Sports
Nike Unveils ‘Unlimited Will’ Campaign
Reports say the ‘Just Do It’ NIKE Unlimited Campaign’ has continued to give inspiration to athletes all over the world, making them push beyond their limits. The company has also debuted its ‘Unlimited Will’ campaign.
The campaign, which has struck a chord worldwide with nearly 300 million views to date, highlights quadruple amputee Kyle Maynard in final instalment.
Nike, today, unveiled the final film in its powerful and globally reaching ‘Just Do It – Nike Unlimited Campaign’ which showcases how unlimited determination can overcome the toughest of challenges.
‘Unlimited Will’ follows ‘Unlimited Future,’ ‘Unlimited You,’ ‘Unlimited Courage,’ ‘Unlimited Together’ and ‘Unlimited Youth’ as part of a campaign that has already struck a chord with millions of consumers around the world, amassing 300 million global views across multiple digital platforms to date.
‘Unlimited Future’ quickly became the most retweeted film, and most liked Nike film on Twitter, in Nike’s history.
The films are just one component of Nike’s global campaign celebrating athletes around the world across an amazing year of sport.
The campaign also engages and motivates consumers digitally via the company’s newly launched Nike+ App and physically with activations taking place in Los Angeles, London, New York, Paris, Rio, São Paulo, Shanghai and Tokyo, along with the recently launched Nike Unlimited Cross-Category footwear collection available at retail across the globe.
The company also profiles a number of its premier athletes including Gabby Douglas, Simone Biles, Ashton Eaton and Allyson Felix, here, detailing in-depth the resolve that victory requires.
The final instalment of the film series celebrates athlete Kyle Maynard and his extraordinary motivation to push his limits daily. The series of films hails both the everyday athlete and the champion athletes who embark on challenges which most people would view as unsurmountable.
Kyle Maynard is the first quadruple amputee to ascend Mount Kilimanjaro without the aid of prosthetics. Now 30 years old, Kyle was born with a rare congenital disease but he did not allow this to affect his participation in multiple sports. Kyle has not let his success be defined by anything or anyone but himself. His mindset and actions inspire people to believe that nothing in their lives can keep them from accomplishing their goals.
“If you’re doing something first, you don’t have that path laid out for you so you just have to go and figure it out,” Maynard explains. “You learn how to use your mind. You learn: How do I not fall apart when I have something bad happen to me? How do I get through and overcome bigger challenges? How do I adapt? The lessons that you learn in your sport can transcend into every area of your life, in your relationships and in just any dream that you have.”
Greg Hoffman, Nike Chief Marketing Officer, said: “We have seen an incredible response from consumers around these series of films. We’re expanding the definition of athleticism and allowing people around the world to see themselves, and their potential, through the lens of these amazing athletes like Kyle Maynard.”
By Adedapo Adesanya
The Super Falcons of Nigeria have been drawn in Group C with Egypt, Zambia and Malawi for the defence of their Women’s’ Africa Cup of Nations (WAFCON) title in March, which will be hosted again in Morocco.
Last year, the Nigerian team won the record 10th tournament after defeating the host nation, Morocco, 3-2 in a spectacular final after going down 2-0.
The 2026 edition will be played in Morocco from March 17-April 3, eight months after the last tournament.
The last edition slated for 2024 was postponed by a year for logistical reasons as the Confederation of African Football (CAF) could not get interested hosts.
The next edition which will be the 14th edition and Nigeria will be hoping to win the women’s tournament for the 11th time.
Nigeria’s dominance is only rivalled by Equatorial Guinea which won as hosts of the 2008 and 2012 editions. South Africa won the 2022 edition to become the third African nation to ever win the tournament.
The next edition carries added importance because it serves as qualifying for next year’s Women’s World Cup, with the top four finishers taking up Africa’s slots in the global tournament to be hosted by Brazil.
GROUPS
Group A (Rabat Moulay Hassan Stadium): Morocco, Algeria, Senegal, Kenya,
Group B (Rabat Al Madina Stadium): South Africa, Ivory Coast, Burkina Faso, Tanzania
Group C (Casablanca): Nigeria, Zambia, Egypt, Malawi
Group D (Fes): Ghana, Cameroon, Mali, Cape Verde.
By Adedapo Adesanya
The Chairman of BUA Group, Mr Abdul Samad Rabiu, has reaffirmed his commitment to reward the Super Eagles with the promised $500,000 despite losing the semi-final match against Morocco in the ongoing Africa Cup of Nations (AFCON) on Wednesday night.
The Nigerian senior national football team lost the tie against Morocco 4-2 on penalties after both sides failed to break the deadlock after 120 minutes.
In a post on his official Instagram on Thursday, the billionaire industrialist commended the football team for their determination and unity throughout the competition.
Mr Rabiu said the players displayed admirable grit and commitment on the field, adding that although the trophy eluded them, their performance inspired pride and admiration among Nigerians at home and abroad.
“To our brave Super Eagles, You fought with your hearts, gave your all, and showed true courage and determination on the pitch. Though it wasn’t meant to be this time, you have made every Nigerian proud.
“Sometimes, even our best efforts don’t bring the outcome we hope for, but the spirit, passion, and unity you displayed are what truly matter. You left everything on the field, and that is worthy of celebration.
“As a token of appreciation for your remarkable journey and effort, I am still going ahead to fulfill the pledge of $500,000. This is in recognition of your hard work, dedication, and the joy you have brought to our nation.
“Keep your heads high, Super Eagles – the experience, lessons, and spirit will fuel even greater success next time. Nigeria will always be proud of you, and we believe in your future victories!” the statement read.
Nigeria failed to advance to the final of the 2025 AFCON yesterday after losing to Morocco’s Atlas Lions in a tense penalty shootout, a result that sent the North African side through to the final.
Moroccan goalkeeper, Yacine Bounou saved kicks from both Samuel Chukwueze and Bruno Onyemaechi, allowing Youssef En-Nesyri to convert the winning kick and spark wild celebrations inside the Prince Moulay Abdellah Stadium in Rabat.
Nigeria will play Egypt in the bronze medal match on Sunday, January 18 while Morocco will face 2021 winners, Senegal for the chance to win the trophy for the first time in 50 years.
Midweek football delivers decisive moments across three competitions as the Carabao Cup reaches the semi-final in England, Serie A’s title contenders play their games in hand, and the Africa Cup of Nations narrows down to its final two. Fans can follow every fixture live on SuperSport across DStv and GOtv.
Carabao Cup: Semi-Final Second Legs Decide Wembley Places
The Carabao Cup semi-finals conclude with two heavyweight fixtures as clubs push for a place in the final at Wembley.
On Tuesday at 9:00 p.m., Newcastle host Man City at St James’ Park. Newcastle enter the second leg as defending Carabao Cup champions and come into the tie in strong domestic form, having recorded three straight league wins and progressed in the FA Cup after a penalty shootout victory over Bournemouth.
City arrive after a heavy FA Cup win against Exeter City but are still searching for consistency in the league following a run of draws. Both sides have navigated the competition efficiently so far, setting up a finely balanced contest.
Wednesday’s second semi-final sees Chelsea host Arsenal at 9:00 p.m. Chelsea begin the second leg under new manager Liam Rosenior after a convincing FA Cup victory over Charlton, though league form has been less consistent following a recent defeat to Fulham.
Arsenal, meanwhile, arrive as Premier League leaders and remain active in all major competitions this season. Their FA Cup win over Portsmouth maintained momentum as they look to secure a return to Wembley.
Both Carabao Cup semi-final matches air live on SS Premier League (GOtv Ch. 65, DStv Ch. 203).
Serie A: Games in Hand Shape the Title Race
Serie A’s midweek programme features three fixtures involving clubs playing their game in hand, with implications at both ends of the table.
On Wednesday at 6:30 p.m., Napoli host Parma. Napoli were held to a draw by Inter Milan in their previous outing and sit fourth, level on points with Juventus. With other contenders also in action, a win could lift them further up the standings. Parma arrive after a narrow victory over Lecce and continue to look upward from mid-table.
Later on Wednesday at 8:45 p.m., leaders Inter Milan face Lecce at the San Siro. Inter saw their winning run halted by Napoli but remain three points clear at the top. Lecce arrive having suffered consecutive defeats and will be aiming to secure a positive result in a difficult away fixture.
Thursday’s action concludes at 8:45 p.m. as AC Milan travel to face Como. Milan sit second but have been held to back-to-back draws and will be seeking a return to winning form. Como, coached by Cesc Fàbregas, have impressed this season and sit sixth, boasting one of the league’s strongest defensive records.
All Serie A fixtures are broadcast live on SS Africa 2 (GOtv Ch. 64, DStv Ch. 208).
AFCON 2025: Semi-Finals Decide Finalists
The Africa Cup of Nations reaches its penultimate stage with two semi-final clashes scheduled for Wednesday.
Senegal face Egypt at 6:00 p.m. in Tangier in a renewal of a recent AFCON rivalry. Senegal, winners of the 2021 edition, have progressed with control and balance, while Egypt have relied on resilience and decisive moments in the knockout rounds. The matchup once again brings together key figures from both sides as a place in the final is at stake.
Later at 9:00 p.m., Nigeria meet hosts Morocco in Rabat. Nigeria advanced after a disciplined quarter-final performance, while Morocco continue to combine defensive organisation with efficiency in attack. With home support behind them, Morocco face a Nigerian side that has shown attacking consistency throughout the tournament.
Both AFCON semi-finals air live on SS AFCON (GOtv Ch. 59, DStv Ch. 202).
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