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We Sponsored Nigerian Idol to Nurture Music Talents—Rite Foods

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Nigerian Idol

By Modupe Gbadeyanka

For the past few weeks, Nigerians have been getting entertained via a music talent hunt programme called Nigerian Idol.

The contest entered its sixth edition this year and the winner of this edition is expected to get N50 million worth of prizes and a recording contract with a leading record label.

From Sunday, May 9, 2021, the well-liked music reality TV showing on Channel 198 on DSTV will commence live performance and culminate with a grand finale on July 11.

Viewers have been able to watch the programme because the likes of Bigi, a product of Rite Foods Limited, a truly world-class and proudly Nigerian food and beverage company, sponsored it.

Some may have wondered why the Bigi premium brand decided to put down a huge amount of money to enable Nigerians to watch the show.

Giving an insight into this, the Managing Director of Rite Foods, Mr Seleem Adegunwa, said it was mainly to pave way for the discovery of music talents among young Nigerians as well as to promote the entertainment industry in the country.

He affirmed that Rite Foods’ Bigi carbonated soft drink brand will continue to promote talent discovery in music through the Nigerian Idol while espousing the company’s interest in the creative platform where abundant talents abound in the country.

The Rite Foods boss said the sponsorship is to ensure that talents are nurtured in order to produce stars that would take the music and entertainment industry to enviable heights, like the recent achievement of Burna Boy, who has now become a global star after winning the Grammy.

To effectively demonstrate its intention in attaining that, Rite Foods recently held a mini Idol show christened the Bigi Media Idol for content drivers, to further reinforce its sponsorship of the Nigerian Idol reality TV show and its commitment to advancing its good cause for the entertainment sector.

At the event, one of the highlights was the microphone stunt used on stage, which was used to depict the 12 Bigi soft drink variants, a scenario that got the audience amazed at such innovation from a leading brand that is making an impact in the food and beverage sector of the Nigerian economy.

The Bigi brand has set the pace in the beverage sector with its 12 leading variants which include the Bigi Cola, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, and the Bigi Ginger Ale.

On the company’s stables are the Rite Spicy, Bigi Beef and Rite Sausages which have been the mark of excellence for the industry, while its Bigi Premium Table Water, produced with global best practices in purification, offers quality, freshness, confidence and reliability.

Established in 2007 as a subsidiary of Ess-Ay Holdings, Rite Foods’ inventiveness has earned high recognition in the energy drinks market with the first-ever packaged polyethylene terephthalate (PET) bottle brands for the Fearless Red Berry and Fearless Classic.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Ecobank Nigeria to Host Photography, Art, Design Exhibition

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Design Exhibition

By Modupe Gbadeyanka

As part of activities to commemorate this year’s World Photography Day slated for Friday, August 19, Ecobank Nigeria will host a Photography, Arts and Design Exhibition (PADE).

The 3-day event themed A Canvas for Africa’s Creatives will hold at the state-of-the-art head office complex of the bank, Ecobank Pan African Centre (EPAC), on Ozumba Mbadiwe, Victoria Island from Friday, August 19 to Sunday, August 21, 2022.

The Head of Marketing and Corporate Communications of Ecobank Nigeria, Mr Jide Sipe, explained in a statement that the exhibition was conceived by the financial institution to help showcase the brilliance of Nigerian creatives to the world.

He further stated that the exhibition is part of the bank’s current strategy as a pan-African bank to sustain its legacy as a foremost supporter of the creative industry in the country, noting that it provides a platform for harnessing and powering the creativity of the African continent.

The event, which he said is open for members of the public to attend for free, will witness an assemblage of creative influencers in photography, visual arts, vocal and dramatic arts, and designs, adding that there will also be digital engagement ideas for creatives, photography contest and draws on social media, amongst others.

“At the event, we expect portrait photographers, event photographers, landscape photo artists and basically everyone with lenses to capture moments and frame memories in time.

“We also expect creative influencers in visual arts such as painters, calligraphers, cartoonists, make-up artists and basically everyone good with a brush or pen. In attendance too will be spoken word poets, influencers, videographers and basically everyone who can compose a distinct audio-visual reality.

“We are in contact with architects, interior designers, graphic designers and basically everyone who enjoys bringing abstractions to life. There will also be side attractions, including games, photo booths, performances, VR station for kids, and 3D virtual art displays,” he said.

Mr Sipe further called on all creatives and influencers to do short videos introducing and showcasing themselves on social media.

“We will have a contest where people would take pictures or paint a notable Nigerian landmark and share their inspiration with us.

“Participants must hashtag their photos or paintings with #Padebyecobank to participate. There will also be a raffle draw on social media to determine who wins the free family photoshoot during the exhibition. This is open to people who attend the exhibition. It is a total package,”

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Prime Video Intensifies Efforts to Cut Market Share of Netflix, Others in Nigeria

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Prime Video

By Adedapo Adesanya

Global streaming service, Amazon’s Prime Video, has increased its investment in Nigeria with customers now able to sign up for the streaming service in the local currency, Nigerian Naira, a move that will see it compete with Netflix and other competitors in the Nigerian market.

The news comes as Prime Video’s first local marketing campaign for Nigeria launches with the announcement of two Local Amazon Originals for Nigerian customers, Gangs of Lagos and LOL: Last One Laughing Naija.

In a release, it said for N2,300 per month, customers in Nigeria can sign up for a Prime Video membership at PrimeVideo.com and enjoy a great selection of entertainment, including global Amazon Original movies and TV series, popular Hollywood titles, exclusive Nollywood movies, and local Nigerian originals coming soon.

Prime Video members can also stream and download and watch anytime, anywhere through the Prime Video app on compatible mobile devices, tablets, Smart TVs, or online at PrimeVideo.com.

Customers can also control the amount of data they use by selecting Good, Better, or Best streaming quality, or downloading on their mobile device for offline viewing later.

Speaking on the foray into the Nigerian market, Mr Josh McIvor, director of International Expansion, Prime Video said, “We’re delighted to be increasing our investment in Prime Video for customers in Nigeria, making it a truly localised experience.

“From local payment and a full-scale local marketing campaign to more local content specifically for Nigerian customers, our investment in Nigeria is a significant step towards our broader expansion plans in Africa and our ambition to be the most local of global streaming services.”

Adding her input, Mrs Wangi Mba-Uzoukwu, head of Nigerian Originals, Prime Video said, “We know our customers want to see locally relevant faces, places, and stories alongside our global content on Prime Video, so we’re excited to be bringing Nigerian customers these brand-new Local Amazon Originals, Gangs of Lagos and LOL: Last One Laughing Naija, which will complement our growing selection of Nollywood and African series and movies.

“The news signals our continued commitment to the Nigerian TV and Film industry, bringing the very best of authentic, homegrown stories to not only our customers in Nigeria but also Prime Video members around the world.”

Prime Video noted that both local productions build on recent film deals made by the service including an exclusive commissioning slate deal with Nemsia Films for three feature films, beginning with Breath of Life, launching next year.

Other exclusive licensing agreements include deals with leading Nigerian production studios Inkblot Studios and Anthill Studios, bringing Prime Video customers exclusive access to their movies after theatrical releases, such as box-office hit King of Thieves, Superstar, Progressive Tailors Club, Bad Comments, and Badamasi, which are currently available to watch. This highlights the commitment by Prime Video to deliver local and authentic African films to a global audience of more than 200 million Prime members worldwide.

The new Nigerian Originals will join Prime Video’s selection of global Amazon Original series like The Boys, The Terminal List, The Marvelous Mrs Maisel, and upcoming, highly anticipated The Lord of the Rings: The Rings of Power, as well as popular Amazon Original movies like Coming 2 America, The Tomorrow War, and Tom Clancy’s Without Remorse.

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Joeboy, 29 Others for YouTube Music Foundry Class of 2022

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YouTube Music Foundry Class of 2022

By Modupe Gbadeyanka

Nigerian music sensation, Joeboy, has been chosen alongside 29 independent artists across the globe for the YouTube Music Foundry Class of 2022.

The Foundry program was created in 2015 to assist the artists to build sustainable careers on their own terms and so far, 250 independent entertainers have passed through the system, including Arlo Parks, beabadoobee, Dave, Dua Lipa, Clairo, ENNY, Eladio Carrion, girl in red, Gunna, Japanese Breakfast, Kenny Beats, Natanael Cano, Omar Apollo, Rema, Rina Sawayama, ROSALÍA, Saba, Snail Mail, Tems, Tenille Arts and many more talented musicians.

It was gathered that this year’s program is the largest class to date, with 30 independent artists drawn from 15 countries, including Ghana, the United States, Canada, the United Kingdom, Mexico, Japan, and Australia, among others.

Foundry artists are recognised for their storytelling, and innovative approach to music and are viewed as the next generation entertainers.

The 2022 Foundry Class reinforces YouTube’s commitment to supporting Sub-Saharan artists as next-generation global music stars; playing a part in developing individual talent in the region.

The Foundry programme ensures that artists can be independent and still have a successful career in music with the support of platforms like YouTube and this year will power two programs, the Foundry Class of 2022 and the independent release support.

Commenting on his inclusion, Joeboy said, “Being an independent artist simply requires me to be at the centre of all of my dealings as a creative. Aside from creating the music, I have to carry out due diligence to make sure I am making the right decisions every now and then.”

On his part, Ghana’s Black Sherif said, “Success as an independent artist is connecting with one more person on any level through my music. Once that is constantly achieved, in my opinion, everything else will follow. Being a Foundry artist for me means a strong global platform with support to visually take my expression to the next level and reach more people in the process.”

“It’s no small task to be an artist in 2022, working to find stability, fulfilment, and fans who get it. Foundry celebrates the courage of independent artists and the communities that surround them. Our global team is lucky to be their champion and reduce barriers on their journey, every step of the way,” the YouTube Artist Partnerships Lead, Naomi Zeichner said.

Also, SSA YouTube Music Lead, Addy Awofisayo, disclosed that, “We believe that lowering the barrier to entry that unlocks opportunities for music artists to create and connect with a global audience is crucial. But beyond that, Foundry will assist the music artists participants in navigating a new increasingly digital industry as they connect with fans and generate revenue.”

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