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Human-tech Merge Inevitable, Marketers Must Prepare—PHD Merge Book

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By Dipo Olowookere

PHD’s seventh publication “Merge|The closing gap between technology and us” explores a future where consumers will virtually and biologically join with technology through exclusive interviews with inspirational business leaders, academics and researchers.

At this year’s Social Media Week scheduled to hold at the Landmark Centre, Victoria Island, Lagos, from February 26 to March 2, 2018, PHD continues its look into the future of technology and the associated implications and opportunities for marketers with the launch of its latest publication, Merge.

Merge sets out how technology and human evolution has progressed since the 1950s and what the world will look like over the next 25-35 years.

Wayne Bishop, Managing Director PHD South Africa, who will be the keynote speaker at the PHD session of the event on February 28, will outline how technology and humanity have evolved in Merge.

He will speak on the five stages of the evolutionary path between 1950 and 2050, and how Merge explores a future where consumers will connect with technology

Merge also explores the urgent implications for marketing and reveals exciting new opportunities for brands. Significantly, it identifies what should be done now in order to prepare for the future

If screens disappear and brain-to-brain communication does take over, what would that mean for advertising? The industry has always relied on interruption, so would ads start to be delivered directly into the brain, interrupting thoughts or emotional state? Or would marketers pay to position themselves to be front-of-mind (literally) when someone might be most receptive to a particular product?

Drawing on insights and foresights of experts including world-leading inventor, author and futurist (and writer of the foreword) Ray Kurzweil, Facebook COO Sheryl Sandberg, futurologist Dr Ian Pearson and Microsoft chief envisioning officer UK Dave Coplin, Merge discusses the five stages of the evolutionary road, between 1950 and 2050, culminating in technology and humanity fusing together both symbolically and literally.

The Social Media Week, organised by Afrika21 and in its eighth year, will explore the social, cultural and economic impact of the social media.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Our Goal is to Meet Soaring Demand for Connectivity—MTN

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MTN Nigeria commercial paper sales

By Dipo Olowookere

The Chief Strategy and Innovation Officer for MTN Nigeria, Mr Babalola Oyeleye, has disclosed that the telecommunications company intends to expand its infrastructure to give its customers quality service.

The demand for connectivity in Nigeria is growing, and with a new forecast predicting the Internet of Things (IoT) market to reach $38.7 billion by 2030, stakeholders, especially operators, are already positioning themselves to dominate the space

Government and private sector investments in digital transformation have created an ecosystem that includes system integrators and security specialists. Industries such as utilities and agriculture are leading the charge, adopting IoT to solve localised problems like power theft and low crop yields.

Currently, 4G coverage has reached approximately 80 per cent of Nigeria’s population, with 5G services already in major cities like Lagos, Abuja, Port Harcourt, and Kano. This connectivity backbone is essential for the low-latency communication required by millions of connected devices.

“Reaching the $38.7 billion mark isn’t just about the numbers; it’s about the millions of data points helping Nigerian SMEs and large corporations make smarter decisions every day. Our goal is to ensure the connectivity is there to meet this soaring demand,” Mr Oyeleye noted.

As the ecosystem matures, the focus is shifting toward all-in-one solutions that simplify the user experience. With ongoing investments in NB-IoT (Narrowband IoT) and other low-power connectivity options, the next five years are set to see an explosion in smart city and smart home applications across the country.

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Refiant AI Raises $5m to Cut AI Energy Use

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Refiant AI

By Adedapo Adesanya

South African-founded Refiant AI has raised $5 million to slash the energy footprint of artificial intelligence (AI) in a seed round led by VoLo Earth Ventures, a top climate technology fund.

The startup uses nature-inspired algorithms to radically compress AI models, slashing the hardware and energy required to run them. The new fund will be used to scale Refiant’s team – which already includes a former Google Cloud architect, a Cambridge PhD researcher, and an engineer with NASA experience – to build out a platform and to accelerate enterprise partnerships.

According to a statement shared with Business Post, the company is in active conversations with several multinational technology firms exploring how Refiant’s approach could reduce their AI compute costs while maintaining data and energy sovereignty.

“AI’s growing energy footprint is one of the most urgent and underappreciated challenges in the climate space,” said Mr Sid Gutta, the company’s co-founder. “The industry’s default answer is to build more data centres and consume more power. Ours is to make the AI itself dramatically more efficient.”

The company said it has already successfully demonstrated it can compress a 120 billion parameter AI model to run on a standard laptop, reducing energy requirements by over 80 per cent while preserving near-identical quality. It achieved this to run on a MacBook Pro with just 12GB of RAM. The same model would normally require hardware with at least 80GB of memory. The model retained 95-99 per cent of its fidelity, ran alongside a second AI model on the same machine, and the entire process took four hours with no cloud computing required.

For Refiant, its approach will help businesses reduce their carbon footprint and adopt AI to stay competitive. The energy required to process a single AI prompt on standard infrastructure could power roughly 100 equivalent prompts using Refiant’s approach.

The current breakthrough results were attained at the end of last year, and since then, the team have been gearing up to demonstrate successfully exceeding these results with further compression, longer context windows and model traceability.

“The AI industry is spending hundreds of billions scaling infrastructure when the real breakthrough is the ability to do more with radically less,” said Mr Viroshan Naicker, co-Founder and a mathematician with published research in networks and quantum systems. “Nature doesn’t build by brute force. Evolution optimises. We’ve applied that principle to AI – and the results speak for themselves.”

“AI’s biggest constraint isn’t demand – it’s energy,” added Mr Joseph Goodman, Managing Partner, VoLo Earth. “What’s been missing is a fundamentally more efficient way to compute. Refiant’s architecture replaces brute-force scaling with a far more efficient, nature-inspired approach that lowers energy use while increasing capability. That’s the kind of breakthrough needed to make AI sustainable on a global scale.”

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Google, UpSkill Universe Revamp Hustle Academy to Bring Free AI Skills to Africans

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Google Hustle Academy

By Adedapo Adesanya

Google and UpSkill Universe, Sub-Saharan Africa’s leading AI and business skills training partner, have announced a major redesign of the Google Hustle Academy programme. For the first time, the free training initiative is open to everyone, not just business owners.

The new curriculum is focused on equipping individuals and entrepreneurs with practical AI skills and comes at a time when small businesses have become the engine of Africa’s economy, creating over 80 per cent of jobs on the continent. To help them grow, the Hustle Academy was launched in 2022, providing bootcamp-style training on business strategy, digital skills, AI, and leadership. The program has since trained over 18,000 SMEs, with many reporting increased revenue and job creation.

Now, as AI reshapes the job market, the program is evolving. The 2026 edition is built for anyone in Sub-Saharan Africa, including employees, students, and job seekers, who want to use AI to advance their careers. To meet the needs of a diverse audience, the new format includes short, 60-minute webinars and more immersive, high-impact bootcamps. These sessions are laser-focused on putting AI to work immediately in areas like digital commerce, marketing, and growth strategy.

Speaking about the academy, Mr Gori Yahaya, Founder & CEO of UpSkill Universe, said, “The 2026 Hustle Academy is designed to close the AI Skills gap with hands-on training that is short, focused, and immediately useful. AI is reshaping how businesses win and how careers are built, right across this continent. We’re excited to renew our partnership, now in its fifth year with Google, combining their global AI leadership with our deep regional AI expertise. The next wave of AI leaders will come from this continent. We are making sure they are ready.”

The Hustle Academy initiative has strengthened digital competitiveness across emerging African economies by enabling SMEs to move beyond AI awareness to practical implementation, positioning them for sustained growth in an increasingly AI-driven business environment.

“We believe that the future of Africa’s digital economy lies in the hands of individuals and entrepreneurs alike. Our new strategy focuses on scaling reach by training individuals in the latest AI-centred tools and techniques,” said a Google representative.

Applications for the 2026 cohort are now open. Interested participants can apply at: https://rsvp.withgoogle.com/events/hustle-academy

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