Travel/Tourism
Boosting Local & International Patronage for Indigenous Tourist Sites Through Entertainment Industry
By Olukayode Kolawole
The Nigerian entertainment industry is growing at an unstoppable rate. We unarguably have the best talents in the whole of Africa; limiting us to the shores of Nigeria is a disservice. In no time, our entertainers will start earning as much as – if not more than – their counterparts in developed countries. At least, that’s the dream and it’s work in progress.
In the nearest future, we will hear Omotola Jalade-Ekeinde, Genevieve Nnaji, Richard Mofe-Damijo and the likes gulp billions of nairas each year.
It’s funny how we don’t even get to know how much these entertainers earn every year from movies roles. We deserve to know; we’re the fans after all. Is it not all possible to have platforms created to provide us with reliable data, not speculations, on how much each artiste earns in a year? Well, that’s something I would like to write about some other time.
Nollywood and the music industry have grown together in the last couple of years like Siamese twins. We have recorded more movie exports than all the African countries put together. Our music acts have become the most-sought-after for collaborations here and there. Concerts in most African countries cannot be said to be enjoyed without a Nigerian act in attendance, more often than not as the headline artiste. Every single day, new acts are cropping up with ‘gbedu wey dey burst brain’ (irresistible beats) being produced by equally talented producers and lasers. The contributions of Nollywood and our music industry (how come no one has come up with a befitting nomenclature for the music industry?) to Nigeria’s GDP are indeed commendable. By 2019, the industry is estimated to have the potential to gross in US$8.1 billion. If only the government could provide additional support to tackle some of the recurring challenges in the sector, more revenue can be squeezed out and our economy will stand at a vantage position.
Worthy of note is our creative arts industry. The illustrators, artists, designers, cartoonists and so on. For the purpose of this article, I will refer to them as second-level entertainers. No intention to derogate or minimize their arts. In fact, I appreciate all kinds of creative works. These categories of professionals are also entertainers. They entertain us with their respective works of arts. And truly, Nigerians have an impeccable hunger for these creative outputs. It’s a bit shocking why these second-level entertainers do not get as much recognition as their counterparts. While I understand there is an urgent need to promote these kinds of arts, it’s also important for the players to carry one another along by way of lending helping hands and more importantly through word of mouth.
If our entertainment industry wields such an enviable influence and it’s at the heart of everything in Africa, then we need to saddle the players in the industry with weightier responsibilities. After all, to whom much is given, much is expected. Besides, the task of growing our economy is a collective responsibility because either directly or indirectly, we all milk from the economy. And at the moment, the cow has grown surprisingly lean, with barely enough milk. Whose fault is it that we’ve fed the cow with just grass? Whose fault is it that now that the pasture isn’t as green as it used to, the cow can’t even feed well, talk less of generating enough milk for others to consume? The cow shall regain its weight. Its nutrients shall return. There shall soon be milk for all, enough to go round. But only when it starts to consume a lot more than just grass. Thankfully, all hands are on deck to ensure this anticipated lot befalls the cow.
More than anyone else, our entertainers have a lot to do to attract more people to our tourist sites. These sites have enormous potentials to generate more revenue than the current statistics indicate. Our entertainers are like our mirrors to the world. Granted, they have done well in portraying to the entire world the diversity in our cultures, lifestyles and ethnicity. Through our films and music videos, the world now knows us well now. What about promoting our tourist sites through these means? How about taking deliberate measures to shoot some of their music videos at these sites? It’s not every time we should be portraying sex appeals, let’s incorporate the storyline to include the promotion of our numerous tourist sites. Let me put this in proper context: an average music video from any of our tier A artistes, such as Olamide, Davido, Yemi Alade, Omawunmi, Waje will get over a million YouTube views from across the world. Imagine if such a video was shot in any of these tourist sites! Over a million people worldwide will see and appreciate what we have and probably decide to visit!
Docudramas can also be very instrumental. Nollywood scripts should start accommodating the inclusion of these sites into its production. In addition to using the sites as set locations, storylines should also be developed within this line. No doubt, I understand the financial restraint this might pose. It is especially important for movie producers to seek for partnerships with government agencies. I do not think the Mbanefo-led Nigeria Tourism Development Corporation (NTDC) will refrain from supporting any work of art that seeks to promote tourism in Nigeria. I think our movie producers also need to get creative about sourcing for funds. There are a number of private organisations that are willing to put their money down to support such projects. Those who can’t commit to the project with funds can provide non-monetary supports such as manpower development (directing), free hotel rooms for the cast & crew, provision of state-of-the-art equipment and many more.
The role of government in making this recommendation witness the first sun cannot be over emphasized. An enabling environment has to be created and maintained. Access to funds, grants and loans needs to be improved. Government needs to facilitate or subsidize access to international trainings. I still believe there are a lot we can achieve with public-private partnerships. Much to our surprise, the abandoned stone might eventually become our cornerstone.
Olukayode Kolawole is the Head of PR & Marketing at Jumia Travel NG.
The latest analysis from Astons, reveals that Greece has seen a 14.6% increase in migrants settlers over the past 10 years, with almost 25,000 Americans settling in the Mediterranean paradise in 2024 alone. However, this trend could soon reverse, with rumours that Greece is set to call time on its Golden Visa offering.
Astons has analysed International Migrant data from the United Nations* and found that, in 2024, more than 1.4m migrants settled in Greece, marking a ten-year increase of 14.6% since 2015.
The largest proportion of migrants arrived from the European continent (913,652), followed by Asia (372,146), Africa (68,690), and North America (38,416).
On a national level, Greece welcomed the largest number of people from Albania (474,441), followed by Germany (123,912), Georgia (90,365), Bulgaria (90,365), and Russia (78,992).
Meanwhile, 24,748 migrants resettled in Greece from the USA, and 19,156 arrived from the UK, marking a ten-year increase of 8.6% in both instances.
Many migrants looking to settle in Greece opt for the nation’s Golden Visa as a pathway to gaining residency and figures from Astons show that an estimated 8,837 applications were made in 2024 – the highest number seen since 2019.
However, this could be about to change, as Astons has seen a sharp increase in activity so far this year, driven by investor urgency around rumours that Greece is set to withdraw its Golden Visa offering.
Citizenship, residence permit, and real estate investment expert for Astons, Alena Lesina, said, “Greece has become one of Europe’s most in-demand destinations for migrants from all over the world, but residency in the country is certainly most desirable for the ultra-wealthy due to its investment potential and favourable expat tax rules, which explains why almost 25,000 Americans have chosen to settle there in the past year alone.
“There are some rumors, but no official confirmation. However, we understand that the situation in any country with a Golden Visa program can always change. The European Commission is putting significant pressure on countries offering Golden Visas, and internally, there is growing tension related to the need to address housing issues.
“History shows a clear trend – Ireland’s Golden Visa was discontinued, Spain’s program will officially end on April 3 this year. Last year, Portugal removed the real estate investment option from its program. In 2022, the UK also shut down its Tier 1 investor program.
“For now, Greece is maintaining its program and we can reasonably expect that it will remain in place for at least another year. However, it’s best not to delay making a decision for too long in case they decision is made to call time on Greece’s Golden visa.”
The Governor of Plateau State, Mr Caleb Mutfwang, has assured full government support for the N8.5 billion Hill Station Resort revitalization project, embarked on by Hillside Hospitality Limited, an investee company of Strom Infrastructure Investments and Management Limited. The renewed commitment came during a high-level stakeholder engagement meeting aimed at accelerating the historic resort’s transformation.
Speaking through the Secretary to the State Government, in Jos, Plateau State, on Monday, Mr Samuel Jatau, Governor Mutfwang emphasized the project’s significance to Plateau’s development agenda.
“The people of Plateau are diligent, hardworking, and committed. We will support and patronise this development to ensure its success,” he said.
The ambitious project, set to commence construction in March 2025, represents a strategic partnership between the Plateau State Government and Hillside Hospitality Limited. Following the signing of the Heads of Terms Agreement in July 2024, the initiative aims to restore the 1938 structure while introducing modern amenities and luxury facilities.
Speaking on the project’s vision, the Director of Hillside Hospitality Limited, Mr Kolapo Joseph, described the Hill Station project as a groundbreaking initiative that seeks to transform hospitality and tourism in Plateau State.
“This project is about more than just revitalisation, it is a dedicated effort to honour Hill Station’s rich heritage while introducing world-class hospitality standards.
“Our vision is to create a destination that seamlessly integrates luxury, culture, and nature, ensuring an exceptional experience for visitors in the heart of Jos.
“We recognise that Plateau State holds immense potential as a hospitality hub, and we are committed to working closely with all stakeholders to ensure this transformation drives economic growth, generates employment, and instils a renewed sense of pride in the community.
“Through collaboration and strategic investment, we aim to develop Hill Station Resort into a landmark destination that reflects the very best of Nigerian tourism,” he stated.
Mr Joseph expressed gratitude for the continued support from the Plateau State Government and private sector partners, adding: “This is not just an investment in infrastructure; it is an investment in Plateau’s future. We are creating a resort that will attract business and leisure travelers alike, unlocking new opportunities for the local economy while preserving the unique identity of this historic site.
“With the right partnerships, we will position Plateau State as a premier global tourism destination, one that showcases its rich cultural heritage and natural beauty to the world.”
In his remarks, another Director of Hillside Hospitality, Mr Hakeem Condotti, highlighted Strom Infrastructure’s deep connection to Plateau State through its involvement with NESCO Nigeria.
“This investment demonstrates our commitment to preserving and enhancing historical landmarks while driving economic growth in the region,” he said.
The revitalized resort, scheduled for commissioning in the fourth quarter of 2025, will feature state-of-the-art conference facilities, premium accommodations, and leisure amenities, positioning Jos as a premier destination for business and leisure travel.
By Aduragbemi Omiyale
Two major airlines operating in the Nigerian airspace, Emirates and Air Peace, have signed an interline agreement to allow passengers enjoy frictionless single-ticket travel and simplified baggage throughput.
This deal will enable passengers flying from the United Arab Emirates (UAE) to Nigeria enjoy onward connections to Asaba, Akure, Benin City, Calabar, Enugu, Ilorin, Kaduna and Owerri, Abuja, Kano, Uyo, Port Harcourt and Warri.
Emirates operates the Dubai-Lagos route with a Boeing 777-300ER and some of its passengers continue their journeys to the above cities through other airlines, but with this interline agreement, when they land in Lagos, Air Peace will move them to the other cities with ease,
“Emirates is a steadfast partner of Nigeria’s tourism, trade and aviation sectors. This partnership with Air Peace is the next step on this journey, bolstering our connectivity and introducing more travel options for corporate leisure, and travellers visiting friends and family to and from Nigeria.
“We look forward to deepening our strategic partnership with Air Peace in the future to enhance the benefits for our mutual customers,” the Deputy President and Chief Commercial Officer for Emirates, Adnan Kazim, said.
Also commenting, the Chief Operating Officer of Air Peace, Ms Oluwatoyin Olajide, said, “We are excited about this strategic interline partnership between Air Peace and Emirates, which is a significant step towards enhancing global connectivity for Nigerian travellers.
“It aligns with our mission to provide seamless, world-class travel experiences while expanding our route network and international reach.
“This collaboration not only expands Air Peace’s international reach but also offers Nigerians arriving from Dubai seamless access to key domestic destinations, including Asaba, Akure, Benin City, Calabar, Enugu, Ilorin, Kaduna, and Owerri.
“By improving ease of travel, we are boosting business, tourism, and trade opportunities, further strengthening economic ties between Nigeria and the UAE.
“This partnership also reinforces Nigeria’s aviation sector by enhancing connectivity, efficiency and positioning our country as a critical hub for regional and global travel. At Air Peace, we remain committed to providing greater connectivity, convenience, and world-class service for our passengers.”
-
Feature/OPED5 years agoDavos was Different this year
-
Travel/Tourism9 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz2 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking7 years agoSort Codes of GTBank Branches in Nigeria
-
Economy2 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking2 years agoFirst Bank Announces Planned Downtime
-
Sports2 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
-
Technology4 years agoHow To Link Your MTN, Airtel, Glo, 9mobile Lines to NIN