Adedapo Adesanya
By Adedapo Adesanya
Chinese phone maker, Vivo, has been announced as the only official sponsor in the smartphone industry of the FIFA World Cup Qatar 2022, set to begin next month.
The company’s new foldable device, the X Fold+, which was launched in mainland China in conjunction with FIFA’s 118th anniversary, is the first official foldable smartphone and will appear in Qatar 2022 matches to provide support for the preparation and staging of the event.
As the exclusive official smartphone sponsor of the FIFA World Cup Qatar 2022, Vivo will connect international football fans who are as passionate about the beautiful game as Vivo is through its industry-leading smartphone technology.
Vivo signed a six-year sponsorship agreement with FIFA in 2017, and this year’s event in Qatar will be the second World Cup it has sponsored after having done the FIFA Confederations Cup 2017, the FIFA World Cup Russia 2018, and the FIFA Arab Cup Qatar 2021. It also sponsored the UEFA EURO 2020.
The company said it remains committed to supporting the development of football through its various football sponsorships.
The phone maker started its globalisation journey in 2014 and now covers more than 60 countries and regions across the globe. vivo has always adhered to consumer orientation and is committed to using innovative technology to provide excellent smartphones and other products for users around the world.
With FIFA World Cup Qatar 2022 expected global audience of 5 billion and over 400 million active Vivo users worldwide, the company said it was working with FIFA to connect with audiences worldwide through the shared passion for football.
“Football has the power to bring people together. vivo believes that innovation can help football fans build a community and share exciting World Cup experiences with everyone across the globe, whether they are watching the games at a football stadium or enjoying the experience from afar,” said Mr Spark Ni, Senior Vice President and Chief Marketing Officer at Vivo.
During the FIFA World Cup Qatar 2022, Vivo will provide industry-leading flagship smartphones to FIFA World Cup staff to help them complete their preparations with cutting-edge technologies and boost the hosting of a successful event.
Vivo will also launch the #vivogiveitashot campaign during the FIFA World Cup Qatar 2022 to celebrate the event. Through this campaign, Vivo hopes to recreate those beautiful and impressive moments and also show the courage of people who tackle challenges head-on.
