Sports
adidas to Promote Brand at VerveLife 6.0 Fitness Festival
By Aduragbemi Omiyale
The fitness campaign of a leading domestic payment cards and tokens brand, Verve, VerveLife, will get bigger this year as a leading global sportswear giant, adidas, has expressed its intention to be part of it.
Six years ago, Verve started the initiative. It has grown to be one of the biggest fitness festivals on the African continent, attracting several participants.
For VerveLife 6.0, adidas is coming to use the programme to grow its brand presence in Nigeria, according to the Commercial Director Africa at adidas, Mr Brett Burgess.
“We are excited by our partnership with VerveLife as we continue to grow our Brand presence in Nigeria. We believe that this is an exciting partnership for us to engage with the Fitness Consumers in Nigeria.
“Through our Nigerian Partners, BrandCo, we look to give the VerveLife community a world-class Brand experience at the final event to edge the 3-stripes in their hearts. This event will help us entrench our belief that, Through sport, we have the Power to Change Lives,” Mr Burgess stated.
Reacting to the support from the sportswear, the Executive Vice President for Marketing and Communications at Interswitch Group, Ms Cherry Eromosele, said, “We are greatly delighted to welcome adidas on board as one of our partners for VerveLife 6.0. Year upon year, we continue to successfully deliver extraordinary experiences that transcend the expectations of fitness enthusiasts in these climes, with an unprecedented approach incorporating fitness, fun and healthy food, all intertwined in a format that leaves participants demanding more.
“In 2023, we are raising the bar even higher, and working with a globally renowned and credible partner like adidas gives even more fillip to our resolve, as we jointly advocate for more active and healthier lifestyles for African consumers.”
VerveLife was created to revolutionise fitness and wellness in Nigeria, whilst encouraging a healthy lifestyle among not only Verve’s teeming cardholder base but also millions of fitness enthusiasts in general.
Noteworthy highlights of the Verve Life fitness platform include exciting high-intensity workout sessions and dance routines led by renowned fitness experts and dance instructors from across Africa, fitness challenges and immersive masterclasses on nutrition, mental wellness, and other related topics, all in addition to a multi-city train of satellite fitness events pan-Nigeria, touching over seven cities across West and East Africa this year.
The collaboration between Verve and adidas stems from both brands’ shared passion for fitness and the partnership will deliver numerous exciting benefits for the VerveLife community, including complimentary adidas merchandise, product discounts, access to exclusive events and much more.
By Modupe Gbadeyanka
On Saturday, July 18, 2026, Team Drogba Global Africa claimed its first E1 victory in Monaco, moving to sixth on the table with 59 points.
It defeated Team Brady, which came second over the week, though it leads the championship with 119 points, nine points more than the second on the log, Westbrook Racing by Visit Angola.
Kiwi Micah Wilkinson and his Spanish teammate Tara Pacheco combined to put together a memorable performance and secure a long-awaited first visit to the top step.
Drogba’s best result of the season so far had been seventh in Lake Como, but something clicked in the Principality, and the victory has moved them up to sixth overall.
Home heroes Team Monaco had set the fastest time in qualifying and were leading the way, but they made a wrong turn on the course, which consigned them to join Westbrook in the Place Race. Will Smith’s team took a damage-limiting victory, leaving them in seventh at the end of the day.
But the Finals were both dominated by Drogba. In Final 1, with Tara Pacheco at the wheel, they finished just ahead of Emma Kimiläinen’s Brady E1 RaceBird. The battle resumed in Final 2 and, on this occasion, Micah held off Sam Coleman. Timmy Hansen came through to finish third for Miami to secure their first podium in 13 races.
Micah Wilkinson was also rewarded with PIF Pilot of the Day for his performance in Final 2.
Hosted at the world-renowned Yacht Club de Monaco, the Championship’s third visit to the Principality once again transformed Port Hercule into one of the world’s most spectacular sporting venues.
E1 now heads to its first foray in Southern Africa for the E1 Luanda GP 2026, Angola, on September 12 to 13.
“Huge congratulations to everyone at Team Drogba on securing a remarkably assured maiden victory here in Monaco. We leave with a new Championship leader in Team Brady, with Will Smith’s team in close contention.
“The Principality once again delivered an extraordinary weekend of thrilling on-water action to reinforce our belief that E1 is creating a new chapter in global motorsport. We now head to Angola, Africa, for the next round as the Championship battle intensifies,” the chief executive of E1, Mr Jamie Copas, said.
By Dipo Olowookere
Spain put one past Argentina to clinch their second FIFA World Cup trophy in New Jersey, USA, on Sunday night.
Ferran Torres put the only goal of the match in the back of the South American’s net in the 106th minute after both teams could not settle scores in normal time.
The Argentines, led by Lionel Scaloni, were reduced to 10 men in added time of the second half after Enzo Fernández got his second yellow card for a tackle on Spain’s Pau Cubarsí.
Lionel Messi could not inspire his team to victory in the final watched by the President of the United States, Mr Donald Trump, as the Europeans dominated the match, with Argentina not having a shot on or off target before the extra time.
The 2022 FIFA World Cup champions only managed to show signs of pressing after the winners of the 2010 edition in South Africa scored a minute after the resumption of the second half of the extra 30 minutes.
The win by Luis de la Fuente’s men left Lionel Messi teary after the match. This could be his last World Cup as he turned 39 this year.
The next FIFA World Cup in 2030 goes to Spain, Portugal, and Morocco. This year’s edition was hosted by the trio of the USA, Canada, and Mexico. The Mundial kicked off on June 20, 2026, and ended on July 19, 2026, with 48 teams participating, more than the usual 32 teams of the previous editions.
On July 23, Nigeria’s main grassroots tournament kicks off: players from the top 100 teams across five divisions of Lagos will compete for the championship title, a generous prize pool, the prestige of their home communities, and their dream of signing their first contract with a professional club.
1xCup has helped many talented players make a name for themselves. Thanks to their standout performances at the tournament, more than 30 footballers have earned spots on professional teams in Nigeria, Bulgaria, Norway, Albania, North Macedonia, and many other countries.
1xCup top success stories
From their debuts in the NPFL and second-tier European leagues to call-ups to the Nigeria national team, the stories of 1xCup graduate players could easily serve as the script for a new Hollywood sports drama. Defensive midfielder Adeoye Aderemi Jacob was named one of the top breakout stars of the 1xCup 2025. His dedication and energy helped the Naths Boys reach the tournament’s final four and caught the attention of Ikorodu City scouts. Adeoye Aderemi Jacob quickly adapted to the professional level and even earned a call-up to the Nigeria national team for friendly matches against Zimbabwe and Jamaica as part of their preparations for the.
Several 1xCup graduates have built successful careers in Europe. Martins Idowu plays in Serbia, Peter Ahisu in Bulgaria, and Okere Ebube in North Macedonia. Lawani Clinton, Bada Moses, and Raheem Ibrahim Ogede have continued their football careers with professional clubs in Nigeria. Meanwhile, Nwana Okechukwu and Kayode Akinyemi are representing their homeland in the Egyptian and Beninese leagues.
The 1xCup 2026 will continue this mission. Starting with the knockout stage, scouts from professional clubs will be in attendance at the tournament’s matches. This means that every participant will have a chance to prove themselves, get noticed by experts, and perhaps write a new chapter in their football history.
1xCup 2026 is open to everyone
Nigeria’s most prestigious grassroots tournament has helped football talent shine and demonstrated that our country is capable of organizing large-scale sports events. The list of participants in the qualification was made publicly available, and every fan can follow the match results and the standings on the official 1xCup Instagram page.
The tournament’s matches are drawing huge interest from viewers, so the organizers have expanded their media coverage. The 1xCup Podcast is set to launch very soon, featuring well-known figures from Nigeria’s football community who will discuss the main storylines and standout players of the fourth season, as well as share exclusive insights with fans.
Watch from the front row as the next generation of football stars is born, and follow the action from the grassroots tournament on the official 1xcup.ng website or on the project’s Instagram page.
