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Airtel Activates AI-Powered Spam Alert Service for Customers

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Airtel AI Spam Alert Service

By Dipo Olowookere

A leading provider of telecommunications and mobile money services across 14 African countries, Airtel Africa Plc, has increased its range of Value-Added Services (VAS) for customer with the introduction of a ground-breaking artificial intelligence (AI)-powered Spam Alert Service.

The Airtel AI Spam Alert Service will be available to all subscribers of the GSM provider at no cost. It gives real-time alerts for suspected spam SMS messages and malicious weblinks sent to Airtel smartphone and feature phones.

In addition, it filters all SMS through a proprietary dual-layer protection: one layer at the network level and the other at the IT systems level, processing over 1.5 billion messages in 2 milliseconds.

At the launch of this service on Thursday in Lagos, the chief executive of the Nigerian Communications Commission (NCC), Mr Aminu Maida, commended Airtel for this innovation, saying, “The Airtel Spam Alert Service is of obvious benefit to the entire sector.”

“Security is one of the major challenges to subscribers and such an innovative service from Airtel helps us tackle this issue while boosting consumer confidence,” he declared.

The Minister for Communications, Innovation and Digital Economy, Mr Bosun Tijani, also praised Airtel for its continued investment in Nigeria’s technology ecosystem and for specifically investing in a service that is geared towards enhancing online security for millions of Nigerians.

“As we expand our digital infrastructure and prioritise digital literacy, solutions like Airtel AI Spam Alert Service will enforce the importance of leveraging artificial intelligence, not only for security but also for economy empowerment,” he stated.

On his part, the chief executive of Airtel Nigeria, Mr Dinesh Balsingh, said, “Enhancing customer experience is our foremost priority, and we are proud to launch Africa’s first AI powered spam alert solution.

“This is a gamechanger for the telecoms industry in Africa and as we move forward, we will continue to address customer challenges through proactive tech-driven solutions.

“We are proud to launch this innovative initiative in Nigeria, our largest market in Africa, while the other countries will launch in the coming months.”

Airtel explained that it came up with this service, which does not require additional application downloads, as part of its efforts to protect its customers.

The Airtel AI Spam Alert Service, which is automatically activated for all Airtel customers in Nigeria, would be subsequently rolled out across other countries where Airtel Africa operates.

According to research from Quartz, as of 2019, nine of the top 20 countries in the world with the highest spam rates are in Africa.

With Africa’s smartphone penetration on the increase, spam messages have become a widespread issue, targeting an expanding demographic of unsuspecting individuals.

Hundreds of thousands of mobile users often receive unsolicited SMS or calls claiming to be from their network provider or government and offering irresistible benefits.

In these communications, users are asked to click on links and provide personal information to claim the benefits. This action allows the scammer to gain access to users’ security information, which can then be used to commit fraud.

In response, Airtel Africa developed this innovative AI-powered solution that classifies suspicious SMS messages as Suspected SPAM.

Without reading specific SMS messages, the AI analyses in real-time over 250 parameters, including the sender’s usage patterns such as SMS frequency and geographical spread of targets.

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Nigeria, Finland Strengthen Ties on Digital Economy

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Digital Economy Policy

By Adedapo Adesanya

The Nigerian government and the Republic of Finland have formalised a strategic partnership on digitalisation and innovation, signing a Memorandum of Understanding (MoU) aimed at expanding economic activities and strengthening cooperation in the digital sector.

The agreement was signed in Abuja by the Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, and Mr Jarno Syrjälä, Under‑Secretary of State (International Trade) at Finland’s Ministry for Foreign Affairs.

According to a statement from the Special Assistant on Media and Communications to the communications minister, Mr Isime Esene, the MoU will establish a framework for collaboration across key areas, including digital government, emerging technologies, digital public infrastructure, cybersecurity, innovation ecosystems, and capacity building.

Mr Tijani described the signing as “an important step in strengthening the partnership between both countries as we work to build a more inclusive, innovation-driven digital economy.”

“This agreement is a significant next step following our engagements in Helsinki in February, where we met with key stakeholders, including Finnvera and Finnfund, and held productive discussions on advancing collaboration around digital infrastructure, the Data Exchange Platform, and opportunities for Finnish participation in Project Bridge.”

The Minister emphasised that the partnership would “unlock meaningful opportunities for both countries, enabling us to leverage digital transformation as a catalyst for sustainable growth and shared prosperity.”

Echoing this optimism, Mr Syrjälä said: “Finland is very pleased to deepen its partnership with Nigeria in building resilient, secure, and human‑centric digital societies. Digitalisation is at its best when it empowers people, strengthens trust, and creates new opportunities for innovation.”

“Nigeria is a key partner for Finland in Africa, and this MoU provides a strong basis for concrete cooperation between our governments, institutions, and private sectors. Together, we can advance digital solutions that are interoperable, future‑fit, and beneficial to both our nations,” he added.

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Meta Launches AI Support Assistant on Facebook, Instagram

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Meta AI Support Assistant

By Aduragbemi Omiyale

New Artificial Intelligence (AI) tools designed to provide support for users of its applications have been launched by Meta.

The AI Support Assistant will work on the Facebook and Instagram apps, the company said in a statement.

The tools will help users to receive reliable and action-oriented assistance when needed.

In December, the Meta AI support assistant, a tool designed to provide reliable, 24/7 support for nearly any support issue at any time, was previewed.

Now, Meta is rolling it out globally on the Facebook and Instagram apps for iOS and Android, and within Help Centre on Facebook and Instagram on desktop, with even more capabilities and ways to help.

The new Meta AI support assistant is designed to help resolve account problems from start to finish. It offers answers for any question, like notification settings or new features, and can also take action for users on a growing set of requests directly within Facebook and, in the future, on Instagram.

The feature can report scams, impersonation accounts, or problematic content, make it easier to see why content was taken down, provide appeal options, track what happens next, manage privacy settings, reset passwords, and update profile settings.

The Meta AI support assistant can respond to requests typically in under five seconds, dramatically reducing wait times compared to traditional help centre searches or seeking answers on external websites.

“The Meta AI support assistant is a major step in our work to deliver stronger support on our apps. In fact, among people who have provided feedback, the majority report a positive experience with the Meta AI support assistant. It’s rolling out now in all languages supported by Facebook and Instagram for support topics.

“We’re continuing to invest in AI- powered tools to make support more accessible, reliable, and effective — and we’ll keep evolving the Meta AI support assistant as more people use it and as the technology advances, so it continues to improve over time,” the organisation disclosed.

Meta has also deployed AI to improve content enforcement to help users reduce the chance that scammers trick people into giving away their login details, ultimately finding and mitigating 5,000 scam attempts per day that no existing review team had caught before.

Meta said over the next few years, it would be deploying these more advanced AI systems across its apps once they consistently perform better than its current methods of content enforcement, transforming its approach.

“As we do this, we’ll reduce our reliance on third-party vendors for content enforcement and focus on strengthening our internal systems and workforce.

“While we’ll still have people who review content, these systems will be able to take on work that’s better-suited to technology, like repetitive reviews of graphic content or areas where adversarial actors are constantly changing their tactics, such as with illicit drug sales or scams,” it stated.

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Facebook Offers New Tools to Report Impersonation, Removes 20 million Accounts

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Facebook Original content creators

By Modupe Gbadeyanka

As part of its commitment to celebrating and rewarding creativity, Facebook has updated its guidance, with clear definitions of what counts as original and unoriginal content.

In a message on Monday, the social media platform said it was offering content creators new tools to report impersonation.

Launched last year, the content protection tool is expanding beyond detecting reel matches across Meta platforms to now also flag potential impersonation.

Creators can take action on content theft and easily submit impersonation reports all in one place.

Facebook, in the statement received by Business Post, said creators can check for access to content protection in their professional dashboard or apply for access here.

The platform also disclosed that in 2025, it removed over 20 million accounts impersonating large content creators, and impersonation reports related to large content creators dropped by 33 per cent.

Further, Facebook is deprioritising unoriginal content by making sure they do not perform well on its platform.

It noted that content that is duplicated from other sources or makes low-value changes to someone else’s content may see significantly reduced reach, and accounts that primarily post unoriginal content may lose eligibility for recommendations and monetisation.

It was emphasised that “these changes provide creators who post original content with greater reach and monetisation opportunities, provide stronger protections for their work, and reduce the reach of unoriginal content.”

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