Technology
Top 5 Tips, What Should Be a Website for Your Business
What should be a website to promote business? This is probably the main question that worries every client. After all, a website is often not only a company’s business card on the Internet but also an effective marketing channel. And in order for your website to be really successful, you need to clearly understand what goals you are pursuing when creating it and what tasks it should solve.
Let’s look at the successful example of the 22Bet website to see what things are important to customers. So, the site is designed in turquoise and blue colours, and the important information is highlighted in red.
The design of the site is simple and quite standard, but it can be attributed to the pluses, as nothing distracts from betting. On the main page on the left side there is “Line”, on the top right there is a betting coupon, under it there is quick access to install the bookmaker’s mobile application, which is available to users of the two most popular operating systems – Android and iOS.
Using this example, it is clear that the site really does play a huge, almost a key role in how you are perceived by customers around the world. In this article, we will tell you about the main points to consider when creating a venue to be successful.
1. Make a Decent Mobile Version of the Site
According to statistics compiled by OuterBox, more than 79% of users visit sites and make purchases from mobile devices rather than the desktop. At the same time, 84% have trouble making purchases on mobile versions, and 40% go to competitors’ resources after receiving a negative user experience.
It is very unpleasant when a visitor opens a mobile site and it looks and works poorly. The user is unlikely to try to figure out the difficulties, click on buttons several times or wander around in an unintuitive interface – it’s easier for him to switch to another site.
Even worse, if you open the company website on a smartphone and see that it simply doesn’t have a mobile version. Zooming in and out of the full version with your fingers in the browser to see anything is just wild.
So make sure your site has a good mobile version or even a dedicated app. It should be designed to adapt intuitively to any device. Make sure that all the buttons and elements on the page are easy to interact with your fingers.
2. Come Up With a Catchy Name
A simple, clear, memorable domain name is very important for your website.
The right domain in the hands of an experienced team increases the credibility of your customers’ and affiliates’ business, increases user conversions and ROI, and reduces viral marketing costs.
Finding an unoccupied and euphonious name is not easy, but you’ll have to try. Remember that the shorter it is, the better: it’s easier to remember and type it into the address bar. The most famous sites in the world are Google, Facebook, Twitter, and Instagram. What do they have in common? That’s right, their names are not hard to remember and type in. And it’s also important that the name can be easily pronounced out loud.
Make sure you don’t misspell the words. Sure, there are famous sites with intentionally misspelt names like Flickr and Tumblr, but only very big companies will allow that. If you have an auto parts store, such misspellings in the site name will look ridiculous.
3. Let the Site Call to Action
You open Dropbox or Evernote – and immediately click “Upload.” You go to Instagram – and click “Sign Up.” You don’t have to search for anything or think about it for a long time. Why? Because these sites effectively call to action with their CTA elements.
Sometimes you go to an unfamiliar company’s website, don’t find a single CTA element, and can’t figure out what the resource is offering you. Provide a service? Sell a product? Subscribe to a newsletter? What do they do there anyway?
Put the appropriate buttons right on the home page so that the visitor doesn’t have to look for them for a long time. Explain simply and clearly to the visitor what will happen if he clicks on the CTA element.
If you have created a cool online service – let it be possible to register with one click immediately after loading the site. If you provide locksmith services – make the “Call a Master” button right in front of the user’s eyes. There is no need to hide CTA elements at the bottom of the page because not all visitors are so patient to scroll to the very end.
4. Make It Easier to Navigate
Access to information, services, and purchases should be easy. Ideally, the user shouldn’t have to think about how to find something on your site at all.
Surely you notice that the vast majority of sites are designed in a similar pattern. For example, the buttons for search, registration, and account login are always on the top right. You can switch between the main pages with information using the tabs at the top. And the buttons of social networks and information about the company are placed at the bottom. Don’t reinvent the wheel, because if a user finds your site intuitively incomprehensible, he will leave it.
And do not forget to give the user the opportunity at any time to return to the home page of the site, eliminating the need to bother clicking on the browser button “Back”.
5. Don’t Make Any Typos or Mistakes
It’s true that misspellings can happen. But in order for your business to be taken seriously, the text on your site must be grammatically correct. Errors of all kinds discourage visitors, making them think your business is untrustworthy. After all, how can you run a business if you can’t figure out the spelling?
As Jeffrey Gitomer, an American writer and business coach, says, “Your grammar is a reflection of your image. Whether it’s good or bad, you will give the appropriate impression. Fortunately, you can control that.”
Carefully check and proofread your texts. Literacy is like hygiene. You can be the world’s most brilliant businessman, the one who puts Bezos and Zuckerberg behind his belt. But if you present yourself to clients and partners with an unwashed head and dirty shoes, your talents are unlikely to be appreciated.
By Aduragbemi Omiyale
An Artificial Intelligence (AI) startup, Refold AI, has completed a $6.5 million round in seed funding to develop a platform that removes API complexity into repeatable, productized software with AI.
Every year, companies pay about $350 billion to big consultancies and systems integrators to ensure API’s work smoothly, but Refold AI is coming to end this tax on business with an AI-native infrastructure.
In a statement shared with Business Post, it was disclosed that this seed funding was led by Eniac Ventures, Tidal Ventures, with participation from Better Capital, Ahead VC, Karman Ventures, Z21 and other notable angels.
The company will use the new capital to expand its engineering team, deepen product integrations, and support its growing enterprise customer base.
Refold AI currently works with over 30 paying enterprise customers, including Incorta and Naehas, has grown 2X in two months, supporting more than 1,500 active users and processing 30+ million API calls per month, with ARR already in the seven figures.
The startup flips the traditional playbook. Instead of hiring teams or middleware to maintain system connections, companies can deploy Refold’s autonomous agents – small AI programs that learn how systems interact, write and maintain integration code, and adapt automatically as software changes.
The platform is already being used to manage ERP-to-CRM syncs, finance automation, and mission-critical supply chain flows across its early customer base.
Refold’s platform is built on three-layered architecture that supports everyone from engineers to end users. At the foundation are Workflow Code Agents, used by solution engineering teams to generate, test, and maintain integration logic without boilerplate. On top of that sits MCP Chains, a natural language interface where business teams can describe outcomes and have agents generate working workflows automatically.
For SaaS product teams, Refold also includes an Embedded Integrations Platform — a plug-and-play toolkit for offering native integrations, complete with prebuilt UI components. Together, these layers let teams turn edge-case service requests into repeatable software products in days, not months.
While legacy iPaaS tools offer templates and global consultancies bill by the hour, Refold turns every edge-case request into a repeatable, productized agent. The platform’s incentives are flipped: it profits not by extending complexity, but by eliminating it. At its core, Refold combines reasoning and reinforcement learning to enable agents that make decisions.
Refold’s agents have already delivered real results. In production, they’ve automated reconciliation in finance workflows, unified inventory and order systems for supply chains, and built real-time data sync pipelines across ERP and CRM stacks. Previously, these were multi-quarter projects. Refold ships them in days and maintains them without tickets.
With a 20-person team across San Mateo and Bangalore and plans to grow to 30 by year-end, Refold is now focused on deepening its enterprise integration catalog and pushing toward zero-friction deployment.
“We were spending more time managing chaos than building software. We started Refold with a simple idea: integrations are repeatable and cumbersome, it should not need humans,” the chief executive and co-founder of Refold AI, Jugal Anchalia, said.
Also, the CPO and co-founder of Refold AI, Abhishek Kumar, noted, “We’re not building another workflow tool. We’re replacing the consultant economy with agents that learn and scale. In the future, integrations should be free, fast, and invisible.”
One of the investors, Hadley Harris from Eniac Ventures, said, “As we enter the agentic era, enterprise integrations stand out as one of the most compelling and valuable use cases.
“For decades, companies have burned billions on brittle, bloated workflows. Refold has rebuilt the stack from the ground up to make integrations seamless and intelligent, and the market is already catching on.”
Another investors, Nicholas Muy from Tidal Ventures, said, “Finally, someone is fixing the most broken part of enterprise software. For decades, we’ve been patching integrations with expensive consultants and manual work. Refold’s AI agents don’t just patch the problem—they eliminate it. This is a fundamental leap forward.”
By Aduragbemi Omiyale
No fewer than 1,000 Nigerian developers are expected to benefit from a training programme put together by Google in collaboration with GOMYCODE.
The initiative is to educate participants on generative artificial intelligence (AI) and it is for 11 weeks, according to a statement made available to Business Post.
This training is under the Build with AI scheme and it is part of efforts to accelerate Nigeria’s participation in the global AI economy.
It was designed to foster a new generation of tech talent capable of building transformative products that are both locally relevant and globally competitive.
The initiative comes at a pivotal moment as industries across Nigeria and Africa increasingly look to technology to solve pressing challenges and drive economic growth.
By providing access to advanced AI tools like Gemini and a curriculum with oversight from Google’s experts, the program is set to bridge the gap between raw talent and the specialized skills required to innovate in the AI era.
This strategic focus is intended to accelerate the development of solutions in key sectors such as fintech, healthtech, and agritech, positioning Nigerian developers at the forefront of the continent’s digital transformation.
The 11-week programme will be delivered through GOMYCODE’s extensive network of hackerspaces, combining in-person instruction with hands-on, mentored lab work. This approach ensures that the training is both accessible and practical, allowing developers to immediately apply their learning to real-world projects.
Developers interested in being part of the AI revolution can apply via bit.ly/BwAIDevTraining. The initiative will culminate in a demo day where top participants will showcase their AI-powered solutions to a team from Google and other industry leaders.
Commenting on the development, the Head of Developer Ecosystem for Google in Sub-Saharan Africa, Mr John Kimani, said, “We are witnessing a technological renaissance in Nigeria, driven by a vibrant community of developers who are eager to solve the challenges around them.
“Our collaboration with GOMYCODE is about more than just training; it’s about empowering this community with the tools and expertise they need to build the future.
“By equipping them with Google’s generative AI, we are helping to unlock a new frontier of innovation that can deliver significant economic and social impact across the continent.”
On his part, the Country Director for GOMYCODE, Mr Babatunde Olaifa, said, “Our role is to provide the critical infrastructure and local expertise needed to nurture Nigeria’s tech talent. Partnering with Google allows us to bring world-class curriculum and technology directly to our developer community.
“We are creating an environment where innovation can thrive, and we are incredibly excited to see the solutions that will emerge from this program, built by Nigerians, for Nigeria and the world.”
By Modupe Gbadeyanka
The $1 million Hedera Africa Hackathon for the development of blockchain solutions has got bigger with the inclusion of Orange, through its Orange Digital Center (ODC) network.
More than 10,000 innovators across 16 countries are competing for the prizes.
The Hedera Africa Hackathon, launched on August 1, 2025, is co-organized with Exponential Science Foundation. The hybrid event will take place online and in person, with physical spaces offering participants access to technical infrastructure, personalized mentoring, and strategic networking.
Orange is partnering with the organisers to promote the adoption of decentralized technologies, education, and innovation.
At the heart of this partnership, a certifying training program in Hedera technology will be deployed within Orange Digital Centers (ODC) in 16 countries in the Middle East and Africa.
Accessible online, this training aims to equip young people, professionals, and project leaders with solid skills in a fast-growing field: blockchain and Web3, which will be required for their participation in the Hedera Africa Hackathon.
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