Connect with us

Sports

Nike Unveils ‘Unlimited Will’ Campaign

Published

on

Nike

Reports say the ‘Just Do It’ NIKE Unlimited Campaign’ has continued to give inspiration to athletes all over the world, making them push beyond their limits. The company has also debuted its ‘Unlimited Will’ campaign.

The campaign, which has struck a chord worldwide with nearly 300 million views to date, highlights quadruple amputee Kyle Maynard in final instalment.

Nike, today, unveiled the final film in its powerful and globally reaching ‘Just Do It – Nike Unlimited Campaign’ which showcases how unlimited determination can overcome the toughest of challenges.

‘Unlimited Will’ follows ‘Unlimited Future,’ ‘Unlimited You,’ ‘Unlimited Courage,’ ‘Unlimited Together’ and ‘Unlimited Youth’ as part of a campaign that has already struck a chord with millions of consumers around the world, amassing 300 million global views across multiple digital platforms to date.

‘Unlimited Future’ quickly became the most retweeted film, and most liked Nike film on Twitter, in Nike’s history.

The films are just one component of Nike’s global campaign celebrating athletes around the world across an amazing year of sport.

The campaign also engages and motivates consumers digitally via the company’s newly launched Nike+ App and physically with activations taking place in Los Angeles, London, New York, Paris, Rio, São Paulo, Shanghai and Tokyo, along with the recently launched Nike Unlimited Cross-Category footwear collection available at retail across the globe.

The company also profiles a number of its premier athletes including Gabby Douglas, Simone Biles, Ashton Eaton and Allyson Felix, here, detailing in-depth the resolve that victory requires.

The final instalment of the film series celebrates athlete Kyle Maynard and his extraordinary motivation to push his limits daily. The series of films hails both the everyday athlete and the champion athletes who embark on challenges which most people would view as unsurmountable.

Kyle Maynard is the first quadruple amputee to ascend Mount Kilimanjaro without the aid of prosthetics. Now 30 years old, Kyle was born with a rare congenital disease but he did not allow this to affect his participation in multiple sports. Kyle has not let his success be defined by anything or anyone but himself. His mindset and actions inspire people to believe that nothing in their lives can keep them from accomplishing their goals.

“If you’re doing something first, you don’t have that path laid out for you so you just have to go and figure it out,” Maynard explains. “You learn how to use your mind. You learn: How do I not fall apart when I have something bad happen to me? How do I get through and overcome bigger challenges? How do I adapt? The lessons that you learn in your sport can transcend into every area of your life, in your relationships and in just any dream that you have.”

Greg Hoffman, Nike Chief Marketing Officer, said: “We have seen an incredible response from consumers around these series of films. We’re expanding the definition of athleticism and allowing people around the world to see themselves, and their potential, through the lens of these amazing athletes like Kyle Maynard.”

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

Click to comment

Leave a Reply

Sports

How to Make a Premier League Team Profitable

Published

on

Premier League Team

Shockwaves rippled through the footballing world this week after it was confirmed Newcastle Football Club has been bought out in a £300m deal, ending owner Mike Ashley’s 14-year tenure.

The takeover leaves Newcastle in the hands of the Saudi Arabia Public Investment Fund (PIF), which now owns 80% of the club. The other 20% is split evenly between Amanda Staveley and the Reuben brothers.

After years of frustration and disappointment, Newcastle fans are now full of hope for the future as their new owners are the wealthiest in the sport, worth an eye-watering £700bn. To put that into context, Manchester City previously had the wealthiest owners in the Premier League, who are worth £23bn.

That is not to say Newcastle is now worth £700bn, but they will now have a war chest which dwarfs all others, giving them the financial means to bring in big players.

This news might tempt you to check a major football betting site like 888Sport to see what Newcastle’s chances are of winning the Premier League this season, but their odds remain largely unchanged. City are still hot favourites to lift the trophy at odds of roughly 10/11.

So, besides a takeover from a wealthy consortium, how do Premier League clubs make their money? Their biggest revenue stream comes from television broadcast rights for the league.

The English top-flight is the most popular league in the world, in any sport; the viewing figures back this up. As such, the cost of domestic broadcast rights are astronomically high; they’re now in the billions.

Sky Sports and BT Sport are the two main contenders for this content, though Amazon Prime and the BBC also contribute.

Exactly half – 50% – of this revenue is split evenly between the 20 Premier League clubs. A further 25% is then distributed according to how many times a team is broadcast live (these are known as facility fees) and the final 25% is based on where a team places in the league (merit fees).

So, a team that is shown live on TV more often will receive a larger chunk of the facility fees, and likewise, a club that finishes high up in the league table will be rewarded with higher merit fees revenue.

This, in theory, should create more of a meritocracy and allow clubs to earn more money based on their performances. However, in reality, big clubs like Liverpool, Chelsea and Manchester United will always get more airtime and, thus, more money.

International broadcast rights revenue is split evenly between the 20 clubs, however, those that make it into the Champions League will get even more funds from TV rights. This is because of separate deals for this competition, and the amount they get largely depends on how far they go in the Champions League.

The TV rights battle only properly boomed over the past decade or so, leading to the staggering figures that are forked over by broadcasters nowadays, which only seem to keep growing.

A more traditional form of revenue for clubs are ticket sales. Clubs will charge each and every person that attends a game for their seat in the stadium, and these prices will vary depending on their position in the venue and the context of the game itself. A London derby between Chelsea and Tottenham will cost more to attend than a game against Aston Villa at Stamford Bridge.

Clubs will also make money from season ticket holders, who will pay a lump sum to have tickets in the same seats for every home game for their team.

On top of this, most Premier League clubs also offer exclusive hospitality and business packages to those willing to splash out on game day. These are particularly attractive to companies that want to impress clients or reward their colleagues. These packages cost a lot more than regular tickets and can be decent earners for Premier League clubs.

In a similar vein, major clubs provide tours of their stadiums outside of match days, charging people to look around and inside the venue to get a closer feel.

Aside from ticket sales, clubs will also be charging for food and drink inside the stadium, and these can generate huge sums of money when totalled up.

Then, of course, there is merchandise. Clubs will have their own shops and stalls on site that sell things like shirts and scarves, but they also have websites where fans can purchase these items as well.

Last, but certainly not least, are the shirt sponsor deals that Premier Clubs can command. Brands like Chevrolet and Yokohama pay tens of millions of pounds to have their logo featured prominently on the shirts of players, providing these teams with yet more income.

However, it isn’t all plain sailing, even for the world’s biggest football teams. Just look at FC Barcelona, who are facing the worst financial crisis in their long history. Their debt is over the £1bn mark, and they have a lot of work to do before they’re out of it.

A large part of their problems stem from player salaries which, according to club president Joan Laporta, represents 103% of their total income. Obviously, such a business model is not sustainable, particularly as they will have many other costs elsewhere.

Obviously, managing the finances of a major football club is no easy task and while it’s not possible to get a detailed look at exactly what has gone wrong at Barcelona, it’s clear that inflated salaries have been a huge issue.

Premier League clubs earn revenue from numerous streams, some of which aren’t wholly under their control but will still have a significant impact on their bottom line. Salaries will be their main outgoing so, as long as they can keep these in check, profits should come.

Continue Reading

Sports

Firm Enters Nigeria with $14.5m to Disrupt Igaming Market

Published

on

Igaming Market

By Sodeinde Temidayo David

Pan-African igaming operator, Cola Group, has secured a total of $14.5 million capital to expand its igaming division and accelerate its growth within multiple African online gambling marketplaces.

The company is coming to disrupt the igaming market in Nigeria after getting a licence from the Lagos State Lotteries Board through its Nigerian subsidiary, Cola Games Limited, to launch of Cola.bet.

The approval made by the Lagos state lotteries board will secure the brand to enter its fourth African igaming marketplace, following successful launches in Zambia Kenya and Ethiopia.

The operator said that it will leverage its operating blueprint from Ethiopia, which shares similarities with the Nigerian market due to both being retail-centric rather than online.

Following its success across African markets, Cola.bet aims to become Nigeria’s leading mobile-first operator, providing seamless integration with all local payment providers.

In the words of the chief operating officer of Cola.bet, Mr Dinu Bors, “Cola.bet delivers an exceptional customer-first experience and the launch augments our global ambitions within the igaming space.”

In addition to operating its own brands, Cola Group said its mobile-first Cola.bet platform can be easily adjusted and customised for B2B partners, offering players a broad selection of sport events, esports and casino games.

“The platform is highly customisable and grants B2B partners instant access to curated content for a plethora of markets. We’ll be rolling out several innovative features over the coming months, we’re only just getting started,” Mr Bors noted.

Also, the chief marketing officer of Cola.bet, Mr Dana Varnytska, added that, “Our strategy is built on a localised programme which has been developed through thorough research into market nuances and player preference. Players will benefit from bespoke bonus promotions and extremely competitive odds on the most popular events.”

Securing its new investment, Cola Group, which maintains a Curaçao gambling licence, disclosed that it was in the process of obtaining licenses in the regulated markets of Africa, LATAM and Europe.

Continue Reading

Sports

Saudi Arabia Finally Acquires Newcastle United

Published

on

Newcastle United

By Ashemiriogwa Emmanuel

A Saudi Arabia-backed consortium has finally acquired the English Premier League club, Newcastle United Football Club, after a prolonged legal fight involving concerns about piracy and rights abuses.

The deal was concluded after the approval from the Premier League following the assurances that the Saudi state would not have control of the club.

This means the idea of the Gulf state looking at Inter Milan as an alternate option has come to an end.

In a statement confirming the deal, the Premier League said, “The Premier League, Newcastle United Football Club, and St James Holdings Limited have today settled the dispute over the takeover of the club by the consortium of PIF, PCP Capital Partners, and RB Sports & Media.

“Following the completion of the Premier League’s Owners’ and Directors’ Test, the club has been sold to the consortium with immediate effect. It has now received legally binding assurances that the Kingdom of Saudi Arabia will not control Newcastle United Football Club.”

The £300-million ($409 million) takeover by the Saudi Public Investment Fund (PIF) ranks Newcastle to the top in the list of richest owners in world football (€320 billion), ahead of Qatar’s Paris Sait Germain (PSG) (€220 billion), and the United Arab Emirates’ Manchester City (€21 billion).

Speaking on the successful deal, the PIF governor, Yasir Al-Rumayyan said, “We are extremely proud to become the new owners of Newcastle United, one of the most famous clubs in English football.

“We thank the Newcastle fans for their tremendously loyal support over the years and we are excited to work together with them.”

Recall that Saudi Arabia’s Public Investment Fund, PCP Capital Partners, and the Reuben Brothers, who are the parties in the deal had, earlier last year, withdrawn their proposed takeover due to the worldwide uncertainty caused by the coronavirus pandemic.

Business Post reported that the decision, after a month, had seen the interest of new buyers with the lead of a Singapore-backed company, Bellagraph Nova Group (BNG) but later fell through

The takeover by the Saudi state, which was disclosed on Thursday, sees the end of the 14-year ownership by British retail tycoon, Mr Mike Ashley over the football outfit, with sports pundits saying the club will witness a new era in terms of its ability to compete with the bigger outfits in Europe.

Continue Reading

Like Our Facebook Page

Latest News on Business Post

Trending

%d bloggers like this: