adidas to Promote Brand at VerveLife 6.0 Fitness Festival

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By Aduragbemi Omiyale

The fitness campaign of a leading domestic payment cards and tokens brand, Verve, VerveLife, will get bigger this year as a leading global sportswear giant, adidas, has expressed its intention to be part of it.

Six years ago, Verve started the initiative. It has grown to be one of the biggest fitness festivals on the African continent, attracting several participants.

For VerveLife 6.0, adidas is coming to use the programme to grow its brand presence in Nigeria, according to the Commercial Director Africa at adidas, Mr Brett Burgess.

“We are excited by our partnership with VerveLife as we continue to grow our Brand presence in Nigeria. We believe that this is an exciting partnership for us to engage with the Fitness Consumers in Nigeria.

“Through our Nigerian Partners, BrandCo, we look to give the VerveLife community a world-class Brand experience at the final event to edge the 3-stripes in their hearts. This event will help us entrench our belief that, Through sport, we have the Power to Change Lives,” Mr Burgess stated.

Reacting to the support from the sportswear, the Executive Vice President for Marketing and Communications at Interswitch Group, Ms Cherry Eromosele, said, “We are greatly delighted to welcome adidas on board as one of our partners for VerveLife 6.0. Year upon year, we continue to successfully deliver extraordinary experiences that transcend the expectations of fitness enthusiasts in these climes, with an unprecedented approach incorporating fitness, fun and healthy food, all intertwined in a format that leaves participants demanding more.

“In 2023, we are raising the bar even higher, and working with a globally renowned and credible partner like adidas gives even more fillip to our resolve, as we jointly advocate for more active and healthier lifestyles for African consumers.”

VerveLife was created to revolutionise fitness and wellness in Nigeria, whilst encouraging a healthy lifestyle among not only Verve’s teeming cardholder base but also millions of fitness enthusiasts in general.

Noteworthy highlights of the Verve Life fitness platform include exciting high-intensity workout sessions and dance routines led by renowned fitness experts and dance instructors from across Africa, fitness challenges and immersive masterclasses on nutrition, mental wellness, and other related topics, all in addition to a multi-city train of satellite fitness events pan-Nigeria, touching over seven cities across West and East Africa this year.

The collaboration between Verve and adidas stems from both brands’ shared passion for fitness and the partnership will deliver numerous exciting benefits for the VerveLife community, including complimentary adidas merchandise, product discounts, access to exclusive events and much more.

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