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Trusted AI Needs Human at the Helm

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Linda Saunders Trusted AI

By Linda Saunders

AI promises to make our jobs easier, our work more productive, and our businesses more valuable. New research from Slack finds that 80% of employees using generative AI tools are experiencing a boost in productivity — and that’s just the beginning.

And, with the introduction of AI assistants — including Salesforce’s own Einstein Copilot — the potential for businesses is only growing. AI assistants can already answer questions, generate content, and dynamically automate actions. And someday, these assistants will become digital sales and service agents, anticipating our needs and operating on our behalf.

But with each new AI advancement comes new ethical concerns. It’s one thing if an AI assistant offers a bad product recommendation, but if it takes misguided actions on real-world concerns like personal finances or medical information — the stakes suddenly become much higher.

As we enter this new era of human-AI interaction, how can we harness the power of AI without opening ourselves up to dangerous risks?

Keeping a human at the helm

The AI revolution is an evolution. We’re taking quantum leaps forward every day, but we can’t always explain why AI does the things that it does — or eliminate every instance of inaccuracy, toxicity, or misinformation.

For these reasons, it’s important that we keep humans firmly in control of AI systems. But as AI becomes more and more sophisticated, it can be hard to figure out how to layer in that human touch. We’ve all heard of keeping “humans in the loop,” but with this new generation of AI, it’s sometimes just not realistic for us to engage in every AI interaction or review every AI-generated output.

That’s why, at Salesforce, we believe trusted AI needs a human at the helm. Instead of asking humans to intervene in every individual AI interaction, we’re designing more powerful, system-wide controls that put humans at the helm of AI outcomes and enable them to focus on the high-judgement items that most need their attention. In other words, humans aren’t always rowing the boat — but we’re very much steering the ship.

With a human at the helm, we can design AI systems that leverage the best of human and machine intelligence. For example, we can unlock incredible efficiencies by tasking AI to review and summarise millions of customer profiles. At the same time, we can build trust by empowering humans to lean in and use their judgement in ways that AI can’t.

Making AI a copilot, not an autopilot

There’s a reason this generation of AI products are called copilots and not autopilots. As AI becomes more powerful and autonomous — making decisions and taking actions on individuals’ behalf — keeping a human at the helm becomes even more important. By combining the capabilities of AI with the strength of human judgment, we can make AI more effective and trustworthy.

Here are three ways we’re keeping humans at the helm of Salesforce AI:

  • Prompt Builder Helps Us Automate in Authentic Ways: Prompts, or the instructions we send to generative AI models, are very powerful. A single, human-generated prompt can help guide millions of trusted outputs — but only if it’s constructed thoughtfully. With our newly announced Prompt Builder, we’re helping customers craft effective prompts by seeing the likely output in near real-time to help ensure they get the AI outcome they want. We’ve also added different edit modes within Prompt Builder that allow users to tune and revise their prompts to provide more helpful, accurate, and relevant results.

  • Audit Trails Help Us Spot What We’ve Missed: Our Einstein Trust Layer offers a robust audit trail that allows customers to assess AI’s track record and pinpoint where their AI assistant may have gone wrong and where AI went right. These features help identify issues across large datasets that humans might not spot; and can empower us to use our judgement to make adjustments based on the needs of our organisation. For example, Audit Trail can alert us when an AI tool’s outputs are flagged as “thumbs down” a certain number of times — a sign that the AI-generated outputs might not be meeting the business goals. By aggregating implicit feedback signals, like how often users edit an output before using it, Audit Trail can give us a bird’s eye view of our systems, allowing us to identify trends and take action.

  • Data Controls Help Us Better Guard Our Data: AI is nothing without data. That’s why we’ve designed robust controls in Data Cloud — our fast-growing platform that helps bring siloed customer data together in one place — to help businesses securely action their data. Data Cloud features help organizations harness data for AI-powered insights and intelligence. In contrast, longstanding Salesforce core data controls like permission sets, access controls, and data classification metadata fields empower humans and AI models alike to protect and manage sensitive data.

Pioneering a new approach for the AI era

As the AI era continues to unfold, both humans and technology must evolve along with it. The AI revolution is not just about technological innovation — it’s also about empowering humans to sit successfully at the helm of AI, and use it in ways that are trustworthy and effective.

Our approach is evolving, and we are committed to continued research, learning, and multi-stakeholder collaboration on this topic. But with a human at the helm, we believe we can combine the best of human and machine intelligence for this new AI era — leaning into AI’s capabilities and freeing up humans to do what they do best: be creative, exercise their judgement, and connect more deeply with one another.

With AI and humans working together, we can create more productive businesses, more empowered employees, and ultimately, more trustworthy AI.

Linda Saunders is the Salesforce Director for Solution Engineering Africa

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Data Depletion, Nigerian Consumers and the FCCPC’s Silent Intervention

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Data Depletion

By Edwin Uhara

The various telecommunication companies in the country have come under intense pressure from the Nigerian consumers over rapid depletion of mobile data services despite the high cost of purchasing mobile data; with some accusing some of the regulatory agencies of not doing their jobs properly.

Apart from Nigerians, I have personally experienced such unsatisfactory service in recent times until I came across various online campaign materials against telecom service providers and some regulatory agencies like the Nigerian Communications Commission and the Federal Competition and Consumer Protection Commission who have all been accused of doing nothing while the unhealthy practices continued in the telecoms industry.

“According to report, telecom subscribers are sending emails and direct messages to the Nigerian Communications Commission and the Federal Competition and Consumer Protection Commission, demanding an investigation into what they describe as unexplained data consumption.”

In the midst of such accusation, operators insist that there is no mechanism for reducing customers’ data, arguing instead that rising consumption is due to users behaviour, particularly the shift from 3G and 4G to 5G and increased video streaming habit.

Such controversy comes on the  hills of the recent intervention by the Nigerian Senate urging the Federal Ministry of Communications, Innovation, and Digital Economy to engage operators on reviewing data and internet-related service costs.

While data consumption issues have remained a pressing concern in recent times, the situation became more pronounced since the implementation of new tariff by service providers.

“The report however added that many subscribers who shared screenshots of emails sent to regulators on social media remained unconvinced, arguing that the problem lies in the operators’ billing systems rather than their usage habits.”

“It added that data prices are too high these days. Every Nigerian should report the operators to NCC, FCCPC, and send them thousands of emails; otherwise, this price hike won’t stop,” one of the customers said.”

“Not only has data become more expensive, but it also seemed to deplete faster than before. This is unacceptable,” another user complained.”

Nigeria’s internet consumption crossed the one million terabyte mark for the first time in January 2025, highlighting the surging demand for internet services and Nigeria’s increasing dependence on digital connectivity.

To be very honest, I have followed the activities of the FCCPC for a very long time now, and I have also written extensively about the commission’s activities to place me in a better position to know what the agency is doing to stop exploitative practices in the country.

During the nationwide food crisis last year, the commission was in the forefront of the war against exploitative practices with many raids against some manufacturers who were caught in the shabby practice.

We also remember the open confrontation between the commission and a minister last year over some unhealthy practices involving a popular airline operator in the country.

And most recently, the commission is in court over some issues involving MultiChoice company, the parent company of DStv and Gotv over some of it’s billing systems.

Like the situation in the telecoms industry, the price hike by MultiChoice saw DStv Compact move from N15,700 to N19,000. Compact Plus from N25,000 to N30,000. Premium from N37,000 to N44,500, and GOtv Supa Plus from N15,700 to N16,800.

Following the new price regime, the FCCPC directed MultiChoice to suspend the increase pending regulatory review, but the company went ahead with the price adjustment, leading to the legal dispute now before Justice James Omotosho.

I can go on to name many of the battles against exploitative practices the FCCPC addressed last year, but will not do so because I don’t want this article to be viewed as a public relations material by my readers.

However, I managed to get across to a staff of the FCCPC who do not want his name in print over data depletion which Nigerians are complaining about but he told me that the commission is already addressing the concerns raised by Nigerians and promised that the outcome of such investigation would soon be made public.

Therefore, I appeal to Nigerians to exercise more patience as the issue is been addressed.

Comrade Edwin Uhara is A Public Affairs Commentator and writes from Abuja

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World Bank Backs Raxio With $100m for Data Centres in Africa

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Raxio

By Adedapo Adesanya

The World Bank, through its private investment arm, the International Finance Corporation (IFC), has injected $100 million investment in regional data centre developer and operator Raxio Group as it joins the rush into digital data in Africa.

Digital demand on the continent is surging, but infrastructure remains scarce as many still rely on Europe or South Africa for hosting.

Africa accounts for less than 1 per cent of the world’s data centre capacity even as mobile data usage grows by around 40 per cent annually.

Cloud computing and tech giants such as Amazon Web Services, Microsoft Azure, and Huawei are ramping up partnerships and presence on the continent.

Recall that Equinix launched its data centre in Lagos as part of efforts to boost digital economy on the continent.

The debt funding by IFC is its largest such investment to date in Africa – reflects rising interest from global institutions in the continent’s digital economy, where mobile money, AI-driven services and cloud-based platforms are rapidly expanding.

Hosting data locally reduces costs, improves speeds and gives governments more control over cybersecurity and regulation.

The IFC picked Raxio which is building a network of top standard data centres, including one in Ivory Coast with construction underway in Mozambique, Ethiopia and Democratic Republic of Congo. It launched its first facility in Uganda in 2021.

The expansion aligns with views that Africa is the next battleground for cloud services.

Speaking on this, Mr Sarvesh Suri, IFC regional industry director, infrastructure and natural resources in Africa, said improving digital connectivity and building the backbones of digital infrastructure are of key importance to support economic growth in Africa

“Data centres as such and overall digital connectivity is an important area of focus for the IFC,” he said.

Identify the challenges such as power supply, complex regulation and political instability can deter commercial players, Mr Suri noted that development finance institutions play a crucial role by de-risking early investments that can unlock long-term private capital.

“We bring in the right kind of instruments to help support investors to reduce the risk over all this, to make sure that these investments continue to be long-term, sustainable, and profitable, but also economically beneficial for the countries,” said Mr Suri.

“We see the interest, the support, the engagement, the collaboration we are getting from the governments where we operate, who really want this to happen,” added Mr Raxio Group CEO Robert Skjodt.

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Nigerian Tech Firms Raise $100m in Q1 2025 Amid Funding Squeeze

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fintech innovators

By Adedapo Adesanya

Nigerian tech firms attracted just $100 million in funding in the first quarter of 2025, raising worries about investment crunch into Africa.

This is part of a wider slowdown in funding on the continent as funding into the African tech ecosystem dropped 5 per cent to $460 million in the first quarter of 2025, according to data by Africa: The Big Deal.

The decline shows the consistent drop in venture capital funding on the continent, which fell from $486 million raised in the same period of 2024,

The data insight firm, which tracks funding rounds of $100,000 and above, revealed that nearly $300 million was raised by start-ups in January, and fell to $119 million in February.

March saw one of the lowest monthly totals since late 2020, with just $50 million in funding announced.

The Big Deal noted that despite a steady number of start-ups securing funding, the lack of deals exceeding $10 million significantly impacted overall investment figures.

“Q1 2025 is the second-lowest quarter in terms of start-up funding since late 2020,” the insight company noted.

“However, things are looking more positive if we focus on the number of start-ups that announced at least $1 million in funding during the quarter, with 52 such deals aligning with the 2023-2024 average,” a post seen by Business Post showed.

Nigeria alongside Kenya, South Africa, and Egypt – referred to as the Big Four – got 83 per cent of funding during the period under review.

Nigeria attracted roughly over $100 million in funding (24 per cent), same as Kenya (24 per cent) and followed closely by South Africa with $100 million (22 per cent).

Egypt secured $61 million (14 per cent), while Togo emerged as a surprise entry in the top five, buoyed by Gozem’s $30 million Series B funding round.

Fintech remained the dominant sector, accounting for nearly half (46 per cent) of total investment, the report disclosed with deals including LemFi’s $53 million raise and Naked’s $38 million.

The energy sector followed with an 18 per cent share of the total funding, while logistics and transportation startups secured 10 per cent.

It raised eye brows over the disparity in gender based funding with just over 2 per cent ($10 million) of Q1 funding went to female CEOs.

The largest such deal being a $6.2 million grant awarded to South African biotech firm, African Biologics.

Excluding grant funding, female-led start-ups accounted for a mere 0.7 per cent of all investments  while in contrast, Big Deal added that 79 per cent of total funding went to either solo male founders (11 per cent) or all-male founding teams (67 per cent).

It revealed that diverse founding teams attracted 20 per cent of the investment, this remains a modest improvement compared to previous quarters.

“A mere 1% was invested in solo female founders or female-only teams,” the report said.

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