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5 AI-Powered Creative Tools To Help You Elevate Your Digital Advertising Campaigns

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AI-Powered Creative Tools

Artificial intelligence (AI) is revolutionising industries, including digital marketing, by enabling marketers to create targeted, engaging, and effective campaigns.

Last week Google Ads introduced a suite of new AI-powered tools that enhance creativity and performance, such as advanced reporting, AI-powered image editing, generative AI for asset creation, streamlined access, and seamless integrations with creative platforms.

These tools empower marketers to uncover hidden insights, unleash their creativity, accelerate content creation, simplify their workflow, and expand their creative network.

These new features build upon the foundation of Performance Max, providing marketers with even more tools to unleash their creativity and drive results.

5 Ways Google Ads is Transforming Creative Performance

  1. Uncover Hidden Insights with Advanced Reporting: Ever wondered which of your ad creatives are truly hitting the mark? Now you can find out! Google Ads is introducing detailed conversion metrics right within your asset-level reporting for Performance Max campaigns. See exactly which images, videos, and headlines are driving the most valuable actions from your audience. Additionally, you can now track where your video ads are appearing on YouTube, ensuring your brand is showcased in suitable environments. If you spot something amiss, you have the power to exclude specific placements. This level of transparency puts you in control, allowing you to make data-driven decisions that optimise your campaigns for maximum impact. To access these reporting tools, navigate to the “Reports” section in your Google Ads account and select the relevant campaign.

  1. Unleash Your Creativity with AI-Powered Image Editing: Forget the hassle of outsourcing image edits or learning complex software. Google Ads now offers AI-powered image editing tools that put the power of creativity at your fingertips. Remove unwanted objects, add new elements, expand backgrounds, and even crop images to different aspect ratios, all with a few simple clicks. This empowers you to create a wider variety of eye-catching visuals, tailored to different platforms and audiences, without breaking the bank or slowing down your workflow. To try out these features, head to the “Assets” section of your Google Ads account and select the image you want to edit.

  1. Accelerate Asset Creation with Generative AI: Struggling to keep up with the demand for fresh creative content? Google Ads’ asset generation feature is here to help. Now available in App and Display campaigns, this powerful tool leverages AI to generate high-quality images in a flash. Simply provide a few prompts and let the AI do the heavy lifting, saving you valuable time and resources. You’ll also gain access to enhanced asset reporting for App campaigns, so you can track the performance of your AI-generated images and fine-tune your strategy. To explore asset generation, go to the “Create” menu in Google Ads and select “Assets.”

  1. Simplify Your Workflow with Streamlined Access: No more jumping through hoops to create and manage your assets. Google Ads has simplified the process, making it easier than ever to access essential tools. You can now generate images, create videos, and upload assets directly from the “Create” menu. This streamlined workflow saves you time and eliminates unnecessary clicks, allowing you to focus on what matters most – crafting compelling campaigns.

  2. Expand Your Creative Network with Seamless Integrations: Collaboration is key to success, but it can be challenging when your creative team uses different platforms. Google Ads has partnered with leading creative platforms like Canva, Smartly, and Pencil to bridge the gap. Typeface will now be joining the fold. This integration enables seamless implementation of assets built with Typeface directly into Google Ads campaigns. Now, teams can focus on their creative strengths, while marketers enjoy a smooth and efficient workflow.

Embrace the Power of Innovation

Google Ads is committed to providing marketers with the tools they need to thrive in the digital age. These new features, powered by AI and a focus on user experience, offer endless opportunities to elevate your campaigns, captivate your audience, and achieve your marketing goals.

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Google Unveils AI Skilling Blueprint for Africa

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Google AI Skilling Blueprint for Africa

By Modupe Gbadeyanka

As part of broader Africa-focused Artificial Intelligence (AI) initiatives, Google has launched the AI Skilling Blueprint for Africa, designed to help governments build a future-proof workforce.

The programme provides governments with a comprehensive, step-by-step guide to formulate national skilling strategies. It focuses on developing three critical cohorts: AI Learners, who will gain foundational AI literacy; AI Implementers, professionals upskilled to integrate AI tools into their work; and AI Innovators, deep technical experts dedicated to building the next generation of AI solutions.

Africa is home to the world’s youngest and fastest-growing population. The continent shows immense potential for AI-driven economic growth.

However, new research highlights a significant challenge: while optimism for AI is exceptionally high, reaching 95 per cent in Nigeria and 76 per cent in South Africa, 55 per cent of firms across the continent report needing AI talent more than financing. Closing this skills gap is key to unlocking Africa’s opportunity.

Google’s Vice President of Government Affairs and Public Policy, Doron Avni, explained that, “The AI Skilling Blueprint provides a clear roadmap for governments to build the workforce of the future.

“By also investing in AI-ready data and expert local organisations and partners, we are helping build the interconnected ecosystem needed for a prosperous, AI-driven future for the continent.”

As part of its broader initiatives, Google also announced $2.25 million to support projects building trustworthy public data sets for AI by the UN Economic Commission for Africa (UNECA), the UN Department of Economic and Social Affairs (UN DESA) and PARIS21.

This contribution will help national statistical offices modernize their infrastructure and empower decision-makers with the reliable data they need to address challenges from food security to economic growth.

“For Africa to drive sustainable development, evidence-based policymaking is indispensable. This requires accessible, reliable, and AI-ready data.

“This effort is a crucial step forward. By building a Regional Data Commons, we can empower African institutions with the data and tools they need to make strategic choices that will drive growth and prosperity,” the Executive Secretary of the UN Economic Commission for Africa, Claver Gatete, said.

Finally, building on its $7.5 million Google.org Skilling Fund commitment, Google announced the first set of expert social impact organizations who will receive funding to execute on projects consistent with its skilling mission, including FATE Foundation and the African Institute for Mathematical Sciences (AIMS), which will embed advanced AI curricula into universities; and JA Africa and CyberSafe Foundation, which will advance crucial work in online safety and digital literacy.

“We are incredibly proud to partner with the African Institute of Management Sciences on the Advanced AI UpSkilling Project, with support from Google.org. This groundbreaking initiative is a direct response to the urgent need for deep AI competencies in Africa, empowering tertiary institutions, lecturers, and students in Nigeria, Ghana, Kenya, and South Africa.

“This strategic support aligns perfectly with FATE Foundation’s mission to foster innovation and sustainable economic growth across the continent, ensuring Africa is fully equipped to lead in the global technological future,” the Executive Director for FATE Foundation, Adenike Adeyemi, stated.

“We live in an age defined by rapid technological change and our mission at JA Africa is to ensure that African youth are not left behind. However, even as we engage our youth in more digital programs and encourage AI literacy, we are fully aware of the harmful effects of unchecked online exposure and, therefore, invest equally in protecting their data, physical safety and mental wellbeing.

“Through this support from Google.org, we will give young people the tools, knowledge, and confidence they need to navigate the digital world safely and responsibly,” the chief executive of Junior Achievement Africa, Simi Nwogugu, remarked.

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Zoho Updates All-in-One Business Software Platform Zoho One

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Zoho One Update

By Modupe Gbadeyanka

Global technology firm, Zoho, has enhanced its all-in-one business software platform known as Zoho One with improve security, and deeper intelligence across all over 50 applications.

The company improved the user interface, placing context at the centre of the user journey and removes traditional boundaries between applications.

Spaces now organise tools by purpose—such as Personal, Organisation, and Department-specific groups—enabling employees to access what they need without switching between apps. A centralised search bar spans the entire ecosystem, allowing users to find information or trigger workflows instantly.

An enhanced Action Panel provides a full view of upcoming meetings, unread messages, pending tasks, and other key updates, helping employees remain informed regardless of which app they are using.

The updated Dashboard consolidates data from Zoho and third-party apps into one central hub that can be customised using pre-existing or bespoke widgets.

The platform also introduced Vani, a new visual-first collaboration space that supports brainstorming, planning, and creation through diagrams, whiteboards, mind maps, and integrated video calling.

A central integrations panel enables administrators to monitor and configure all connections. Foundational integrations bring application-specific portals—Zoho or third-party—into a single unified portal. Practical tasks such as domain verification and authentication can now be configured more easily.

The new Smart Offboarding feature introduces outcome-based integrations, allowing organisations to transfer department ownership, manage employee device data, and determine data access rights within a single workflow, ensuring smooth transitions.

Also, Zia, Zoho’s AI assistant, is now accessible throughout Zoho One, providing unified intelligence that supports decision-making and improves productivity. Zia can aggregate and contextualise information from various platforms, including third-party systems such as Google Workspace, and present it as clear, actionable insight.

Zia Hubs, the platform’s intelligent content management system, now has a dedicated space where contracts, meeting recordings, and other important assets are automatically organised. Through Zia Search, employees can quickly surface relevant information without navigating multiple locations.

In addition, Ask Zia, available from the bottom toolbar, enables prompt-based searches across Zoho One, providing quick visibility into schedules, tasks, recent interactions, and other key details.

Commenting on the changes, the Country Head for Zoho Nigeria, Mr Kehinde Ogundare, said, “The Zoho One update reflects how work has evolved from using individual applications to operating within a unified platform.

“Zoho One customers are not simply licensing apps; they are choosing a solution that allows Zoho to handle the technology while they focus on productivity. The enhancements announced today deliver a cohesive experience built on unified integrations, context, and data.”

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MTN Nigeria Introduces Speed-Based Unlimited Broadband Data Plans

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MTN Cloud Accelerator

By Aduragbemi Omiyale

The unlimited data market in Nigeria is getting more robust with MTN Nigeria joining the fray.

The company, in a statement, said it has launched its Unlimited Broadband Data plans powered by 5G technology.

The new plans are available in speed-based variants of 50Mbps and 100Mbps, designed to cater to a wide range of users and smart homes.

New customers that purchase a 5G router will enjoy a welcome bonus offer of unlimited data for the first 30 days, allowing them to experience the Power of Unlimited 5G!

It aims to convert interest into subscription through immediate incentives such as attractive bundles and device tie-ins, offering exclusive deals on 5G routers to ease the transition for new users.

MTN Nigeria said its new Unlimited Broadband Data plans were tailored to resolve major frustrations faced by Nigerian internet users, capped data volume limits, high costs, and unstable connectivity.

The new proposition is positioned by the company as a transformative product intended to support high-demand users, from streamers and gamers to households and businesses requiring uninterrupted connectivity.

The unlimited broadband data plans focus on providing the necessary high-speed infrastructure to support contemporary Nigerian digital demands and enable customers to Stay Limitless. This includes guaranteeing the stable connection required for virtual meetings and large file transfers, crucial for remote work and digital lifestyle expressions. It also aims to facilitate uninterrupted online learning, high-definition streaming, and professional online gaming.

The technology company is differentiating its plan by highlighting the capabilities of its network, promising lightning-fast speeds and ultra-low latency, a direct response to the pervasive problem of connection lag and buffering.

Furthermore, the network will offer affordable and flexible options, designed to cater to diverse economic segments, ensuring accessibility for both individuals and households.

Customers interested in the new Unlimited Broadband Plans can access them by dialing *461*1#, on MyMTNApp, MTN eShop, MTN website, visiting any authorised retail store, or by speaking with an agent to enquire about available packages.

“We’re building a broadband experience for everyday life; content creators, remote workers, gamers, students and households.

“Our focus is on speed, reliability, low latency, and affordability. Broadband is designed to deliver seamless connectivity that empowers Nigerians to thrive in the digital economy,” the Chief Broadband Officer of MTN Nigeria, Mr Egerton Idehen, stated.

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