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Sports Betting Trends: What Bettors Are Focusing On

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sports betting Africa Afropari

Over the past five years, the sports betting landscape across English speaking African regions has completely changed. For instance, Afropari.com notes that advances in technology in mobile phone and internet penetration have informed the emergence of new leeway for participants of sports betting in the whole of the continent.

In this article, we will look at current betting trends, popular sports markets and responsible gambling practices that are important to anyone interested in the African betting scene.

Mobile Betting Dominance

Mobile betting platforms now account for over 75% of all bets placed in English-speaking African markets, with https://afropari.com/mobile leading this digital transformation. This shift reflects the continent’s mobile-first approach to digital services, with some regions reporting as high as 88% of bets placed via mobile devices.

Telecom partnerships have decreased data costs for betting applications. Many operators offer “zero-rated” data usage, removing barriers to entry for potential bettors. The average bettor in these markets spends 4-6 hours weekly on betting applications.

Mobile money integration distinguishes African betting markets from other regions. Various mobile payment services enable instant deposits and withdrawals without traditional banking requirements, further accelerating the adoption of mobile betting solutions.

Popular Sports and Emerging Markets

Football remains the dominant market across English-speaking Africa, capturing approximately 68% of all bets placed. European leagues attract particular attention, with certain premier competitions generating nearly 40% of football betting volume. For bettors looking to explore these markets, platforms like http://www.afropari.com/line offer comprehensive coverage and competitive odds.

A 32% year-over-year increase in basketball betting has coincided with an increase in African player representation in major leagues. This has been fueled by improved broadcast access to the continent. Meanwhile, the popularity of local markets is increasing and domestic football leagues saw betting volume rises of 27 percent and 18 percent in various regions last year.

Technology and Innovation

Football remains the dominant market, capturing approximately 68% of all bets, with European leagues driving nearly 40% of football betting volume. Meanwhile, basketball has surged in popularity, seeing 32% year-over-year growth due to increased African player representation and better broadcast access.

Live features have revolutionized the African betting experience. Real-time wagers now represent over 60% of all bets placed in many markets. Streaming partnerships allow bettors to watch events directly on platforms. This further boosts engagement in leading sports categories for betting in Africa.

To solve connectivity issues, operators have now launched simplified apps which are compatible with the basic 2G/3G networks and thus are reachable even in areas with little infrastructure. These applications combine statistical analysis tools to give educational insights to the users for them to make more informed decisions.

Responsible Gambling Practices

Gambling should always remain entertainment. It is not a revenue source. The house advantage ensures operators profit over time. Understanding this principle helps maintain healthy behaviors.

Consider these responsible gambling practices:

  • Set strict time and budget limits before betting.
  • Never chase losses.
  • Don’t borrow money to place bets.
  • Use self-exclusion tools on betting platforms.
  • Seek support if betting affects daily responsibilities.
  • View gambling as entertainment with costs. It is not income.

The Future of Betting

The African betting market has a great potential and is estimated to reach US$11.27 billion by 2032 at a CAGR of 7.06% from 2024 to 2032. Secure, convenient and inexpensive alternatives to traditional banking are emerging through mobile money across the continent, and mobile money is revolutionizing this landscape.

Sports betting is the biggest part of the market, taking 60.5 per cent share of South Africa’s gambling revenue, which was ZAR 59.3 billion in 2023/24 (up 25.7 per cent year on year). High rates of high smartphone penetration above 70% in countries like South Africa fuel this growth.

Despite the growth of online betting, retail betting is still crucial in the African betting ecosystem. Rene Maishu Maimo observed that “Africans in their natural selves still like that physical interaction with sales agents.” They want to gather around kiosks and talk about football”. This shows that the holistic approach to reach the customer is a combination of digital innovation and cultural preferences.

Finally, mobile technology, rising sports markets, and sporting innovations to meet local needs have transformed the sports betting landscape in English speaking Africa. The betting trend has now shifted to mobile betting and the sport continues to be football and basketball, which are still attracting bettors across the continent.

With new technologies and data driven approaches becoming a part of the African sports betting industry, it is evident that the future of African sports betting is very promising. Despite this growth, it is important that that growth is maintained responsibly and with the presence of stronger regulations and creativeness campaigns.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Super Falcons in Group C for WAFCON

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Super Falcons

By Adedapo Adesanya

The Super Falcons of Nigeria have been drawn in Group C with Egypt, Zambia and Malawi for the defence of their Women’s’ Africa Cup of Nations (WAFCON) title in March, which will be hosted again in Morocco.

Last year, the Nigerian team won the record 10th tournament after defeating the host nation, Morocco, 3-2 in a spectacular final after going down 2-0.

The 2026 edition will be played in Morocco from March 17-April 3, eight months after the last tournament.

The last edition slated for 2024 was postponed by a year for logistical reasons as the Confederation of African Football (CAF) could not get interested hosts.

The next edition which will be the 14th edition and Nigeria will be hoping to win the women’s tournament for the 11th time.

Nigeria’s dominance is only rivalled by Equatorial Guinea which won as hosts of the 2008 and 2012 editions. South Africa won the 2022 edition to become the third African nation to ever win the tournament.

The next edition carries added importance because it serves as qualifying for next year’s Women’s World Cup, with the top four finishers taking up Africa’s slots in the global tournament to be hosted by Brazil.

GROUPS

Group A (Rabat Moulay Hassan Stadium): Morocco, Algeria, Senegal, Kenya,

Group B (Rabat Al Madina Stadium): South Africa, Ivory Coast, Burkina Faso, Tanzania

Group C (Casablanca): Nigeria, Zambia, Egypt, Malawi

Group D (Fes): Ghana, Cameroon, Mali, Cape Verde. 

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AFCON: BUA Chair to Redeem Super Eagles $500,000 Pledge Despite Loss

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By Adedapo Adesanya

The Chairman of BUA Group, Mr Abdul Samad Rabiu, has reaffirmed his commitment to reward the Super Eagles with the promised $500,000 despite losing the semi-final match against Morocco in the ongoing Africa Cup of Nations (AFCON) on Wednesday night.

The Nigerian senior national football team lost the tie against Morocco 4-2 on penalties after both sides failed to break the deadlock after 120 minutes.

In a post on his official Instagram on Thursday, the billionaire industrialist commended the football team for their determination and unity throughout the competition.

Mr Rabiu said the players displayed admirable grit and commitment on the field, adding that although the trophy eluded them, their performance inspired pride and admiration among Nigerians at home and abroad.

“To our brave Super Eagles, You fought with your hearts, gave your all, and showed true courage and determination on the pitch. Though it wasn’t meant to be this time, you have made every Nigerian proud.

“Sometimes, even our best efforts don’t bring the outcome we hope for, but the spirit, passion, and unity you displayed are what truly matter. You left everything on the field, and that is worthy of celebration.

“As a token of appreciation for your remarkable journey and effort, I am still going ahead to fulfill the pledge of $500,000. This is in recognition of your hard work, dedication, and the joy you have brought to our nation.

“Keep your heads high, Super Eagles – the experience, lessons, and spirit will fuel even greater success next time. Nigeria will always be proud of you, and we believe in your future victories!” the statement read.

Nigeria failed to advance to the final of the 2025 AFCON yesterday after losing to Morocco’s Atlas Lions in a tense penalty shootout, a result that sent the North African side through to the final.

Moroccan goalkeeper, Yacine Bounou saved kicks from both Samuel Chukwueze and Bruno Onyemaechi, allowing Youssef En-Nesyri to convert the winning kick and spark wild celebrations inside the Prince Moulay Abdellah Stadium in Rabat.

Nigeria will play Egypt in the bronze medal match on Sunday, January 18 while Morocco will face 2021 winners, Senegal for the chance to win the trophy for the first time in 50 years.

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Carabao Cup, AFCON Semi-Finals Take Centre Stage Live on SuperSport

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Carabao Cup AFCON Supersport

Midweek football delivers decisive moments across three competitions as the Carabao Cup reaches the semi-final in England, Serie A’s title contenders play their games in hand, and the Africa Cup of Nations narrows down to its final two. Fans can follow every fixture live on SuperSport across DStv and GOtv.

Carabao Cup: Semi-Final Second Legs Decide Wembley Places

The Carabao Cup semi-finals conclude with two heavyweight fixtures as clubs push for a place in the final at Wembley.

On Tuesday at 9:00 p.m., Newcastle  host Man City at St James’ Park. Newcastle enter the second leg as defending Carabao Cup champions and come into the tie in strong domestic form, having recorded three straight league wins and progressed in the FA Cup after a penalty shootout victory over Bournemouth.

City arrive after a heavy FA Cup win against Exeter City but are still searching for consistency in the league following a run of draws. Both sides have navigated the competition efficiently so far, setting up a finely balanced contest.

Wednesday’s second semi-final sees Chelsea host Arsenal at 9:00 p.m. Chelsea begin the second leg under new manager Liam Rosenior after a convincing FA Cup victory over Charlton, though league form has been less consistent following a recent defeat to Fulham.

Arsenal, meanwhile, arrive as Premier League leaders and remain active in all major competitions this season. Their FA Cup win over Portsmouth maintained momentum as they look to secure a return to Wembley.

Both Carabao Cup semi-final matches air live on SS Premier League (GOtv Ch. 65, DStv Ch. 203).

Serie A: Games in Hand Shape the Title Race

Serie A’s midweek programme features three fixtures involving clubs playing their game in hand, with implications at both ends of the table.

On Wednesday at 6:30 p.m., Napoli host Parma. Napoli were held to a draw by Inter Milan in their previous outing and sit fourth, level on points with Juventus. With other contenders also in action, a win could lift them further up the standings. Parma arrive after a narrow victory over Lecce and continue to look upward from mid-table.

Later on Wednesday at 8:45 p.m., leaders Inter Milan face Lecce at the San Siro. Inter saw their winning run halted by Napoli but remain three points clear at the top. Lecce arrive having suffered consecutive defeats and will be aiming to secure a positive result in a difficult away fixture.

Thursday’s action concludes at 8:45 p.m. as AC Milan travel to face Como. Milan sit second but have been held to back-to-back draws and will be seeking a return to winning form. Como, coached by Cesc Fàbregas, have impressed this season and sit sixth, boasting one of the league’s strongest defensive records.

All Serie A fixtures are broadcast live on SS Africa 2 (GOtv Ch. 64, DStv Ch. 208).

AFCON 2025: Semi-Finals Decide Finalists

The Africa Cup of Nations reaches its penultimate stage with two semi-final clashes scheduled for Wednesday.

Senegal face Egypt at 6:00 p.m. in Tangier in a renewal of a recent AFCON rivalry. Senegal, winners of the 2021 edition, have progressed with control and balance, while Egypt have relied on resilience and decisive moments in the knockout rounds. The matchup once again brings together key figures from both sides as a place in the final is at stake.

Later at 9:00 p.m., Nigeria meet hosts Morocco in Rabat. Nigeria advanced after a disciplined quarter-final performance, while Morocco continue to combine defensive organisation with efficiency in attack. With home support behind them, Morocco face a Nigerian side that has shown attacking consistency throughout the tournament.

Both AFCON semi-finals air live on SS AFCON (GOtv Ch. 59, DStv Ch. 202).

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