Travel/Tourism
Tourism Doesn’t Just Boost Economies, it Can Also Foster Peace and Equity
With anti-tourism protests erupting in major cities around the world, including Barcelona, Venice, and Athens, it would be all too easy to believe that tourism has become an area of contestation rather than an economic force for good. Dig into the complaints of the protestors – including a reduction in affordable housing, anti-social behaviour, and poorly regulated labour markets, and that belief could become even more entrenched.
But as vocal as anti-tourism protests have been, particularly in Europe, there is still overwhelming evidence to show that the sector remains a net positive. Not only does it provide economic benefits, but it can actually foster peace and equity.
In order for that to happen, however, players within the hospitality sector must play their part too. A key component of that is ensuring that they’re putting out the right kind of messaging to the right audiences.
Fostering peace
A research report compiled by the Institute for Economics and Peace (IEP) for the World Travel and Tourism Council (WTTC), for example, found a correlation between peace and tourism. According to the report, the strongest links are between sustainable tourism and what it labels Positive Peace (a concept which can broadly be defined as the societal structures, attitudes, and institutions which create and sustain peace within societies).
For an example of how sustainable tourism can promote positive peace, it’s worth looking at a country like Rwanda. As Vision of Humanity points out, government efforts to clear landmines, conserve wildlife, and promote gorilla trekking have helped it build a tourism industry. That, in turn, means that visitors to the country come away with a completely different view of Rwanda and Rwandans.
Not only does this kind of sustainable tourism encourage people to be more tolerant of others, it also incentivises governments to be more welcoming of international visitors. Additionally, it can result in improved information flows both within a country and across borders. It may even aid cross-border relations with neighbouring countries as they see the benefits and take similar approaches themselves.
Promoting equity
Properly implemented tourism programmes can also improve equity within countries. Job creation and economic opportunities are probably the most obvious ways they can do so, but tourism promotes equity in other ways too.
Increased tourism revenue can, for example, lead to better infrastructure, such as roads, public transportation, and amenities that benefit the entire community. It can also incentivise the preservation of local cultural heritage, which can strengthen community identity and pride.
Tourism can also provide opportunities for young people and women that they might not otherwise have. The same is true for indigenous communities, who will be better placed to preserve their traditions and generate income through cultural tourism initiatives.
Messaging matters
As important as tourism can be for fostering peace and equity, it cannot do so without effective communication and messaging.
“Whether you’re looking to grow tourism numbers or manage relations in an established tourism market, communication is essential,” says Rachel Irvine, CEO of creative communications firm Irvine Partners, which has represented numerous tourism and hospitality groups including Mariott, Raddisson, and BON Hotels. “But it’s especially important if you’re looking to build the kind of tourist environment that fosters peace and justice.”
As she points out, the kind of communication required from stakeholders is multi-faceted.
“Tourism stakeholders looking to take this approach can’t just afford to market to their ideal customer base and hope for the best,” she says. “That just screams the kind of exclusionary tourism that ultimately creates societal problems. Instead, tourism stakeholders must communicate effectively and transparently with local communities. In doing so, they must remember that communication is a two-way exercise and establishing feedback from locals can help identify areas for improvement and address any negative impacts of tourism.”
Communication, she points out, can also be effective in educating visitors about how they can move through tourism destinations in ways that are sensitive to locals.
“Most destinations won’t have to go as far as Amsterdam’s “stay away” campaign,” Irvine says, “but by recognising that they are the conduit between visitors and locals and communicating as such, they can play an important role in ensuring that hospitality continues to be viewed as a net positive.”
Find the right messenger
Of course, striking that balance isn’t always easy, but as Irvine points out, it can be made a lot easier by ensuring that you have the right communications partners onboard.
“A seasoned communication partner with local knowledge and expertise will go a long way to ensuring that you’re viewed as the kind of tourism stakeholder that encourages and helps foster peace and equity,” she says. “Moreover, they’ll be able to help ensure you communicate that intent with actions as well as words.”
The latest analysis from Astons reveals that online search interest in Donald Trump’s US Gold Card has rapidly dwindled in the days following the President’s announcement, while interest in European Golden Visa programmes has remained steadfast.
The US President has announced plans to introduce a “Gold Card” visa scheme through which he hopes wealthy foreigners will invest at least $5m in the US economy in exchange for what Trump calls “Green Card privileges“.
Astons has analysed global Google search trend data* for terms related to Golden Visas in the days and weeks following Trump’s announcement and found that while there was an initial flurry in search interest, this quickly dwindled. And even at its peak, it never surpassed the interest garnered by the Golden Visa programmes offered by Spain and Greece.
In the 10 days immediately following Trump’s Gold Card announcement, the online search interest score for the term ‘US golden visa’ averaged out at 27.90. Meanwhile, the term ‘US gold card’ scored 24.10, while ‘Trump golden visa’ scored 22.20.
During the same time frame, search interest in European Golden Visas was significantly stronger. ‘Spain golden visa’ scored 38.90, while interest in ‘Greece golden visa’ was scored at 36.50.
However, after this initial 10 days following the announcement, interest in Trump’s offering rapidly decline, as during the subsequent 10-day period, search interest in ‘US gold card’ fell by -82.6%, interest in ‘Trump golden visa’ fell by -76.1%, and interest in ‘US golden visa’ fell by -55.6%.
At the same time, interest in European golden visa programmes remained steadfast.
In fact, interest in ‘Greece golden visa’ increased by +1.1%, while interest in ‘Spain golden visa’ remained unchanged at 38.90.
Astons Business Development Director and Head of Astons Cyprus Office, Denis Kravchenko, commented:
“Donald Trump’s plan to introduce what is essentially a residency by investment program that, apparently, provides a quick path for citizenship to the US has understandably generated a surge in interest and speculation. But the $5m price tag is likely going to be far too high to result in a large enough level of uptake for it to reduce the US’s national debt as it is intended to do.
It is also possible that this new programme could become more popular than America’s existing EB-5 visa programme which already offers green cards to those who are willing to invest between $800,000–$1m into the US economy, so doubts around investors now being willing to pay a substantially higher price for residency are well-founded.
Should Trump decide to scrap the EB-5, one of the world’s oldest residency by investment programmes having been introduced by President George H. W. Bush under the Immigration Act of 1990, it will be all the more surprising given that 2024 saw 5,000 applications for the programme, marking an annual uplift of 85%.
It remains unclear whether Trump’s program will offer any substantial advantages—such as expedited processing – currently, the EB-5 path to a green card takes between one and ten years depending on nationality with the absence of stringent background checks—to motivate investors to commit more funds.
Trump may face further challenges due to there being other countries in the world that offer far more accessible programmes. Investors can, for example, qualify for Maltese citizenship through exceptional naturalisation for an investment of around 1 million euros, for which an investor can obtain citizenship to an EU member state in an average of 1.5 years without the need for permanent relocation.
Then there are the multitude of European Golden Visa programmes that are also far more budget-friendly than Trump’s new initiative. Hungary launched a new residency program in summer 2024, requiring a minimum investment of at least 250,000 euros, and Portugal’s offer starts at a minimum investment of 500,000 euros.
However, it’s Greece’s Golden Visa opportunities that are proving most popular of all,
Despite the entry investment threshold recently being raised, it is still possible to obtain residency by purchasing property for just 250,000 euros. Somewhat ironically, it’s young Americans who are driving the recent surge in demand for Greek Golden Visas which, in 2024, set a record, issuing 17,194 visas (based on 11 months of data).”
By Aduragbemi Omiyale
Airbus has provided an update on its roadmap to pioneer the future of commercial aviation in the decades to come, outlining plans to prepare a next-generation single-aisle aircraft that could enter service in the second half of the 2030s, as well as its revised ZEROe project roadmap to mature the technologies associated with hydrogen-powered flight.
This was at the 2025 Airbus Summit, where the firm reconfirmed its commitment to bringing to market a commercially viable hydrogen aircraft and presented some of the key technology building blocks that will enable the advent of a fully electric, fuel-cell powered commercial aircraft – a pathway which stands out as the most promising, following years of research into hydrogen aviation.
These technologies were notably showcased as part of a new, notional concept of a hydrogen aircraft powered by four, 2-megawatt electric propulsion engines, each driven by a fuel cell system that converts hydrogen and oxygen into electrical energy.
The four fuel cell systems would be supplied via two liquid hydrogen tanks. This concept will continue to be refined over the coming years as additional tests will help mature the technologies associated with hydrogen storage and distribution, as well as with the propulsion systems.
In 2023, Airbus successfully demonstrated a 1.2MW hydrogen-propulsion system, and in 2024, end-to-end testing of an integrated fuel cell stack, electric motors, gearboxes, inverters and heat exchangers was completed.
To address liquid hydrogen handling and distribution challenges in flight, Airbus, in collaboration with Air Liquide Advanced Technologies, has developed the Liquid Hydrogen BreadBoard (LH2BB) in Grenoble, France.
Integrated ground testing is planned for 2027 at the Electric Aircraft System Test House in Munich, combining the propulsive bench and hydrogen distribution system for comprehensive system validation.
“Hydrogen is at the heart of our commitment to decarbonise aviation. While we’ve adjusted our roadmap, our dedication to hydrogen-powered flight is unwavering.
“Just as we saw in the automotive sector, fully electric aircraft powered by hydrogen fuel cells have the potential in the longer term to revolutionise air transport for the better, complementing the sustainable aviation fuel pathway,” the Head of Future Programmes at Airbus, Bruno Fichefeux, stated.
“Over the last five years, we have explored multiple hydrogen-propulsion concepts, before down-selecting this fully electric concept. We are confident it could provide the necessary power density for a hydrogen-powered commercial aircraft and could evolve as we mature the technology.
“In the coming years, we will concentrate on advancing the storage, distribution and propulsion systems, while also advocating for the regulatory framework needed to ensure these aircraft can take flight,” the Head of the ZEROe Project at Airbus, Glenn Llewellyn, added.
By Adedapo Adesanya
Nigeria was exempted from a provisional list of 43 countries that the United States, under the administration of President Donald Trump, is mulling a new travel ban for their citizens.
Business Post reports that out of the 43 countries, 22 of them are in Africa but Nigeria is so far exempted.
According to reports, the draft list featured 43 countries, divided into three categories of travel restrictions – red, orange, and yellow.
The red category of countries whose citizens would be completely barred from entering the United States includes Afghanistan, Bhutan, Cuba, Iran, Libya, North Korea, Somalia, Sudan, Syria, Venezuela and Yemen.
Another 10 countries in the orange category — Belarus, Eritrea, Haiti, Laos, Myanmar, Pakistan, Russia, Sierra Leone, South Sudan and Turkmenistan — would see their visas sharply restricted.
The New York Times reported that in these cases, affluent business travelers might be allowed to enter, but not people traveling on immigrant or tourist visas.
Citizens from countries on the orange list would also have to undergo in-person interviews to receive a visa.
Another 22 countries on a yellow list would have 60 days to address US concerns or risk being moved up to one of the more stringent categories.
“The officials, who spoke on the condition of anonymity to discuss the sensitive internal deliberations, cautioned that the list had been developed by the State Department several weeks ago, and that changes were likely by the time it reached the White House,” the New York Times said.
This is reminiscent of moves carried out by President Trump in his first stint as president, when he banned some Muslim majority counties like Iran, Iraq, Libya, Somalia, Sudan, Syria and Yemen — which ignited international outrage and led to domestic court rulings against it.
Iraq and Sudan were dropped from the list, but in 2018 the Supreme Court upheld a later version of the ban for the other nations — as well as North Korea and Venezuela.
Already, the US President has frozen the US refugee admission programme and almost all foreign aid.
Provisional Ban List
Red list
Countries whose citizens would be completely barred from entering the United States include:
1. Afghanistan
2. Bhutan.
3. Cuba.
4. Iran
5. Libya
6. North Korea
7. Somalia
8. Sudan
9. Syria
10. Venezuela
11. Yemen
Orange list
Citizens from countries on the orange list would also have to undergo in-person interviews to receive a visa. These countries include:
12. Belarus
13. Eritrea
14. Haiti
15. Laos
16. Myanmar
17. Pakistan
18. Russia
19. Sierra Leone
20. South Sudan
21. Turkmenistan
Yellow List
They would have 60 days to address US concerns or risk being moved up to one of the more stringent categories. The following countries fall into that category:
22. Angola
23. Antigua and Barbuda
24. Benin
25. Burkina Faso
26. Cambodia
27. Cameroon
28. Cape Verde
29. Chad
30. Republic of Congo
31. Democratic Republic of Congo
32. Dominica
33. Equatorial Guinea
34. Gambia
35. Liberia
36. Malawi
37. Mali
38. Mauritania
39. St. Kitts and Nevis
40. St. Lucia
41. São Tomé and Príncipe
42. Vanuatu
43. Zimbabwe.
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