By Aduragbemi Omiyale
A partnership that will empower Nigerian youths with digital marketing skills has been entered into between Facebook and Junior Achievement Nigeria (JAN).
The collaboration is in line with the organisation’s vision of raising a generation of digitally-inclined young business leaders.
Beneficiaries of the scheme will be incorporated into the digital marketing module of JAN’s flagship company programme.
This element teaches secondary school students how to start and run their own business, develop a product or service, form a company, choose a business name and elect company officers to oversee the operation of the company.
The initiative aims to help students move a business idea from concept stage to reality and help them succeed in a global economy.
According to JAN, this scheme was developed as a result of the growing need for digital literacy among young people. The aim is to expose students to digital tools in order to help them bring their business online and market their brands through the programme.
“We are thankful to Facebook for this amazing partnership that will help our company programme students boost their business profitability and equip them with digital marketing skills.
“Digital marketing is the skill of the future. It fulfils the objectives of traditional marketing concepts and delivers competitive advantages, measurable ROI and better visibility and engagement,” the Executive Director of JAN, Foluso Gbadamosi said.
“When I came on board, one of the strategic methods I devised to accelerate JAN’s impact is to leverage digital technology to expand our reach as well as enrich our curriculum with relevant digital modules.
“This partnership is the right step in the right direction as we are on the right track to reaching another one million youth in five years,” Gbadamosi added.
On his part, the Policy Programs Manager at Facebook, Mr Phil Oduor, stated that, “The economic empowerment of Nigeria remains a priority for us at Facebook.
“We are excited to partner with JAN as it is an opportunity to further provide Nigerian entrepreneurs, small business owners and citizens with the skills needed to build a profitable business in a digital society.
“This partnership adds to our ongoing efforts to promote, guide and boost efforts to grow Nigeria’s economy by empowering citizens with digital skills.”
