Technology
Study Shows 70% of Nigerian Businesses Unaware of Privacy Laws
By Modupe Gbadeyanka
A recent survey conducted by WorldWideWorx and commissioned by a global technology company, Zoho, has revealed that 70 per cent of Nigerian businesses are unaware of privacy laws governing their marketing activities.
This is despite the Nigeria Data Protection Regulation (NDPR) being in effect since 2019. The survey also revealed that even though businesses are concerned about the privacy of customer’s data in the hands of third-party vendors, they are reliant on them for revenue generation and gathering customer insights. This makes it harder for them to move away.
The CEO of WorldWideWorx, Mr Arthur Goldstuck, said the lack of awareness about the law is largely because these regulations are not part of business-critical activities like taxation and licensing.
However, he noted that 78 per cent of the businesses indicated that they have well-documented policies for customer data protection.
“This is likely following fear of NDPR violation, which has made headlines in Nigeria, even so, only 60 per cent are strictly applying them,” said Mr Goldstuck.
Third-Party Trackers and Ad Platforms
Of the 319 businesses surveyed across various industries and sizes, 45 per cent said they allow third-party trackers on their website, mostly for sharing content on social media (62 per cent) and gathering analytics on their website visitors (35 per cent).
There is also heavy dependence on digital ad platforms. The respondents believe that keyword search ads (59 per cent) and social media ads (52 per cent) are quite effective for customer conversion.
In fact, 78 per cent of businesses said the third-party ad platforms either help them meet or are a primary factor in achieving their sales goals.
Given this reliance on third-party vendors, it is no wonder then that, even though 85 per cent of businesses express concern over the use of their customer’s data, they are largely either ‘comfortable’ or ‘neither comfortable nor uncomfortable’ with the platforms.
Even the 18 per cent who are ‘uncomfortable’, state that they cannot move away from the platforms as they are crucial to their business or that it is too complex to move away.
Interestingly, 24 per cent of businesses reported that they do not completely understand how third-party trackers and ad platforms utilise the collected customer information.
“When businesses choose to use a free tracker, they are paying for it with their consumer’s data,” said Andrew Bourne, Regional Manager for Africa, Zoho. “At Zoho, we refer to this practice of third-party trackers collecting data without user knowledge as adjunct surveillance. Presently, Nigerian businesses turn a blind eye to this passive data collection by trackers, most likely, because they are dependent on them for revenue.
“However, consumers will eventually trust companies with transparent privacy policies that protect their personal information. Businesses hoping to stay relevant in the long term will need to either rethink their reliance on third-party platforms or demand greater transparency and accountability from them.”
Zoho had removed third-party trackers from its website in 2020 and has never sold customer data to anyone or shown ads, even in their free products.
Zoho also owns its data centres and the entire technology stack of its solutions. It can, therefore, assure its users of the highest standards of privacy and security.
On NDPR
Nigerian businesses believe that NDPR has had either no effect (39 per cent) or a positive effect (42 per cent). Their biggest concerns with the law are increased complexity (36 per cent) and the increased cost of governance (34 per cent). As per Mr Goldstuck, the cost of governance will be a major concern for SMEs.
For context, all businesses in Nigeria (regardless of size) need to appoint a privacy/information officer to oversee the protection of customer information.
Larger businesses can appoint their CIOs or IT leads in this new role, while smaller businesses may have to appoint their managing directors or business owners in the same role.
For smaller businesses, in particular, this can be a daunting task as the person in charge can be held personally liable for data leaks or breaches as per the law.
Technology
Interswitch Retail Summit 2026: Rethinking the Playbook for Nigeria’s Retail Leaders
The Interswitch Retail Summit 2026 will convene on April 23, 2026, at the Lagos Marriott Hotel Ikeja, bringing together senior leaders across Nigeria’s retail ecosystem for a focused conversation on the future of commerce. The forum, themed “The Modern Retail Playbook: What Works, What’s Changing, What’s Next?”, is designed to foster meaningful, execution-driven dialogue among decision-makers and key industry stakeholders. At its core, the event aims to bridge the gap between insight and action in a rapidly evolving market.
Nigeria’s retail sector is undergoing a profound and inevitable evolution. The familiar structures that once defined how businesses operate, how customers engage, and how transactions are completed are steadily giving way to a more dynamic, technology-driven ecosystem. For many organisations, this shift has moved beyond theory into daily reality, where decisions around growth, efficiency, and customer experience must now be made within the context of constant change.
At the centre of this evolution is the growing influence of digital technology. Consumers are more informed, more connected, and more demanding than ever before. They expect seamless interactions, faster service, and consistent experiences across both physical and digital channels. Meeting these expectations requires more than incremental improvements; it calls for a fundamental rethinking of how retail operations are structured, delivered, and scaled.
Leadership, therefore, has taken on a more integrated and strategic role. Today’s Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), and Chief Financial Officers (CFOs) are not just managing their respective functions; they are collectively responsible for navigating a new kind of business environment. Strategy, technology, and finance are no longer separate conversations; they intersect in ways that directly influence an organisation’s ability to compete and grow.
Across Nigeria, there are already clear signs of adaptation. Retailers are leveraging data to better understand customer preferences and tailor their offerings in real time. Payment solutions are becoming more seamless, reducing friction at checkout and enabling new forms of commerce. At the same time, partnerships across the ecosystem are unlocking efficiencies and opening new pathways for growth. Yet, while progress is evident, it remains uneven.
Many organisations are still grappling with how to translate emerging trends into practical strategies that deliver measurable outcomes. This underscores the importance of platforms that bring industry leaders together. When decision-makers exchange ideas, challenge assumptions, and learn from one another, the entire ecosystem benefits. It is through these shared conversations that best practices are refined, new approaches are tested, and meaningful progress is accelerated.
As a company with over two decades of experience enabling digital payments and commerce across Africa, Interswitch Group has seen firsthand how collaboration drives innovation. Its work across retail and the broader commerce ecosystem reinforces a simple but powerful reality: the most effective solutions are often developed through partnership. Whether it is integrating payment systems, improving operational efficiency, or enhancing customer engagement, the ability to work across boundaries is becoming a defining feature of successful organisations.
The timing of the forum is particularly significant. Nigeria’s economic landscape continues to evolve, presenting both challenges and opportunities for businesses. Rising operational costs, shifting consumer spending patterns, and increased competition are prompting organisations to rethink traditional approaches. At the same time, advances in technology are opening new possibilities for efficiency, scalability, and innovation. Navigating this dual reality requires a balanced approach, one that combines strategic foresight with disciplined execution.
Operational efficiency will be a key area of focus at the forum. In a competitive environment, the ability to streamline processes, reduce waste, and optimise resources can significantly impact performance. Technology plays a central role in enabling this shift through automation, improved visibility, and more informed decision-making. However, unlocking these benefits requires more than tools; it demands organisational alignment and strong leadership commitment.
The forum will also explore the future of retail in Nigeria, with a focus on emerging trends and their implications for business strategy. From the rise of omnichannel retailing to the growing importance of data-driven insights, the forces shaping the industry are increasingly interconnected. Understanding these dynamics is essential for leaders looking to position their organisations for sustained success.
Ultimately, the evolution of Nigeria’s retail sector is not a distant prospect; it is already underway. The question for business leaders is no longer whether they will be affected, but how they will respond. Will they take a proactive approach, seeking out insights and building the partnerships needed to thrive, or will they struggle to keep pace with change?
Platforms like the Interswitch Retail Summit 2026 offer a timely opportunity to choose the former. By bringing together the individuals shaping the future of retail, the forum creates space for learning, collaboration, and decisive action. In a rapidly evolving landscape, such platforms are no longer optional; they are essential for leaders looking to build resilient, future-ready retail businesses in Nigeria.
Technology
4 Nigerian Firms for 2026 Google for Startups Accelerator Africa Cohort
By Aduragbemi Omiyale
Four Nigerian firms have been selected to join the 10th Google for Startups Accelerator Africa Cohort, which began on April 13 and will end on June 19, 2026.
Fifteen companies are participating in the hybrid programme, which will receive dedicated guidance from experienced mentors and industry experts, alongside hands-on technical workshops focused on AI and machine learning.
The four Nigerian startups chosen for this scheme include Bani, MasteryHive AI, Regxta, and Termii.
They were picked from an exceptionally competitive pool of nearly 2,600 applications. The beneficiaries are utilising Artificial Intelligence (AI) to address critical local and regional challenges.
As for Bani, it is a cross-border payments infrastructure platform eliminating settlement delays for African businesses trading globally, while MasteryHive AI is an AI-native platform automating transaction reconciliation, fraud detection, and AML monitoring.
On its part, Regxta combines alternative data-driven credit scoring with a hybrid digital-agent distribution model to deliver financial products to unbanked micro businesses, while Termii uses its AI-native communications infrastructure platform to ensure reliable financial messaging for banks and fintechs.
African tech founders are actively solving fundamental infrastructural challenges, bridging gaps in financial inclusion, healthcare, and supply chains with complex AI.
The continent’s venture ecosystem showed remarkable resilience by raising $3.9 billion in 2025. However, scaling deep-tech solutions requires specialised technical infrastructure, advanced cloud capabilities, and strategic mentorship to complement this capital.
Accelerator initiatives provide these exact tools, ensuring local innovations can sustainably grow into businesses that power the continent’s digital economy.
“At Termii, we’re building AI-powered infrastructure that ensures financial transactions don’t fail, from login PINs to payment OTPs and fraud alerts.
“The Google Startup Accelerator is helping us accelerate our AI roadmap and scale globally, and even in the first week, access to technical support and insights has been incredibly valuable for our next phase of growth,” the chief executive of Termii, Mr Gbolade Emmanuel, stated.
“We are absolutely thrilled to welcome these exceptional founders into Class 10. African startups are driving essential economic growth and social development.
“Our role is to serve as a supportive partner, providing these developers and founders with the technical infrastructure, mentorship, and global network they need to scale their solutions and amplify their real-world impact,” the Head of Startup Ecosystem for Google Africa, Mr Folarin Aiyegbusi, disclosed.
Since launching in 2018, the Google for Startups Accelerator Africa program has supported 106 startups from 17 African countries, empowering them to collectively raise over $263 million and create more than 2,800 jobs.
Technology
19 Startups Pitch Solutions to Investors, Others at Demo Day in Ilorin
By Modupe Gbadeyanka
Nineteen emerging startups are being showcased at the 2026 Demo Day organised by the Ilorin Innovation Hub in partnership with IHS Nigeria, a part of IHS Holding Limited, also known as IHS Towers.
The participating small firms took part in the hub’s accelerator and incubation programmes. At this event, themed The Convergence, they will pitch their solutions to investors, venture capital funds, corporate partners, and the media.
The platform would be used to help them unlock funding opportunities, foster strategic collaborations, and amplify visibility for these startups that are developing solutions across critical sectors, including agriculture, health-tech, green energy, lifestyle, and digital services.
“We believe innovation and digital technology are powerful drivers of economic growth and sustainable development. This is why we partnered with the Kwara State Government on the Ilorin Innovation Hub.
“It is impressive and very fulfilling to see the diverse portfolio of ideas and solutions showcased today from the hub within a year of the commencement of operations. This speaks to the depth of creativity among Nigerians and what is possible when they are equipped and supported.
“Today’s event makes me proud of our investment in the space and underscores IHS Nigeria’s continued commitment to supporting technology, entrepreneurship, and digital innovation in Nigeria,” the chief executive of IHS Nigeria, Mr Mohamad Darwish, said.
The Managing Director of Ilorin Innovation Hub, Temi Kolawole, also said, “Today, we showcase 19 startups that have shown that when you combine talent with the right support, the results speak for themselves.
“The Ilorin Innovation Hub exists to ensure that geography is never a barrier to building something extraordinary, and this Demo Day is proof that we are on the right track.”
The Ilorin Innovation Hub, a partnership between the Kwara State Government and IHS Nigeria, began operations in February 2025 with programmes managed by Co-creation Hub and Future Africa.
The Demo Day presents an opportunity to take stock and assess how the Ilorin Innovation Hub is helping to nurture and bring to life groundbreaking ideas and solutions supporting economic resilience and addressing real-world societal challenges.
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