By Modupe Gbadeyanka
YouTube has introduced an improved monetisation system for creators to boost their earnings through the video-sharing platform.
At the inauguration of Made on YouTube, the company said content creators could make more money through an initiative it called the YouTube Partner Program (YPP).
The firm said from early 2023, beginning in early 2023, it would move from a fixed fund to a unique revenue-sharing model for Shorts for both current and future YPP creators.
It stated that Shorts-focused creators could apply to YPP by meeting a threshold of 1,000 subscribers and 10 million Shorts views over 90 days.
These new partners will enjoy all the benefits YPP offers, including ads monetisation across Shorts and long-form YouTube videos. This is in another option to the existing criteria where long-form creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours.
Creators can choose the option that best fits their channel, while YouTube maintains the same level of brand safety for advertisers.
To support creators in their early journey to YouTube, YouTube will also introduce a new level of YPP with lower requirements that will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers and Channel Memberships, the platform explained.
“Over the last three years, YouTube has paid out $50 billion to over 2 million creators, artists and media companies through its Partner Program – more than any other platform; that’s $45 million a day, $1.9 million an hour, $528 a second.
“Today’s announcements prove that YouTube is continuing to lead the way in its commitment to creators everywhere,” YouTube creators Colin and Samir, said.
The CEO of YouTube, Susan Wojcicki, while commenting on the new initiative, stated that, “The YouTube Partner Program was revolutionary when we launched it back in 2007, and it’s still revolutionary today.
“Over the last three years, YouTube has paid creators, artists, and media companies more than $50 billion. That $50 billion has changed the lives of creators around the world and enabled new voices and stories to be told. But we’re not done yet.
“When we introduced the YouTube Partner Program, we made a big bet: we succeed only when our creators succeed. And today, we’re doubling down. We’re introducing the next chapter in how we reward creativity on our platform by expanding access to our YouTube Partner program.”
