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SoundCloud Restructures Artistes’ Royalty Payments System

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SoundCloud Royalty Payment

By Ahmed Rahma

An online audio distribution platform and music sharing website, SoundCloud, has declared on Tuesday that it will become the first streaming service to start directing subscribers’ fees only to the artists they listen to, a move welcomed by musicians campaigning for fairer pay.

Unlike other streaming services like Spotify, Deezer and Apple, which put royalty payments into one big pot and dish them out based on which artists have the most global plays, the company based in Germany is set to direct royalties due from each subscriber-only to the artists they stream from April 1.

Many artists and unions stated that the system used by other music apps is grossly unfair, giving a huge slice of the pie to mega-stars like Drake and Ariana Grande, and leaving almost nothing for musicians further down the pecking order which also means that many fans of more niche artists and genres fund music they never actually listen to.

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“Many in the industry have wanted this for years. We are excited to be the ones to bring this to market to better support independent artists,” said Michael Weissman, SoundCloud’s chief executive officer, in a statement.

The company said the new payment system is known as “fan-powered royalties” or “user-centric model” and would empower listeners and encourage greater diversity in musical styles.

“Artists are now better equipped to grow their careers by forging deeper connections with their most dedicated fans,” the statement said.

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“Fans can directly influence how their favourite artists are paid,” it added.

Major record labels are thought to have resisted such a move, in part because the current system allows them to generate massive profits through a relatively small number of huge stars.

A study by France’s Centre National de la Musique earlier this year found that 10 per cent of all revenues from Spotify and Deezer go to just 10 artists at the top.

That has allowed the major labels to amass record revenues over the past year, just as most musicians were thrown into crisis by the cancellation of live tours due to the pandemic.

Earlier this year, label bosses told a British parliamentary commission investigating the streaming economy that it may be too complicated for platforms to shift to fan-based royalty payments.

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But SoundCloud said this was exactly wrong that its computing calculations took just 20 minutes under the new model, compared with 23 hours under the old one.

“The most important takeaway from SoundCloud’s data is that none of the previous modelling has been accurate, that when you actually run a user-centric system, the rewards to artists that have an audience are significantly improved,” said Crispin Hunt, chair of the British Ivors Academy, which has been running a campaign to “fix streaming”.

“It proves the distortion in value that the existing model delivers,” he said.

Ahmed Rahma is a journalist with great interest in arts and craft. She is also a foodie who loves new ideas. She loves to travel and would love to visit other African countries someday. She is a sucker for historical movies and afrobeat.

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Who Leaves Nigerian Idol Among Top Five Contestants?

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Who Leaves Nigerian Idol

By Dipo Olowookere

The contest on the popular television music talent hunt show, Nigerian Idol, is heating up as the day for unveiling the winner, July 11, 2021, draws closer.

Last week, Kingdom Kroseide, Faith Onyeje, Comfort Alalade, Akunna Okey and Francis Atela made it to the top five as Emmanuel Elijah was evicted from the show.

The five surviving music acts wowed the viewers and the judges with their performances and the quartet of Obi Asika, Seyi Shay, DJ Sose and Mr P, who were judges last week, encouraged the contestants to put in their best as the contest continues.

Kingdom, who performed the jazz genre song Feeling Good by Nina Simone and Pop lyrics Just the Way You Are by Bruno Mars, got a standing ovation from the judges.

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He took control of the stage with much excitement from the judges and the audience and commendation from Seyi Shay who said “your vocal performance was amazing, you are the strongest vocalist in this competition,” while Mr P enthused that “this is your kingdom, you will shine and go places.”

It was quite exciting with the contenders displaying exceptional skills in their stage performances to make it to the next episode on June 20 (today).

Faith sang Someone you Loved and Would rather go Blind, with comments from Seyi Shay eulogising him saying “you look incredible, I love your vocals,” and Obi Asika with the words “you deserve to be part of the top five, you sang the song beautifully.”

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Mr P was not left out as he advised that Faith should not stop playing the guitar as it adds colour to his rendition.

Comfort, who also sang beautifully, thrilled the judges and the audience with the songs Think out Loud and Save the Last Dance for Me, as Akunna performed Put a Spell on You by Nina Simone and Wrecking Ball by Miley Cyrus.

Francis also excited the judges with Too Good at Goodbyes and Hello by Lionel Richie, with DJ Sose impressed by his performance, saying, “You brought Las Vegas to Lasgidi.” An elated Seyi Shay said “well done.”

With five left in the competition, viewers are already getting tensed as to who will again be voted out when the show airs on Sunday evening on DStv and GOtv.

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The winner of Nigerian Idol will go home with a recording contract with a leading record label and N50 million worth of prizes.

The show is sponsored by Rite Foods’ Bigi soft drink with variants such as the Bigi Cola, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, and the Bigi Ginger Ale.

Other Rite Foods’ products comprise the Rite Spicy, Bigi Beef, and Rite Sausages which have been the mark of excellence for the industry, while its Bigi Premium Table Water, produced with global best practices in purification, offers quality, freshness, confidence, and reliability.

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Rite Foods Tasks Nigerian Idol Contestants to Have ‘Rite’ Energy, Mindset

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Nigerian Idol Contestants

By Dipo Olowookere

Contestants of the ongoing Nigerian Idol have been tasked to have the Rite energy and mindset as they perform to get the support of the viewers to clinch the coveted prize.

This charge was given by Ms Boluwatife Adedugbe, the Brand Manager of Rite Foods Limited, makers of the popular Bigi Drinks, headline sponsor of the music talent hunt competition.

She gave the advice when the company received some Nigerian Idol contestants on Friday, June 4, 2021, and she intimated the future music stars on the organisation’s corporate culture, taking them through the corporate journey and footprints in the Nigerian economy, and most importantly, the entertainment sector.

“All of you are winners for making it to this point. I would like you all to imbibe the ‘Rite’ energy in your next performances,” Ms Adedugbe said.

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Business Post gathered seven contestants of the Nigerian Idol season 6 visited the corporate headquarters of Rite Foods at Opebi Ikeja, Lagos and they were Akunna Okey, Beyonce Ajomiwe, Comfort Alalade, Emmanuel Elijah, Faith Onyeje, Francis Atela, and Kingdom Kroseide.

One of them, Beyonce Ajomiwe, who is now out of the competition, revealed during the visit that her favourite Bigi variant is ginger lemon because it is good for her voice.

According to her, Bigi ginger lemon has helped her maintain her voice and tone in the contest, while Faith Onyeje revealed his love for Bigi Apple as it helps his metabolism after a good workout.

As for Akunna Okey, she reaffirmed her support for both ginger lemon and tamarind flavours, while the now-evicted Emmanuel Elijah said he loves his Bigi Apple.

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Comfort Alalade declared her love for Bigi Cola; Kingdom Kroseide pitched his tenth with Bigi water and sausages, while Francis Atela declared his love for Bigi Tamarind flavour.

The visit was characterized by fun and thrilling moments as the headline sponsor of the competition. Games and singing competitions spiced up the occasion as the contestants were split into two groups, where they contested BIGI TVC song ‘BigiMy Number One’ which was creatively performed by both groups.

The sum of N1.4 million was splashed on the contestants for their creative and entertaining performances during the visit. They also carted away other Rite Foods branded items and gifts during the visit.

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At the visit, the popular entertainment editor, Mr Rotimi Ige, who won the first-ever Bigi Media Idol, congratulated the contestants for making it thus far and urged them to keep working on their art and be assured that they are on the right platform, especially with Bigi, being the headline sponsor of the competition.

The contestants lauded the company for supporting young talents in the country and called on other stakeholders to emulate Rite Foods Limited in the quest for turning young acts into megastars.

The Nigerian Idol airs live every Sunday on DSTV Channel 198 and GOTV Channel 29 at 7 pm.

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100% Perfect and Guaranteed Instagram App to Increase free Followers & Likes

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Instagram Followers

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