Showbiz
The Cultural Impact and Growth of Street Pop in Mainstream Media in Nigeria
Music consistently holds a powerful sway over the lives of youth globally, and in Nigeria, artists and their musical creations profoundly influence culture, impacting the way young people communicate, dress, and express themselves.
Lately, the undeniable rise of the sub-genre “Street Pop” in Nigeria has been both remarkable and thrilling to observe, and it has slowly but surely made its way to mainstream music. This surge in popularity within the mainstream Nigerian music scene actively shapes and establishes cultural trends in the country. Originating from a fusion of Afrobeats, Highlife, Hip-hop, Fuji, Apala, indigenous sounds, and contemporary elements, Street Pop boasts an engaging rhythm, pulsating fast-paced beats, and lyrics that mirror the everyday lives of Nigerians navigating the challenges of the streets.
This journey can clearly be seen in this year’s Spotify Wrapped data, where for the first time, Street Pop artists and tracks are in the top streamed in Nigeria.
“The influence of Street Pop on the Nigerian music landscape in 2023 is clearly and undeniably significant. This is just the beginning of Street Pop going mainstream and we cannot wait to see how it continues to grow,” says Benewaah Boateng, Spotify’s Editor, West Africa.
A notable attribute of Street Pop as a music genre lies in its profound connection to the harsh realities of everyday life in Nigeria. It demonstrates a sincere willingness to delve into the intricacies of street existence, encompassing its language, lifestyle, and all the defining aspects in between.
Olamide is arguably the most influential street pop artist of his generation, consistently praised for his role in elevating Street Pop to mainstream recognition as a distinct music genre. Since the debut of his hit single, “Eni Duro,” he has been a constant cultural force, popularizing dance styles like “Shakiti Bobo” and street lingos such as “Baddo Sneh” and “Pepper Dem”. Through his record label YBNL, Olamide has also played a pivotal role in discovering and nurturing Nigeria’s brightest street pop talents.
Olamide occupies the ninth spot in the list of top 10 artists in Nigeria. His most recent project “Unruly” garnered widespread acclaim from fans who describe it as a brilliant body of work . One particular track that has resonated exceptionally well with audiences is “Gaza” which has received significant admiration for its appeal and musical craftsmanship.
Seyi Vibez, has emerged as an undeniable force in the Nigerian street pop scene, particularly in 2023, after finding mainstream success in 2022. He has ingrained himself in the hearts of Gen-Zs and millennials, with phrases like “na ham, na ham” echoing from his popular song “Chance.” His success in 2023 is evident, from selling out his concert at the O2 Indigo Hall in the UK to securing features on hit songs like Gwagwalada, the second most streamed song in Nigeria on Spotify. Additionally, earning a spot among the top five most streamed artists in Nigeria further underscores Seyi Vibez’s ability to transcend Street Pop and strike a chord with all music lovers.
Born and raised in Ikorodu, the late Mohbad, also a street pop artist, stood out among his peers with a distinctive and captivating sound. His unique fusion of Afrobeat, hip-hop, and street-pop resonated with audiences, distinguishing him and capturing the hearts of music enthusiasts. From his humble beginnings to his rapid ascent to fame, he significantly influenced the street pop genre and discourse, leaving an enduring imprint on the Nigerian music scene.
The devastating news of his passing at the age of 27 on the evening of September 12, 2023, sent shockwaves through the country. His track Ask About Me, where he courageously sang about overcoming personal battles and conquering adversaries, became the top-streamed track every day between September 13th and 25th, reflecting an increased interest in his music following his untimely death. Additionally, he secured a position in the top 20 list of the most streamed artists in Nigeria.
In the world of social media and the streets, Shallipoppi’s breakout hit “Elon Musk,” has become a favorite. This song stands as one of his most streamed tracks on Spotify, marking his introduction to mainstream media. Hailing from Edo, Shallipoppi, one of the most streamed street pop artists on Spotify, remains a constant presence in conversations and is deeply connected to the streets through his music, viral moments, and memorable lines from his songs.
Shallipoppi’s dynamic delivery, use of thought provoking street slang, and infectious beats have ushered in a refreshing wave of sound to the Street Pop scene. His distinctive approach has endeared him to Nigerian audiences who are constantly intrigued, eagerly seeking to comprehend the meaning behind his lyrics.
Notably, Shallipoppi has gained recognition for incorporating nursery rhymes into his music, a style playfully coined “Afrocreche” on social media and evident in songs like “Oscroh (Pepperline)” and “Over the Sea.“
Zinoleesky has reshaped and made substantial contributions to the street pop genre through his skillful melodies and compelling storytelling, landing him in the top 15 most streamed artists in Nigeria. Nominated in the Next Rated category at the 2022 Headies, the artist is featured in Adekunle Gold’s Party No Dey Stop, one of the top ten most streamed tracks in Nigeria in 2023.
While the street pop scene may appear to be predominantly led by male artists, it’s important to acknowledge the remarkable female artistes who are not only making their presence felt but also pushing the boundaries of the genre. Among these trailblazers is Candy Bleakz, known as “The Lady Dragon” by her fans. Her unique style and powerful performances have contributed to breaking the gender barriers in the industry.
Another noteworthy emerging artist making waves in the street pop scene is Zerrydl.
These talented artists not only showcase their skills but also bring a fresh perspective to the street pop genre, proving that the scene is not limited to any gender and is enriched by the diversity of voices and talents within it.
The collective impact of these artists and their chart-topping tracks have significantly molded the narrative of Street Pop, propelling the genre into the mainstream and firmly establishing it as a formidable force in contemporary music. Their music not only offers entertainment but also serves as a mirror reflecting the diverse experiences and narratives from the streets, resonating with audiences worldwide.
As the genre continues to evolve, and street pop artists continue to explore new creative frontiers, it is evident that “street pop” is poised for exponential growth in the years to come, potentially emerging as the next global phenomenon akin to Afrobeats.
By Adedapo Adesanya
Showmax has announced that it would shut down its streaming services on April 30, 2026, bringing an end to its current operations.
The company disclosed this in an email sent to its subscribers, outlining key dates and what users should expect in the coming weeks.
According to the notice, the streamer set March 31, 2026, as the deadline for users to renew subscriptions or redeem vouchers, adding that from April 1, 2026, new subscriptions and renewals will no longer be available.
Recall that Canal+, which now owns MultiChoice, a pay-TV firm, earlier this month announced its decision to discontinue the streaming service due to its unsustainable operations.
MultiChoice launched Showmax across Africa 10 years ago in August 2015 to compete with the advent of streamers like Netflix, Apple TV, Amazon’s Prime Video, Disney+ and others, but it faced some challenges and couldn’t hit its target.
Even after it relaunched in partnership with Comcast’s NBCUniversal in 2024, it kept haemorrhaging cash without a viable return. Canal+ is looking to cut a combined €400 million by 2030, which will affect content.
NBCUniversal has a 30 per cent stake in Showmax as a joint venture. In its last annual results before the Canal+ takeover, MultiChoice revealed that Showmax’s trading losses had worsened by 88 per cent while revenue significantly declined.
With the winding-down plan now in full flow, Showmax informed subscribers that existing users can continue watching content until their subscriptions expire or until the end of April 2026.
“31 March 2026: Last day to renew your Showmax subscription or redeem vouchers,” the email stated.
It further reassured subscribers that there would be no immediate disruption for active users, noting that they can keep streaming content as usual within the transition period.
“No stress, you can keep watching as usual until your subscription ends, or until the end of April 2026, whichever comes first,” the company said.
The platform also hinted at a transition plan, stating that more details would be shared on how users can continue enjoying its content through other channels, particularly via DStv Stream.
“We’ll soon share how you can keep enjoying Showmax Originals and more on DStv Stream… So, ‘be on the lookout,” the email added.
MultiChoice has already started rebranding Showmax Originals as Africa Magic, M-Net, kykNET and Mzansi Magic Originals, with original series that will transition to these various DStv linear TV channels on the MultiChoice pay-TV platform.
By Modupe Gbadeyanka
The popular Nigerian telenovela, Wura, is making a return to the screens on Monday, March 31, 2026, for the fourth season.
The programme will be aired exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8) and Africa Magic Family (DStv Channel 154, GOtv Channel 7), Business Post gathered.
It will air every weeknight at 8 pm on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8) and at 8:30 pm on Africa Magic Family (DStv Channel 154, GOtv Channel 7).
Directed by Mr Rogers Ofime, Season 4 raises the stakes as Wura’s carefully built empire begins to crack under the weight of secrets, betrayal, and relentless pressure from every side. As alliances shift and loyalties are tested, the Adeleke dynasty stands on the brink of collapse.
A statement disclosed that the new season continues to follow the story of Wura Amoo Adeleke, the ruthless matriarch played by Scarlet Gomez, as she fights to survive the fallout from Season 3’s explosive ending.
Haunted by guilt and surrounded by enemies, Wura must protect her empire while her own family turns against her.
Wura Season 4 features an ensemble cast, including Ray Adeka, Yomi Fash-Lanso, Ego Iheanacho, Modesinuola Ogundiwin and many more.
“Season 4 is about consequences. Everything Wura has done, every choice she’s made, is coming home to roost. This season, we’re not holding back,” Mr Ofime said.
Also commenting, the Executive Head of Content and Channels at MultiChoice, Ms Atinuke Babatunde, said, “Wura represents the calibre of bold, compelling storytelling that Africa Magic was built to showcase.
“Bringing this powerhouse series to our platform is a statement about our commitment to premium African content. We’re proud to bring Wura to millions of viewers across the continent.”
By Adedapo Adesanya
The 98th edition of the celebrated Academy of Motion Picture Arts and Sciences Awards, known as the Oscars, was held on Sunday, March 15.
The ceremony was hosted by actor and comedian, Conan O’Brien.
Here is the compiled list of winners at the showpiece.
Best Picture
Bugonia
F1: The Movie
Frankenstein
Hamnet
Marty Supreme
One Battle After Another – WINNER
The Secret Agent
Sentimental Value
Sinners
Train Dreams
Best Actor
Timothée Chalamet, Marty Supreme
Leonardo DiCaprio, One Battle After Another
Ethan Hawke, Blue Moon
Michael B. Jordan, Sinners – WINNER
Wagner Moura, The Secret Agent
Best Actress
Jessie Buckley, Hamnet – WINNER
Rose Byrne, If I Had Legs I’d Kick You
Kate Hudson, Song Sung Blue
Renate Reinsve, Sentimental Value
Emma Stone, Bugonia
Best Supporting Actor
Benicio del Toro, One Battle After Another
Jacob Elordi, Frankenstein
Delroy Lindo, Sinners
Sean Penn, One Battle After Another – WINNER
Stellan Skarsgård, Sentimental Value
Best Supporting Actress
Elle Fanning, Sentimental Value
Inga Ibsdotter Lilleaas, Sentimental Value
Amy Madigan, Weapons – WINNER
Wunmi Mosaku, Sinners
Teyana Taylor, One Battle After Another
Best Director
Chloé Zhao, Hamnet
Josh Safdie, Marty Supreme
Paul Thomas Anderson, One Battle After Another – WINNER
Joachim Trier, Sentimental Value
Ryan Coogler, Sinners
Original Screenplay
Robert Kaplow, Blue Moon
Jafar Panahi, It Was Just an Accident
Ronald Bronstein & Josh Safdie, Marty Supreme
Eskil Vogt & Joachim Trier, Sentimental Value
Ryan Coogler, Sinners – WINNER
Adapted Screenplay
Will Tracy, Bugonia
Guillermo del Toro, Frankenstein
Chloé Zhao & Maggie O’Farrell, Hamnet
Paul Thomas Anderson, One Battle After Another – WINNER
Clint Bentley & Greg Kwedar, Train Dreams
Animated Feature
Arco
Elio
Kpop Demon Hunters – WINNER
Little Amélie or the Character of Rain
Zootopia 2
Documentary Feature
The Alabama Solution
Come See Me in the Good Light
Cutting Through Rocks
Mr Nobody Against Putin – WINNER
The Perfect Neighbor
International Feature
The Secret Agent, Brazil
It Was Just an Accident, France
Sentimental Value, Norway – WINNER
Sirāt, Spain
The Voice of Hind Rajab, Tunisia
Best Editing
Stephen Mirrione, F1: The Movie
Ronald Bronstein & Josh Safdie, Marty Supreme
Andy Jurgensen, One Battle After Another – WINNER
Olivier Bugge Coutté, Sentimental Value
Michael P. Shawver, Sinners
Cinematography
Dan Laustsen, Frankenstein
Darius Khondji, Marty Supreme
Michael Bauman, One Battle After Another
Autumn Durald Arkapaw, Sinners – WINNER
Adolpho Veloso, Train Dreams
Original Score
Jerskin Fendrix, Bugonia
Alexandre Desplat, Frankenstein
Max Richter, Hamnet
Jonny Greenwood, One Battle After Another
Ludwig Göransson, Sinners – WINNER
Best Casting
Nina Gold, Hamnet
Jennifer Venditti, Marty Supreme
Cassandra Kulukundis, One Battle After Another – WINNER
Gabriel Domingues, The Secret Agent
Francine Maisler, Sinners
Best Production Design
Frankenstein – WINNER
Production Design: Tamara Deverell; Set Decoration: Shane Vieau
Hamnet
Production Design: Fiona Crombie; Set Decoration: Alice Felton
Marty Supreme
Production Design: Jack Fisk; Set Decoration: Adam Willis
One Battle After Another
Production Design: Florencia Martin; Set Decoration: Anthony Carlino
Sinners
Production Design: Hannah Beachler; Set Decoration: Monique Champagne
Best Costume Design
Deborah L. Scott, Avatar: Fire and Ash
Kate Hawley, Frankenstein – WINNER
Malgosia Turzanska, Hamnet
Miyako Bellizzi, Marty Supreme
Ruth E. Carter, Sinners
Best Visual Effects
Avatar: Fire and Ash – WINNER
F1: The Movie
Jurassic World Rebirth
The Lost Bus
Sinners
Best Sound
F1: The Movie – WINNER
Gareth John, Al Nelson, Gwendolyn Yates Whittle, Gary A. Rizzo, & Juan Peralta
Frankenstein
Greg Chapman, Nathan Robitaille, Nelson Ferreira, Christian Cooke, & Brad Zoern.
One Battle After Another
José Antonio García, Christopher Scarabosio, & Tony Villaflor.
Sinners
Chris Welcker, Benjamin A. Burtt, Felipe Pacheco, Brandon Proctor, & Steve Boeddeker.
Sirât
Amanda Villavieja, Laia Casanovas, & Yasmina Praderas.
Best Makeup and Hairstyling
Frankenstein – WINNER
Mike Hill, Jordan Samuel, & Cliona Furey
Kokuho
Kyoko Toyokawa, Naomi Hibino, & Tadashi Nishimatsu
Sinners
Ken Diaz, Mike Fontaine, & Shunika Terry
The Smashing Machine
Kazu Hiro, Glen Griffin, & Bjoern Rehbein
The Ugly Stepsister
Thomas Foldberg & Anne Cathrine Sauerberg
Best Original Song
Dear Me
from Diane Warren: Relentless; Music and Lyric by Diane Warren
Golden – WINNER
from KPop Demon Hunters; Music and Lyric by EJAE, Mark Sonnenblick, Joong Gyu Kwak, Yu Han Lee, Hee Dong Nam, Jeong Hoon Seon, and Teddy Park
I Lied to You
from Sinners; Music and Lyric by Raphael Saadiq and Ludwig Goransson
Sweet Dreams of Joy
from Viva Verdi!; Music and Lyric by Nicholas Pike
Train Dreams
from Train Dreams; Music by Nick Cave and Bryce Dessner; Lyric by Nick Cave
Best Live-Action Short
Butcher’s Stain
A Friend of Dorothy
Jane Austen’s Period Drama
The Singers – WINNER (TIE)
Two People Exchanging Saliva – WINNER (TIE)
Best Documentary Short
All the Empty Rooms – WINNER
Armed Only With a Camera: The Life and Death of Brent Renaud
Children No More: “Were and Are Gone”
The Devil Is Busy
Perfectly A Strangeness
Best Animated Short
Butterfly
Forevergreen
The Girl Who Cried Pearls – WINNER
Retirement Plan
The Three Sisters.
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