria is a significant step towards our broader expansion plans in Africa and our ambition to be the most local of global streaming services.”
Adding her input, Mrs Wangi Mba-Uzoukwu, head of Nigerian Originals, Prime Video said, “We know our customers want to see locally relevant faces, places, and stories alongside our global content on Prime Video, so we’re excited to be bringing Nigerian customers these brand-new Local Amazon Originals, Gangs of Lagos and LOL: Last One Laughing Naija, which will complement our growing selection of Nollywood and African series and movies.
“The news signals our continued commitment to the Nigerian TV and Film industry, bringing the very best of authentic, homegrown stories to not only our customers in Nigeria but also Prime Video members around the world.”
Prime Video noted that both local productions build on recent film deals made by the service including an exclusive commissioning slate deal with Nemsia Films for three feature films, beginning with Breath of Life, launching next year.
Other exclusive licensing agreements include deals with leading Nigerian production studios Inkblot Studios and Anthill Studios, bringing Prime Video customers exclusive access to their movies after theatrical releases, such as box-office hit King of Thieves, Superstar, Progressive Tailors Club, Bad Comments, and Badamasi, which are currently available to watch. This highlights the commitment by Prime Video to deliver local and authentic African films to a global audience of more than 200 million Prime members worldwide.
The new Nigerian Originals will join Prime Video’s selection of global Amazon Original series like The Boys, The Terminal List, The Marvelous Mrs Maisel, and upcoming, highly anticipated The Lord of the Rings: The Rings of Power, as well as popular Amazon Original movies like Coming 2 America, The Tomorrow War, and Tom Clancy’s Without Remorse.
By Modupe Gbadeyanka
A Nigerian actress, Temitope Osoba, fondly called Tope Osoba by her fans, has reportedly passed away.
She died barely a year after she survived a battle with breast cancer, reports say.
The 41-year-old entertainer left the acting world to cater to her health, but returned shortly after she had a successful treatment in 2025.
The movie producer, however, has not been very active in the past months, ostensibly due to her health.
Her demise has come as a shock to some of her colleagues and admirers, as she was very lively during her lifetime.
Details about the unfortunate incident, which became known to her fans on Wednesday morning, have not been given by her family.
The first official voting of Big Brother Naija Season 11 is here, and fans have the power to decide who stays in the House and who leaves the competition.
After a week of getting to know the housemates, watching alliances form and seeing personalities emerge, this is where fans move from watching the game to influencing it. If you’ve been thinking about voting, here are five reasons why now is the time.
1. This Is the Season’s First Real Eviction
First evictions are always significant. They set the tone for the weeks ahead, reshape the House and often change the direction of the game. Viewers hold the power to change the trajectory of the game as they influence who continues their BBN journey and who the first set of housemates to leave are.
2. It’s Too Early to Lose Someone You Enjoy Watching
You may not have settled on a favourite housemate yet, and that’s perfectly normal. It’s only the first eviction. But if there’s someone you’ve enjoyed watching over the past week, this is your chance to help keep them in the House. Waiting until you’ve picked a favourite could mean losing a housemate you wish had stayed a little longer.
3. Every Vote Shapes the Competition
Who stays and who leaves affects everything from alliances and rivalries to tasks and strategies. The decisions viewers make this week will have an impact on how the game unfolds in the coming weeks.
4. Online Buzz Doesn’t Keep Housemates in the House
A housemate may trend all week, but that doesn’t automatically translate into safety. At the end of the day, it’s the votes that determine who survives eviction.
5. Don’t Leave It to Someone Else
It’s easy to assume other fans will do the voting, but every vote contributes to the final result. If there’s a housemate you’d like to see remain in the competition, this is your opportunity to back them.
Here’s How to Vote
Voting is available through the MyDStv app and MyGOtv app, as well as the Africa Magic voting website.
To vote:
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Register or log in using your mobile number and password.
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Select your favourite housemate.
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Choose the number of votes you’d like to cast.
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Submit your votes before the voting window closes.
Looking to boost your voting power? You can also earn bonus votes by playing games and completing quizzes on the MyDStv app and MyGOtv app.
The voting window for the first eviction is now open and closes on Thursday at 10:00 p.m. If there’s a housemate you’d like to see in the House for another week, be sure to cast your votes before the deadline.
Catch all the drama live and 24/7 on DStv channel 198 and GOtv channel 49. BBNaija season 11 is also available to watch on DStv Stream and GOtv Stream. For updates and exclusive news, visit www.africamagic.dstv.com/
After days of anticipation, Flora and Aikou have been confirmed as this season’s Gambits after receiving the highest number of votes from viewers. This was revealed during Sunday’s live show, where host Ebuka Obi-Uchendu announced the pair as the viewers’ choices.
Introduced as a brand-new twist for Season 11, The Gambit guarantees two selected housemates a place in the House until the final day. Although they will participate in tasks and House activities throughout the season, they will not be eligible to compete for the grand prize.
Sunday’s live show also marked the end of the Ladies-versus-Gentlemen format that defined the opening weeks of the competition. With the teams officially dissolved, the housemates will now compete as individuals.
Biggie also unveiled this week’s wager task, Game On, challenging the housemates to define the identity of Season 11. Through a creative presentation incorporating elements such as a logo, slogan, song, artwork and props, the housemates have been tasked with capturing what they believe this edition of Big Brother Naija should stand for and how they want it to be remembered.
The excitement continues today with the second Head of House Challenge at 2:00 p.m., where housemates will once again battle for power in the House. This will be followed by this week’s nomination show at 7:00 p.m., when viewers will find out who will become the first set of housemates to face possible eviction.
With Flora and Aikou’s fate in the House secured till the last day and the housemates now playing as individuals, the stakes have never been higher as the battle for the grand prize gathers momentum.
Viewers can enjoy the 24/7 BBNaija Season 11 experience on DStv and GOtv, or stream every episode live on DStv Stream and GOtv Stream.
For more updates, visit Africa Magic’s Big Brother Naija page and follow #BBNaija on X (@bbnaija), Instagram (@bigbronaija) and Facebook (Big Brother Naija).
