Technology

Nigerian Start-ups to Hunt for $1.7m at Reality TV Show

Published

4 years ago

27/01/2021

By Ahmed Rahma

An opportunity will soon open for start-ups in Nigeria to overcome the issue of funding, which has not made it possible for them to expand and break new grounds.

A company is coming up with a reality television show for those in the sector and a whopping $1.7 million will be given to two winning firms to share.

The programme, Incubator Reality, according to the organisers, will change the narrative through a novelty incubation program that will increase their capacity and access to funding.

The brain behind the show, ECSCORP, said in a statement that this programme seeks to change the start-up narrative by creating a start-up hub where best brains are incubated to encourage product exposure, partnership, and funding.

“Start-ups encounter many challenges especially during the formation stage. These challenges range from seed funding, partnership and investment, business resource and mentorship. Unfortunately, many brilliant individuals, teams, talents are out there hoping for a turnaround and better days to come where their thought-of innovation can become reality,” the statement said.

The Incubator Reality will admit 25 contestants who will work in five different teams for an incubation period of 12 weeks and graduate with the seed fund for the winning team and first runner-up getting $1 million and $700,000 respectively.

In the statement, the organisers said, “Our local talents are blessed with ideas and innovation that can compete with their peers in other nations of the world, but our banks have low appetites to support these talents, their ideas and innovations.

“Angel investors and seed funding, which are the first business drivers are almost non-existent hence, the creation of The Incubator Reality. The show will focus on revolutionizing the quondam challenges of start-ups.”

“The Incubator Reality aims to address the most crucial challenges in Nigerian start-ups, which is how to leverage on knowledge, creativity and innovation to leapfrog ahead of or at the very least, be at par with many of the developed economies within the shortest possible time, creating mega companies, more jobs and opportunities,” it added.

The Incubator Reality will minimize brain drain whilst fostering growth and development. Contestants will be able to showcase their brand and attract attention to their talent; their business is already a success before they graduate from the Incubator.

“The viewers will be inspired as well as the partner brand having maximum exposure with a projected 40 million views, and Nigeria benefits from growth in GDP and direct investment to business growth,” the Incubator architect explained.

To be eligible for the program, applicants must be between the ages of 25 and 40 years and must have an entrepreneurial drive with originality, excellent communication skills (both oral and written), a good team player with sales and marketing skills, as well as good leadership and influencing skills.

Auditions will be done in different cities across the country, the UK and New York, on dates to be announced soon.

Technology

MTN Nigeria Revolutionises Urban Living With MyLagosApp

Published

4 days ago

20/03/2025

Aduragbemi Omiyale

By Aduragbemi Omiyale

A mobile application, MyLagosApp, designed to provide real-time updates on events, entertainment, hospitality, transport services and government-related payments, has been launched by MTN Nigeria in partnership with the Lagos State Government.

The digital platform was created by the Software Lab in MTN, according to the Chief Information Officer of MTN Nigeria, Shoyinka Shodunke, and is embedded with global security standards and practices with ISO 27001 certification.

At the launch of the app last Thursday, it was emphasised that security was a key priority in the design and development of the app to ensure the protection of user data and secure access to the app’s features and functionalities.

MyLagosApp, currently entitled MyCityApp on the app store, is available for download on both Android and iOS platforms. Users have been encouraged to download it to experience firsthand how urban living in Lagos has been transformed with the app.

The Deputy Governor of Lagos, Mr Obafemi Hamzat, while speaking at the unveiling of the app, reinforced the government’s commitment to leveraging technology for enhanced city management and connectivity.

He described it as a demonstration of the administration’s dedication to enhancing the lives of citizens through technological innovation.

“I commend the collaboration between MTN Nigeria and the Lagos State Government, alongside other key stakeholders, for making this vision a reality.

“This partnership is a testament to the power of technology in bridging the gap between the public and private sectors to drive innovation and improve lives.

“The app serves as a vital link between the government and the people, simplifying access to public services, providing real-time updates, and promoting transparency and accountability in governance.

“Whether you need to navigate government processes, access essential city services, or stay informed about key developments, MyLagosApp places all the information you need right at your fingertips,” Mr Hamzat said on behalf of Governor Babajide Sanwo-Olu.

On his part, the chief executive of MTN Nigeria, Mr Karl Toriola, said, “As we embrace the future of e-governance, digital entertainment and commercial innovation, initiatives like this are essential in making Lagos a truly smart city, and we are proud to partner with the Lagos State Government to drive digital transformation and enhance urban living.

“With the launch of MyLagosApp, we are leveraging technology to simplify access to essential services, improve connectivity, and create a smarter, more efficient Lagos for residents and visitors alike.”

Technology

Data Privacy: Nigeria Launches Investigation into TikTok, Truecaller

Published

4 days ago

20/03/2025

Adedapo Adesanya

By Adedapo Adesanya

The Nigeria Data Protection Commission (NDPC) has launched an investigation into the data processing practices of Tiktok and Truecaller, amid growing concerns over potential privacy violations.

This was disclosed, the chief executive of NDPC, Mr Vincent Olatunji, at a press conference in Abuja, where he also announced the issuance of the Nigeria Data Protection Act – General Application and Implementation Directive (NDPC act – GAID 2025).

According to Mr Olatunji, the commission is particularly concerned about how these platforms handle Nigerian users’ personal data, including potential breaches of consent, data sharing with third parties, and overall compliance with the Nigeria Data Protection Act (NDPA), 2023.

He said the NDPC is actively investigating the data processing activities of Tiktok and Truecaller to ensure their compliance with Nigeria’s data protection laws.

He noted that the goal was to safeguard the privacy rights of Nigerians and hold organizations accountable for how they collect, store, and use personal data.

The investigation follows increasing scrutiny of global technology companies over data privacy concerns, particularly regarding how personal information is processed, stored, and transmitted beyond national borders.

The NDPC act – GAID, 2025 provides a comprehensive framework for the implementation of Nigeria’s data protection law, setting out specific guidelines for compliance, enforcement mechanisms, and obligations for both private and public sector organisations.

He emphasized that the directive aims to strengthen Nigeria’s digital economy by fostering trust in data governance while ensuring that individuals’ rights to privacy are upheld in line with international best practices.

Mr Olatunji further reiterated that companies operating in Nigeria must align with the country’s data protection regulations or face regulatory actions, including fines and potential restrictions on their operations.

The NDPC has called on the public to report any data privacy violations and reaffirmed its commitment to transparency and due process in its investigations.

The agency stated that reporting data breaches have become easier with dedicated channels of reaching out to the commission from its official website.

Technology

Google Urges Nigerian Businesses to Drive Growth With AI Tools

Published

4 days ago

20/03/2025

Adedapo Adesanya

By Adedapo Adesanya

Google has intensified calls for Nigerian businesses to tap into the potential of artificial intelligence (AI) as data shows how it is fundamentally transforming consumer behavior and creating unprecedented opportunities.

According to Mr Brendon Kraham, Vice President of Search and Commerce, Global Ads Solutions, the numbers show that Google products around the intersection of searching, streaming, scrolling, and shopping can help position businesses for growth.

Amid Nigeria’s economic challenges, technology is proving to be a pathway to drive brand awareness that resort to action.

“We’re observing a significant evolution in how people interact with technology and brands. This evolution is driven by AI and characterized by a multi-modal consumer journey, where searching, streaming, scrolling, and shopping seamlessly intertwine,” Mr Kraham stated.

He added that AI is now powering businesses when it comes to modern search and advertising with Google’s AI Overviews, powered by Gemini, demonstrating how AI can provide richer, more conversational answers, leading to increased user engagement and exploration.

“This shift is reflected in the fact that 15 per cent of daily searches on Google are new, indicating a growing demand for complex, nuanced information,” he explained, adding that, “AI is supercharging search, and allowing for new ways to search, such as with images and voice.”

He explained that for consumers, there has been rising reliance on searching, streaming on YouTube, scrolling through Shorts, and shopping across Google’s platforms evidenced by the rise of visual search with Google Lens, where nearly 20 billion monthly searches demonstrate the power of seeing and searching.

“YouTube’s dominance in streaming, particularly on connected TVs, and the rapid growth of Shorts, further underscore this trend,” he noted.

Mr Kraham stated that Google and YouTube hold a unique position of trust, guiding consumers throughout their purchase journeys with data showing that over a billion daily shopping interactions occur and billions of hours of YouTube content watched.

He called for businesses to leveraged AI-powered tools like Performance Max and Demand Gen to achieve tangible outcomes, painting two success stories in the form of FairMoney and Wakanow.

FairMoney was able to quantify the incremental value of its Google App Campaigns for installs, seeing a 47 per cent increase in installs, 30 per cent increase in loan applications, and a 24 per cent increase in loans disbursed while Wakanow, an online travel platform, saw double booking revenue and achieve a tenfold increase in booking volume, according to data shared with Business Post.

“Marketers who have deeply integrated AI tools report 60 per cent greater revenue growth (BCG),” Mr Kraham noted.

Showing more data, he noted that there was a strong positive outlook on AI’s potential, with 87 per cent believing its benefits outweigh the risks, adding that a vast majority of Nigerians anticipate AI’s positive impact on the economy (81 per cent) and crucial sectors like science and medicine (90 per cent).

“The multi modal consumer journey, with the integration of shopping, search, and video, is very relevant in Nigeria, which is a very mobile first market. The growth of visual search and AI powered shopping tools, will greatly assist Nigerian consumers and businesses,” he said.