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Markhack 2.0 Finalists to Get $50,000, Undergo Incubation Programme

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MarkHack 2.0 Aremu Ozi

By Adedapo Adesanya

Five finalists, including the eventual winner of MarkHack 2.0, Aremu, will undergo a 3-month incubation programme at the Eko Innovation Centre and receive a seed capital of $50,000 at the end of the programme.

This is according to Mr Victor Afolabi, the curator of MarkHack and founder of Eko Innovation Center and Art of Technology Lagos.

The grand finale of the event took place over the weekend in Lagos, and it involved three months of innovative pitch sessions, workshops, masterclasses, and mentorship sessions aimed at helping participants develop skills and providing them with the resources needed to transform their ideas into market-ready products.

Mentorship and free working space at the Eko Innovation Centre and other consolation prizes also await the other finalists.

Aremu, a robo-marketing tool that helps businesses run experiments to improve their product metric and conversion rate, beat nine other startups to clinch the grand prize of $5,000 at the grand finale of the event in Lagos.

The startup defeated Ozi, a web application that helps businesses acquire, engage and manage customer conversions all from one place, which emerged as the first runner-up, carting away the sum of $3,000, while Zander, a web-enabled and user-customized response AI tool for automating social media marketing/management and all brand campaign processes emerged as the second runner-up with a prize of $2, 000.

Speaking on this, Mr Tosin Adelowo, co-founder of Aremu, stated that the win serves as a validation of the enormous potential in Nigeria’s creative sector and commended Eko Innovation Center for the MarkHack platform.

“Indeed, this win is a validation that team Aremu can bring this great idea and vision to life with the potential of becoming a global brand in a few years,” Mr Adelowo remarked.

He further expressed appreciation to the organizers of MarkHack for creating the platform that provides an opportunity for new ideas to be birthed in the creative space.

Mr Azeez Adejumo, co-founder and Chief Executive Officer of Ozi.ng, the second prize winner, lauded the Eko Innovation Centre for promoting a culture of excellence in the discovery of new talents and ideas that will shape the future.

“Getting into incubator programs has not been easy for us as entrepreneurs in Nigeria; however, MarkHack has set a pace by opening the doors of opportunity for entrepreneurs to pitch their ideas on a level playing field and get mentorship on how to scale their businesses,” he said.

Themed Unlocking the Power of the Creative Economy, with focus areas on Immersive Experience (XR), Content Creation, and Robo Marketing, MarkHack 2.0 is the second edition of Nigeria’s first and biggest marketing and media hackathon, MarkHack, curated by GDM Group and Eko Innovation Center. It climaxed on a disruptive note, with 10 startups engaging in an innovative pitch contest of ideas before industry experts.

The top 10 startups that spiced up the evening with their innovative pitch sessions were Aremu; Ozi; Zander; Weeshr; Markett AI; VirtualX; Contenting; Shopalz; ShopXR, and GetSeen.

The event gathered innovators, techies, entrepreneurs, policymakers, media mavens, marketing professionals, and corporate moguls who collaborated to create innovative solutions to real-time marketing and media challenges. It was characterized by igniting imaginations, unleashing tech’s potential, crafting creative marvels, illuminating the media sphere, and revolutionizing innovation.

The event’s second edition recorded over 1,365 applications from 92 locations across Europe, Asia, and Africa, all of which were judged by 22 industry experts.

GDM Group, the curator of MarkHack, is a leading marketing and media technology company renowned for bespoke service offerings ranging from marketing tech solutions, big data management, and 360 integrated marketing services.

With MarkHack 2.0, GDM Group and Eko Innovation Center reaffirmed their purpose of supporting enterprises by leveraging innovation and technology at the heart of businesses.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Leticia Otomewo Becomes Secure Electronic Technology’s Acting Secretary

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Secure Electronic Technology

By Aduragbemi Omiyale

One of the players in the Nigerian gaming industry, Secure Electronic Technology (SET) Plc, has appointed Ms Leticia Otomewo as its acting secretary.

This followed the expiration of the company’s service contract with the former occupier of the seat, Ms Irene Attoe, on January 31, 2026.

A statement to the Nigerian Exchange (NGX) Limited on Thursday said Ms Otomewo would remain the organisation’s scribe in an acting capacity, pending the ratification and appointment of a substantive company secretary at the next board meeting.

She was described in the notice signed by the Managing Director of the firm, Mr Oyeyemi Olusoji, as “a results-driven executive with 22 years of experience in driving business growth, leading high-performing teams, and delivering innovative solutions.”

The acting secretary is also said to be “a collaborative leader with a passion for mentoring and developing talent.”

“The company assures the investing public that all Company Secretariat responsibilities and regulatory obligations will continue to be discharged in full compliance with the Companies and Allied Matters Act, applicable regulations, and the Nigerian Exchange Limited Listing Rules,” the disclosure assured.

Meanwhile, the board thanked Ms Attoe “for professionalism and contributions to the Company during the period of her engagement and wishes her well in her future endeavours.”

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Russia Blocks WhatsApp Messaging Service

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WhatsApp Self Messaging Feature

By Adedapo Adesanya

The Russian government on Thursday confirmed it has blocked the WhatsApp messaging service, as it moves to further control information flow in the country.

It urged Russians to use a new state-backed platform called Max instead of the Meta-owned service.

WhatsApp issued a statement earlier saying Russia had attempted to “fully block” its messaging service in the country to force people toward Max, which it described as a “surveillance app.”

“Today the Russian government attempted to fully block WhatsApp in an effort to drive people to a state-owned surveillance app,” WhatsApp posted on social media platform X.

“Trying to isolate over 100 million users from private and secure communication is a backwards step and can only lead to less safety for people in Russia,” it said, adding: “We continue to do everything we can to keep users connected.”

Russia’s latest move against social media platforms and messaging services like WhatsApp, Signal and Telegram comes amid a wider attempt to drive users toward domestic and more easily controlled and monitored services, such as Max.

Russia’s telecoms watchdog, Roskomnadzor, has accused messaging apps Telegram and WhatsApp of failing to comply with Russian legislation requiring companies to store Russian users’ data inside the country, and of failing to introduce measures to stop their platforms from being used for allegedly criminal or terrorist purposes.

It has used this as a basis for slowing down or blocking their operations, with restrictions coming into force since last year.

For Telegram, it may be next, but so far the Russian government has been admittedly slowing down its operations “due to the fact that the company isn’t complying with the requirements of Russian legislation.”

The chat service, founded by Russian developers but headquartered in Dubai, has been a principal target for Roskomnadzor’s scrutiny and increasing restrictions, with users reporting sluggish performance on the app since January.

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Nigerian AI Startup Decide Ranks Fourth Globally for Spreadsheet Accuracy

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Nigerian AI Startup Decide

By Adedapo Adesanya

Nigerian startup, Decide, has emerged as the fourth most accurate Artificial Intelligence (AI) agent for spreadsheet tasks globally, according to results from SpreadsheetBench, a widely referenced benchmark for evaluating AI performance on real-world spreadsheet problems.

According to the founder, Mr Abiodun Adetona, the ranking places Decide alongside well-funded global AI startups, including Microsoft, OpenAI, and Anthropic.

Mr Adetona, an ex-Flutterwave developer, also revealed that Decide now has over 3,000 users, including some who are paying customers, a signal to the ability of the startup to scale in the near future.

SpreadsheetBench is a comprehensive evaluation framework designed to push Large Language Models (LLMs) to their limits in understanding and manipulating spreadsheet data. While many benchmarks focus on simple table QA, SpreadsheetBench treats a spreadsheet as a complex ecosystem involving spatial layouts, formulas, and multi-step reasoning. So far, only three agents rank higher than Decide, namely Nobie Agent, Shortcut.ai, and Qingqiu Agent.

Mr Adetona said SpreadsheetBench measures how well AI agents can handle practical spreadsheet tasks such as writing formulas, cleaning messy data, working across multiple sheets, and reasoning through complex Excel workflows. Decide recorded an 82.5% accuracy score, solving 330 out of 400 verified tasks.

“The result reflects sustained investment in applied research, product iteration, and learning from real-world spreadsheet workloads across a wide range of use cases,” Mr Adetona told Business Post.

For Mr Adetona, who built Decide out of frustration with how much time professionals spend manually cleaning data, debugging formulas, and moving between sheets, “This milestone highlights how focused engineering and domain-specific AI development can deliver frontier-level performance outside of large research organisations. By concentrating on practical business data problems and building systems grounded in real user environments, we believe smaller teams can contribute meaningfully to advancing applied AI.”

“For Decide, this is a foundation for continued progress in intelligent spreadsheet and analytics automation,” he added.

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