Connect with us

Technology

AI Steers Cyber Week Shopping Cart to $61bn in Sales

Published

on

Salesforce Cyber Week Shopping Cart

Salesforce reports that Cyber Week is expected to drive $311 billion in global sales as consumers eagerly await holiday deals, with the use of AI and agents set to influence up to 19% of those orders.

The Salesforce Shopping Index — which analyses data from 1.5 billion global shoppers, more than 1.5 trillion page views, and hundreds of millions of unique SKUs on the Salesforce Customer 360 platform — showed that since the start of October, digital retailers using generative AI and agents increased their average order value by 7% compared to those without the technology ($117 vs. $109). AI and agents were also responsible for driving 17% of global orders through personalised recommendations, targeted promotions, and smarter customer service.

Retailers using AI-powered agents during this time frame also doubled customer service engagement, addressing complex cases faster as 30% of consumers prefer agents for speedier service.

“Agents have the potential to transform the holiday season by helping retailers provide personalised, timely, and efficient service to shoppers when they need it most,” said Zuko Mdwaba, Salesforce area vice president/Africa executive and South Africa. “There is a wide open opportunity for digital retailers to use AI for personal shopper agents that help consumers find exactly what they’re looking for and continue to make the path to purchase an easy one.”

Salesforce’s Cyber Week 2024 predictions: Reviewing real-time aggregate data stemming from Agentforce, Commerce Cloud, Service Cloud, and Marketing Cloud, Salesforce expects to see four major trends during this year’s most critical shopping week:

    AI steers the shopping cart: AI and agents will likely influence 19% of Cyber Week orders, accounting for $61 billion in global sales.

    Cyber sales surge: Cyber Week sales are expected to reach $311 billion worldwide, accounting for 23% of all holiday purchases in 2024, and $75 billion in the United States.

    Discount rates are expected to be attractive: Average discounts will likely peak at 28% globally and 30% for the U.S., fueling 5% YoY sales growth.

        Top discounts rates globally are expected in:

            Beauty & Makeup – 38%

            Skincare –  33%

            General Apparel – 33%

    Mobile rules digital checkouts: Mobile orders will make up 70% of sales, driven by better on-the-go experiences in recent years, and presenting a new conversion opportunity with AI agents on mobile messaging apps.

Separately, a recent Salesforce survey found that 45% of global consumers are waiting to make purchases until Cyber Week, beginning November 26, to take advantage of the best deals of the season. This points to an opportunity for retailers to capitalise on shoppers’ excitement and drive more conversions with discounts and agentic customer service experiences.

In addition, the Salesforce Shopping Index’s early holiday findings, captured between Oct. 1 and Nov. 14, showed:

    Global sales are growing: Global online sales dipped 1% year-over-year (YoY) during the last seven weeks, but rose 8% YoY in the first week of November, suggesting that consumer interest in holiday shopping is picking up pace.

    Highest-growing sales categories:

        Makeup (+10% YoY)

        Active Footwear (+9% YoY)

        General Handbags and Luggage (+8% YoY)

    Consumers are interested in AI agents for faster customer service: Since early October, retailers who have invested in AI-powered service agents have seen double the rate of customer service engagement compared to those who have not invested in AI-powered agents.

    This growth is an early indicator that agents can take on a higher and more complex case load and adequately serve customer needs.

    Customers, meantime, seem open to engaging with agents. A full 30% of consumers said they would work with an AI agent if it meant faster service.

    AI and agents augment the shopping experience: While a relatively new technology, major retailers are already employing AI agents to help improve shopping experiences, including:

    Brands like Saks are using Agentforce to streamline routine tasks such as order tracking, enabling customer service teams to focus on delivering a highly customized shopping experience that drives conversion.

    Nearly one-fifth (24%) of consumers also said they’re already comfortable with AI agents shopping for them.

    Discounts and consumer demand are ramping up: Discounts peaked at an average rate of 20% in the first week of November – a 17% YoY increase, indicating that retailers are gearing up for a competitive holiday season.

        Online orders have also seen a 4% YoY increase, signaling a positive shift following a year of reduced consumer spending.

    Chinese shopping marketplaces entice consumers with low prices: Sixty-seven percent of buyers who use apps like Shein, Temu, and TikTok Shop reported that they are planning to make holiday purchases on them this season.

    The top marketplace option for shoppers is Temu, with 40% of global consumers saying they’ve made between two and five purchases on this marketplace in the last year.

    Returns present a challenge and opportunity for retailers: Returns in October and November were 33% higher than the same time frame last year, forcing retailers to take a closer look at their retention strategies and return policies to avoid losses.

Technology

Interswitch Retail Summit 2026: Rethinking the Playbook for Nigeria’s Retail Leaders

Published

on

Interswitch

The Interswitch Retail Summit 2026 will convene on April 23, 2026, at the Lagos Marriott Hotel Ikeja, bringing together senior leaders across Nigeria’s retail ecosystem for a focused conversation on the future of commerce. The forum, themed “The Modern Retail Playbook: What Works, What’s Changing, What’s Next?”, is designed to foster meaningful, execution-driven dialogue among decision-makers and key industry stakeholders. At its core, the event aims to bridge the gap between insight and action in a rapidly evolving market.

Nigeria’s retail sector is undergoing a profound and inevitable evolution. The familiar structures that once defined how businesses operate, how customers engage, and how transactions are completed are steadily giving way to a more dynamic, technology-driven ecosystem. For many organisations, this shift has moved beyond theory into daily reality, where decisions around growth, efficiency, and customer experience must now be made within the context of constant change.

At the centre of this evolution is the growing influence of digital technology. Consumers are more informed, more connected, and more demanding than ever before. They expect seamless interactions, faster service, and consistent experiences across both physical and digital channels. Meeting these expectations requires more than incremental improvements; it calls for a fundamental rethinking of how retail operations are structured, delivered, and scaled.

Leadership, therefore, has taken on a more integrated and strategic role. Today’s Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), and Chief Financial Officers (CFOs) are not just managing their respective functions; they are collectively responsible for navigating a new kind of business environment. Strategy, technology, and finance are no longer separate conversations; they intersect in ways that directly influence an organisation’s ability to compete and grow.

Across Nigeria, there are already clear signs of adaptation. Retailers are leveraging data to better understand customer preferences and tailor their offerings in real time. Payment solutions are becoming more seamless, reducing friction at checkout and enabling new forms of commerce. At the same time, partnerships across the ecosystem are unlocking efficiencies and opening new pathways for growth. Yet, while progress is evident, it remains uneven.

Many organisations are still grappling with how to translate emerging trends into practical strategies that deliver measurable outcomes. This underscores the importance of platforms that bring industry leaders together. When decision-makers exchange ideas, challenge assumptions, and learn from one another, the entire ecosystem benefits. It is through these shared conversations that best practices are refined, new approaches are tested, and meaningful progress is accelerated.

As a company with over two decades of experience enabling digital payments and commerce across Africa, Interswitch Group has seen firsthand how collaboration drives innovation. Its work across retail and the broader commerce ecosystem reinforces a simple but powerful reality: the most effective solutions are often developed through partnership. Whether it is integrating payment systems, improving operational efficiency, or enhancing customer engagement, the ability to work across boundaries is becoming a defining feature of successful organisations.

The timing of the forum is particularly significant. Nigeria’s economic landscape continues to evolve, presenting both challenges and opportunities for businesses. Rising operational costs, shifting consumer spending patterns, and increased competition are prompting organisations to rethink traditional approaches. At the same time, advances in technology are opening new possibilities for efficiency, scalability, and innovation. Navigating this dual reality requires a balanced approach, one that combines strategic foresight with disciplined execution.

Operational efficiency will be a key area of focus at the forum. In a competitive environment, the ability to streamline processes, reduce waste, and optimise resources can significantly impact performance. Technology plays a central role in enabling this shift through automation, improved visibility, and more informed decision-making. However, unlocking these benefits requires more than tools; it demands organisational alignment and strong leadership commitment.

The forum will also explore the future of retail in Nigeria, with a focus on emerging trends and their implications for business strategy. From the rise of omnichannel retailing to the growing importance of data-driven insights, the forces shaping the industry are increasingly interconnected. Understanding these dynamics is essential for leaders looking to position their organisations for sustained success.

Ultimately, the evolution of Nigeria’s retail sector is not a distant prospect; it is already underway. The question for business leaders is no longer whether they will be affected, but how they will respond. Will they take a proactive approach, seeking out insights and building the partnerships needed to thrive, or will they struggle to keep pace with change?

Platforms like the Interswitch Retail Summit 2026 offer a timely opportunity to choose the former. By bringing together the individuals shaping the future of retail, the forum creates space for learning, collaboration, and decisive action. In a rapidly evolving landscape, such platforms are no longer optional; they are essential for leaders looking to build resilient, future-ready retail businesses in Nigeria.

Continue Reading

Technology

4 Nigerian Firms for 2026 Google for Startups Accelerator Africa Cohort

Published

on

Startups Accelerator Africa Cohort1

By Aduragbemi Omiyale

Four Nigerian firms have been selected to join the 10th Google for Startups Accelerator Africa Cohort, which began on April 13 and will end on June 19, 2026.

Fifteen companies are participating in the hybrid programme, which will receive dedicated guidance from experienced mentors and industry experts, alongside hands-on technical workshops focused on AI and machine learning.

The four Nigerian startups chosen for this scheme include Bani, MasteryHive AI, Regxta, and Termii.

They were picked from an exceptionally competitive pool of nearly 2,600 applications. The beneficiaries are utilising Artificial Intelligence (AI) to address critical local and regional challenges.

As for Bani, it is a cross-border payments infrastructure platform eliminating settlement delays for African businesses trading globally, while MasteryHive AI is an AI-native platform automating transaction reconciliation, fraud detection, and AML monitoring.

On its part, Regxta combines alternative data-driven credit scoring with a hybrid digital-agent distribution model to deliver financial products to unbanked micro businesses, while Termii uses its AI-native communications infrastructure platform to ensure reliable financial messaging for banks and fintechs.

African tech founders are actively solving fundamental infrastructural challenges, bridging gaps in financial inclusion, healthcare, and supply chains with complex AI.

The continent’s venture ecosystem showed remarkable resilience by raising $3.9 billion in 2025. However, scaling deep-tech solutions requires specialised technical infrastructure, advanced cloud capabilities, and strategic mentorship to complement this capital.

Accelerator initiatives provide these exact tools, ensuring local innovations can sustainably grow into businesses that power the continent’s digital economy.

“At Termii, we’re building AI-powered infrastructure that ensures financial transactions don’t fail, from login PINs to payment OTPs and fraud alerts.

“The Google Startup Accelerator is helping us accelerate our AI roadmap and scale globally, and even in the first week, access to technical support and insights has been incredibly valuable for our next phase of growth,” the chief executive of Termii, Mr Gbolade Emmanuel, stated.

“We are absolutely thrilled to welcome these exceptional founders into Class 10. African startups are driving essential economic growth and social development.

“Our role is to serve as a supportive partner, providing these developers and founders with the technical infrastructure, mentorship, and global network they need to scale their solutions and amplify their real-world impact,” the Head of Startup Ecosystem for Google Africa, Mr Folarin Aiyegbusi, disclosed.

Since launching in 2018, the Google for Startups Accelerator Africa program has supported 106 startups from 17 African countries, empowering them to collectively raise over $263 million and create more than 2,800 jobs.

Continue Reading

Technology

19 Startups Pitch Solutions to Investors, Others at Demo Day in Ilorin

Published

on

Ilorin Innovation Hub 19 Emerging Startups

By Modupe Gbadeyanka

Nineteen emerging startups are being showcased at the 2026 Demo Day organised by the Ilorin Innovation Hub in partnership with IHS Nigeria, a part of IHS Holding Limited, also known as IHS Towers.

The participating small firms took part in the hub’s accelerator and incubation programmes. At this event, themed The Convergence, they will pitch their solutions to investors, venture capital funds, corporate partners, and the media.

The platform would be used to help them unlock funding opportunities, foster strategic collaborations, and amplify visibility for these startups that are developing solutions across critical sectors, including agriculture, health-tech, green energy, lifestyle, and digital services.

“We believe innovation and digital technology are powerful drivers of economic growth and sustainable development. This is why we partnered with the Kwara State Government on the Ilorin Innovation Hub.

“It is impressive and very fulfilling to see the diverse portfolio of ideas and solutions showcased today from the hub within a year of the commencement of operations. This speaks to the depth of creativity among Nigerians and what is possible when they are equipped and supported.

“Today’s event makes me proud of our investment in the space and underscores IHS Nigeria’s continued commitment to supporting technology, entrepreneurship, and digital innovation in Nigeria,” the chief executive of IHS Nigeria, Mr Mohamad Darwish, said.

The Managing Director of Ilorin Innovation Hub, Temi Kolawole, also said, “Today, we showcase 19 startups that have shown that when you combine talent with the right support, the results speak for themselves.

“The Ilorin Innovation Hub exists to ensure that geography is never a barrier to building something extraordinary, and this Demo Day is proof that we are on the right track.”

The Ilorin Innovation Hub, a partnership between the Kwara State Government and IHS Nigeria, began operations in February 2025 with programmes managed by Co-creation Hub and Future Africa.

The Demo Day presents an opportunity to take stock and assess how the Ilorin Innovation Hub is helping to nurture and bring to life groundbreaking ideas and solutions supporting economic resilience and addressing real-world societal challenges.

Continue Reading

Trending