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Challenges Facing Growth of Tourism in Africa

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By Olukayode Kolawole

I was privileged to attend the 12th edition of the African Travel & Tourism Conference (Akwaaba): a gathering of travel and tourism experts in Africa – both from private establishments and various government parastatals.

The event held at the Eko Hotel & Suites, Lagos on Sunday October 31 through Tuesday November 1 2016.

My attendance was indeed a worthwhile investment as it exposed me to a cocktail of different issues stalling the growth of the industry as well as practical recommendations that are believed to be the fertilizer African tourism needs to germinate.

For me, the icing on the cake was the convergence of key stakeholders from across the continent, and lots of representatives from almost all the African countries talking to people on the many opportunities for tourists in their countries.

I saw sheer enthusiasm on the faces of these representatives as they went about selling their countries as the best tourist destination.

This wasn’t an all-comers event. Even I only had the opportunity to attend because the managing director of Jumia Travel, Kushal Dutta was invited as a panellist to discuss “The Internet and the Future of Travel in Africa.” So I had to tag along!

While all the speakers and panellists touched on many pertinent issues on how to advance the course of tourism in Africa, I found very intriguing a presentation by the deputy minister of tourism for Zimbabwe, Anastacia Ndlovu. She provided some insights on the growth and opportunities that tourism can facilitate in the continent. These opportunities are undoubtedly very promising, if properly harnessed; and are the impetuses urgently required to compliment trade and commerce for a better economic development of each country. It was effortlessly transparent from the data she presented that the advancement of travel and tourism for a country like Nigeria might seem improbable if the government doesn’t embrace its potentials and invests enormously to reap untold economic rewards.

 There were six major challenges which the deputy minister harped on as the reasons for de-growth in the sector, although she mentioned that Zimbabwe isn’t exempted from the burden of these challenges.

Underdeveloped Tourism Infrastructure

Countries like Switzerland, Germany, and Austria lead the world in terms of their travel and tourism industry competitiveness. They are closely followed by Spain, United Kingdom, USA, France, Canada, Sweden, and Singapore. There are thousands of hotel rooms per capita in these countries by international standard. The policy environments are also top ranking considering the low cost required to start a business, and a much flexible visa policy. For Africa’s infrastructure to develop, we need to protect our natural and cultural resources, fix our air transport system (90% of tourists travel by air), improve the quality of roads and ports, and fix electricity issues as it applies to each country.

Poor Intra-African Air Connectivity

There are very few flights connecting major cities in Africa and not many of the very few are good enough, or at least meet international standards. The perception of Africa being a country and not a continent has to change. We need to overhaul the entire air transport system within Africa, and engender more airlines to fly within Africa. The number of tourists visiting Africa every year runs into millions. Imagine how many more we will record if we can bring in more airlines to convey many more tourists to various destinations.

Absence of Strategically-Integrated Product Development and Marketing

We need to develop tourism products that are marketable. This is indeed lacking in Africa. For instance, Uganda has been able to grow its tourism sector on one thing that a lot of tourists love to see: gorillas. The country has the largest mountain gorilla population in the world – 54% (over 400 of them). In addition, there are over 5,000 chimpanzees found in Uganda. The country is also home to the world’s largest number of monkeys, baboons, apes, rare colobus, nocturnal Bush babies and Pottos found in pristine eco-environment. Commendably, Uganda has packaged its tourism around gorilla sight-seeing, and a lot of tourists visit every year just to see these apes. Such tourism product/package is what many countries in Africa need to market to the world.

 Religious tourism is another untapped market. There are tons of people flying into Nigeria to attend churches such as The Synagogue, Christ Embassy and many more. These people do not come into the country only for a religious programme; they interact with people, discover new places, and go sight-seeing. During these religious programmes, a lot of hotels cash in what they would make in six months in just one week, transporters increase their earnings too, so do airlines.

Visa Restrictions

The effort of the African Union (AU) in developing a pan-African passport which allows all Africans to travel freely within Africa without a visa is highly commendable. Of course, the objective is to achieve what the European Union passport has made possible. However, more needs to be done. If we can cut out visa requirement as we have in some countries, it will engender the growth of tourism as more people will be entitled to free movement within the continent. Although, there are worries that the security threats this poses outweighs the benefits that we as a continent will accrue from lifting all visa restrictions. It therefore becomes the responsibility of each country’s government to ensure there’s adequate supply of security, and if possible putting in place strict measures to gate keep criminals from perpetrating their evil acts.

Poor Treasury Support to Tourism

In most African countries, it is sad that the tourism sector gets the lowest budget even in countries where tourism is their mainstay. This poses a huge threat to the survival and eventual sustainability of the sector. Government at all levels should invest adequate funds to boost its economic viability which has the potential to contribute up to 25% to each country’s GDP.

Brand Africa

Our image as a continent has been marred with poverty, strife, hunger, war, starvation, diseases and so many. These things shape the way people see us and our countries. We need an urgent clinical repair of these bad representations. We have challenges as a country, no doubt – as do developed countries – but we are not our challenges. A lot of tourists, for instance, stayed away from visiting Nigeria in the last 3 years because of the fear of the terrorist group Boko Haram. But then again, which country doesn’t suffer from terrorism whether on a large or small scale? So why should this challenge determine who we are?

It has become our collective responsibility to treat people who come to our country like they are part of us. Remember, we need word of mouth marketing to promote our tourist destinations more than we need advertising. A tourist who was well treated and accommodated will go back to friends and family to recommend your country as a good destination to visit.

To the continent of Africa! To the great people of Africa!! From Africa to the world!!!

Olukayode Kolawole is the Head of PR & Marketing at Jumia Travel NG.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Travel/Tourism

Airlines Fault Claims of Unpaid NCAA Regulatory Fees

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By Adedapo Adesanya

The Airline Operators of Nigeria (AON) has denied owing cost recovery charges to the Nigeria Civil Aviation Authority (NCAA), insisting that all services rendered by the regulator to domestic airline operators are paid for fully in advance on a cash-before-service basis.

In a statement from the airlines’ body, it was emphasised that no domestic airline in Nigeria receives NCAA regulatory services without first making full payment of invoices issued to it by the agency, describing suggestions of the indebtedness for regulatory services as factually inaccurate.

It said that what the NCAA refers to as ‘outstanding charges’ relates solely to the 5 per cent Ticket Sales Charge (TSC), a tax imposed by the NCAA on passengers, which it said is not in consonance with the dictates of international aviation.

The AON then urged the federal government to urgently amend the Civil Aviation Act to empower the NCAA to collect whatever appropriate fees and charges are due it directly from passengers or whoever else, without routing such through the domestic airlines, from June 1, 2026.

It said doing this will relieve domestic airlines of the financial burden of acting as collection agents for the NCAA, since airlines currently bear banking transfer charges and other transaction costs in the process of transmitting funds to the organisation.

The airline body reiterated its position that the NCAA is a regulator, not a revenue-generating agency and that it does not fund any aspect of the airline businesses or render any direct service to passengers.

The AON said every service the agency provides to airline operators is fully paid for in advance before it is rendered.

“The AON notes that several member airlines maintain dedicated accounts, from which the NCAA draws down its monthly remittances, until the force majure caused by the Iran-Israel/USA conflict, which had put a lot of financial pressure on airlines worldwide.

“Notwithstanding this arrangement, the AON had formally appealed to the federal government through the office of the Minister of Aviation and Aerospace Development, to suspend the payment of all statutory charges temporarily, as an interim measure to assist airlines in managing their cash flows during the current period of severe financial stress caused by the increase in the cost of Jet A1.

“As an interim response, President Bola Tinubu graciously granted a 30 per cent concession while waiting for the government’s decision on the other aspects of the AON intervention request.

“While the AON acknowledges and appreciates this gesture, we had appealed for a meeting with Mr President to discuss further reliefs, a request that is yet to be granted,” the AON said.

Speaking further on reports that airlines owe billions in debt to the NCAA, the AON said the 5 per cent Ticket Service Charge in question was introduced over 45 years ago under the Government of General Gowon by the then Federal Civil Aviation Authority (FCAA) and its continued relevance has not been reviewed ever since.

It further stated that domestic airlines, in addition to the 5 per cent TSC, still pay separately ànd directly for services provided by the various industry agencies, including the NCAA itself.

AON said that the 5 per cent TSC is an ad valorem tax applied to an airline’s gross earnings, not profits and that the global aviation industry operates at a profit margin of between 1.5 per cent and 2.5 per cent at best.

“The AON remains committed to constructive engagement with the government and all stakeholders to achieve a growth-oriented sector, designed to enable the accelerated growth of key sectors of the economy and the improvement and sustenance of a healthy quality of life for the citizenry,” it said.

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Airline Remittances: NCAA Halts Enforcement of ‘No Pay, No Service’ Policy

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By Adedapo Adesanya

The Nigeria Civil Aviation Authority (NCAA) has announced the temporary suspension of its “no pay, no service” directive earlier issued to airlines with outstanding statutory remittances, citing ongoing consultations and prevailing operational challenges in the aviation sector.

In a statement, the authority said the decision followed a review of industry conditions, particularly the rising cost of aviation fuel, which has placed significant financial pressure on domestic carriers and threatens overall sector stability.

However, the NCAA stressed that the suspension does not amount to a waiver, cancellation, or forgiveness of the debts owed by the affected airlines, noting that such decisions fall outside its regulatory mandate.

The agency recalled that President Bola  Tinubu had earlier approved a 30 per cent discount on outstanding statutory charges owed by domestic airlines to aviation agencies, as part of broader government efforts to cushion the impact of high Jet A1 fuel costs and stabilise the industry.

According to the NCAA, airlines remain fully responsible for settling their obligations, adding that it would engage operators individually to ensure compliance through structured repayment arrangements that do not disrupt operations.

The regulator also clarified the nature of the 5 per cent Ticket and Cargo Sales Charge, describing it as a statutory levy mandated by the Civil Aviation Act and embedded in the cost of air travel and cargo services.

It explained that the charge is collected by airlines at the point of ticket and cargo sales on behalf of the aviation system and must be remitted accordingly.

The organisation emphasised that the funds do not constitute revenue or profit for the airlines and should not be treated as such.

It further noted that the revenue from these charges is distributed among key aviation institutions, including the regulator itself and other service providers, all of which play vital roles in ensuring safe, efficient, and internationally compliant aviation operations.

It added that the NCAA operates on a cost-recovery basis and does not receive direct funding from the Federal Government for its routine regulatory activities, making timely remittance of statutory charges critical to sustaining its oversight functions.

The suspension of the enforcement directive, it said, is a measured step aimed at maintaining operational stability in the sector while reinforcing the obligation of airlines to remit collected charges.

The NCAA reaffirmed its commitment to balancing regulatory enforcement with industry sustainability, warning that statutory funds already collected must be remitted for their intended purposes.

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Emirates Skywards Commences ‘Season of Rewards’ Campaign

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By Modupe Gbadeyanka

A new campaign designed to celebrate its passengers across the globe has been launched by Emirates Skywards, a statement from the company confirmed.

The promotion is known as Season of Rewards, and will run from May 21 to August 31, 2026, with beneficiaries getting different rewards for their patronage.

The Skywards Season of Rewards offers more savings with Cash+Miles on Emirates and flydubai, with members unlocking twice the savings, including enhanced Cash+Miles rates across the Emirates and flydubai network when booking flights and extras (excess baggage, lounge access and seat selection. The offer applies across all classes of travel, fare brands and destinations on both airlines. With the limited-time offer, 2,000 Skywards Miles can unlock savings of $30 instead of $15.

In addition, passengers will receive extra tier benefits for travel up until August 31, 2026. Members earn a 20 per cent bonus Tier Miles on every Emirates or flydubai flight, helping members move through the tiers faster. With reduced Tier Miles required during this period, it’s now even easier for members to renew or upgrade their membership status.

Also, they will get 50 per cent bonus Miles with travel partners, including Emirates Skywards Hotels, Marriott Bonvoy, IHG Hotels and Resorts, Jumeirah and more. However, registration is required to participate, and bonus Miles will be credited within 60 days after the end of the offer period.

Further, Skywards members can book their next reward flight and extras with Miles, starting from 4,500 Miles instead of 9,000 Miles during the promo period across all routes, cabins and fares.

“Skywards Season of Rewards reflects our continued commitment to creating even more value for our members worldwide.

“Whether members are planning a family holiday, a Dubai stopover, a weekend escape, or simply looking to maximise rewards across their travel spend – this initiative unlocks more opportunities to earn, save and experience the world with Emirates Skywards,” the DSVP Emirates Skywards, Nejib Ben Khedher, said.

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