Sigma Pensions Trains 100 in Digital Marketing, Others

By Adedapo Adesanya

Pension Fund Administrator (PFA), Sigma Pensions, in collaboration with Junior Achievement Nigeria (JAN), recently trained 100 youths in Digital Marketing, Web Development and Graphics Design.

The 5-day Digital Bootcamp was part of Sigma Pensions’ Corporate Social Responsibility to equip young people with digital skills that will add value to them, improve their employability, create businesses and in extension grow the Nigerian economy.

As a business that has experienced the power of digital technology and its exponential impact on growth, the project is timely and relevant especially in these times when STEM skills are in high demand.

Held from September 6-10, participants ranging from age 18 – 25 came together for the live event which was held at John Centre Hall, Peb 04 Plaza, Dalaba Street, Behind Shoprite, Wuse Zone 5, Abuja.

Day 1 of the intensive digital boot camp introduced participants to data analysis, and digital marketing fundamentals.

The Sigma team was available on Day 2 to educate participants briefly on financial literacy after which a deep dive into the web development and graphics sessions commenced.

The graphics sessions covered the technical know-how of graphics design; visual hierarchy, page layout techniques, design use typography.

Web development classes covered the practical and theoretical aspects of web development, which involved developing a website for the Internet (World Wide Web) and also Content Management System (CMS).

The 5-day event closed with an exhibition where participants showcased their ideas, websites and designs where the most outstanding group was rewarded with a cash prize of N200,000.

Mr Afolabi Folayan, the Executive Director, Operations Sigma Pensions, stated that, “In 2016, we embarked on a digital transformation journey which has resulted in a radical transformation in our business and service delivery to both internal and external customers.”

He noted that by leveraging technology, Sigma Pensions had little or no negative impact during the pandemic as seamless customer service was achieved with minimal interruptions.

Through this bootcamp and subsequent ones, Sigma Pensions hopes to equip young Nigerians with relevant digital skills which will serve as a springboard for a career in any preferred field in tech.