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YouTube Commences Africa Creator Week

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$100m YouTube Grant

By Modupe Gbadeyanka

The second edition of the Africa Creator Week, an initiative put in place by YouTube to showcase the inspirational journeys of creators on the continent, has commenced.

It is part of the efforts of YouTube to support content creators from across the continent and its commitment to nurturing black creators and artists in the #YouTubeBlack Voices programme.

The YouTube Africa Creator Week 2021 kicked off on Monday, November 29 and will end on Friday, December 3.

Highlights of the week-long programme include three motivational creator talks and a masterclass focused on teaching creators how to diversify their revenue streams and increase their income.

A storyteller video series, Stories Behind the Storytellers (https://goo.gle/thestoryteller), will spotlight the journeys of nine top African creators who are growing their fandom through inspirational storytelling and will also premiere at the event.

The nine storytellers, from Kenya, Nigeria and South Africa to be featured are Fashion Wizardry (Kenya), Alex Methange (Kenya), Mandi Sarro (Kenya), Miss Techy (Nigeria), Sisi Yemmie (Nigeria), Steve Nduku (Nigeria), Financial Bunny (South Africa), Nozibele Qamngana (South Africa), and Reggie Mohlabi (South Africa).

Participating event facilitators include Taiwo Aina (Nigeria), who will be sharing her experiences as a renowned YouTube filmmaker; Kukuwa Fitness (Kenya) who will be sharing how YouTube has been instrumental in assisting her to empower communities across the world; and DEFINING Media (South Africa) who will share how they are achieving their goals of empowering people using inspiring stories.

In addition to creator-led sessions, Dr, Ethel Nakimuli-Mpungu, a renowned lecturer and psychiatric epidemiologist at Makerere University College of Health Sciences, will spearhead conversations on mental wellbeing.

“Africa is filled with inspiring stories and YouTube is committed to supporting the growth of the continent’s storytellers. The YouTube Africa Creator Week intends to spotlight top African creators who are focused on their YouTube journeys and stirring engaging conversations among content creators in order to drive growth on the continent”,  says Adetutu Laditan, YouTube Creator Marketing Manager, EMEA

Recent YouTube statistics illustrate the significant growth of the creative community across Africa. Nigeria has over 500 channels that boast over 100 thousand subscribers, an increase of over 60 per cent from the previous year.

In Kenya, over 300 channels have over 100 thousand subscribers – an increase of over 90 per cent, year on year; while in South Africa, over 250 channels now have over 100 thousand subscribers – a year-on-year increase of over 60 per cent.

“YouTube has been a partner to a generation of creators, from around the world, who have turned their creativity into businesses.

“In Africa, we are working to advance the discovery and development of the next generation of creators. We are focused on investing with an emphasis on connection, inspiration and the celebration of the uniqueness of black African voices”, Awofisayo concludes.

In January, 19 creators and four artists from Sub-Saharan Africa were selected from 132 creators around the world to receive funding from the #YouTubeBlack Voices Fund as part of the 2021 #YouTubeBlack Voices Creator Class.

The #YouTubeBlack Voices Music Class of 2022, announced earlier this year, also includes eight artists, songwriters and producers from Africa. YouTube Shorts, which was introduced to the region this year, is also enabling creators to share their stories and creativity through catchy videos made using their mobile phones.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Mr Eazi Climbs 115 Steps to 70 on Spotify Top Artists Chart

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Mr Eazi

By Dipo Olowookere

Music act-cum-entrepreneur, Mr Eazi, has recorded the biggest movement upward on the Spotify Top Artists Chart this week, taking 115 steps higher to number 70, according to data released by the entertainment outfit.

The 30-year-old artist, who was born in Port Harcourt as Oluwatosin Ajibade, is the pioneer of Banku Music, a fusion of sound he describes as a mixture of Ghanaian highlife and Nigerian chord progressions and patterns, according to his Wikipedia page.

Since he gained the limelight a few years ago, he has remained relevant, churning out tunes that have endeared him to his teeming fans across Nigeria and beyond.

On the same chart, Mellow & Sleazy had the slot of the highest new entry at number 194, while an embattled Grammy award winner, Burna Boy, maintained his ranking as the longest-reigning artist on the log with an 18-week run this week.

The top 5 artists of this week are Burna Boy, Asake, Davido, Drake and WizKid in that order.

On the Top Songs Table, the highest new entry is Big Energy by LADIPOE at number 17, while Baddest Boy by Skiibii moved up an impressive 42 places to number 123, with Burna Boy’s Last Last as the highest at number 2, and Omo Ope by Asake feat. Olamide on the charts for 18 weeks straight.

But the number spot on the log was taken by PALAZZO by SPINALL & Asake, followed by Last Last by Burna Boy; Overloading (OVERDOSE) by Mavins, Crayon, Ayra Starr, LADIPOE, Magixx, Boy Spyce; Buga (Lo Lo Lo) by Kizz Danie & Tekno; and Loving You by Zinoleesky.

On the Top Albums Charts, Ctrl by SZA is the highest climber with 132 steps to number 41, while BTS has the most spots on the chart in Nigeria, with Proof the highest new entry at number 2. WizKid’s Made in Lagos Deluxe Edition has been on the table the longest for 18 consecutive weeks.

On top of the log is Rave and Rose by Rema, Proof by BTS is second, Made in Lagos Deluxe Edition by WizKid is third, Mr Morale & The Big Steppers by Kendrick Lamar is fourth, while B A H D by Falz is sitting on the fifth spot.

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Burna Boy, Asake Dominate This Week’s Spotify Charts

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Burna Boy

By Dipo Olowookere

In the latest charts released by a leading streaming platform, Spotify, Grammy winner, Burna Boy and a new kid in the bloc, Asake, are in charge, with the former retaining his ranking on the Top Artists log as the longest artist for the 17th week.

However, 1da Banton was the biggest climber in the week after taking 55 steps to number 74, while Niniola has the slot of the highest new entry at number 178.

As for the top five, Burna Boy was on top, followed by Post Malone, Davido, Asake and Kizz Daniel in that order.

In the Top Songs category, Last Last by Burna Boy had the most spots in Nigeria at number 2, while I Like You (A Happier Song) (with Doja Cat) by Post Malone and Doja Cat got the highest new entry at number 36. Montego Bay by Naira Marley climbed an impressive 125 places to number 54 to claim the biggest winner position, while Omo Ope (feat. Olamide) by Asake remained on the Top Songs charts for 17 weeks straight.

A look at the Top 5 songs showed that the first spot was occupied by Palazzo by DJ Spinall & Asake, with second, third, fourth and fifth places taken by Last Last by Burna Boy; Overloading (Overdose) by Mavins, Crayon, Ayra Starr, Ladipoe, Magixx, Boy Spyce; Buga (Lo Lo Lo) by Kizz Danie & Teknol; and Loving You by Zinoleesky respectively.

On the Top Albums chart, Twelve Carat Toothache by Post Malone ranked as the highest new entry this week at number one. Stoney (Deluxe) by Post Malone moved up by 40 slots as the biggest winner at number 82, while WizKid’s Made in Lagos Deluxe Edition claimed the most spots at number 4, staying on the chart for the 17th week.

The Top 5 albums in Nigeria on Spotify Charts are Twelve Carat Toothache by Post Malone, Rave and Rose by Rema, Mr Morale & The Big Steppers by Kendrick Lamar, Made in Lagos Deluxe Edition by WizKid, and I Never Liked You by Future.

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Airtel Touching Lives Season 6 Hits TV Screens Tomorrow

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Airtel Touching Lives

By Modupe Gbadeyanka

From Saturday, June 11, 2022, fans and followers of the award-winning reality television programme, Airtel Touching Lives, will begin to watch season 6 of the show.

A statement from the organisers of the programme disclosed that before the premiere this weekend, subscribers of Airtel Nigeria can catch the first episode on Airtel TV from Thursday, June 9 via https://prod-content-tv-stream.cloudmi.datami.com/s/zPRUXmI4BF3Z9SvH_DMI or by downloading the Airtel TV App on IOS and Android play stores.

It was stated that non-subscribers will have to wait till tomorrow to see the show across terrestrial and cable television stations.

According to the broadcast schedule released by Airtel Nigeria, the first episode will air on Africa Magic Family Channel 154 and GOTV Channel 2 from 6:00 p.m. to 6:30 p.m. on Saturday. The same episode will air from 7:00 pm to 7:30 pm on AIT Channel 253 on DSTV. On Sunday, from 5:30 p.m. to 6:00 p.m., a rerun will be broadcast on Africa Magic Family channel 154.

Airtel Touching Lives season 6 was premiered on Friday, May 13 in Lagos at an exclusive event that was attended by several dignitaries.

Managing Director and Chief Executive Officer of Airtel Nigeria, Mr Surendran Chemmenkotil, while speaking at the event, said Airtel Touching Lives has not only recorded milestones but has offered real help to individuals, communities, groups, and institutions since the launch of the initiative.

“In Season 6, Airtel Nigeria has helped to rebuild a dream, a life, a hospital. We helped children rebuild their confidence, get an education, and we tested millions for COVID. We turned tears of sadness into tears of Joy,” he stated.

Mr Chemmenkotil further encouraged other corporate entities as well as well-spirited individuals to join hands in improving the society, as collaboration to solve societal problems can make a huge difference, and if the privileged people continue to support the needy, society will excel and triumph at a quicker pace.

Airtel Touching Lives takes the format of a reality television show, allowing the public to nominate causes, communities, and underprivileged persons/people with special needs. Airtel thereafter evaluates and selects the causes to support, and the activities are filmed and broadcasted on terrestrial and satellite television stations with the aim of inspiring other corporate organizations as well as well-meaning individuals to join in supporting the weak across society.

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