Travel/Tourism
Tourism Doesn’t Just Boost Economies, it Can Also Foster Peace and Equity
With anti-tourism protests erupting in major cities around the world, including Barcelona, Venice, and Athens, it would be all too easy to believe that tourism has become an area of contestation rather than an economic force for good. Dig into the complaints of the protestors – including a reduction in affordable housing, anti-social behaviour, and poorly regulated labour markets, and that belief could become even more entrenched.
But as vocal as anti-tourism protests have been, particularly in Europe, there is still overwhelming evidence to show that the sector remains a net positive. Not only does it provide economic benefits, but it can actually foster peace and equity.
In order for that to happen, however, players within the hospitality sector must play their part too. A key component of that is ensuring that they’re putting out the right kind of messaging to the right audiences.
Fostering peace
A research report compiled by the Institute for Economics and Peace (IEP) for the World Travel and Tourism Council (WTTC), for example, found a correlation between peace and tourism. According to the report, the strongest links are between sustainable tourism and what it labels Positive Peace (a concept which can broadly be defined as the societal structures, attitudes, and institutions which create and sustain peace within societies).
For an example of how sustainable tourism can promote positive peace, it’s worth looking at a country like Rwanda. As Vision of Humanity points out, government efforts to clear landmines, conserve wildlife, and promote gorilla trekking have helped it build a tourism industry. That, in turn, means that visitors to the country come away with a completely different view of Rwanda and Rwandans.
Not only does this kind of sustainable tourism encourage people to be more tolerant of others, it also incentivises governments to be more welcoming of international visitors. Additionally, it can result in improved information flows both within a country and across borders. It may even aid cross-border relations with neighbouring countries as they see the benefits and take similar approaches themselves.
Promoting equity
Properly implemented tourism programmes can also improve equity within countries. Job creation and economic opportunities are probably the most obvious ways they can do so, but tourism promotes equity in other ways too.
Increased tourism revenue can, for example, lead to better infrastructure, such as roads, public transportation, and amenities that benefit the entire community. It can also incentivise the preservation of local cultural heritage, which can strengthen community identity and pride.
Tourism can also provide opportunities for young people and women that they might not otherwise have. The same is true for indigenous communities, who will be better placed to preserve their traditions and generate income through cultural tourism initiatives.
Messaging matters
As important as tourism can be for fostering peace and equity, it cannot do so without effective communication and messaging.
“Whether you’re looking to grow tourism numbers or manage relations in an established tourism market, communication is essential,” says Rachel Irvine, CEO of creative communications firm Irvine Partners, which has represented numerous tourism and hospitality groups including Mariott, Raddisson, and BON Hotels. “But it’s especially important if you’re looking to build the kind of tourist environment that fosters peace and justice.”
As she points out, the kind of communication required from stakeholders is multi-faceted.
“Tourism stakeholders looking to take this approach can’t just afford to market to their ideal customer base and hope for the best,” she says. “That just screams the kind of exclusionary tourism that ultimately creates societal problems. Instead, tourism stakeholders must communicate effectively and transparently with local communities. In doing so, they must remember that communication is a two-way exercise and establishing feedback from locals can help identify areas for improvement and address any negative impacts of tourism.”
Communication, she points out, can also be effective in educating visitors about how they can move through tourism destinations in ways that are sensitive to locals.
“Most destinations won’t have to go as far as Amsterdam’s “stay away” campaign,” Irvine says, “but by recognising that they are the conduit between visitors and locals and communicating as such, they can play an important role in ensuring that hospitality continues to be viewed as a net positive.”
Find the right messenger
Of course, striking that balance isn’t always easy, but as Irvine points out, it can be made a lot easier by ensuring that you have the right communications partners onboard.
“A seasoned communication partner with local knowledge and expertise will go a long way to ensuring that you’re viewed as the kind of tourism stakeholder that encourages and helps foster peace and equity,” she says. “Moreover, they’ll be able to help ensure you communicate that intent with actions as well as words.”
By Adedapo Adesanya
The Federal Airport Authority of Nigeria (FAAN) has unveiled 30 airport electric shuttle which will be used to complement airside and landside logistics.
The shuttle, which comprises 10 vehicles and 20 saloon cars, will cost N10,000 per passenger from the Nnamdi Azikiwe International Airport, Abuja to the City Centre.
Speaking at the event, the governing board chairman of FAAN, Mr Abdullahi Ganduje, said: “Electric vehicles offer clear operational and environmental benefits. They are cleaner, quieter and more energy-efficient, significantly reducing carbon emissions and helping FAAN minimise its ecological footprint. Their use will contribute to healthier airport environments and a more comfortable work and travel experience.
“From a logistics standpoint, electric vehicles also enhance monitoring, coordination and compliance. Their predictable performance and lower maintenance demands improve operational planning, accountability and service reliability. Ultimately, this translates into more efficient, transparent and passenger-friendly services.
“This initiative directly supports global sustainability targets, including International Civil Aviation Organisation’s goal of achieving net-zero carbon emissions by 2050. By embracing electric mobility, FAAN is positioning Nigerian airports to remain competitive, responsible and future-ready.”
Mr Ganduje pledged the commitment of the board to ensure that the initiative is utilised, maintained, and expanded to other airports in the country.
On her part, the managing director of FAAN, Mrs Olubunmi Kuku noted that the agency has secured approval to deploy 100 electric vehicles to operate as airport shuttles at Lagos and Abuja airports.
“We have secured approval to deploy 100 Electric Vehicles (EVs) to operate as airport shuttles at both Murtala Mohammed International Airport, Lagos, and Nnamdi Azikiwe International Airport, Abuja. It is a monumental step towards greening our operations and reducing our carbon footprint.”
“We proudly begin this journey with the first phase: the launch of these 10 state-of-the-art electric shuttle buses. They represent more than just transport; they symbolise cleaner air, quieter terminals, and a to pioneering sustainable infrastructure in Nigerian aviation”.
She expressed optimism that the initiative would be replicated across all airports in the country.
The head of Fleet Operations of Possible EVS, Mrs Abimbola Gyer while stating that the transport fare would be subsidised for passengers, added that operations would commence from 7am to 7pm daily.
“We partner with NEV Electric, the manufacturer of the electric buses. We would be moving passengers from the airport to the city centre at the rate of N10,000 and as demand continues, we will expand our hub. The operations will start from 7 a.m. to 7 p.m daily,” she noted.
By Modupe Gbadeyanka
The travel and tourism service powered by Interswitch, Quickteller Travel, has been issued a certification from the International Air Transport Association (IATA).
With IATA certification, Quickteller Travel is now fully equipped to connect African travellers to global destinations, support airlines and partners with reliable distribution and settlement, and set a new standard for trusted, digitally enabled travel across the continent.
The IATA accreditation reinforces Quickteller Travel’s operational credibility, compliance standards, and ability to deliver secure, efficient, and globally recognised travel services.
It also strengthens the platform’s positioning as a reliable partner for airline bookings, corporate travel management, and end-to-end travel solutions across Africa and beyond.
The certification is a milestone that places the brand among a global network of trusted and accredited travel service providers.
This achievement comes at a time when Africa’s travel and tourism sector is experiencing renewed growth, driven by increased business travel, regional connectivity, and digital adoption.
With IATA certification, Quickteller Travel is poised to offer individuals, SMEs, corporate organisations, airlines, and other travel stakeholders a seamless digital experience, supported by Interswitch’s trusted payment infrastructure.
Integrated into the broader Quickteller and Interswitch ecosystem, Quickteller Travel combines global accreditation with local insight, offering African travellers and businesses a secure, seamless, and digitally empowered experience.
The Vice President for Transport Ecosystem at Interswitch, Ms Nnenna Ajanwachuku, said, “The IATA certification is a strong validation of Quickteller Travel’s operational standards, governance, and commitment to excellence. It enhances trust for travellers, corporate partners, and global airline stakeholders who rely on accredited platforms for secure and transparent travel transactions.
“For Interswitch, this milestone reinforces our mission to build technology-led solutions that unlock access, simplify commerce, and connect Africa to the global economy.”
Ms Ajanwachuku added that the approval would enable Quickteller Travel to deepen partnerships with airlines and travel service providers while offering customers greater confidence, choice, and value.
“Quickteller Travel is not just a booking platform; it is part of an ecosystem designed to make travel more accessible, reliable, and digitally enabled for Africans. Powered by Interswitch’s heritage of trust and innovation, we are building a platform that meets global standards while responding to local travel needs,” she said.
By Modupe Gbadeyanka
Two key players in the Nigerian aviation industry, Emirates and Air Peace, have activated a bilateral interline agreement aimed to expand air connectivity between Africa, the United Arab Emirates (UAE), and London.
The two airline operators are building on their existing partnership to offer their passengers frictionless, single-ticket travel and with through-checked baggage, on select routes, resulting in greater travel comfort and convenience for customers.
Beyond the 13 cities in Nigeria already available for Emirates passengers on Air Peace’s network, the enhanced interline agreement now enables travellers to connect with Banjul in Gambia and Dakar in Senegal, both via Abidjan; and with Freetown in Sierra Leone and Monrovia in Liberia, both via Accra. The additional gateways allow more passengers in Africa to access Emirates world-class product and services, and vast global network.
The agreement allows Air Peace to connect its extensive West and Central African route system into Emirates’ hub in Dubai, and on key destinations including London Heathrow, London Gatwick and London Stansted, Abidjan, Accra and, of course, Lagos.
With huge demand for travel between Nigeria and the United Kingdom, providing Air Peace passengers with increased choice, flexibility, and global reach.
Emirates operates a Boeing 777-300ER on its Dubai-Lagos route, providing travellers with one of the best experiences in the sky.
Passengers can dine on regionally inspired multi-course menus developed by a team of award-winning chefs complemented by a wide selection of premium beverages, while tuning in to over 6,500 channels of global entertainment – including Nollywood classics – on ice, Emirates’ award-winning inflight entertainment system.
As one of only two airlines operating a First Class cabin into Nigeria, Emirates offers an unrivalled travel experience defined by comfort, privacy and luxurious touches.
With a fleet of over 50 aircraft including Boeing 777s, Boeing 737s, Embraers, Air Peace operates an expanding network of domestic, regional, and international services, connecting major cities across Africa and beyond.
The airline remains committed to strengthening intra-African connectivity, supporting trade and tourism, and contributing meaningfully to economic development across the continent.
“Enhancing our interline partnership with Air Peace allows us to expand our footprint across more of Africa, creating new opportunities for people to fly better with Emirates, while helping international tourists explore more of the region, via Lagos.
“We remain committed to working with strategic partners such as Air Peace to further strengthen Nigeria’s aviation, tourism and trade sectors,” the Chief Commercial Officer for Emirates, Mr Adnan Kazim, said.
His counterpart at Air Peace, Nowel Ngala, while commenting, said, “This interline agreement with Emirates represents a major step in Air Peace’s strategic vision to connect Africa more efficiently to global markets.
“By combining our strong regional presence with Emirates’ extensive international network, we are delivering seamless connectivity, improved travel experience, and greater access to key global destinations for African travellers. This partnership further reinforces Air Peace’s role as a critical bridge between Africa and the global aviation ecosystem.”
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