Technology
Top 5 Tips, What Should Be a Website for Your Business
What should be a website to promote business? This is probably the main question that worries every client. After all, a website is often not only a company’s business card on the Internet but also an effective marketing channel. And in order for your website to be really successful, you need to clearly understand what goals you are pursuing when creating it and what tasks it should solve.
Let’s look at the successful example of the 22Bet website to see what things are important to customers. So, the site is designed in turquoise and blue colours, and the important information is highlighted in red.
The design of the site is simple and quite standard, but it can be attributed to the pluses, as nothing distracts from betting. On the main page on the left side there is “Line”, on the top right there is a betting coupon, under it there is quick access to install the bookmaker’s mobile application, which is available to users of the two most popular operating systems – Android and iOS.
Using this example, it is clear that the site really does play a huge, almost a key role in how you are perceived by customers around the world. In this article, we will tell you about the main points to consider when creating a venue to be successful.
1. Make a Decent Mobile Version of the Site
According to statistics compiled by OuterBox, more than 79% of users visit sites and make purchases from mobile devices rather than the desktop. At the same time, 84% have trouble making purchases on mobile versions, and 40% go to competitors’ resources after receiving a negative user experience.
It is very unpleasant when a visitor opens a mobile site and it looks and works poorly. The user is unlikely to try to figure out the difficulties, click on buttons several times or wander around in an unintuitive interface – it’s easier for him to switch to another site.
Even worse, if you open the company website on a smartphone and see that it simply doesn’t have a mobile version. Zooming in and out of the full version with your fingers in the browser to see anything is just wild.
So make sure your site has a good mobile version or even a dedicated app. It should be designed to adapt intuitively to any device. Make sure that all the buttons and elements on the page are easy to interact with your fingers.
2. Come Up With a Catchy Name
A simple, clear, memorable domain name is very important for your website.
The right domain in the hands of an experienced team increases the credibility of your customers’ and affiliates’ business, increases user conversions and ROI, and reduces viral marketing costs.
Finding an unoccupied and euphonious name is not easy, but you’ll have to try. Remember that the shorter it is, the better: it’s easier to remember and type it into the address bar. The most famous sites in the world are Google, Facebook, Twitter, and Instagram. What do they have in common? That’s right, their names are not hard to remember and type in. And it’s also important that the name can be easily pronounced out loud.
Make sure you don’t misspell the words. Sure, there are famous sites with intentionally misspelt names like Flickr and Tumblr, but only very big companies will allow that. If you have an auto parts store, such misspellings in the site name will look ridiculous.
3. Let the Site Call to Action
You open Dropbox or Evernote – and immediately click “Upload.” You go to Instagram – and click “Sign Up.” You don’t have to search for anything or think about it for a long time. Why? Because these sites effectively call to action with their CTA elements.
Sometimes you go to an unfamiliar company’s website, don’t find a single CTA element, and can’t figure out what the resource is offering you. Provide a service? Sell a product? Subscribe to a newsletter? What do they do there anyway?
Put the appropriate buttons right on the home page so that the visitor doesn’t have to look for them for a long time. Explain simply and clearly to the visitor what will happen if he clicks on the CTA element.
If you have created a cool online service – let it be possible to register with one click immediately after loading the site. If you provide locksmith services – make the “Call a Master” button right in front of the user’s eyes. There is no need to hide CTA elements at the bottom of the page because not all visitors are so patient to scroll to the very end.
4. Make It Easier to Navigate
Access to information, services, and purchases should be easy. Ideally, the user shouldn’t have to think about how to find something on your site at all.
Surely you notice that the vast majority of sites are designed in a similar pattern. For example, the buttons for search, registration, and account login are always on the top right. You can switch between the main pages with information using the tabs at the top. And the buttons of social networks and information about the company are placed at the bottom. Don’t reinvent the wheel, because if a user finds your site intuitively incomprehensible, he will leave it.
And do not forget to give the user the opportunity at any time to return to the home page of the site, eliminating the need to bother clicking on the browser button “Back”.
5. Don’t Make Any Typos or Mistakes
It’s true that misspellings can happen. But in order for your business to be taken seriously, the text on your site must be grammatically correct. Errors of all kinds discourage visitors, making them think your business is untrustworthy. After all, how can you run a business if you can’t figure out the spelling?
As Jeffrey Gitomer, an American writer and business coach, says, “Your grammar is a reflection of your image. Whether it’s good or bad, you will give the appropriate impression. Fortunately, you can control that.”
Carefully check and proofread your texts. Literacy is like hygiene. You can be the world’s most brilliant businessman, the one who puts Bezos and Zuckerberg behind his belt. But if you present yourself to clients and partners with an unwashed head and dirty shoes, your talents are unlikely to be appreciated.
By Modupe Gbadeyanka
The winners of the Technovation 4.0 Hackathon, themed The Wicked Hackathon, organised by Interswitch, have been given N10 million in cash prizes for their efforts.
At the one-day finale event, which took place on Wednesday, March 4, 2026, at the Interswitch Innovation Lab and Co-Working Space, the money was shared among the top teams whose innovative solutions stood out during the rigorous multiple phases of the competition.
Team Quickteller Fashion emerged as the overall winner, securing the grand prize of N4 million for a solution that impressed judges with its originality, practicality, and strong strategic relevance. Team Kampe claimed second position with N2.5 million, while Team Stable placed third, receiving N1.5 million. Up to N300,000 worth of cash prizes were also awarded to the fourth, fifth and sixth qualifying teams.
For nine months, cross-functional teams from across the organisation collaborated to conceptualise, validate, develop, and refine solutions, moving from raw ideas to minimum viable products (MVPs) with ready-to-market potential and deployment across the business.
The atmosphere at the grand finale reflected that of preparation and anticipation as the top 9 teams presented their innovations through live demonstrations and detailed pitches, fielding questions from a distinguished panel of judges before the top three winners were selected. Each presentation highlighted rigorous validation processes, thoughtful market considerations, and a strong emphasis on measurable impact.
While many of the solutions remain confidential due to their strategic relevance, the diversity and depth of ideas showcased during the hackathon’s final underscored the organisation’s growing culture of intrapreneurship and structured innovation. The projects illustrated how technology-driven thinking can unlock efficiencies, strengthen operational capabilities, and open new pathways for growth across the digital payments and commerce ecosystem.
“Technovation continues to reflect who we are as an organisation, bold, forward-thinking, and deeply committed to building impactful solutions from within. Over the years, we have seen ideas conceived during this programme evolve into meaningful capabilities that strengthen our ecosystem.
“The passion, discipline, and ingenuity demonstrated by our teams this year reinforce our belief in the power of African innovation to solve complex challenges and shape the future of technology on the continent,” the Chief Innovation Officer for Interswitch, Ms Adaobi Okerekeocha, stated.
By Modupe Gbadeyanka
The language support for its AI Search features has been expanded by Google, with the inclusion of Yoruba and Hausa in Nigeria.
This is part of a broader effort to make AI more inclusive across the continent, with support now extending to a total of 13 African languages.
Under the AI Overviews and AI Mode, speakers of both Nigerian languages can utilise AI-powered Search experiences in their mother tongue for quick summaries and conversational exploration.
This means existing AI features in Google Search are now accessible to people like the student in Kano asking a question in Hausa, and the trader in Ibadan seeking advice in Yorùbá.
By addressing language barriers, this update ensures that technology reflects the identity and culture of the people it serves. With this expansion, more people can now use AI Mode to ask complex questions in their preferred language, while exploring the web more deeply and naturally through text or voice.
The 13 languages now supported across Africa include Afrikaans, Akan, Amharic, Hausa, Kinyarwanda, Afaan Oromoo, Somali, Sesotho, Kiswahili, Setswana, Wolof, Yorùbá, and isiZulu.
These languages were chosen based on the vibrant search activity across the continent, ensuring that our AI experiences reach the communities that need them most.
Commenting on the development, the Communications and Public Affairs Manager for Google in West Africa, Taiwo Kola-Ogunlade, said, “Building a truly global Search goes far beyond translation — it requires a nuanced understanding of local information.
“With the advanced multimodal and reasoning capabilities of our custom version of Gemini in Search, we’ve made huge strides in language understanding, so our most advanced AI search capabilities are locally relevant and useful in each new language we support.
“This is about ensuring Nigerians can converse with Search in their mother tongues, making information more helpful for everyone.”
To use AI Overviews and AI Mode in the local language, users must open the Google app on an Android or iOS device, or via the Web. They are required to tap on AI Mode within the Search experience. Thereafter, they can type or speak the question in their preferred language, such as Hausa or Yorùbá, and let the AI guide the journey.
By Adedapo Adesanya
Telecommunications operators in Nigeria will now be required to give subscribers a minimum of 14 days’ notice before deactivating their SIM cards over inactivity or post-paid churn, following a fresh proposal by the Nigerian Communications Commission (NCC).
The proposal is contained in a consultation paper, signed by the Executive Vice Chairman and Chief Executive Officer of the NCC, Mr Aminu Maida, and titled Stakeholders Consultation Process for the Telecoms Identity Risks Management Platform, dated February 26, 2026, and published on the Commission’s website.
Under the proposed amendments to the Quality-of-Service (QoS) Business Rules, the Commission said operators must notify affected subscribers ahead of any planned churn.
“Prior to churning of a post-paid line, the Operator shall send a notification to the affected subscriber through an alternative line or an email on the pending churning of his line,” the document stated.
It added that “this notification shall be sent at least 14 days before the final date for the churn of the number.”
A similar provision was proposed for prepaid subscribers. According to the Commission, operators must equally notify prepaid customers via an alternative line or email at least 14 days before the final churn date.
Currently, under Section 2.3.1 of the QoS Business Rules, a subscriber’s line may be deactivated if it has not been used for six months for a revenue-generating event. If the inactivity persists for another six months, the subscriber risks losing the number entirely, except in cases of proven network-related faults.
The new proposal is part of a broader regulatory review tied to the rollout of the Telecoms Identity Risk Management System (TIRMS), a cross-sector platform designed to curb fraud linked to recycled, swapped and barred mobile numbers.
The NCC explained in the background section of the paper that TIRMS is a secure, regulatory-backed platform that helps prevent fraud stemming from churned, swapped, barred Mobile Station International Subscriber Directory Numbers in Nigeria.
It said this platform will provide a uniform approach for all sectors in relation to the integrity and utilisation of registered MSISDNs on the Nigerian Communications network.
In addition to the 14-day notice requirement, the Commission also proposed that operators must submit details of all churned numbers to TIRMS within seven days of completing the churn process, strengthening oversight and accountability in the system.
The consultation process, which the Commission said is in line with Section 58 of the Nigerian Communications Act 2003, will remain open for 21 days from the date of publication. Stakeholders are expected to submit their comments on or before March 20, 2026.
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