By Modupe Gbadeyanka
The entertainment industry in Nigeria was busy in 2021, with some artists making headlines with the release of their albums, songs and others.
One company that tracked happenings in the year, especially how some songs and albums faired is Spotify, a music streaming platform.
The firm has now released what it called Wrapped, an annual round-up of the top artists, albums, songs and playlists of the year as streamed by users on the platform from around the world.
Analysis of Wrapped as released by Spotify revealed who Nigerians are listening to, the newcomers that are shaking up the music scene and those who still have the staying power in the new normal and the local artists compared with the globe’s top hits and international hitmakers.
In the year, Wizkid was the most streamed artist in Nigeria, followed by Burna Boy, Davido, with Drake in the fourth position and Olamide in the fifth.
The love for local music continues in the most streamed female artists in Nigeria, with Tems topping this list. Nineteen-year-old Ayra Starr, who is also Spotify EQUAL’s November artist, is the second most-streamed female artist. Doja Cat is the only international artist in this top five, coming in third. Teni is the fourth most streamed female artist, and Tiwa Savage is the fifth.
LADIPOE’s Feeling got Nigerians in their feels, coming in as the most-streamed track in Nigeria, followed by Peru by Fireboy DML, then Ruger’s Bounce in at third. Omah Lay’s Understand is the fourth most-streamed track in Nigeria, with Monalisa by Lojay closing off a Nigerian-dominated top five.
Unsurprisingly, Wizkid’s rave of the moment Made in Lagos (Deluxe Edition) is the top streamed album in Nigeria, and the original Made in Lagos is the second top streamed album, beating international star Justin Bieber’s Justice which is third. Davido makes another top appearance with his album A Better Time coming in fourth, and Drake’s latest release, Certified Lover Boy closes off the top five.
The playlist that Nigerians showed the most love is Hot Hits Naija, which really cements the fact that Nigerians love homegrown music.
To further give its users in Nigeria a more personalised feeling, Spotify has added a personalised Wrapped experience which has fun features such as:
Data stories to express a user’s year in audio– In addition to a user’s top artists, genres, songs, podcasts and minutes listened, the personalised Wrapped experience includes features such as 2021: The Movie, Your Audio Aura and 2021 Wrapped: Blend.
Shareability– Fans can share their Wrapped cards on social channels like Snapchat, Twitter, Instagram, Facebook, and TikTok.
Exclusive experiences for top fans– An exciting feature is videos from more than 170 artists and creators, thanking fans for having them in their Wrapped. These thank you videos will appear if fans have a song by one of the participating artists in their “Your Top Songs 2021” or “Your Artists Revealed” playlists. Spotify will also be rolling out Spotify Clips for Podcasts and fans will be able to view special thank you messages from some of their favourite podcast hosts by visiting a participating show’s page on the platform.
The full breakdown of the top lists is below.
Most streamed artists in Nigeria
Most streamed female artists in Nigeria
Most streamed tracks in Nigeria
Feeling – LADIPOE
Peru – Fireboy DML
Bounce – Ruger
Understand – Omah Lay
Monalisa – Lojay
Essence (feat. Tems) – WizKid
Ginger (feat. Burna Boy) – WizKid
Rock – Olamide
High – Adekunle Gold
Most streamed albums in Nigeria
Made in Lagos (Deluxe Edition) – WizKid
Made In Lagos – WizKid
Justice – Justin Bieber
A Better Time – DaVido
Certified Lover Boy – Drake
Twice As Tall – Burna Boy
Carpe Diem – Olamide
19 & Dangerous – Ayra Starr
Shoot For The Stars Aim For The Moon – Pop Smoke
Donda – Kanye West
Most streamed playlists in Nigeria
Q4 2021: Nollywood Records 1.9% Rise in Movie Production
By Adedapo Adesanya
A total of 382 movies was produced by the Nigerian film industry, otherwise known as Nollywood, in the last quarter of 2021, up from 375 in the third quarter, indicating a 1.9 per cent growth quarter-on-quarter.
This was disclosed by the National Film and Video Censors Board (NFVCB) in a statement signed by Mr Adedayo Thomas, Executive Director/CEO of the board.
According to him, the figure was made available by the Department of Film Censorship and Classification of the board in its fourth-quarter report for the year, which captured all films submitted to the board from across the country.
Mr Thomas said that Lagos State had the highest number of movies produced for the period with 181, while Onitsha followed with 96 movies and Abuja with 87 movies.
The analysis by locations further showed that Kano had seven, while Port Harcourt and Jos recorded three respectively and Benin had five movies for the period under review.
“The report is for onward submission to the relevant Federal Government authority for compilation of the nation’s Gross Domestic Product (GDP) for the fourth quarter (Q4), 2021.
“We are happy that the industry is picking up again, having survived the harsh impact of the COVID 19 pandemic on every sector of our economy, including the creative sector and the motion picture industry in particular.
“We introduced virtual censorship platforms to keep the industry running so as not to jeopardise the business interest of stakeholders, and that has become an integral part of our operations,” he said.
NFVCB is a federal government body that regulates the films and video industry in Nigeria. The board is empowered by law to classify all films and videos whether imported or produced locally.
It is also the duty of the board to register all films and videos outlets across the country and to keep a register of such registered outlets, among other functions.
Ghana’s Amaarae Joins Spotify EQUAL Music Programme
By Modupe Gbadeyanka
The prestigious Spotify EQUAL Music Programme has announced Ghanaian breakout star, Amaarae, as the January Artist of the Month.
The red-gold-green nation’s global sensation is the cover of Spotify’s EQUAL Africa playlist, which compiles music from “the fiercest African women making waves”.
Spotify EQUAL is a pledge to amplify the voices of women in the music industry, as only 25 per cent of artistes on the charts are female, according to a study by Spotify-funded USC Annenberg.
The EQUAL programme spans seven categories, which include the EQUAL Artists of the Month and the EQUAL local playlists, where Amaarae represents the January 2022 selection.
“I’m incredibly proud to be EQUAL’s Artist of the Month in recognition of all the barriers my creative work looks to break. It’s a win for Ghanaian and African female creators,” Amaarae enthused.
New York-born Ama Serwah Genfi is creating R&B, Soul, and Afropop fusions that have global appeal. Amaarae, who is a strong advocate of gender equality, is fast achieving fame.
The rise of The Angel You Don’t Know album maker on Spotify is phenomenal, with more than 10 million monthly listeners, and over 116 million streams for her Sad Girlz Luv Money remix alone.
With this viral hit, which features Kali Uchis and Moliy and which debuted at #80 on the US Billboard Hot 100 in November 2021, Amaarae became the second Ghanaian to break into the Billboard charts – 50 years after Ghanaian-English Afro rock band Osibisa first paved the way.
Today, the entertainer known to her social media fans as Fountain Baby follows in the footsteps of fellow Ghanaian female star Gyakie who, with her selection in April last year, became the first African woman to partner with Spotify for EQUAL.
Other African artistes to have been featured on EQUAL include Kenya’s SSARU and Muthoni Drummer Queen, Nigeria’s Ayra Starr, and South Africa’s DBN Gogo.
Entries Open for Second ALAT Food Challenge
By Aduragbemi Omiyale
Food lovers in Nigeria now have the opportunity to apply for the second edition of the ALAT Food Challenge sponsored by Wema Bank Plc.
According to the Head of Marketing Communications and Investor Relations at Wema Bank, Ms Funmilayo Falola, the company’s drive-in organising another edition of the ALAT Food Challenge was to “lift the spirits of Nigerians, especially following a difficult year.”
“It was exciting to see how Nigerians reacted to the first contest and we hope that we can replicate that joy on a much bigger scale with this edition,” she added.
On Monday, January 17, 2022, ALAT by Wema confirmed that the challenge will even improve on the successes of the previous edition and will leverage the excitement of the new year season.
The challenge will give young Nigerians another opportunity to express their excitement following an eventful year. The partnership with popular social media food influencer, Ayo the creator of the food eating show – Nigerians vs Food, will continue this season.
This challenge, which will feature two episodes, is open to all interested persons between the ages of 18 to 35 and requires all challengers to sign up on the ALAT app (via Play Store or App Store) using the referral code ‘FOOD’. Following a successful registration, challengers are expected to visit the bank’s verified social media channels to complete the process.
ALAT has built a customer base of over 600,000 customers in the past four years, investing over N2 billion in various youth-oriented initiatives such as Talk Series, SociaLiga, GameOn Turf Football Competition, Social Media Week, and many more since its launch.
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