Following the Central Bank of Nigeria’s directive to harmonize exchange rates and the subsequent spike in the dollar-to-naira rate—reaching over ₦1,600/$1 in official markets— Nigeria’s commercial...
By Philip Odiakose Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with more than a decade...
By Modupe Gbadeyanka P+ Measurement Services has been chosen to independently monitor, measure, and audit the media performance of the forthcoming Location Marketing Awards (LOMA) slated...
By Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the...
By Philip Odiakose In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence and reputation....
By Modupe Gbadeyanka Friday, June 23, 2023, has been fixed for the 23rd edition of #EvaluatePR, an event organised by a leading media intelligence consultancy firm...
By Dipo Olowookere A leading media intelligence consultancy in Nigeria, P+ Measurement Services, has revealed that the trio of Stanbic IBTC Bank, MTN Nigeria, and Leadway...
By Philip Odiakose Media monitoring and intelligence have become increasingly important in the digital age. With the vast amount of information available online, media monitoring provides...
By Modupe Gbadeyanka The Head of Public Relations and Communication at Jumia Nigeria, Mr Robert Awodu, will join other experts for the International Association for the...
By Aduragbemi Omiyale Friday, June 24, 2022, has been fixed for the 20th edition of the quarterly EvaluatePR hosted by a leading media intelligence agency, P+...
