Adedapo Adesanya
By Adedapo Adesanya
A famous pay-TV in Africa, SuperSport, a product of MultiChoice, has won the rights to broadcast all the 64 matches of the FIFA World Cup to be held in Qatar in 2022.
The company, which prides itself as the World of Champions, obtained the rights after sealing a deal with the world’s football governing body, FIFA.
SuperSport, with the development, continues its long-standing association with football’s governing body and reaffirms the firm as Africa’s home of world football.
SuperSport’s pay-TV broadcast rights extend to all platforms across sub-Saharan Africa and represent even more opportunities to provide fans with compelling live content.
According to the company in a statement, the FIFA World Cup always excites fans and the kick-off times will be most convenient for our viewers, given friendly broadcast time-zones.
High Definition coverage will be across multiple channels with expert analysis, in-depth digital offerings, supplementary programming and much more in keeping with the grand scale of the event.
To be contested by 32 teams, including champions France, the World Cup will be held for the first time from November 21 to December 18, and the first to be held in one city.
The FIFA acquisition sits alongside SuperSport’s already substantial offering that includes all the major football leagues from around the world.
Speaking on the deal with FIFA, Mr Marc Jury, Chief Executive of SuperSport said, “This is fantastic news, especially after the success of the 2018 tournament, a fitting celebration of the beautiful game.
“The FIFA World Cup always excites fans and the kick-off times will be most convenient for our viewers, given friendly broadcast time zones.”
SuperSport is Africa’s premier sports broadcaster, producing and broadcasting local and international sport for GOtv and DStv pay-TV customers across sub-Saharan Africa.
SuperSport provides a mix of 35 channels, offering a wide selection of the best local and international sports action across a multitude of disciplines.
Now available on DStv and GOtv as well as on SuperSport.com and DStv Now in 50 countries across sub-Saharan Africa.
