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Nike Unveils ‘Unlimited Will’ Campaign

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Reports say the ‘Just Do It’ NIKE Unlimited Campaign’ has continued to give inspiration to athletes all over the world, making them push beyond their limits. The company has also debuted its ‘Unlimited Will’ campaign.

The campaign, which has struck a chord worldwide with nearly 300 million views to date, highlights quadruple amputee Kyle Maynard in final instalment.

Nike, today, unveiled the final film in its powerful and globally reaching ‘Just Do It – Nike Unlimited Campaign’ which showcases how unlimited determination can overcome the toughest of challenges.

‘Unlimited Will’ follows ‘Unlimited Future,’ ‘Unlimited You,’ ‘Unlimited Courage,’ ‘Unlimited Together’ and ‘Unlimited Youth’ as part of a campaign that has already struck a chord with millions of consumers around the world, amassing 300 million global views across multiple digital platforms to date.

‘Unlimited Future’ quickly became the most retweeted film, and most liked Nike film on Twitter, in Nike’s history.

The films are just one component of Nike’s global campaign celebrating athletes around the world across an amazing year of sport.

The campaign also engages and motivates consumers digitally via the company’s newly launched Nike+ App and physically with activations taking place in Los Angeles, London, New York, Paris, Rio, São Paulo, Shanghai and Tokyo, along with the recently launched Nike Unlimited Cross-Category footwear collection available at retail across the globe.

The company also profiles a number of its premier athletes including Gabby Douglas, Simone Biles, Ashton Eaton and Allyson Felix, here, detailing in-depth the resolve that victory requires.

The final instalment of the film series celebrates athlete Kyle Maynard and his extraordinary motivation to push his limits daily. The series of films hails both the everyday athlete and the champion athletes who embark on challenges which most people would view as unsurmountable.

Kyle Maynard is the first quadruple amputee to ascend Mount Kilimanjaro without the aid of prosthetics. Now 30 years old, Kyle was born with a rare congenital disease but he did not allow this to affect his participation in multiple sports. Kyle has not let his success be defined by anything or anyone but himself. His mindset and actions inspire people to believe that nothing in their lives can keep them from accomplishing their goals.

“If you’re doing something first, you don’t have that path laid out for you so you just have to go and figure it out,” Maynard explains. “You learn how to use your mind. You learn: How do I not fall apart when I have something bad happen to me? How do I get through and overcome bigger challenges? How do I adapt? The lessons that you learn in your sport can transcend into every area of your life, in your relationships and in just any dream that you have.”

Greg Hoffman, Nike Chief Marketing Officer, said: “We have seen an incredible response from consumers around these series of films. We’re expanding the definition of athleticism and allowing people around the world to see themselves, and their potential, through the lens of these amazing athletes like Kyle Maynard.”

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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The Future of Betting With Blockchain and Artificial Intelligence at 1win Bet

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In the ever-evolving landscape of the casino gaming industry, the integration of cutting-edge technologies like blockchain and artificial intelligence (AI) is poised to redefine the way we approach online betting. As an experienced player in the field, I am excited to explore how these transformative innovations are shaping the future of casino gaming, with a particular focus on the advancements at 1win-betting.org.

Blockchain, the distributed ledger technology that underpins the world of cryptocurrencies, has the potential to revolutionize the casino gaming industry by introducing a new level of transparency, security, and fairness. Meanwhile, the rapid advancements in AI have opened up a world of possibilities, enabling casino operators to enhance the player experience, streamline operations, and mitigate risks.

Understanding the Benefits of Blockchain Technology in Betting

Blockchain technology offers a unique solution to the longstanding challenges faced by the casino gaming industry, particularly when it comes to transparency and trust. By design, blockchain is a decentralized, immutable, and secure digital ledger that records all transactions in a transparent manner, making it an ideal platform for online betting.

One of the key advantages of blockchain in casino gaming is the concept of “provably fair” gaming. This approach ensures that the outcome of each game is verifiable and cannot be manipulated, as the underlying algorithms and random number generation are recorded on the blockchain. Players can independently verify the fairness of the games, instilling a new level of confidence in the gaming process.

The Role of Artificial Intelligence in Revolutionizing Casino Gaming

Alongside the transformative potential of blockchain, the integration of artificial intelligence is also reshaping the casino gaming industry. AI-powered systems are being employed to enhance the player experience, optimize operations, and mitigate risks.

One of the most prominent applications of AI in casino gaming is the development of personalized player recommendations and predictive analytics. By analyzing player behavior, preferences, and patterns, AI-driven algorithms can suggest personalized game selections, promotions, and bonuses, creating a more engaging and tailored experience for each user.

Moreover, AI is being leveraged to streamline the decision-making process for casino operators. Through the use of machine learning algorithms, AI can identify and analyze trends, predict player behavior, and optimize resource allocation, ultimately improving the overall efficiency and profitability of the casino’s operations.

Exploring the Concept of Provably Fair Gaming on the Blockchain

At the heart of the blockchain revolution in casino gaming is the concept of “provably fair” gaming. This innovative approach ensures that the outcomes of casino games are verifiable and cannot be manipulated, instilling a new level of trust and transparency for players.

The provably fair system works by leveraging the immutable nature of the blockchain to record the underlying algorithms and random number generation (RNG) used in each game. Players can independently verify the fairness of the games by accessing this transparent data, ensuring that the results are not subject to any external interference or manipulation.

This level of transparency is a game-changer in the casino gaming industry, as it addresses long-standing concerns about the fairness and integrity of online betting. By empowering players to validate the outcomes of their bets, blockchain-based platforms like 1win are fostering a new era of trust and confidence in the industry.

How Blockchain and AI Enhance Security and Transparency in Online Betting

The integration of blockchain and artificial intelligence in casino gaming has not only improved the fairness and transparency of the industry but has also significantly enhanced the overall security of online betting.

Blockchain’s decentralized nature and cryptographic security features make it an ideal platform for secure transactions and data storage. By recording all betting activities on the blockchain, casino operators can ensure that player funds and personal information are protected from unauthorized access or manipulation.

Furthermore, the use of AI-powered fraud detection systems further strengthens the security measures in place. These intelligent algorithms can analyze transaction patterns, identify suspicious activities, and trigger immediate response protocols, effectively mitigating the risk of fraud and theft.

The Future of Betting with Blockchain and AI at 1win

As the casino gaming industry continues to evolve, the synergistic integration of blockchain and artificial intelligence is poised to shape the future of online betting. At the forefront of this revolution is 1win, a leading platform that has embraced these transformative technologies to redefine the player experience.

1win’s commitment to blockchain-based betting is evident in its implementation of the provably fair system, which empowers players to verify the fairness of each game. By transparently recording the underlying algorithms and RNG on the blockchain, 1win has established a new standard of trust and transparency in the industry.

Complementing this blockchain-powered approach, 1win has also leveraged the power of artificial intelligence to enhance the overall player experience. From personalized game recommendations to intelligent risk management, AI-driven systems are integrated throughout the platform, ensuring that players enjoy a seamless and tailored betting journey.

Conclusion

The convergence of blockchain and artificial intelligence in the casino gaming industry is ushering in a new era of trust, transparency, and innovation. By leveraging the inherent benefits of these transformative technologies, platforms like 1win are redefining the way we approach online betting, creating a more secure, fair, and engaging gaming experience for players.

As we look to the future, the continued integration of blockchain and AI in casino gaming holds the potential to revolutionize the industry, addressing long-standing challenges and paving the way for a more trustworthy and transparent betting landscape. With its commitment to provably fair gaming, enhanced security measures, and personalized player experiences, 1win is at the forefront of this technological revolution, leading the charge in shaping the future of casino gaming.

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FIFA Picks Saudi Arabia to Host 2034 World Cup

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By Adedapo Adesanya

Saudi Arabia has been confirmed as the host nation for the 2034 FIFA World Cup.

Also confirmed were the hosts for the 2030 World Cup, which was awarded to six countries and will take place across three continents to celebrate 100 years of the tournament.

Saudi Arabia was the sole bidder for the 2034 competition. Its host status was confirmed on Wednesday after an online meeting of the 211 members of the International Federation of Association Football (FIFA).

The members confirmed the unchallenged bids by acclamation – simply clapping during the virtual meeting led by FIFA president, Mr Gianni Infantino.

As well as the World Cup, Saudi Arabia is hosting football’s 2027 Asian Cup, the 2029 Asian Winter Games and the 2034 Asian Games. It also has long-term ambitions to host more major events, including the Women’s World Cup.

The 2030 tournament will be led by co-hosts Spain and Portugal in Europe, and Morocco in North Africa. Uruguay, Paraguay and Argentina will each hold an opening match to mark 100 years since the first World Cup took place in Uruguay in 1930, a tournament that the South American nation won.

The next World Cup in 2026 will be co-hosted by three proximal nations in North America— the US, Canada, and Mexico.

Saudi Arabia first published its bid for the World Cup back in August 2024 after FIFA controversially fast-tracked the process for hosting the tournaments in 2030 and 2034.

The bid for the 2034 tournament has led to criticism from activist groups, who argue that Saudi laws will not protect workers overseas.

Some of the issues echoed that of the 2022 tournament held in Qatar.

The tournament will require the construction of eight new stadiums, for a total of 15 hosting venues, plus the addition of 175,000 hotel rooms, which will rely heavily on migrant labour.

Critics of FIFA also insist a Saudi-based World Cup risks a repeat of the rights abuses seen during a decade of similar preparations for the 2022 World Cup in Qatar.

FIFA previously praised the Saudi bid in an in-house evaluation, noting that the 48-team, 104-game tournament offers “significant opportunities for positive human rights impact”.

However, it added that Saudi Arabia must invest “significant effort and time” to comply with international standards.

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Brila FM Suspends Operations in Port Harcourt, Abuja Over N200m Fraud

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By Aduragbemi Omiyale

Leading sports radio station in Nigeria, Brila FM, owned by a veteran sports journalist, Mr Larry Izamoje, has suspended its operations in Abuja and Port Harcourt in Rivers State.

The broadcast stations in these two prominent cities of the country are currently not on air as a result of the directive of Mr Izamoje.

He took the action after uncovering fraudulent activities by employees of the company.

It was alleged that Brila FM’s Head of the Port Harcourt branch, Mr Sam Victor Mpong Akakan, has not been remitting funds to the company’s account.

In a statement made available to Business Post, it was stated that Mr Akakan has been arrested by the police in connection with the issue alongside the organisation’s former Chief Accountant, Mr Ekerete Sunday.

Mr Akakan was accused of opening a company, Bricast Communications, only two months after Brila FM Port Harcourt began operations with him as the Head of Station.

It was claimed that he took the first three letters of Brila and the word ‘CAST’ from ‘BroadCASTing’ to register his business name, which he allegedly used to issue invoices meant for Brila FM.

It was said that in connivance with others, Mr Akakan issued several Bricast Communications invoices with Bricast account details to several Brila FM clients instead of the company’s invoice bearing Brila Broadcasting Services Ltd for the diversion of payments for adverts and sponsored programmes aired on Brila FM stations in Abuja and Port Harcourt particularly.

He is also being investigated for forging certificates of broadcasts of Brila FM, tendering the same to clients using his Bricast invoices and getting payments into his Bricast account from such activities.

Mr Akakan was said to have presented himself on several occasions to unsuspecting clients including churches as Brila FM’s marketer and once convinced to do business on Brila FM gave them Bricast invoices for payments to his company (Bricast) repeatedly.

It was claimed that a fraud case involving over N200 million led to the temporary suspension of the Abuja and Port Harcourt branches.

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