Showbiz
We Sponsored Nigerian Idol to Nurture Music Talents—Rite Foods
By Modupe Gbadeyanka
For the past few weeks, Nigerians have been getting entertained via a music talent hunt programme called Nigerian Idol.
The contest entered its sixth edition this year and the winner of this edition is expected to get N50 million worth of prizes and a recording contract with a leading record label.
From Sunday, May 9, 2021, the well-liked music reality TV showing on Channel 198 on DSTV will commence live performance and culminate with a grand finale on July 11.
Viewers have been able to watch the programme because the likes of Bigi, a product of Rite Foods Limited, a truly world-class and proudly Nigerian food and beverage company, sponsored it.
Some may have wondered why the Bigi premium brand decided to put down a huge amount of money to enable Nigerians to watch the show.
Giving an insight into this, the Managing Director of Rite Foods, Mr Seleem Adegunwa, said it was mainly to pave way for the discovery of music talents among young Nigerians as well as to promote the entertainment industry in the country.
He affirmed that Rite Foods’ Bigi carbonated soft drink brand will continue to promote talent discovery in music through the Nigerian Idol while espousing the company’s interest in the creative platform where abundant talents abound in the country.
The Rite Foods boss said the sponsorship is to ensure that talents are nurtured in order to produce stars that would take the music and entertainment industry to enviable heights, like the recent achievement of Burna Boy, who has now become a global star after winning the Grammy.
To effectively demonstrate its intention in attaining that, Rite Foods recently held a mini Idol show christened the Bigi Media Idol for content drivers, to further reinforce its sponsorship of the Nigerian Idol reality TV show and its commitment to advancing its good cause for the entertainment sector.
At the event, one of the highlights was the microphone stunt used on stage, which was used to depict the 12 Bigi soft drink variants, a scenario that got the audience amazed at such innovation from a leading brand that is making an impact in the food and beverage sector of the Nigerian economy.
The Bigi brand has set the pace in the beverage sector with its 12 leading variants which include the Bigi Cola, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, and the Bigi Ginger Ale.
On the company’s stables are the Rite Spicy, Bigi Beef and Rite Sausages which have been the mark of excellence for the industry, while its Bigi Premium Table Water, produced with global best practices in purification, offers quality, freshness, confidence and reliability.
Established in 2007 as a subsidiary of Ess-Ay Holdings, Rite Foods’ inventiveness has earned high recognition in the energy drinks market with the first-ever packaged polyethylene terephthalate (PET) bottle brands for the Fearless Red Berry and Fearless Classic.
Showbiz
AMVCA Young Filmmakers Day: Where African Talent Meets Opportunity
As African storytelling continues to reach new audiences around the world, a new generation of filmmakers is stepping up with bold ideas, fresh perspectives, and stories that feel anything but ordinary. Helping to drive this momentum is the MultiChoice Talent Factory, which is setting the stage for Young Filmmakers Day ahead of its Awards Night on May 6.
This special gathering is more than a pre-awards celebration. It serves as a bridge connecting aspiring filmmakers with the industry experts who are actively shaping Africa’s creative economy. The focus is clear: create a space where talent meets opportunity, and where ideas are not only shared but refined into careers.
A Space for Audacious Storytelling
With the theme “Audacious Storytelling & Attracting The Right Opportunities,” the event is positioned as a call to action for young creatives across the continent. It reflects a growing shift in African storytelling, one that encourages risk-taking, originality, and authenticity.
From script development to production insights, participants will have the opportunity to engage directly with industry professionals, gaining practical guidance on how to navigate an increasingly competitive film landscape. The conversations are expected to move beyond inspiration into how stories are shaped, funded, and positioned for both local and global audiences.
Building the Next Generation of African Filmmakers
What makes Young Filmmakers Day significant is its intentional focus on access. For many emerging creatives, breaking into the film industry is not just about talent; it is about connection. This initiative seeks to close that gap by placing young storytellers in the same room as decision-makers, mentors, and established creators.
Backed by Canal+ through its investment in creative development across Africa, the program reinforces a long-term vision: to strengthen the continent’s storytelling pipeline and ensure African narratives continue to evolve on global platforms.
How to Participate
Aspiring filmmakers interested in attending are encouraged to register by sending an email to [email protected]. Slots are limited to reinforce the exclusivity and value of direct engagement with industry leaders.
Showbiz
Reality TV as a Reflection of Everyday Human Behaviour
Most people don’t take reality TV seriously, and honestly, it’s not hard to see why. From the outside, it looks like nothing more than fights, chaos, and unnecessary drama. For many, it’s just noise and entertainment with zero substance and absolutely no lessons to take away.
But that’s only if you’re watching on the surface.
Beyond the arguments and plot twists, reality TV is really just human behaviour on display, raw, unfiltered, and often under pressure. And when you pay closer attention, real lessons are hiding in plain sight. Not just about other people, but about yourself too, your reactions, your boundaries, your patience, and your emotional triggers.
Here are a few life lessons reality TV quietly teaches:
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Tolerance Isn’t Just a Buzzword
Reality shows throw together people from different backgrounds, personalities, and belief systems. Naturally, clashes happen. But it also highlights something important: not everyone will think, act, or respond like you, and that’s okay. Learning to coexist without constant conflict is a real-life skill a lot of people are still figuring out.
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Patience Will Save You From Unnecessary Chaos
Some of the biggest blow-ups on reality TV happen because someone reacts too quickly, no pause, no reflection, just emotion. Watching it unfold makes one thing clear: a little patience can prevent a lot of regret. Sometimes, not responding immediately is the smarter move.
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Self-Awareness Is Everything
It’s easy to judge contestants when you’re watching from your couch. “Why would they say that?” “Why are they acting like this?” But if you’re honest, you start to see bits of yourself, too. The impulsiveness, the defensiveness, the need to be understood. Reality TV can be an unexpected mirror if you let it.
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Not Everyone Is Your Friend (And That’s Okay)
Alliances form quickly on reality TV, but they break just as fast. Some people are with you for convenience, not loyalty. It sounds harsh, but it’s real. Not every connection in your life is meant to be deep or long-term. Learning to accept that and not take it personally is a quiet form of growth.
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Confidence Can Take You Further Than Perfection
You’ll often see contestants who aren’t the most skilled still go far simply because they believe in themselves. Meanwhile, more “qualified” people doubt themselves into silence or hesitation. Reality TV constantly shows that confidence opens doors. You don’t have to be perfect to stand out; you just have to show up as you belong.
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The Way You Handle Pressure Defines You
Anyone can seem composed when things are going well. The real test is pressure, deadlines, competition, conflict, and uncertainty. Reality TV compresses all of that into intense moments, and you see clearly who crumbles, who adapts, and who thrives. It’s a reminder that growth often happens in uncomfortable situations, not easy ones.
At the end of the day, reality TV isn’t really about the drama; it’s about people being placed in situations that strip away filters and force real reactions. And once you see it that way, it becomes less about entertainment and more about observation.
So, even if it doesn’t look like it at first glance, shows like The Real Housewives of Lagos, The Real Housewives of Atlanta, Love & Hip Hop, and other lifestyle reality series often watched on platforms like GOtv aren’t just about the chaos on screen. They quietly reflect everyday human behaviour and sometimes even offer a bit of self-reflection in the process.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
Showbiz
Nollywood Star Lateef Adedimeji Announces Birth of Triplet Boys
By Dipo Olowookere
Popular Nigerian actor, Lateef Adedimeji, has announced the birth of three boys by his actress wife, Adebimpe Oyebade, also known as MoBimpe.
In a video shared on social media on Friday, the Airtel Nigeria ambassador said his wife had given birth to the triplets before now but had kept the news close to his chest.
“I’ve been quiet… not absent.
“I was building, protecting, and embracing the greatest blessing of my life.
“God gave me more than I prayed for: a woman who became a mother of three, and three kings to call my own.
My world. My responsibility. My legacy. Alhamdulilah,” he wrote on X, formerly Twitter, this morning.
At a colourful wedding on December 18, 2021, in Ado-Ekiti, Ekiti State, Lateef married his wife, with fans expecting them to announce this news.
I’ve been quiet… not absent.
I was building, protecting, and embracing the greatest blessing of my life.
God gave me more than I prayed for
a woman who became a mother of three, and three kings to call my own 👑👑👑My world. My responsibility. My legacy.
Alhamdulilah! ✨ pic.twitter.com/ZQRXrrG9wO
— Adedimeji Lateef (@TheDimejiLateef) May 1, 2026
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