Travel/Tourism
Learning From Seychelles To Grow Nigeria’s Travel & Tourism Industry

By Olukayode Kolawole
Travel & Tourism’s impact on the economic and social development of a country can be enormous; opening it up for business, trade and capital investment, creating jobs and entrepreneurship for the workforce and protecting heritage and cultural values.
To fully understand its impact, however, governments, policy makers and businesses around the world require accurate and reliable data on the impact of the sector.
Data is needed to help assess policies that govern future industry development and to provide knowledge to help guide successful and sustainable Travel & Tourism investment decisions.
The industry generated US$7.6 trillion (10% of global GDP) and 277 million jobs (1 in 11 jobs) for the global economy in 2014. Recent years have seen Travel & Tourism growing at a faster rate than both the wider economy and other significant sectors such as automotive, financial services and health care.
Last year was no exception. International tourist arrivals also surged, reaching nearly 1.14 billion and visitor spending more than matched that growth.
Visitors from emerging economies now represent a 46% share of these international arrivals (up from 38% in 2000), proving the growth and increased opportunities for travel from those in these new markets.
One of such countries to learn from is Seychelles. The direct contribution of Travel & Tourism to its GDP was 21.3% of total GDP in 2014 and it is forecast to rise by 6.0% in 2015 and to rise by 4.9% pa, from 2015-2025, to 24.7% of total GDP in 2025. In 2014, Travel & Tourism directly supported 10,500 jobs (22.9% of total employment). This is expected to remain unchanged in 2015 and rise by 2.5% pa to 14,000 jobs (28.1% of total employment) in 2025.
This included employment by hotels, travel agents, airlines and other passenger transportation services (excluding commuter services). It also includes, for example, the activities of the restaurant and leisure industries directly supported by tourists.
By 2025, Travel & Tourism will account for 14,000 jobs directly, an increase of 2.5% pa over the next ten years.
What has been largely responsible for such growth and enormous contribution to the country’s GDP? Seychelles relies on its local experts in drawing up a Masterplan.
It doesn’t solicit the support of a global agency, or foreign expertise to grow its tourism industry. Nigeria as a country can take learnings from Seychelles if it is to make any significant progress in turning the tourism and hospitality industry into a melting pot for the economy.
The tourism industry remains the pillar of the Seychelles economy, which is why the Government continues to consult to ensure the industry is consolidated for the long term. The country’s tourism strategic plan set out for the upcoming five years covers strategic areas pointing to policy formulation, product development, human resource development and risk management.
The United Nations World Tourism Organisation (UNWTO) has been assisting Nigeria in drafting a Masterplan for moving the country’s tourism forward. Worthy of mentioning is the fact that this Masterplan hasn’t been able to contribute greatly to its growth.
Experts have stated that some of the factors crippling the successful implementation of the Plan may include: Nigeria’s difficult governance environment, local conditions were not taken into consideration and the political implication of that error crippled the project to a point where it could not take off since 2006. Sadly, the country’s tourism minister had gone back to the UNWTO to seek for help in making the unworkable Plan work.
No doubt, the action plans suggested by the apex tourism agency are indeed virile to boost any country’s tourism industry. Some of the actions include: technical assistance, capacity building and the revision of the country’s Tourism Master Plan, organisation of international conferences in Nigeria and the certification of tourism courses, widening access to the e-library for Nigerian tourism officials and offering support for relevant tourism institutions and agencies in Nigeria; data collection for the elaboration of tourism statistics, rural tourism development, hotel classification and in designing programmes to create awareness for tourism.
Whilst all these plans are plausible, there is need to allow the local expertise to draft a Masterplan for promoting this sector with a view to turning it into a melting pot.
Besides, these local experts understand the Nigerian environment better than any foreign agency. This is not to say that the intention of the apex global agency is bad. Rather, this is a call for inclusion of more local experts who also have international exposure.
Additionally, there is also need to collaborate with industry players within the sector. Such players will include hoteliers, travel consultants, hotel booking portals like Jumia Travel, channel managers and many more.
Growing Nigeria’s tourism and travel industry will definitely require some time. The determination to get it right once-and-for-all should propel the honourable Minister to accommodate more local experts to drive the tourism agenda, as against seeking to have the Masterplan revised by UNWTO.
*Data Source: World Travel & Tourism Council.
Olukayode Kolawole is the Head of PR & Marketing at Jumia Travel NG
Travel/Tourism
Trump Slams Partial Travel Ban on Nigeria, Others Over Security Concerns
By Adedapo Adesanya
The United States President Donald Trump has imposed a partial travel restriction on Nigeria, as part of a series of new actions, citing security concerns.
The latest travel restriction will affect new Nigerians hoping to travel to the US, as it cites security concerns and difficulties in vetting nationals.
The travel restrictions also affect citizens of other African as well as Black-majority Caribbean nations.
This development comes months after the American President threatened to invade the country over perceived persecution against Christians.
President Trump had already fully banned the entry of Somalis as well as citizens of Afghanistan, Chad, Republic of the Congo, Equatorial Guinea, Eritrea, Haiti, Iran, Libya, Myanmar, Sudan, and Yemen.
The countries newly subject to partial restrictions, besides Nigeria, are Angola, Antigua and Barbuda, Benin, Dominica, Gabon, The Gambia, Ivory Coast, Malawi, Mauritania, Senegal, Tanzania, Tonga, Zambia and Zimbabwe.
Angola, Senegal and Zambia have all been prominent US partners in Africa, with former president Joe Biden hailing the three for their commitment to democracy.
In the proclamation, the White House alleged high crime rates from some countries on the blacklist and problems with routine record-keeping for passports.
The White House acknowledged “significant progress” by one initially targeted country, Turkmenistan.
The Central Asian country’s nations will once again be able to secure US visas, but only as non-immigrants.
The US president, who has long campaigned to restrict immigration and has spoken in increasingly strident terms, moved to ban foreigners who “intend to threaten” Americans, the White House said.
He also wants to prevent foreigners in the United States who would “undermine or destabilize its culture, government, institutions or founding principles,” a White House proclamation said.
Other countries newly subjected to the full travel ban came from some of Africa’s poorest countries — Burkina Faso, Mali, Niger, Sierra Leone and South Sudan — as well as Laos in southeast Asia.
Travel/Tourism
Detty December: FCCPC Investigates Possible Exploitative Air Fares
By Adedapo Adesanya
The Federal Competition and Consumer Protection Commission (FCCPC) has commenced an investigation into pricing templates behind high ticket rates charge by some airlines on some domestic routes.
A statement issued by the Director of Corporate Affairs of the commission, Mr Ondaje Ijagwu, in Abuja said the investigation was to establish possible violations of the provisions of the law.
Mr Ijagwu said that concerns had been expressed widely in the past few days over what appeared to be coordinated manipulation or exploitation in the pricing of airline tickets by some airlines on certain routes, adding that the routes where concerns had been raised included the South-East and South-South, as the festive season began.
According to him, the ongoing investigation targets operators on the identified routes.
He said the commission would apply appropriate enforcement measures where evidence showed any violation of the Federal Competition and Consumer Protection Act (FCCPA).
Mr Ijagwu explained that Air Peace, had instituted a court action seeking to restrain the agency from examining its pricing mechanisms, following the commencement of an investigation into its pricing model after widespread complaints from members of the public.
He said the ongoing inquiry was without prejudice to the case instituted against the Commission by Air Peace.
The director quoted the vice chairman of FCCPC, Mr Tunji Bello, as saying “the commission would not hesitate to act where evidence showed that consumers welfare or market competitiveness were being undermined.
”For the avoidance of doubt, we are not a price control board but the FCCP Act 2018 empowers us to check the exploitation of consumers.
”When we receive petitions or where we find cogent evidence, we will not stand by and watch Nigerian consumers being exploited under any guise.
”Given the arbitrary spike in airfares, the Commission is extending its review of pricing patterns, the basis for the increases reported by consumers, and any practices that could undermine fair competition.
”Where evidence confirms a breach of the Act, FCCPC will apply appropriate enforcement measures,” Mr Bello said, promising that the organisation will continue to provide updates on the ongoing investigations in the aviation industry.
Travel/Tourism
Verve, Providus Bank Unveil Travel Card for Tourists, Others
By Aduragbemi Omiyale
A travel card designed for tourists, business visitors, Diaspora returnees has been launched by Verve in partnership with Providus Bank.
Known as the ProvidusVerve Travel Card, the Naira-based travel card will allow inbound travellers to enjoy a smooth, secure, and convenient payment experience throughout their stay in Nigeria. It was powered by Verve’s secure.
Created to support the surge of tourists, expatriates, business visitors, conference delegates, and returning diaspora expected during the festive Detty December season, the ProvidusVerve Travel Card enables seamless payments for transportation, hotels, dining, shopping, entertainment, and everyday essentials nationwide.
The card also works on select global merchant platforms that accept Verve, including Netflix, Google Play, and other digital services, ensuring travellers enjoy uninterrupted access to familiar services.
The ProvidusVerve Travel Card eliminates the hassle of sourcing naira or converting foreign currency on arrival. It enables instant, secure transactions, reduces reliance on cash, and supports compliance with the cashless policy of the Central Bank of Nigeria (CBN).
It also mitigates the risks associated with carrying physical cash such as loss, theft, or fraud, offering a safe, regulation-aligned option for both online and in-person payments.
“The ProvidusVerve Travel Card is a timely solution for inbound travellers seeking reliability, security, and simplicity while navigating Nigeria.
“Together with Providus Bank, we have created a product that eliminates the friction traditionally associated with accessing local payments.
“Whether for tourism, business, or festive activities, this card ensures a smooth financial experience from the moment visitors land,” the Vice President for Issuing and Acquiring Management for Africa at Verve International, Mr Paul Ohakim, stated.
On his part, the Divisional Head for Product Management and Solution Delivery at Interswitch, Mr Ademola Adeniran, described the partnership as a reflection of “Verve’s commitment to designing products that respond to real user needs.”
“The ProvidusVerve Travel Card supports everyday experiences — from booking rides and hotels to shopping, streaming, and dining. It provides inbound travellers with a secure, compliant, digital-first way to experience Nigeria without financial barriers,” he added.
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