Showbiz
The Cultural Impact and Growth of Street Pop in Mainstream Media in Nigeria
Music consistently holds a powerful sway over the lives of youth globally, and in Nigeria, artists and their musical creations profoundly influence culture, impacting the way young people communicate, dress, and express themselves.
Lately, the undeniable rise of the sub-genre “Street Pop” in Nigeria has been both remarkable and thrilling to observe, and it has slowly but surely made its way to mainstream music. This surge in popularity within the mainstream Nigerian music scene actively shapes and establishes cultural trends in the country. Originating from a fusion of Afrobeats, Highlife, Hip-hop, Fuji, Apala, indigenous sounds, and contemporary elements, Street Pop boasts an engaging rhythm, pulsating fast-paced beats, and lyrics that mirror the everyday lives of Nigerians navigating the challenges of the streets.
This journey can clearly be seen in this year’s Spotify Wrapped data, where for the first time, Street Pop artists and tracks are in the top streamed in Nigeria.
“The influence of Street Pop on the Nigerian music landscape in 2023 is clearly and undeniably significant. This is just the beginning of Street Pop going mainstream and we cannot wait to see how it continues to grow,” says Benewaah Boateng, Spotify’s Editor, West Africa.
A notable attribute of Street Pop as a music genre lies in its profound connection to the harsh realities of everyday life in Nigeria. It demonstrates a sincere willingness to delve into the intricacies of street existence, encompassing its language, lifestyle, and all the defining aspects in between.
Olamide is arguably the most influential street pop artist of his generation, consistently praised for his role in elevating Street Pop to mainstream recognition as a distinct music genre. Since the debut of his hit single, “Eni Duro,” he has been a constant cultural force, popularizing dance styles like “Shakiti Bobo” and street lingos such as “Baddo Sneh” and “Pepper Dem”. Through his record label YBNL, Olamide has also played a pivotal role in discovering and nurturing Nigeria’s brightest street pop talents.
Olamide occupies the ninth spot in the list of top 10 artists in Nigeria. His most recent project “Unruly” garnered widespread acclaim from fans who describe it as a brilliant body of work . One particular track that has resonated exceptionally well with audiences is “Gaza” which has received significant admiration for its appeal and musical craftsmanship.
Seyi Vibez, has emerged as an undeniable force in the Nigerian street pop scene, particularly in 2023, after finding mainstream success in 2022. He has ingrained himself in the hearts of Gen-Zs and millennials, with phrases like “na ham, na ham” echoing from his popular song “Chance.” His success in 2023 is evident, from selling out his concert at the O2 Indigo Hall in the UK to securing features on hit songs like Gwagwalada, the second most streamed song in Nigeria on Spotify. Additionally, earning a spot among the top five most streamed artists in Nigeria further underscores Seyi Vibez’s ability to transcend Street Pop and strike a chord with all music lovers.
Born and raised in Ikorodu, the late Mohbad, also a street pop artist, stood out among his peers with a distinctive and captivating sound. His unique fusion of Afrobeat, hip-hop, and street-pop resonated with audiences, distinguishing him and capturing the hearts of music enthusiasts. From his humble beginnings to his rapid ascent to fame, he significantly influenced the street pop genre and discourse, leaving an enduring imprint on the Nigerian music scene.
The devastating news of his passing at the age of 27 on the evening of September 12, 2023, sent shockwaves through the country. His track Ask About Me, where he courageously sang about overcoming personal battles and conquering adversaries, became the top-streamed track every day between September 13th and 25th, reflecting an increased interest in his music following his untimely death. Additionally, he secured a position in the top 20 list of the most streamed artists in Nigeria.
In the world of social media and the streets, Shallipoppi’s breakout hit “Elon Musk,” has become a favorite. This song stands as one of his most streamed tracks on Spotify, marking his introduction to mainstream media. Hailing from Edo, Shallipoppi, one of the most streamed street pop artists on Spotify, remains a constant presence in conversations and is deeply connected to the streets through his music, viral moments, and memorable lines from his songs.
Shallipoppi’s dynamic delivery, use of thought provoking street slang, and infectious beats have ushered in a refreshing wave of sound to the Street Pop scene. His distinctive approach has endeared him to Nigerian audiences who are constantly intrigued, eagerly seeking to comprehend the meaning behind his lyrics.
Notably, Shallipoppi has gained recognition for incorporating nursery rhymes into his music, a style playfully coined “Afrocreche” on social media and evident in songs like “Oscroh (Pepperline)” and “Over the Sea.“
Zinoleesky has reshaped and made substantial contributions to the street pop genre through his skillful melodies and compelling storytelling, landing him in the top 15 most streamed artists in Nigeria. Nominated in the Next Rated category at the 2022 Headies, the artist is featured in Adekunle Gold’s Party No Dey Stop, one of the top ten most streamed tracks in Nigeria in 2023.
While the street pop scene may appear to be predominantly led by male artists, it’s important to acknowledge the remarkable female artistes who are not only making their presence felt but also pushing the boundaries of the genre. Among these trailblazers is Candy Bleakz, known as “The Lady Dragon” by her fans. Her unique style and powerful performances have contributed to breaking the gender barriers in the industry.
Another noteworthy emerging artist making waves in the street pop scene is Zerrydl.
These talented artists not only showcase their skills but also bring a fresh perspective to the street pop genre, proving that the scene is not limited to any gender and is enriched by the diversity of voices and talents within it.
The collective impact of these artists and their chart-topping tracks have significantly molded the narrative of Street Pop, propelling the genre into the mainstream and firmly establishing it as a formidable force in contemporary music. Their music not only offers entertainment but also serves as a mirror reflecting the diverse experiences and narratives from the streets, resonating with audiences worldwide.
As the genre continues to evolve, and street pop artists continue to explore new creative frontiers, it is evident that “street pop” is poised for exponential growth in the years to come, potentially emerging as the next global phenomenon akin to Afrobeats.
Showbiz
Why Wildlife Shows Hook Us: The Allure of NatGeo Wild
There is something undeniably captivating about wildlife documentaries. The moment a predator locks eyes with its prey, the awe of seeing animals in their natural habitat, the thrill of nature’s drama playing out in real time. These are experiences that rein us in and refuse to let go. NatGeo Wild doesn’t just show the wild; it invites us to feel it, understand it, and marvel at it.
What is it about the wild that keeps pulling us back, no matter how many times we watch?
The Explorer in All of Us
At our core, we are wired much like the animals we watch. Curiosity drives us the way it drives a leopard to investigate a sound in the distance. Wildlife shows activate that instinct. We scan scenes like hawks from above, reading body language, anticipating danger, noticing subtle shifts in behaviour. In these moments, we’re more than viewers; we’re explorers, investigators, and sometimes even adventurers.
It’s a way to witness danger safely. A way to test our instincts and a way to connect with the power and beauty of the natural world, all from the comfort of home.
The Comfort of Nature’s Stories
Nature may be ruthless, but it is rarely random. Like a herd moving in rhythm or a pack operating with purpose, wildlife shows follow a structure we instinctively understand: predator and prey, threat and escape, loss and resilience.
Within a single episode, chaos settles into balance. Even in harsh environments, there is order just as there is in the wild. That predictability offers comfort, reminding us that survival follows rules, patterns, and rhythms older than humanity itself.
NatGeo Wild Shows That Keep Us Glued to the Screen
Over the years, NatGeo Wild has mastered the art of storytelling that moves like nature itself, quiet when it needs to be, explosive when it matters most. These are not just documentaries; they are immersive experiences that sharpen the senses and stir instinct.
Africa’s Deadliest
Step into the African wilderness, where survival is a daily contest of speed, strength, and strategy. Africa’s Deadliest introduces us to predators that hunt with the patience of chess players and the precision of seasoned warriors. From crocodiles lying in wait beneath murky waters to lions coordinating attacks across the savannah, each episode breaks down how instinct, timing, and dominance decide who eats and who doesn’t.
Wild, Smart and Deadly
Wild, Smart and Deadly is where brains meet brawn in the animal kingdom. This series delves into the intelligence behind nature’s deadliest hunters, showcasing creatures that use strategy, cunning, and sheer wit to survive. From octopuses escaping predators with mind-blowing tricks, to predators setting up elaborate ambushes, every episode reveals how survival in the wild is a high-stakes chess game. Watching it feels like witnessing nature’s most elite tacticians at work, where one smart move can mean the difference between life and death.
Born in Africa
In the wild, birth is only the beginning. Born in Africa follows young animals from their first breath into a world that offers no mercy. Every stumble, chase, and lesson learned is part of a race against time. From a giraffe learning to stand within minutes to lion cubs discovering the rules of dominance, the series captures vulnerability, growth, and resilience in its purest form.
Wild Mediterranean
The Mediterranean may look serene, but beneath its surface lies a battlefield of survival. Wild Mediterranean uncovers a world where predators hunt in crystal waters and creatures adapt to shifting coastlines and hidden dangers. From dramatic underwater pursuits to life along rugged shores, the series reveals a region shaped by adaptation, resilience, and quiet ferocity.
Hostile Planet
Here, nature shows no mercy. Hostile Planet explores environments so extreme they feel uninhabitable, yet life persists. Animals endure freezing tundras, scorching deserts, and violent storms, adapting in ways that defy belief. Every episode is a testament to resilience, revealing how instinct, evolution, and sheer willpower allow life to survive against impossible odds.
These shows captivate because they do more than entertain; they educate, inspire, and transport us into worlds we’d rarely get to see otherwise. Every episode is an invitation to explore, learn, and marvel at the wonders of nature.
Catch all these incredible wildlife stories on NatGeo Wild, GOtv Channel 100.
Subscribers can also enjoy more value with the We Got You offer, available until 28th February 2026. Pay for your current package and automatically get upgraded to the next one at no extra cost, giving access to more channels, more shows, and more moments like these.
To subscribe, upgrade, or reconnect, download the MyGOtv App or dial *288#. You can also stream anytime with the GOtv Stream App.
Showbiz
TikTok’s 2026 The Discover List Features Five African Creators
By Modupe Gbadeyanka
Five creators from Sub-Saharan Africa have been featured in TikTok’s annual global The Discover List 2026, marking a standout moment for the region’s growing influence in the global creator economy.
They were among the 50 most influential creators shaping culture worldwide across five categories: Icons, Innovators, Foodies, Educators, and Originators.
From medical education in Lagos to culinary innovation in Nairobi and Cape Town, and from dynamic design studios in Johannesburg, African creators are not just being seen on the world stage — they are commanding it.
The Discover List 2026 reaffirms that TikTok is not only where trends begin, but where real opportunities take shape and creators turn influence into lasting impact.
The five TikTok creators from Africa featured were Tamia Nontsikelelo from South Africa, Cherie Kihato of Savannah Space from Kenya, Wayne Chang from South Africa, Olawale Ogunlana of HealthKraft Africa from Nigeria, and Trevor Were from Kenya.
Ogunlana breaks down complex medical conditions into clear, engaging videos, turning digital platforms into powerful tools for better health across the continent. He is also one of TikTok’s Sub-Saharan Wellbeing Ambassadors.
As for Chang, he is celebrated for his vibrant culinary content that blends diverse Asian cuisines with locally sourced South African ingredients, while self-taught chef Were transforms simple, everyday meals into exciting and accessible creations. He shares approachable recipes and cooking inspiration from his home kitchen.
Also, Kihato, a creative entrepreneur, showcases heritage through furniture, art and interiors. Through content creation, she has expanded her business beyond Kenya, inspiring a global audience of design lovers and aspiring creatives, while Nontsikelelo fuses storytelling and marketing on TikTok to build powerful, engaged communities around her modest fashion brand.
Commenting on the latest development, the Global Head of Content Operations for TikTok, Mr James Stafford, said, “At TikTok, we are committed to celebrating our inspiring creator community. Today, we are thrilled to unveil The Discover List 2026 — a highlight of 50 creators to watch from around the world.
“From the Educators who are inspiring their communities to learn something new, to the Originators who share their businesses with global audiences on TikTok, we are proud to be a space where new talent can be discovered, and authenticity and creativity can thrive.”
Business Post recalls that in 2025, Sub-Saharan African creators featured on the Discover List for the very first time, a milestone that unlocked unprecedented global visibility.
Those creators were spotlighted in international publications, including TIME Magazine and participated in major global moments such as Cannes Lions International Festival of Creativity.
At Cannes Lions, Chef Abby (Abena Amoakoaa Sintim-Aboagye) from Ghana engaged directly with TikTok CEO Shou Zi Chew and the Mayor of London, further amplifying her global presence. Building on this momentum, she was also nominated at the 2025 TikTok Awards in Sub-Saharan Africa, where she emerged as First Runner-Up in the Food Creator of the Year category.
Showbiz
Pop Culture Collectibles for Modern Fans and Collectors
Pop culture collectibles have transitioned from niche hobby-shop items into highly sought-after products that drive ecommerce revenue and audience engagement. For entrepreneurs, affiliate marketers, and agencies targeting fandom-driven communities, knowing which items sell, how to verify authenticity, and where to promote listings is crucial. Working with Youtooz Collectibles provides insight into the types of figures and limited-edition items that modern collectors value, along with sourcing strategies, valuation and preservation essentials, and practical selling tactics—all presented with actionable guidance that businesses can use to boost traffic, conversions, and brand authority.
Why Pop Culture Collectibles Matter For Fans And Sellers
Pop culture collectibles matter because they bridge emotional value and market value. For fans, a collectible can be a tangible connection to a beloved franchise, a limited-run expression of identity, or an heirloom. For sellers, especially online store owners, dropshippers, and affiliate sites, those same emotional drivers create predictable demand cycles tied to film releases, anniversaries, conventions, and social trends.
From an ecommerce perspective, collectibles present several advantages: higher average order values, cross-sell potential (e.g., figure + display case), and strong content marketing opportunities. Niche-focused SEO and link-building campaigns can drive targeted traffic that converts at above-average rates: authoritative backlinks from fan sites, review blogs, and industry press amplify visibility for product pages and category hubs.
But, sellers must also navigate seasonality, counterfeits, and fickle trends.
Top Types Of Pop Culture Collectibles
Collectible categories vary in liquidity, storage needs, and audience. Below are the primary types modern fans and collectors pursue, with notes on market behavior.
Action Figures, Toys, And Vinyl Figures
Action figures and vinyl figures (e.g., Funko Pops, designer vinyl) remain top sellers thanks to broad fan bases and affordable price points. Limited runs, convention exclusives, and artist collaborations command premiums. For sellers, boxed mint condition items are easiest to monetize, while rarer loose figures can require restoration expertise.
Comics, Graphic Novels, And Books
Comics and graphic novels have both nostalgic and investment appeal. First issues, variant covers, and signed editions attract collectors and speculators. The comics market responds strongly to on-screen adaptations: a hit series or film frequently spikes demand for original runs.
Movie, TV, And Music Memorabilia
Autographed posters, screen-used props, and concert-worn clothing are high-ticket items. Provenance and certificates of authenticity are critical here, buyers will pay for verified history. Sellers who can source items tied to cultural moments often find passionate, deep-pocketed buyers.
Video Games, Consoles, And Gaming Merchandise
Retro consoles, limited-run cartridges, and sealed games are appreciating assets. Gaming merchandise, soundtracks, artbooks, collector’s editions, performs well alongside new releases. Marketplace demand often clusters around nostalgia waves and remasters.
Limited-Edition Art, Statues, And Designer Toys
High-end statues, limited-run prints, and gallery toys appeal to collectors who prioritize scarcity and craftsmanship. These items require careful storage and targeted marketing: they often sell through specialty sites, auctions, and gallery drops rather than mass marketplaces.
How To Source Rare Finds And Build Inventory
Sourcing determines margins and differentiation. A mixed approach, online research, real-world hunting, and creator partnerships, works best for steady inventory flow.
Online Marketplaces, Auctions, And Market Research
Monitoring eBay, Mercado Libre, Heritage Auctions, and specialized auction houses uncovers underpriced lots and cross-border arbitrage opportunities. Use saved searches, completed-listing data, and market-watch tools to identify price trends. Competitor backlink profiles and topical content can reveal where collectors congregate, valuable intel for outreach and link-building.
Conventions, Local Stores, Estate Sales, And Thrift Hunting
Conventions and local comic shops are goldmines for exclusives and trade-ins. Estate sales and thrift stores sometimes hold miscataloged treasures, signed books, rare comics, original posters. Successful sellers develop quick authentication instincts and a network of local contacts to source before items hit public listings.
Working With Creators, Wholesalers, And Dropship Partners
Direct relationships with creators and licensed wholesalers secure early access and confirmed authenticity. Dropship partnerships reduce upfront inventory risk, useful for testing niche demand. For high-ticket collectibles, working with trusted consignors and offering pre-orders can minimize capital exposure while guaranteeing exclusivity.
Authenticity, Grading, And Valuation Essentials
Trust is the currency of the collectibles market. Clear authentication practices, standardized grading, and transparent valuation make listings more competitive and reduce disputes.
Authentication Methods And Common Certificates
Authentication methods include COAs (Certificates of Authenticity), third-party authenticator stamps (e.g., PSA/DNA for signatures), and provenance documentation (receipts, photos of original acquisition). Digital verification, serialized QR codes or blockchain provenance, has emerged for premium items and limited editions.
Grading Standards And Condition Notes Collectors Care About
Grading protocols differ by category. Comics often use CGC grades: trading cards use PSA: vinyl/statues rely on detailed condition notes (mint, near mint, very fine). Sellers must describe defects, yellowing, seam splits, box crushes, with photos and standard terminology. Accurate grading reduces returns and builds reputation.
Key Factors That Drive Market Value And Price Trends
Scarcity, cultural relevance (tie-ins to media releases), condition, and provenance drive value. Secondary factors include artist/designer notoriety, variant rarity, and international demand. Sellers watching pre-release hype, convention exclusives, and media calendars can anticipate price spikes and adjust inventory strategies.
Storage, Preservation, And Display Best Practices
Proper care preserves value. Whether storing inventory for sale or curating a showroom, small investments in preservation pay off when items sell for premium prices.
Proper Storage, Packaging, And Climate Considerations
Climate control matters: humidity and temperature fluctuations damage paper, vinyl, and fabric. Store comics and books in acid-free sleeves and boxes: keep figures in original packaging when possible and use silica packs to control moisture. For long-term storage, aim for stable, moderate temperatures and low humidity.
Display Strategies For Collectors And For Ecommerce Photography
Displays should protect while showcasing. Use UV-filtering cases for signed posters and dust-free shelves for vinyl figures. For ecommerce photography, shoot both staged lifestyle images and close-ups of condition details: include measurements and scale references. High-quality visuals improve conversion and reduce questions from buyers.
Insurance, Documentation, And Provenance Tracking
Insure high-value inventory and keep digitized records of COAs, receipts, and photos. A simple inventory management system that tags provenance data makes it easier to verify authenticity during sale and supports claims for insurance or dispute resolution.
Selling, Monetizing, And Promoting Pop Culture Collectibles
Turning a collection into recurring revenue requires platform strategy, listing optimization, and community engagement.
Choosing Platforms: Marketplaces, Your Store, And Niche Sites
Marketplaces (eBay, Etsy, StockX) provide reach and discovery: your own ecommerce store offers brand control and higher margins. Niche marketplaces and forums (comic consignment sites, collector communities) attract serious buyers for premium lots. An omnichannel approach, list flagship items on marketplaces and reserve exclusives for the store, balances traffic and margin.
Pricing, Listing Optimization, And SEO Tips For Higher Visibility
Price with data: use completed sales to set competitive ranges and factor in fees and shipping. Optimize listings with keyword-rich titles, structured bullets, and clear condition notes. For organic search, create content hubs, buying guides, value charts, and trend pieces, that naturally attract backlinks. Link-building campaigns targeting fan blogs, review sites, and pop culture publications increase domain authority and lift product pages in search results.
Building Community, Partnerships, And Repeat Customers
Community fuels collectible sales. Host drop announcements, run loyalty programs, and partner with influencers for unboxing content. Affiliate partnerships and guest posts on niche sites drive targeted referral traffic: agencies focusing on backlink strategy can tailor campaigns that place the seller in front of engaged fan audiences. Repeat customers often buy multiple items, offer bundles, pre-order lists, and restock alerts to capture lifetime value.
Conclusion
Pop culture collectibles combine emotional resonance with monetizable demand, an attractive proposition for ecommerce operators and marketers. Success hinges on sourcing smart, verifying thoroughly, preserving carefully, and promoting strategically. For businesses aiming to scale, investing in SEO, high-quality content, and targeted link-building amplifies reach to dedicated fans and converts interest into profitable sales. With the right systems, inventory controls, authentication processes, and promotional partnerships, collectibles can become a dependable, high-margin pillar of a modern ecommerce portfolio.
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