Travel/Tourism
Challenges Facing Growth of Tourism in Africa
By Olukayode Kolawole
I was privileged to attend the 12th edition of the African Travel & Tourism Conference (Akwaaba): a gathering of travel and tourism experts in Africa – both from private establishments and various government parastatals.
The event held at the Eko Hotel & Suites, Lagos on Sunday October 31 through Tuesday November 1 2016.
My attendance was indeed a worthwhile investment as it exposed me to a cocktail of different issues stalling the growth of the industry as well as practical recommendations that are believed to be the fertilizer African tourism needs to germinate.
For me, the icing on the cake was the convergence of key stakeholders from across the continent, and lots of representatives from almost all the African countries talking to people on the many opportunities for tourists in their countries.
I saw sheer enthusiasm on the faces of these representatives as they went about selling their countries as the best tourist destination.
This wasn’t an all-comers event. Even I only had the opportunity to attend because the managing director of Jumia Travel, Kushal Dutta was invited as a panellist to discuss “The Internet and the Future of Travel in Africa.” So I had to tag along!
While all the speakers and panellists touched on many pertinent issues on how to advance the course of tourism in Africa, I found very intriguing a presentation by the deputy minister of tourism for Zimbabwe, Anastacia Ndlovu. She provided some insights on the growth and opportunities that tourism can facilitate in the continent. These opportunities are undoubtedly very promising, if properly harnessed; and are the impetuses urgently required to compliment trade and commerce for a better economic development of each country. It was effortlessly transparent from the data she presented that the advancement of travel and tourism for a country like Nigeria might seem improbable if the government doesn’t embrace its potentials and invests enormously to reap untold economic rewards.
There were six major challenges which the deputy minister harped on as the reasons for de-growth in the sector, although she mentioned that Zimbabwe isn’t exempted from the burden of these challenges.
Underdeveloped Tourism Infrastructure
Countries like Switzerland, Germany, and Austria lead the world in terms of their travel and tourism industry competitiveness. They are closely followed by Spain, United Kingdom, USA, France, Canada, Sweden, and Singapore. There are thousands of hotel rooms per capita in these countries by international standard. The policy environments are also top ranking considering the low cost required to start a business, and a much flexible visa policy. For Africa’s infrastructure to develop, we need to protect our natural and cultural resources, fix our air transport system (90% of tourists travel by air), improve the quality of roads and ports, and fix electricity issues as it applies to each country.
Poor Intra-African Air Connectivity
There are very few flights connecting major cities in Africa and not many of the very few are good enough, or at least meet international standards. The perception of Africa being a country and not a continent has to change. We need to overhaul the entire air transport system within Africa, and engender more airlines to fly within Africa. The number of tourists visiting Africa every year runs into millions. Imagine how many more we will record if we can bring in more airlines to convey many more tourists to various destinations.
Absence of Strategically-Integrated Product Development and Marketing
We need to develop tourism products that are marketable. This is indeed lacking in Africa. For instance, Uganda has been able to grow its tourism sector on one thing that a lot of tourists love to see: gorillas. The country has the largest mountain gorilla population in the world – 54% (over 400 of them). In addition, there are over 5,000 chimpanzees found in Uganda. The country is also home to the world’s largest number of monkeys, baboons, apes, rare colobus, nocturnal Bush babies and Pottos found in pristine eco-environment. Commendably, Uganda has packaged its tourism around gorilla sight-seeing, and a lot of tourists visit every year just to see these apes. Such tourism product/package is what many countries in Africa need to market to the world.
Religious tourism is another untapped market. There are tons of people flying into Nigeria to attend churches such as The Synagogue, Christ Embassy and many more. These people do not come into the country only for a religious programme; they interact with people, discover new places, and go sight-seeing. During these religious programmes, a lot of hotels cash in what they would make in six months in just one week, transporters increase their earnings too, so do airlines.
Visa Restrictions
The effort of the African Union (AU) in developing a pan-African passport which allows all Africans to travel freely within Africa without a visa is highly commendable. Of course, the objective is to achieve what the European Union passport has made possible. However, more needs to be done. If we can cut out visa requirement as we have in some countries, it will engender the growth of tourism as more people will be entitled to free movement within the continent. Although, there are worries that the security threats this poses outweighs the benefits that we as a continent will accrue from lifting all visa restrictions. It therefore becomes the responsibility of each country’s government to ensure there’s adequate supply of security, and if possible putting in place strict measures to gate keep criminals from perpetrating their evil acts.
Poor Treasury Support to Tourism
In most African countries, it is sad that the tourism sector gets the lowest budget even in countries where tourism is their mainstay. This poses a huge threat to the survival and eventual sustainability of the sector. Government at all levels should invest adequate funds to boost its economic viability which has the potential to contribute up to 25% to each country’s GDP.
Brand Africa
Our image as a continent has been marred with poverty, strife, hunger, war, starvation, diseases and so many. These things shape the way people see us and our countries. We need an urgent clinical repair of these bad representations. We have challenges as a country, no doubt – as do developed countries – but we are not our challenges. A lot of tourists, for instance, stayed away from visiting Nigeria in the last 3 years because of the fear of the terrorist group Boko Haram. But then again, which country doesn’t suffer from terrorism whether on a large or small scale? So why should this challenge determine who we are?
It has become our collective responsibility to treat people who come to our country like they are part of us. Remember, we need word of mouth marketing to promote our tourist destinations more than we need advertising. A tourist who was well treated and accommodated will go back to friends and family to recommend your country as a good destination to visit.
To the continent of Africa! To the great people of Africa!! From Africa to the world!!!
Olukayode Kolawole is the Head of PR & Marketing at Jumia Travel NG.
The manner in which international travel and digital entertainment intersect has experienced a massive transformation in the current year. As the volume of international travel continues to rise to unprecedented levels, the technological potential to access a 1xbet giriş from any point in the world has become the benchmark by which the efficacy of a given system or network should be judged. In 2026, more than 65% of international travel hubs have completely integrated standalone 5G connectivity, providing the environment that is required to enable high-stakes sports viewing. This means that regardless of the position that the sports aficionado finds themselves in, at the top of a mountain or at the coast, the nature of the information that flows will remain the same. The modern-day traveler expects nothing but the best, and that includes the manner in which they will be able to engage with the digital hobbies that they have been able to cultivate during the course of the year.
The way in which the experience is felt has also been improved through the efficiency of the software that is used to power the mobile experience. If the user has opted to install the 1xbet apk file on the 2026 flagship device, the user is able to experience the new “Travel-Adaptive” coding that reduces the background data usage by 30% when traveling internationally. This is an important aspect of the experience because the user may find themselves in transit for an extended period of time without the ability to plug in and charge the device. As the statistics show for the first half of the year, the user of the mobile The application is able to experience a 25% reduction in data usage when traveling compared to the user who makes use of the mobile web browser in order to experience the sports entertainment the user has grown accustomed to. It is a more relaxed experience where the main aspect is the thrill of the game.
The Role of Mobile Betting in Modern Tourism
It should be noted that the modern betting process concerning sports is considered to be one of the most effective ways to get entertained during a long flight or when staying at the airport. Mobile betting is considered to be a unique opportunity for a tourist not just to view a sporting event, but also to become an active participant of that sporting event that is taking place on the other side of the world. Thanks to the speed of modern applications, it is possible for a tourist to react immediately to the changes in the score and adjust the predictions accordingly during an excursion or when staying by the pool. Such an event is considered to be an adventure in bright colors.
Apart from the entertainment that such modern platforms offer, they also present a great number of analytical data that allows the tourist to get engaged in the process. One of the main purposes of such tourism is to get satisfaction from the accuracy of one’s prediction, as well as competition. Such platforms pay great attention to the safety issues, reminding the tourist that “betting should be an additional positive experience of your trip.”
Network Benchmarks for the Connected Traveler
The sports enthusiast who is always on the go would find that the line which separates an enjoyable experience from an unenjoyable experience of sports betting is measured in mere milliseconds. In fact, the world average of mobile latency for tourist destinations has been reduced to mere 16ms in 2026, which is an important consideration for sports enthusiasts who enjoy sports betting for games such as tennis and basketball.
The table below shows the current standards for mobile network performance for the most prominent tourist destinations around the world:
| Network Metric | Global Average 2026 | Satisfaction Rate | Primary Use Case |
| Download Speed | 195.6 Mbps | 88 percent | High-definition streaming |
| Signal Latency (5G) | 16 ms | 92 percent | Real-time Live updates |
| Roaming Cost | 1.15 USD / GB | 74 percent | Continuous background sync |
| App Load Time | 1.8 seconds | 85 percent | Rapid market entry |
| Connection Stability | 99.8 percent | 91 percent | Uninterrupted viewing |
As per the latest research findings on the subject by the research company named Statista, it has been identified that the need for high-speed mobile data for the tourists is rising by an increase of 40%. This is mainly because the tourist would like to experience a form of ‘multi-layered’ entertainment. The definition of ‘multi-layered’ implies that the sports enthusiast would like to view a live streaming event, access his or her social media account, and place a friendly bet on the event simultaneously. Therefore, as long as this infrastructure is in place, this would thrive.
The Evolution of Mobile Betting as Travel Leisure
In the year 2026, mobile betting for sports would be considered a fun way of spicing up the entire travel experience. This is because it would be able to provide a new dimension to a sporting event that an individual is witnessing while traveling in a pub or a train. It would be able to provide individuals with a way of having a personal stake in a world event. Thus, the hours that an individual spends in a train or an airport would be able to pass quickly with a fun way of gamification of sports viewing.
In the year 2026, modern mobile betting has turned out to be a full-fledged way of socializing for travelers. This is because many individuals use the co-watching features of the application and group betting features of the application in order to compete with their friends back home or connect with other sports fans of the sport that they are watching while visiting pubs around the world. It is because it would be able to provide individuals with a new dimension of traveling. It is no longer just about traveling to a new destination; it is about becoming part of a new world community where talking about the probabilities of winning or forward performance of a team is considered to be the universal language of communication. It is no longer just about betting; it is about getting the rhythm of the world of sports wherever an individual is located—from the cozy European roads to the futuristic cities of Asia.
Popular Mobile Sports Activities for People on the Move
Individuals who travel in 2026 have managed to come up with their own ways of having fun through sports without missing out on their sightseeing targets. There has been a new trend of “micro-betting,” which refers to betting on a game that will happen in the near future.
The following is a list that points out the best mobile sports-related activities for traveling individuals for the current year:
- Predicting the total points scored in one quarter of the basketball game while in short transit stops.
- Tracking the sports player that is most likely to score the next goal in the football game while in a cafe.
- Determining the total number of games in one set in the tennis game while in downtime at a resort.
- Viewing the percentage of ball possession for a particular team through the use of graphical overlays.
- Predicting the exact number of free throws scored in a game while in downtime at a hotel.
The activities will be perfect for the downtime in the traveling schedule as they will provide the individual with a dose of excitement without making the individual glued to his/her screens for hours. This way, the individual will be able to appreciate the digital world as well as the beauty of the world he/she is in.
Security and Responsible Habits Abroad
However, with the introduction of mobile transactions during travel, the factor of security has been regarded as a major factor. In fact, in the current scenario, 94% of the total mobile sports platforms provide multi-factor biometric authentication. This means that the security of your account is ensured even when you are accessing the internet through a public source of internet connectivity, such as Wi-Fi. Moreover, the majority of the platforms provide “Smart Limits” that are location and time zone-based. In this way, an individual can develop a habit when they are traveling. All of this has been done in a way that the overall experience remains a positive one. This is because betting is something that an individual chooses for his or her entertainment.
The innovations in the field of technology, such as the introduction of technology through eSIM, allow an individual to remain connected. This means that an individual does not face “bill shock” when they are using roaming.
By Aduragbemi Omiyale
The federal government has directed the Federal Airports Authority of Nigeria (FAAN) to adopt a hybrid payment system that accommodates both cash and card payments at all airport access gates with effect from Friday, March 13, 2026.
This system is to be used until the introduction of a fully automated or electronic system at all access gates at the airports in order to fully and eventually eliminate cash payments.
In a statement on Tuesday, the Minister of Aviation and Aerospace Development, Mr Festus Keyamo, disclosed that these decisions were reached after reviewing the initial implementation and the operational challenges observed.
FAAN had earlier commenced an electronic payment system last week, but it was suspended by President Bola Tinubu due to the traffic gridlock it created.
Yesterday, the Aviation Minister met with officials of FAAN and senior officials of the Ministry, and it was agreed to engage concessionaires for the introduction of a fully automated or electronic system.
Mr Keyamo, in the statement signed by his Special Adviser on Media and Communications, Mr Tunde Moshood, said motorists who already possess FAAN Go Cashless Cards may continue to use them until further notice.
It was also resolved that other electronic payment options, including POS terminals and other approved digital channels, will also remain available, while members of the public and road users were encouraged to obtain and use the FAAN Go Cashless Card as the organisation continues to enhance and fully optimise the cashless payment system.
By Aduragbemi Omiyale
The cashless airport toll gate payment system introduced by the Federal Airports Authority of Nigeria (FAAN) has been suspended by President Bola Tinubu.
At the Federal Executive Council (FEC) meeting held on Wednesday in Abuja, Mr Tinubu directed the agency to immediately return to the status quo, pending the development of a more efficient system.
The Minister of Aviation and Aerospace Development, Mr Festus Keyamo, who announced the suspension after the FEC meeting today, said the action followed gridlock that trailed the new system, which caused passengers to miss their flights.
FAAN had commenced the cashless payment system for airport toll gates across the country in a bid to block revenue leakages and adopt an electronic payment system instead of cash.
But this policy caused traffic gridlock at several airports, especially those in Lagos and Abuja.
“Mr President was very concerned about the welfare of Nigerians and the fact that most Nigerians were losing their flights, missing their flights.
“So, Mr President, out of empathy, directed today that we should suspend the present system because it creates a lot of gridlock, and Nigerians are suffering as a result of it,” Mr Keyamo informed newsmen.
“The major reason why Mr President took this decision is to eliminate the present gridlock that we are experiencing, especially at both the Lagos and Abuja toll gates leading to the airport.
“That’s the major reason, not that the President is happy with the cash system,” he added.
The Minister further said the President directed stakeholders to “go back and, if possible, even engage the private sector to ensure that we establish an electronic system by which we can collect these revenues for the federal government at the gates, to the extent that it will not create the gridlock that we are having right now.”
“We are going to do a hybrid system whereby we can collect cash temporarily and, of course, use the cards that they have collected temporarily for now,” Mr Keyamo added.
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