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5 Essential Instagram Features Your Brand Should Know

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By Adeniyi Ogunfowoke

Social media is dynamic. This is why social networks are always coming up with new updates and features. Instagram is not an exception.

As one of the biggest online mobile photo-sharing and video-sharing platform in the world with half a billion users, it is expected not to shy away from this.

Hence, it is unsurprising that it regularly announces new features.

It is, therefore, important for brands that use Instagram and other social media networks for their marketing campaign to be aware of these features.

Jumia Travel, Africa’s No 1 hotel booking portal shares some of these essential Instagram features your brand should know.

Instagram stories

This is one of the biggest updates that is new to Instagram. Instagram stories allow users or brands to tell their stories and events via photos or live videos that only last for 24 hours before disappearing. Brands can use Instagram to market their products or services. Instagram stories are only available through the app. You can also track the number of people that viewed your videos.

Activate notifications for your favourite accounts

Businesses may not be too keen to get notifications from their followers aside from their competitors. Despite this, brands should encourage their followers to enable this Instagram features to get notifications. Users who enable this will get up-to-date trending deals, and other important features about your brand.

Manage multiple accounts

It is now possible for Instagram users to switch between different accounts at the same time. With this feature, you can market multiple products or services without going through the hassles of logging in and logging out between different accounts. You can add as much as 5 different accounts.

Hide unwanted contents from your profile

Some of your Instagram followers will like to tag you when they are sharing their videos and photos. Although you cannot hide your profile from certain followers, it is possible to hide the photos or videos on your timeline especially if the content is not related to your brand.

Manage filters

There are more than 40 unique Instagram filters that you can use to make your content look better. This rarely applies to brands because they always want their videos and images to be uniform. So, for a business, the social media manager can select a particular filter and apply it to all Instagram brand contents.

Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Technology

NCC, CBN Implement 30 Seconds Refunds for Failed Airtime, Data Purchases

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By Adedapo Adesanya

The Nigerian Communications Commission (NCC) and the Central Bank of Nigeria (CBN) have introduced new rules that will ensure faster refunds for failed airtime and data purchases, following rising consumer complaints over debits without value.

Under the new rules, refunds are expected to be completed within 30 seconds, except where a transaction remains pending, in which case the resolution can take up to 24 hours.

The new framework, contained in a statement issued by NCC’s Head of Public Affairs, Ms Nnenna Ukoha, on Thursday, targets unsuccessful transactions linked to network downtime, system failures and human errors that affect subscribers nationwide.

According to the statement, the guideline was developed after months of joint engagements involving telecom operators, banks, value-added service providers and other industry stakeholders.

The NCC said the framework brings the financial and telecommunications sectors up to speed on how failed transactions are handled and resolved.

“These engagements were prompted by a rising incidence of failed airtime and data purchases, where subscribers were debited without receiving value and experienced delays in resolution.

“The framework represents a unified position by both the telecommunications and financial sectors on addressing such complaints.

“It identifies and tackles the root causes of failed airtime and data transactions, including instances where bank accounts are debited without successful delivery of services,” she said.

Under the framework, Ms Ukoha said mobile network operators and banks are bound by a service level agreement that clearly defines their roles in transaction processing and refunds.

She emphasised that operators are also required to notify customers by SMS on the status of every airtime or data transaction.

The rules also address erroneous recharges to ported lines, incorrect airtime or data purchases, and instances where transactions are made to the wrong phone number.

On her part, the Director of Consumer Affairs at the NCC, Mrs Freda Bruce-Bennett, said the framework also introduces a central monitoring system to improve oversight.

She said the dashboard will be jointly managed by the NCC and the CBN to track failed transactions, refunds and breaches of service timelines in real time.

“We are grateful to all stakeholders, particularly the CBN and its leadership, for their tireless commitment to resolving this issue and arriving at this framework,” she said.

The official said failed top-ups are among the top three complaints received by the commission, adding that implementation of the framework is expected to begin on March 1, subject to final approvals and completion of technical integration by all operators and banks.

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Nigeria, Google in Talks for New Undersea Cable

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By Adedapo Adesanya

The Nigerian government is in advanced talks with Google for a new undersea cable to strengthen the country’s digital connectivity and resilience.

The country wants to augment existing undersea links with Europe, said the chief executive of National Information Technology Development Agency (NITDA), Mr Kashifu Inuwa Abdullahi, as per Bloomberg on Tuesday.

Mr Inuwa said this was necessary at this time, calling Nigeria’s current reliance on cables that follow the same path “a single point of failure.”

Google earlier this year said it plans to expand its digital presence significantly in Africa with the development of four new strategic subsea cable connectivity hubs in the north, south, east, and west regions of the continent.

Already, Google is investing $2.1 million to accelerate Nigeria’s artificial intelligence (AI) growth, aiming to create one million digital jobs and bolster the country’s expanding technology economy.

This is aligned with Nigeria’s National AI Strategy, which is expected to play a meaningful role in the nation’s broader digital transformation. Projections indicate that AI could contribute up to $15 billion to Nigeria’s economy by 2030.

The fund will support partnerships with local organisations. To achieve these aims, the funding will support partnerships with local organisations working in digital skills development and cyber security.

The investment further signals global trust in Nigeria’s technology sector and underlines the nation’s role as a leader in Africa’s digital transformation. As new opportunities emerge, Google believes it support is set to help shape Nigeria’s economy and its place on the global technology stage.

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Airtel Africa, SpaceX to Launch Starlink Direct-to-Cell Connectivity

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By Modupe Gbadeyanka

An agreement for a satellite-to-mobile service that will benefit millions of people in Africa has been entered into between Airtel Africa Plc and SpaceX.

This service is through the introduction of Starlink Direct-to-Cell satellite connectivity across all the 14 markets of Airtel Africa that serve 174 million customers.

Through this partnership, Airtel Africa customers with compatible smartphones in regions without terrestrial coverage can have network connectivity through Starlink, which is the world’s largest 4G connectivity provider (by geographic reach).

The satellite-to-mobile service will begin in 2026 with data for select applications and text messaging.

This agreement also includes support for Starlink’s first broadband Direct-to-Cell system, with next-generation satellites that will be capable of providing high-speed connectivity to smartphones with 20x improved data speed. The rollout will proceed in line with country-specific regulatory approvals.

Airtel Africa is the first mobile network operator in Africa to offer Starlink Direct-to-Cell service, powered by 650 satellites to provide seamless connectivity to its customers in remote areas.

The partnership reinforces Airtel Africa’s commitment to bridge digital divide and offer seamless connectivity to its customers.

Airtel Africa and Starlink will continue to explore additional collaboration opportunities to further advance digital inclusion across the continent.

“Airtel Africa remains committed to delivering great experience to our customers by improving access to reliable and contiguous mobile connectivity solutions.

“Starlink’s Direct-to-Cell technology complements the terrestrial infrastructure and even reaches areas where deploying terrestrial network solutions are challenging.

“We are very excited about the collaboration with Starlink, which will establish a new standard for service availability across all our 14 markets,” the chief executive of Airtel Africa, Mr Sunil Taldar, said.

Also commenting, the Vice President of Sales for Starlink, Ms Stephanie Bednarek, said, “For the first time, people across Africa will stay connected in remote areas where terrestrial coverage cannot reach, and we’re so thrilled that Starlink Direct-to-Cell can power this life-changing service.

“Through this agreement with Airtel Africa, we’ll also deliver our next-generation technology to offer high-speed broadband connectivity, which will offer faster access to many essential services.”

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