Travel/Tourism
Learning From Seychelles To Grow Nigeria’s Travel & Tourism Industry
By Olukayode Kolawole
Travel & Tourism’s impact on the economic and social development of a country can be enormous; opening it up for business, trade and capital investment, creating jobs and entrepreneurship for the workforce and protecting heritage and cultural values.
To fully understand its impact, however, governments, policy makers and businesses around the world require accurate and reliable data on the impact of the sector.
Data is needed to help assess policies that govern future industry development and to provide knowledge to help guide successful and sustainable Travel & Tourism investment decisions.
The industry generated US$7.6 trillion (10% of global GDP) and 277 million jobs (1 in 11 jobs) for the global economy in 2014. Recent years have seen Travel & Tourism growing at a faster rate than both the wider economy and other significant sectors such as automotive, financial services and health care.
Last year was no exception. International tourist arrivals also surged, reaching nearly 1.14 billion and visitor spending more than matched that growth.
Visitors from emerging economies now represent a 46% share of these international arrivals (up from 38% in 2000), proving the growth and increased opportunities for travel from those in these new markets.
One of such countries to learn from is Seychelles. The direct contribution of Travel & Tourism to its GDP was 21.3% of total GDP in 2014 and it is forecast to rise by 6.0% in 2015 and to rise by 4.9% pa, from 2015-2025, to 24.7% of total GDP in 2025. In 2014, Travel & Tourism directly supported 10,500 jobs (22.9% of total employment). This is expected to remain unchanged in 2015 and rise by 2.5% pa to 14,000 jobs (28.1% of total employment) in 2025.
This included employment by hotels, travel agents, airlines and other passenger transportation services (excluding commuter services). It also includes, for example, the activities of the restaurant and leisure industries directly supported by tourists.
By 2025, Travel & Tourism will account for 14,000 jobs directly, an increase of 2.5% pa over the next ten years.
What has been largely responsible for such growth and enormous contribution to the country’s GDP? Seychelles relies on its local experts in drawing up a Masterplan.
It doesn’t solicit the support of a global agency, or foreign expertise to grow its tourism industry. Nigeria as a country can take learnings from Seychelles if it is to make any significant progress in turning the tourism and hospitality industry into a melting pot for the economy.
The tourism industry remains the pillar of the Seychelles economy, which is why the Government continues to consult to ensure the industry is consolidated for the long term. The country’s tourism strategic plan set out for the upcoming five years covers strategic areas pointing to policy formulation, product development, human resource development and risk management.
The United Nations World Tourism Organisation (UNWTO) has been assisting Nigeria in drafting a Masterplan for moving the country’s tourism forward. Worthy of mentioning is the fact that this Masterplan hasn’t been able to contribute greatly to its growth.
Experts have stated that some of the factors crippling the successful implementation of the Plan may include: Nigeria’s difficult governance environment, local conditions were not taken into consideration and the political implication of that error crippled the project to a point where it could not take off since 2006. Sadly, the country’s tourism minister had gone back to the UNWTO to seek for help in making the unworkable Plan work.
No doubt, the action plans suggested by the apex tourism agency are indeed virile to boost any country’s tourism industry. Some of the actions include: technical assistance, capacity building and the revision of the country’s Tourism Master Plan, organisation of international conferences in Nigeria and the certification of tourism courses, widening access to the e-library for Nigerian tourism officials and offering support for relevant tourism institutions and agencies in Nigeria; data collection for the elaboration of tourism statistics, rural tourism development, hotel classification and in designing programmes to create awareness for tourism.
Whilst all these plans are plausible, there is need to allow the local expertise to draft a Masterplan for promoting this sector with a view to turning it into a melting pot.
Besides, these local experts understand the Nigerian environment better than any foreign agency. This is not to say that the intention of the apex global agency is bad. Rather, this is a call for inclusion of more local experts who also have international exposure.
Additionally, there is also need to collaborate with industry players within the sector. Such players will include hoteliers, travel consultants, hotel booking portals like Jumia Travel, channel managers and many more.
Growing Nigeria’s tourism and travel industry will definitely require some time. The determination to get it right once-and-for-all should propel the honourable Minister to accommodate more local experts to drive the tourism agenda, as against seeking to have the Masterplan revised by UNWTO.
*Data Source: World Travel & Tourism Council.
Olukayode Kolawole is the Head of PR & Marketing at Jumia Travel NG
Travel/Tourism
Musawa, Governor Mba Commission Enugu Christmas Village
By Dipo Olowookere
The Enugu Christmas Village has been commissioned by the Minister of Arts, Tourism, Culture, and the Creative Economy, Ms Hanatu Musawa; and the Governor of Enugu State, Mr Peter Mba.
This development officially kicked off the holiday season in the state, giving residents and others from across Nigeria and outside the opportunity to relax in an atmosphere of love, positioning Enugu as a key destination for cultural and holiday tourism.
Facilitated by Omu Resort, a leading tourism promoter in Africa, the Enugu Christmas Village is set to become the heartbeat of holiday celebrations in the state.
The company has already organised a 25-day festival at the village designed to attract residents, visitors, and dignitaries from across the region.
With its vibrant atmosphere and festive attractions, the Enugu Christmas Village boasts an array of attractions such as a waterpark, roller skating, archery, amusement rides, and much more.
At its centre is a breathtaking display of 500,000 Christmas lights, illuminating the village in a magical glow that promises to captivate visitors of all ages.
The festival goes beyond the lights and rides, offering a rich tapestry of events that celebrate the state’s cultural heritage.
Highlights include Afrobeat Concert, Praise Night, Highlife Concert Street Carnival, Cultural Parade and a Grand Fireworks Show.
One of the most anticipated moments is the Santa Street Storm, where over 100 Santa Claus figures riding tricycles will parade through the streets, distributing gifts to orphanages and the less privileged, spreading joy and goodwill.
Running from December 7 to December 31, 2024, the Enugu Christmas Festival is more than just a celebration of the holiday season. It underscores the state’s cultural vibrancy and its potential as a leading tourist destination.
The festival offers a unique opportunity for families and friends to come together, celebrate, and unwind in a festive atmosphere. It is also expected to fosters unity and showcases the rich cultural heritage of Enugu State, while promoting arts, tourism, and community well-being.
Travel/Tourism
Emirates Unveils Airbus A350-900 in Dubai
By Aduragbemi Omiyale
One of the leading airline operators, Emirates Airline, has officially unveiled its first Airbus A350-900 at an exclusive event showcase in Dubai attended by aerospace partners, government officials and dignitaries, members of the media, as well as aviation enthusiasts.
The Emirates A350 features three spacious cabin classes, accommodating 312 passengers in 32 next-generation Business Class lie-flat seats, 21 Premium Economy seats and 259 generously pitched Economy Class seats.
The latest onboard products reflect the airline’s commitment to delivering a premium passenger experience while optimising operational efficiency. The Emirates A350 is the first new aircraft type to join Emirates’ fleet since 2008.
Apart from its newly delivered A350, Emirates operates two other aircraft types around the world to 140 destinations – the widebody Boeing 777 aircraft and the iconic ‘double decker’ Airbus A380 aircraft.
The A350’s introduction will enable Emirates to expand into new destinations globally, including mid-sized airports unsuited for larger aircraft. The Emirates A350 will be delivered in two versions – one for regional routes and one for ultra long-haul routes.
The Emirates A350 takes technology to another level. Customers can now adjust their electric window blinds at the touch of a button.
The aerBlade dual blind system will feature in Business and Premium Economy Class offering two shaded options, and the aerBlade single blind systems will make a debut in Economy Class, with all blinds showing the Emirates Ghaf tree motif when closed.
Business Class on the Emirates A350 will feature 32 luxurious leather ‘S Lounge seats’, inspired by the Mercedes S Class for an exceptional travel experience. The A350 aircraft will feature brand new additions of wireless charging on the side cocktail table in Business Class, and in-seat lighting controls with 5 streams of light. The 1-2-1 seat configuration in the A350 Business Class ensures a very private, exclusive experience.
Speaking at the event, the chairman of Emirates Airline, Mr Ahmed bin Saeed Al Maktoum, said, “Today is an exciting milestone for Emirates as we showcase our first A350 and usher in a new era for our fleet and network growth.
“This aircraft sets the stage for Emirates to spread its wings farther by offering added range, efficiency and flexibility to our network, enabling us to meet customer demand in new markets and unlock new opportunities in the cities that we serve.
“Onboard, our updated interiors and seating configurations will help us deliver a more elevated and comfortable experience to travellers across every cabin class.
“The 65 Emirates A350s joining our fleet in the coming years fit into the airline’s broader plans to support our visionary leadership’s Dubai’s D33 Strategy, which will transform the city into a pivotal hub in the global economy by expanding its connectivity and reach.”
Travel/Tourism
Air Peace Employees Undergo Training at Boeing Global Learning Institute
By Aduragbemi Omiyale
Some employees of Air Peace have upgraded their aviation safety skills at a training course organised by Boeing through the Boeing Global Learning Institute (BGLI) in collaboration with Cranfield University, United Kingdom as part of a shared commitment to shaping the future of aviation leadership.
Over the years, Air Peace has recognized that a deep, unwavering commitment to safety is key to its continued success.
The programme is aimed at building upon that vision, enabling executives to lead with confidence, manage risks effectively, and create high-performing teams that prioritize safety at every level.
In the five-day in-person training, all the executives and others in the various departments of Air Peace were taught advanced safety leadership skills and gained practical tools to implement the new knowledge.
The Head of Aerospace at Cranfield University, Prof Graham Braithwaite, said, “This collaboration ensured that the training directly addresses the challenges Air Peace faces, culminating in real-world capstone projects that would have a lasting impact.”
Reinforcing this position, the Lecturer for Organisational Resilience and Change at Cranfield School of Management, Fabian Steinmann, who was excited at the great progress Air Peace made over the years, said that they are happy to learn and share knowledge and find ways to strengthen the system, making it robust and flexible to adapt to the ever-changing environment.
“Safety is at the heart of everything we do at Cranfield so the privilege we have is that we travelled around the world, picked up the good practices, learned more about the culture and the operation in various countries so we’re here to facilitate that exchange with Nigeria and Air Peace to see how we share some of the good practices and lessons learned from all around the world and translate them into their operation.”
Also, the Senior Organisational Consultant and Programme Manager at Boeing Global Learning Institute, Harry Magui, said, “The Boeing company has long recognised the importance of supporting continuous learning of our aviation partners.
“To that end, the Boeing Global Learning Institute designs and delivers numerous learning programmes to both emerging and established leaders of our partners.
“These efforts aim to develop leadership, business, and technical skills so that our partners can improve their business processes, increase operational efficiency and enable leaders to strengthen their teams to ultimately grow their business.’
Alluding to the great work Air Peace has done in making safety a pre-condition rather than just a priority, Magui said, “We’re here to partner with our great partner, Air Peace who have been phenomenal in advancing the Aviation Industry in Nigeria, so we are here to support them to harness more opportunities in the future with the Advanced Leadership in Safety Excellence Training for all its top leadership within the organization.”
The Safety Manager at Air Peace, Captain Godfrey Ogbogu, said, “This class is quite essential and we’re lucky to have our resource persons impact knowledge on us. It is a well-structured training, especially for Air Peace because of where we are now and where we hope to go in the future.
“The whole essence of this class is to reinforce what we know before and be exposed to other avenues of learning. The aviation industry is ever-changing and dynamic, and Air Peace has to be abreast of such developments.”
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