Sports

The Cost of Missing Out on the FIFA World Cup

Published

3 years ago

14/10/2022

The FIFA World Cup is one of the biggest sporting events around, and there is a certain sadness and disappointment when you do not get to participate.

Footballers rue missing the chance to showcase their talents alongside the best in the world, while it is also a downer for fans who are unable to feel the passion of cheering their country at the global showpiece.

However, while fans and players are mourning Nigeria’s absence from the Qatar 2022 World Cup, there is also a financial cost to consider. The World Cup is big business and provides several avenues for making money.

The World Cup is more than just 32 teams vying for a golden trophy. It is also about tourism, culture and investment, all of which are revenue-generating ventures both for the host nation and participating countries.

Financial Implications of Nigeria’s Absence From the World Cup

While Nigerians were reeling from the shock of missing out on the World Cup, one man’s attention was drifting elsewhere. According to the then NFF president Amaju Pinnick, one of his first thoughts after the final whistle was the financial loss on groups who had direct or indirect plans on leveraging on the Super Eagles’ qualification.

Nigeria is a country accustomed to attending the World Cup, and the consequence of missing the tournament is substantial. One group that will be counting the loss of the Super Eagles’ absence from Qatar is sportswear maker Nike, who had a plan worth millions of dollars linked to the release of a new National team jersey.

Although Nigeria failed to impress at the 2018 World Cup in Russia, there was still a buzz around the team. The team jersey for the World Cup that year was one of the highlights of the entire tournament, creating a frenzy more suited to one of the game’s bigger names.

Featuring a design that set it apart from all the others, Nigeria’s jersey in Russia was a big hit. It became a must-have that summer and sold out almost immediately.

There were reports that Nike received at least three million pre-orders for the jersey, which was worth $90. There were also long queues at the company’s stores all over the world on the day of its release, and it sold out minutes after it was made available.

Fast forward four years and Nigeria’s absence from the World Cup means a major loss in what could have accrued to the NFF. Nike has released the jerseys, but there was less fanfare than in 2018, which automatically means lesser sales.

It is believed that the contract with Nike gives Nigeria about 8% of royalties from each shirt sold plus a further $1 million in bonus fees if they had made the group stage. All this just means the Super Eagles’ absence has cost the NFF and Nike a massive windfall.

Beyond shirt sales, FIFA also provides a certain amount to all the qualified teams just for playing in the World Cup. That figure is believed to be around $12.5 million, which is made available long before the tournament and is expected to help with preparations, camping and other expenses.

Individual Cost of Nigeria’s Absence From Qatar

It is not just big corporations like Nike and the NFF who are counting the loss of Nigeria’s absence from Qatar. There are small and private businesses that are now set to miss out on increased customer traffic both in Nigeria and Qatar.

There’s also the average Nigerian football betting fan who would have been looking forward to profiting off the team by betting on their matches at the World Cup.

Nigerians searching for the best betting apps for outright odds can make a pick from the options available on websites like Betting Apps Nigeria.

From makers of World Cup gear and paraphernalia to sports bars and travel agencies, all of whom would have benefited from an increase in patronage, everyone is looking at diminished income with Nigeria missing the tournament.

And then there are Nigerians in Qatar, who would have provided certain services for their compatriots travelling for the tournament. From hospitality, cuisine and even transportation services, a lot of people are set to take a financial hit.

Conclusion

Football is a money-generating sport, and the World Cup is at the top of that particular pyramid. Beyond pride and passion, the consequences of not having your country at the global showpiece cannot be overlooked.

Both individually and on a wider scale, from small businesses to major corporations, everyone will feel the effect of Nigeria’s absence from the World Cup.

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Sports

Harry Maguire to Remain at Manchester United Until June 2027

Published

8 hours ago

07/04/2026

Dipo Olowookere

By Dipo Olowookere

Manchester United centre-back, Harry Maguire, has signed a new contract with the football club for an additional year.

He will remain at the Theatre of Dreams until June 2027, with the option for a further year, a statement from the Red Devil said.

“Representing Manchester United is the ultimate honour. It is a responsibility that makes me and my family proud every single day.

“I am delighted to extend my journey at this incredible club to at least eight seasons and continue to play in front of our special supporters to create more amazing moments together.

“You can feel the ambition and potential of this exciting squad. The determination throughout the whole club to fight for major trophies is clear for everyone to see, and I am confident that our best moments together remain ahead of us,” the club’s former captain stated.

“Harry represents the mentality and resilience required to perform for Manchester United. He is the ultimate professional who brings invaluable experience and leadership to our young, ambitious squad.

“Harry, like everyone at the club, is completely determined to help Manchester United to achieve regular and sustained success,” the Director of Football at Manchester United, Mr Jason Wilcox, was quoted as saying in the statement.

The Three Lions defender has made 266 appearances and won the Carabao Cup and Emirates FA Cup since joining the club in 2019.

Sports

UEFA Club Competitions Reach Quarter-Final Stage Live on SuperSport

Published

9 hours ago

07/04/2026

Business Post Contributor

European club football enters its decisive quarter-final phase in the UEFA Champions League, Europa League, and Conference League. With semi-final places on the line, the first-leg fixtures promise high-intensity clashes. All matches will be broadcast live on SuperSport, available on DStv and GOtv.

Champions League: Heavyweights Collide

At 8:00 PM, Real Madrid host Bayern Munich in the standout tie of the round. Both sides were emphatic in the previous stage, with Madrid dismantling Manchester City and Bayern delivering a dominant performance against Atalanta. The match airs live on SS Premier League (GOtv Ch. 65, DStv Ch. 203).

Madrid arrive off a disappointing domestic setback, while Bayern continue to show resilience and attacking firepower. The Bernabéu will be central to Madrid’s hopes against a side currently scoring with ease.

Also at 8:00 PM, Sporting Lisbon face Arsenal in Lisbon, live on SS Football Plus HD (DStv Ch. 202). Arsenal come into the tie under pressure following consecutive cup losses in the Carabao and FA Cups, while Sporting are full of confidence after an impressive run of form. With momentum firmly on the Portuguese side, this fixture presents a significant test of Arsenal’s mentality.

At 8:00 PM on Wednesday, Barcelona welcome Atletico Madrid in what promises to be a tightly contested tactical encounter. The game will be shown live on SS Premier League (GOtv Ch. 65, DStv Ch. 203). Barcelona claimed a recent league victory between the sides, but Atletico have already proven their ability to disrupt them this season. Expect a high-stakes contest between two teams who know each other well.

Also at 8:00 PM, Paris Saint-Germain take on Liverpool in Paris, live on SS Football Plus HD (DStv Ch. 202). PSG have emerged as one of the competition’s most dominant sides, carrying strong momentum into the tie. Liverpool, meanwhile, arrive under pressure following a heavy domestic defeat and will need a significant improvement to remain competitive heading into the second leg.

Europa & Conference League: Thursday Night Stakes

While the Champions League dominates midweek headlines, Thursday brings its own high-stakes quarter-final action across the UEFA Europa League and UEFA Conference League.

In the Europa League, Bologna host Aston Villa in a compelling first-leg encounter, live on SS La Liga (GOtv Ch. 62, DStv Ch. 204) at 8:00 PM, . Aston Villa have impressed throughout the competition and arrive well-rested, while Bologna’s path to this stage has been defined by resilience and high-intensity performances. The contrast in preparation could shape the outcome.

Also at 8:00 PM, FC Porto face Nottingham Forest, with the match airing on SS Premier League (GOtv Ch. 65, DStv Ch. 203). Porto will look to assert themselves at home after previous meetings between the sides, while Forest have already demonstrated their ability to navigate difficult knockout ties.

For the Conference League, Crystal Palace take on Fiorentina at Selhurst Park, live on SS Football (GOtv Ch. 61, DStv Ch. 205) at 8:00 PM. Palace continue their pursuit of European silverware against a Fiorentina side balancing continental ambition with inconsistent domestic form. The hosts will aim to build a first-leg advantage before the return fixture in Italy.

Quarter-Final Fixtures – First Legs

UEFA Champions League

Real Madrid vs Bayern Munich – Tue, 8:00 PM (SS Premier League)
Sporting Lisbon vs Arsenal – Tue, 8:00 PM (SS Football Plus HD)
Barcelona vs Atletico Madrid – Wed, 8:00 PM (SS Premier League)
Paris Saint-Germain vs Liverpool – Wed, 8:00 PM (SS Football Plus HD)

UEFA Europa League

Bologna vs Aston Villa – Thu, 8:00 PM (SS La Liga)
FC Porto vs Nottingham Forest – Thu, 8:00 PM (SS Premier League)

UEFA Conference League

Crystal Palace vs Fiorentina – Thu, 8:00 PM (SS Football)

Follow the Action

Catch all the UEFA Champions League, Europa League, and Conference League action live on SuperSport on DStv and GOtv. Matches are also available to stream via DStv Stream and GOtv Stream. Manage or upgrade your subscription via the MyDStv or MyGOtv apps, visit www.dstv.com or www.gotvafrica.com, or dial *288# to stay connected.

Sports

Easter Weekend Football Feast Takes Centre Stage on SuperSport

Published

4 days ago

03/04/2026

Business Post Contributor

The international break gives way to a packed Easter weekend of football across Europe, headlined by FA Cup quarter-final drama in England and high-stakes league action in Spain, Italy and France. With titles, European places and silverware all on the line, the margin for error is rapidly disappearing.

FA Cup: Heavyweights Collide in Quarter Finals

Saturday’s action is headlined by a blockbuster at 1:45 PM as Man City face Liverpool in a clash between two of England’s dominant forces. City arrive with momentum after their Carabao Cup triumph, while Liverpool will be eager to respond after a recent dip in form.

At 6:15 PM, Chelsea host Port Vale in a tie that carries enormous pressure for the Blues. Chelsea’s season has unravelled in recent weeks, while Port Vale continue to embrace their giant-killing run.

The quarter-finals continue at 8:00 PM as Southampton face Arsenal under the lights. Arsenal will be desperate to respond after their cup final disappointment, while Southampton will look to capitalise on home advantage.

Sunday rounds off the action at 5:30 PM with West Ham vs Leeds in an all-Premier League encounter, with both sides seeking momentum in an evenly matched contest.

All FA matches air live on SS Premier League (DStv Ch. 203, GOtv Ch. 65).

La Liga: Title Race Intensifies, Madrid Derby Looms

Saturday begins at 3:15 PM with Real Madrid travelling to Mallorca, aiming to maintain pressure at the top. The headline fixture follows at 8:00 PM as Atletico Madrid host Barcelona in a crucial meeting that could shape both the title race and the battle for the top four.

Sunday’s action features Getafe vs Athletic Club at 1:00 PM and Valencia vs Celta Vigo at 3:15 PM, before Monday night sees Girona take on Villarreal at 8:00 PM, with Villarreal looking to protect their position in third. La Liga matches air live on SS La Liga (DStv Ch. 204, GOtv Ch. 62).

Serie A: Pressure Mounts on Inter as Rivals Close In

Sunday night’s standout fixture comes at 7:45 PM as Inter host Roma, with the league leaders seeking to halt a dip in form.

Monday delivers a full schedule, beginning at 11:30 AM with Udinese vs Como, as the in-form visitors look to extend their remarkable run. Juventus face Genoa at 5:00 PM under mounting pressure, before Napoli host AC Milan at 7:45 PM in a decisive clash between Inter’s closest challengers. Serie A fixtures will be shown on SS Africa 2 (DStv Ch. 208, GOtv Ch. 64).

Ligue 1: Title Chase Heats Up Across France

Friday night opens at 7:45 PM with PSG hosting Toulouse, as the leaders balance domestic priorities with looming European commitments.

Saturday’s headline fixture at 8:05 PM sees Lille take on Lens in a high-stakes northern derby with title implications.

Sunday features Angers vs Lyon at 2:00 PM, before Monaco host Marseille at 7:45 PM in a crucial encounter that could reshape the race for Champions League qualification.

Ligue 1 matches air on SS Football (DStv Ch. 205, GOtv Ch. 61), with selected fixtures on SS Africa 1 (DStv Ch. 207, GOtv Ch. 63).