Travel/Tourism
Boosting Local & International Patronage for Indigenous Tourist Sites Through Entertainment Industry

By Olukayode Kolawole
The Nigerian entertainment industry is growing at an unstoppable rate. We unarguably have the best talents in the whole of Africa; limiting us to the shores of Nigeria is a disservice. In no time, our entertainers will start earning as much as – if not more than – their counterparts in developed countries. At least, that’s the dream and it’s work in progress.
In the nearest future, we will hear Omotola Jalade-Ekeinde, Genevieve Nnaji, Richard Mofe-Damijo and the likes gulp billions of nairas each year.
It’s funny how we don’t even get to know how much these entertainers earn every year from movies roles. We deserve to know; we’re the fans after all. Is it not all possible to have platforms created to provide us with reliable data, not speculations, on how much each artiste earns in a year? Well, that’s something I would like to write about some other time.
Nollywood and the music industry have grown together in the last couple of years like Siamese twins. We have recorded more movie exports than all the African countries put together. Our music acts have become the most-sought-after for collaborations here and there. Concerts in most African countries cannot be said to be enjoyed without a Nigerian act in attendance, more often than not as the headline artiste. Every single day, new acts are cropping up with ‘gbedu wey dey burst brain’ (irresistible beats) being produced by equally talented producers and lasers. The contributions of Nollywood and our music industry (how come no one has come up with a befitting nomenclature for the music industry?) to Nigeria’s GDP are indeed commendable. By 2019, the industry is estimated to have the potential to gross in US$8.1 billion. If only the government could provide additional support to tackle some of the recurring challenges in the sector, more revenue can be squeezed out and our economy will stand at a vantage position.
Worthy of note is our creative arts industry. The illustrators, artists, designers, cartoonists and so on. For the purpose of this article, I will refer to them as second-level entertainers. No intention to derogate or minimize their arts. In fact, I appreciate all kinds of creative works. These categories of professionals are also entertainers. They entertain us with their respective works of arts. And truly, Nigerians have an impeccable hunger for these creative outputs. It’s a bit shocking why these second-level entertainers do not get as much recognition as their counterparts. While I understand there is an urgent need to promote these kinds of arts, it’s also important for the players to carry one another along by way of lending helping hands and more importantly through word of mouth.
If our entertainment industry wields such an enviable influence and it’s at the heart of everything in Africa, then we need to saddle the players in the industry with weightier responsibilities. After all, to whom much is given, much is expected. Besides, the task of growing our economy is a collective responsibility because either directly or indirectly, we all milk from the economy. And at the moment, the cow has grown surprisingly lean, with barely enough milk. Whose fault is it that we’ve fed the cow with just grass? Whose fault is it that now that the pasture isn’t as green as it used to, the cow can’t even feed well, talk less of generating enough milk for others to consume? The cow shall regain its weight. Its nutrients shall return. There shall soon be milk for all, enough to go round. But only when it starts to consume a lot more than just grass. Thankfully, all hands are on deck to ensure this anticipated lot befalls the cow.
More than anyone else, our entertainers have a lot to do to attract more people to our tourist sites. These sites have enormous potentials to generate more revenue than the current statistics indicate. Our entertainers are like our mirrors to the world. Granted, they have done well in portraying to the entire world the diversity in our cultures, lifestyles and ethnicity. Through our films and music videos, the world now knows us well now. What about promoting our tourist sites through these means? How about taking deliberate measures to shoot some of their music videos at these sites? It’s not every time we should be portraying sex appeals, let’s incorporate the storyline to include the promotion of our numerous tourist sites. Let me put this in proper context: an average music video from any of our tier A artistes, such as Olamide, Davido, Yemi Alade, Omawunmi, Waje will get over a million YouTube views from across the world. Imagine if such a video was shot in any of these tourist sites! Over a million people worldwide will see and appreciate what we have and probably decide to visit!
Docudramas can also be very instrumental. Nollywood scripts should start accommodating the inclusion of these sites into its production. In addition to using the sites as set locations, storylines should also be developed within this line. No doubt, I understand the financial restraint this might pose. It is especially important for movie producers to seek for partnerships with government agencies. I do not think the Mbanefo-led Nigeria Tourism Development Corporation (NTDC) will refrain from supporting any work of art that seeks to promote tourism in Nigeria. I think our movie producers also need to get creative about sourcing for funds. There are a number of private organisations that are willing to put their money down to support such projects. Those who can’t commit to the project with funds can provide non-monetary supports such as manpower development (directing), free hotel rooms for the cast & crew, provision of state-of-the-art equipment and many more.
The role of government in making this recommendation witness the first sun cannot be over emphasized. An enabling environment has to be created and maintained. Access to funds, grants and loans needs to be improved. Government needs to facilitate or subsidize access to international trainings. I still believe there are a lot we can achieve with public-private partnerships. Much to our surprise, the abandoned stone might eventually become our cornerstone.
Olukayode Kolawole is the Head of PR & Marketing at Jumia Travel NG.
Travel/Tourism
Digital Integration in the 2026 Global Travel Sector
The manner in which international travel and digital entertainment intersect has experienced a massive transformation in the current year. As the volume of international travel continues to rise to unprecedented levels, the technological potential to access a 1xbet giriş from any point in the world has become the benchmark by which the efficacy of a given system or network should be judged. In 2026, more than 65% of international travel hubs have completely integrated standalone 5G connectivity, providing the environment that is required to enable high-stakes sports viewing. This means that regardless of the position that the sports aficionado finds themselves in, at the top of a mountain or at the coast, the nature of the information that flows will remain the same. The modern-day traveler expects nothing but the best, and that includes the manner in which they will be able to engage with the digital hobbies that they have been able to cultivate during the course of the year.
The way in which the experience is felt has also been improved through the efficiency of the software that is used to power the mobile experience. If the user has opted to install the 1xbet apk file on the 2026 flagship device, the user is able to experience the new “Travel-Adaptive” coding that reduces the background data usage by 30% when traveling internationally. This is an important aspect of the experience because the user may find themselves in transit for an extended period of time without the ability to plug in and charge the device. As the statistics show for the first half of the year, the user of the mobile The application is able to experience a 25% reduction in data usage when traveling compared to the user who makes use of the mobile web browser in order to experience the sports entertainment the user has grown accustomed to. It is a more relaxed experience where the main aspect is the thrill of the game.
The Role of Mobile Betting in Modern Tourism
It should be noted that the modern betting process concerning sports is considered to be one of the most effective ways to get entertained during a long flight or when staying at the airport. Mobile betting is considered to be a unique opportunity for a tourist not just to view a sporting event, but also to become an active participant of that sporting event that is taking place on the other side of the world. Thanks to the speed of modern applications, it is possible for a tourist to react immediately to the changes in the score and adjust the predictions accordingly during an excursion or when staying by the pool. Such an event is considered to be an adventure in bright colors.
Apart from the entertainment that such modern platforms offer, they also present a great number of analytical data that allows the tourist to get engaged in the process. One of the main purposes of such tourism is to get satisfaction from the accuracy of one’s prediction, as well as competition. Such platforms pay great attention to the safety issues, reminding the tourist that “betting should be an additional positive experience of your trip.”
Network Benchmarks for the Connected Traveler
The sports enthusiast who is always on the go would find that the line which separates an enjoyable experience from an unenjoyable experience of sports betting is measured in mere milliseconds. In fact, the world average of mobile latency for tourist destinations has been reduced to mere 16ms in 2026, which is an important consideration for sports enthusiasts who enjoy sports betting for games such as tennis and basketball.
The table below shows the current standards for mobile network performance for the most prominent tourist destinations around the world:
| Network Metric | Global Average 2026 | Satisfaction Rate | Primary Use Case |
| Download Speed | 195.6 Mbps | 88 percent | High-definition streaming |
| Signal Latency (5G) | 16 ms | 92 percent | Real-time Live updates |
| Roaming Cost | 1.15 USD / GB | 74 percent | Continuous background sync |
| App Load Time | 1.8 seconds | 85 percent | Rapid market entry |
| Connection Stability | 99.8 percent | 91 percent | Uninterrupted viewing |
As per the latest research findings on the subject by the research company named Statista, it has been identified that the need for high-speed mobile data for the tourists is rising by an increase of 40%. This is mainly because the tourist would like to experience a form of ‘multi-layered’ entertainment. The definition of ‘multi-layered’ implies that the sports enthusiast would like to view a live streaming event, access his or her social media account, and place a friendly bet on the event simultaneously. Therefore, as long as this infrastructure is in place, this would thrive.
The Evolution of Mobile Betting as Travel Leisure
In the year 2026, mobile betting for sports would be considered a fun way of spicing up the entire travel experience. This is because it would be able to provide a new dimension to a sporting event that an individual is witnessing while traveling in a pub or a train. It would be able to provide individuals with a way of having a personal stake in a world event. Thus, the hours that an individual spends in a train or an airport would be able to pass quickly with a fun way of gamification of sports viewing.
In the year 2026, modern mobile betting has turned out to be a full-fledged way of socializing for travelers. This is because many individuals use the co-watching features of the application and group betting features of the application in order to compete with their friends back home or connect with other sports fans of the sport that they are watching while visiting pubs around the world. It is because it would be able to provide individuals with a new dimension of traveling. It is no longer just about traveling to a new destination; it is about becoming part of a new world community where talking about the probabilities of winning or forward performance of a team is considered to be the universal language of communication. It is no longer just about betting; it is about getting the rhythm of the world of sports wherever an individual is located—from the cozy European roads to the futuristic cities of Asia.
Popular Mobile Sports Activities for People on the Move
Individuals who travel in 2026 have managed to come up with their own ways of having fun through sports without missing out on their sightseeing targets. There has been a new trend of “micro-betting,” which refers to betting on a game that will happen in the near future.
The following is a list that points out the best mobile sports-related activities for traveling individuals for the current year:
- Predicting the total points scored in one quarter of the basketball game while in short transit stops.
- Tracking the sports player that is most likely to score the next goal in the football game while in a cafe.
- Determining the total number of games in one set in the tennis game while in downtime at a resort.
- Viewing the percentage of ball possession for a particular team through the use of graphical overlays.
- Predicting the exact number of free throws scored in a game while in downtime at a hotel.
The activities will be perfect for the downtime in the traveling schedule as they will provide the individual with a dose of excitement without making the individual glued to his/her screens for hours. This way, the individual will be able to appreciate the digital world as well as the beauty of the world he/she is in.
Security and Responsible Habits Abroad
However, with the introduction of mobile transactions during travel, the factor of security has been regarded as a major factor. In fact, in the current scenario, 94% of the total mobile sports platforms provide multi-factor biometric authentication. This means that the security of your account is ensured even when you are accessing the internet through a public source of internet connectivity, such as Wi-Fi. Moreover, the majority of the platforms provide “Smart Limits” that are location and time zone-based. In this way, an individual can develop a habit when they are traveling. All of this has been done in a way that the overall experience remains a positive one. This is because betting is something that an individual chooses for his or her entertainment.
The innovations in the field of technology, such as the introduction of technology through eSIM, allow an individual to remain connected. This means that an individual does not face “bill shock” when they are using roaming.
Travel/Tourism
FG Adopts Hybrid Access Gate Payment System at Airports
By Aduragbemi Omiyale
The federal government has directed the Federal Airports Authority of Nigeria (FAAN) to adopt a hybrid payment system that accommodates both cash and card payments at all airport access gates with effect from Friday, March 13, 2026.
This system is to be used until the introduction of a fully automated or electronic system at all access gates at the airports in order to fully and eventually eliminate cash payments.
In a statement on Tuesday, the Minister of Aviation and Aerospace Development, Mr Festus Keyamo, disclosed that these decisions were reached after reviewing the initial implementation and the operational challenges observed.
FAAN had earlier commenced an electronic payment system last week, but it was suspended by President Bola Tinubu due to the traffic gridlock it created.
Yesterday, the Aviation Minister met with officials of FAAN and senior officials of the Ministry, and it was agreed to engage concessionaires for the introduction of a fully automated or electronic system.
Mr Keyamo, in the statement signed by his Special Adviser on Media and Communications, Mr Tunde Moshood, said motorists who already possess FAAN Go Cashless Cards may continue to use them until further notice.
It was also resolved that other electronic payment options, including POS terminals and other approved digital channels, will also remain available, while members of the public and road users were encouraged to obtain and use the FAAN Go Cashless Card as the organisation continues to enhance and fully optimise the cashless payment system.
Travel/Tourism
Tinubu Suspends Cashless Airport Toll Gate Payment System
By Aduragbemi Omiyale
The cashless airport toll gate payment system introduced by the Federal Airports Authority of Nigeria (FAAN) has been suspended by President Bola Tinubu.
At the Federal Executive Council (FEC) meeting held on Wednesday in Abuja, Mr Tinubu directed the agency to immediately return to the status quo, pending the development of a more efficient system.
The Minister of Aviation and Aerospace Development, Mr Festus Keyamo, who announced the suspension after the FEC meeting today, said the action followed gridlock that trailed the new system, which caused passengers to miss their flights.
FAAN had commenced the cashless payment system for airport toll gates across the country in a bid to block revenue leakages and adopt an electronic payment system instead of cash.
But this policy caused traffic gridlock at several airports, especially those in Lagos and Abuja.
“Mr President was very concerned about the welfare of Nigerians and the fact that most Nigerians were losing their flights, missing their flights.
“So, Mr President, out of empathy, directed today that we should suspend the present system because it creates a lot of gridlock, and Nigerians are suffering as a result of it,” Mr Keyamo informed newsmen.
“The major reason why Mr President took this decision is to eliminate the present gridlock that we are experiencing, especially at both the Lagos and Abuja toll gates leading to the airport.
“That’s the major reason, not that the President is happy with the cash system,” he added.
The Minister further said the President directed stakeholders to “go back and, if possible, even engage the private sector to ensure that we establish an electronic system by which we can collect these revenues for the federal government at the gates, to the extent that it will not create the gridlock that we are having right now.”
“We are going to do a hybrid system whereby we can collect cash temporarily and, of course, use the cards that they have collected temporarily for now,” Mr Keyamo added.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism10 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn











