By Modupe Gbadeyanka
A recent survey conducted by WorldWideWorx and commissioned by a global technology company, Zoho, has revealed that 70 per cent of Nigerian businesses are unaware of privacy laws governing their marketing activities.
This is despite the Nigeria Data Protection Regulation (NDPR) being in effect since 2019. The survey also revealed that even though businesses are concerned about the privacy of customer’s data in the hands of third-party vendors, they are reliant on them for revenue generation and gathering customer insights. This makes it harder for them to move away.
The CEO of WorldWideWorx, Mr Arthur Goldstuck, said the lack of awareness about the law is largely because these regulations are not part of business-critical activities like taxation and licensing.
However, he noted that 78 per cent of the businesses indicated that they have well-documented policies for customer data protection.
“This is likely following fear of NDPR violation, which has made headlines in Nigeria, even so, only 60 per cent are strictly applying them,” said Mr Goldstuck.
Third-Party Trackers and Ad Platforms
Of the 319 businesses surveyed across various industries and sizes, 45 per cent said they allow third-party trackers on their website, mostly for sharing content on social media (62 per cent) and gathering analytics on their website visitors (35 per cent).
There is also heavy dependence on digital ad platforms. The respondents believe that keyword search ads (59 per cent) and social media ads (52 per cent) are quite effective for customer conversion.
In fact, 78 per cent of businesses said the third-party ad platforms either help them meet or are a primary factor in achieving their sales goals.
Given this reliance on third-party vendors, it is no wonder then that, even though 85 per cent of businesses express concern over the use of their customer’s data, they are largely either ‘comfortable’ or ‘neither comfortable nor uncomfortable’ with the platforms.
Even the 18 per cent who are ‘uncomfortable’, state that they cannot move away from the platforms as they are crucial to their business or that it is too complex to move away.
Interestingly, 24 per cent of businesses reported that they do not completely understand how third-party trackers and ad platforms utilise the collected customer information.
“When businesses choose to use a free tracker, they are paying for it with their consumer’s data,” said Andrew Bourne, Regional Manager for Africa, Zoho. “At Zoho, we refer to this practice of third-party trackers collecting data without user knowledge as adjunct surveillance. Presently, Nigerian businesses turn a blind eye to this passive data collection by trackers, most likely, because they are dependent on them for revenue.
“However, consumers will eventually trust companies with transparent privacy policies that protect their personal information. Businesses hoping to stay relevant in the long term will need to either rethink their reliance on third-party platforms or demand greater transparency and accountability from them.”
Zoho had removed third-party trackers from its website in 2020 and has never sold customer data to anyone or shown ads, even in their free products.
Zoho also owns its data centres and the entire technology stack of its solutions. It can, therefore, assure its users of the highest standards of privacy and security.
Nigerian businesses believe that NDPR has had either no effect (39 per cent) or a positive effect (42 per cent). Their biggest concerns with the law are increased complexity (36 per cent) and the increased cost of governance (34 per cent). As per Mr Goldstuck, the cost of governance will be a major concern for SMEs.
For context, all businesses in Nigeria (regardless of size) need to appoint a privacy/information officer to oversee the protection of customer information.
Larger businesses can appoint their CIOs or IT leads in this new role, while smaller businesses may have to appoint their managing directors or business owners in the same role.
For smaller businesses, in particular, this can be a daunting task as the person in charge can be held personally liable for data leaks or breaches as per the law.
Interswitch Launches API Platform for Developers
By Modupe Gbadeyanka
An easy-to-integrate Application Programmable Interfaces (API) platform designed for developers for creating digital products and solutions for Africans has been introduced by Interswitch.
The interface has internal APIs, partner APIs, and infrastructure APIs designed to empower Africa’s digital ecosystem. It also serves as a one-stop shop for innovators in the tech ecosystem who seek to build viable, market-fit products that address local needs.
To attract innovators, the firm, which prides itself as Africa’s leading integrated payments and digital commerce company, has introduced a referral system to reward developers who refer merchants to use its APIs.
At the unveiling of the API platform on Thursday, August 11, 2022, at the Zone Tech Park, Gbagada, Lagos, the Managing Director of Paymate, Interswitch Group, Mr Muyiwa Asagba, stated that the tech giant remains focused on providing digitally empowering products for developers and business owners who are crafting solutions for the everyday African.
Over time, Interswitch has continued to champion the development of the continent’s technology ecosystem through strategic partnerships and the democratization of developer and business integration tools that help tech creators and small business owners produce market-ready products within a short period.
“For two decades, Interswitch has consolidated its efforts in its support for the growth of the African tech ecosystem by availing developers with valuable resources that enable them to build commercially viable products with ease.
“Away from that, we also take seriously the need to innovate so as to stay ahead of the pack, which is a core part of who we are as an evolving technology brand,” Mr Asagba said.
On his part, the Business Development Manager for Merchant Acquisition at Interswitch, Mr Sunday Olaniyan stated that, “Developers will earn 5% of every transaction fee that Interswitch charges on their referred merchants for 5 years.”
Also speaking at the unveiling event, Abdul-Hafiz Ibrahim, Group Head, Engineering, Paymate, Interswitch, noted, “Launching our API Platform was driven by the need to make API integration seamless for developers without the bureaucratic hurdles that have characterized the API-integrating system over the past few years.
“Not only are we making products and solutions development faster, but we are also creating an interface where developers can communicate, share ideas and offer solutions at an accelerated pace.”
To expand its goal of creating a sustainable African tech hub, Interswitch remains a firm supporter of initiatives that spur conversations around the evolution of the Nigerian, and in general, African tech ecosystem. This was expressed in its recent support of the Nigerian Fintech Forum where seasoned experts across sectors including Fintechs, telcos, and banks were in the audience.
Meta Warns Users About Malware in Fake YouTube, WhatsApp Apps
By Adedapo Adesanya
Meta, the parent company of Facebook, Messenger, Instagram, and WhatsApp has raised an alarm over a dangerous new malware in fake YouTube and WhatsApp apps.
The company in its latest Quarterly Adversarial Threat Report 2022 said the new threat named Dracarys is being injected into fake versions of popular apps such as WhatsApp and YouTube.
According to the report, this malware strain is capable of stealing call logs, contact information, files, SMS texts, geolocation, and device details from an Android device as well as taking photos secretly, enabling the phone or tablet’s microphone.
The latest report revealed that the Dracarys malware is named after the famous Game of Thrones dragon attack order, which is run by the hacking group Bitter APT, which operates out of South Asia. This hacking group has been said to attack users from the United Kingdom, New Zealand, India, and Pakistan.
“We found Bitter using a new custom Android malware family we named Dracarys. Notably, it used accessibility services, a feature in the Android operating system to assist users with disabilities, to automatically click through and grant the app certain permissions without the user having to do it.”
“Bitter injected Dracarys into trojanized (non-official) versions of YouTube, Signal, Telegram, WhatsApp, and custom chat applications capable of accessing call logs, contacts, files, text messages, geolocation, device information, taking photos, enabling microphone, and installing apps.
“While the malware functionality is fairly standard, as of this writing, malware and its supporting infrastructure has not been detected by existing public anti-virus systems. It shows that Bitter has managed to reimplement common malicious functionality in a way that went undetected by the security community for some time,” it added.
The Bitter APT group, which has been active since 2013, has previously targeted the energy, engineering, and government sectors with Remote Access Trojans (RATs) that were spread via spear-phishing emails or by the exploitation of known flaws. In 2021, for instance, researchers found the group exploiting a zero-day privilege escalation flaw (CVE-2021-1732) in the Windows 10 operating system.
Four Ways Young Nigerians Can Enhance Their Digital Skills for Free
By Sean Riley
The start-up economy in Africa is booming, but all that noise makes it hard to get the correct message across to the right customers. In order to thrive, new businesses require the marketing skills relevant in our current digital age, and there has never been a better time to be a digital marketeer, capturing audiences and achieving business targets by curating campaigns and crafting narratives.
Lagos has been ranked the best city for start-ups by StartupBlink, maintaining its standing as the continent’s sole entry, within the top 100 global destinations, to stake a digital business. Moreover, in Nigeria the digital sector is contributing about 10% to the GDP, making Nigeria the best home for digital skills in the continent.
That said, the youth unemployment rate in Nigeria has accelerated to over 53% during the pandemic. Many of these so-called digital natives, born during the digital age, despite their confidence in engaging in the digital world, lack the skills or the funds to unlock the potential of this emerging tech market through traditional academic streams. There are, however, still other paths that can be explored.
Get a Digital Ad Degree
Aleph, a global leader in digital advertising, is the driving force behind the geographic expansion of the world’s biggest tech companies, across emerging markets. Aleph is committed to educating more than 50,000 people across over 90 countries, thus forming the core of the next generation of digital professionals.
The training is provided through Digital Ad Expert, featuring the flagship programme of Digital Ad Degree, all you need is access to the internet and to Zoom. The course runs over 12 weeks with a mix of live and on-demand sessions, covering the basics of strategy and analytics, as well as platform-specific advertising methodologies for all the major social media platforms.
The Aleph degree awards badges upon completion allowing you to showcase acquired skills across all social profiles. The programme also provides overviews of the current Nigerian and Ghanaian job markets so that you can put your skills immediately into practice.
The Latest Research
Digital Ad Expert also benefits from Aleph’s industry leadership through regular uploads, featuring the latest marketing trends and insights from the company. Tap into a unique well of knowledge and content to enhance your digital skills, enabling you to stay ahead of the competition, and discover real-world examples from the experts.
While social media can seem overwhelming, it can also be a valuable learning tool, allowing you to interact directly with your role models, and locate mentors. The Twitter Spaces tab is your door to topical discussions that are relevant to your interests and is the perfect way to further expand your digital understanding, wherever you are, at your convenience.
Similarly, by applying the same strategy to podcasts and you’ll quickly build an audio library that will enrich your personal skills and feed your future career ambitions.
Watch and Learn
True digital natives already know that almost anything can be learnt from watching a few YouTube videos, but what you might not know is that the development of digital skills is no exception. The real magic of the internet is in the flood of webinars you can attend for free.
Yes, the pandemic taught workplaces that workers can be productive outside of the office and that anyone can host a webinar. Therefore, keep a close eye open for event listings on relevant industry association websites (such as IAB for digital marketers), and discover an endless list of informative sessions to attend.
Sign up to Ad Experts for Free
Applications for the next group of Digital Ad Expert are now open. The first session is scheduled to kick off on August 17th, 2022. Candidates can apply to complete a free three-month comprehensive digital ad degree here. The program will be conducted in English, twice weekly, over Zoom.
Sean Riley is the CEO of Ad Dynamo by Aleph
Latest News on Business Post
- Crude Oil Rises on Positive US Economic Data August 19, 2022
- The Deplorable State of St Charles College Abavo Delta State August 19, 2022
- Nigerian Stocks Shed 0.29% as Investors React to News of Emirates’ Inability to Move Funds August 19, 2022
- CBN Aims to Boost eNaira Adoption by 800% to 8 Million August 18, 2022
- Shazam Music Chart Launches in Nigeria, 16 Others August 18, 2022
- CBN Adjusts Interest Rate on Intervention Loans to 9% August 18, 2022
- Qatar 2022 World Cup Ticket Sales Reach 2.45 Million August 18, 2022
- Lagos Extends Okada Ban to Oshodi, Mushin, Others August 18, 2022
- DLM Capital Introduces Child Education Plan August 18, 2022
- Stakeholders Prepare for 2022 GTCO Autism Conference August 18, 2022