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Understanding Economics of Tourism in Nigeria

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By Olukayode Kolawole

In most gatherings of experts in the travel & hospitality industry, tourism as a tool in diversifying the Nigerian economy has received the most attention and provoked lots of intellectual comments. This is not surprising at all considering the huge potential that this particular sector possesses.

In most developed and developing countries, tourism has enriched the economies of these countries thus becoming one of the major sources of income and a pillar of commerce.

The decision to grow tourism into a consistent and sustainable means of income by these countries and to make it appealing to inbound and outbound tourists was not arbitrary, but rather deliberate and planned. Without a doubt, other countries like Nigeria are amazed to see the attendant economic implications this sector has birth.

We can achieve this feat or even better than these countries. We have an advantage: our population. In fact, if we can sell tourism to just Nigerians to a point where they can see the value proposition, it might become optional to sell to foreign tourists.

Majority of the countries benefiting from tourism revenue such as Kenya, South Africa, Seychelles etc. do not have the kind of population density that Nigeria has.

In fact, the total inhabitants of some of the countries only equal the total population of Lagos dwellers – which is over 20 million. So, we have the numbers, and the percentage of our population that has the purchasing power for tourism is above 30%, out of over 180 million Nigerians.

Nonetheless, influencing the government at the central to earmark some budget for the growth of this sector in the yearly fiscal budget might seem to be a herculean task. The reason is simple: we’re an oil-dependent economy. But the reality is hitting us hard in the face. The last few months have helped us as a country to reevaluate our sheer reliance on crude oil. Matter-of-factly, the government must have learnt a great lesson from the recession: dependency on one major source of income is bad for a growing economy like ours with a population that grows on an average of 2.3% yearly. We are yet to develop another sector to have little parity in terms of revenue being generated compared with the oil & gas sector. Exactly why we felt the pangs of the recession when it came through.

It’s very heart-warming to see that the government of the day is now tilting its focus towards expanding and developing other sectors that can ultimately support our mainstay.

The recent comments of the Minister of Information, Culture & Tourism, Lai Mohammed at the Annual General Meeting (AGM) of the Nigerian Association of Tour Operators (NATOP) that is being led by Nkereuwem Onung, reassured all in attendance that tourism has now become a focal point for the government.

According to the minister, policies at all levels have now been put in place to engender tourism growth. For instance, the committee on the Presidential Council on Tourism has been resuscitated.

This is to engender the rapid development of the sector through policy directions. The committee will see to the implementation of the tourism roadmap and the festival calendar.

Also, policies on issuance of visas have been reviewed. Now, it will only take 48 hours to issue visas to foreign tourists who are interested in exploring our tourism sites.

In addition, several partnership deals are being sought and relevant agencies involved in brokering the partnerships have since swung into action. Suffice to say, in the next couple of months, the narrative will no doubt be positive.

Something very interesting that the minister hinted on is the tripartite partnership involving the Ministry, the UN World Tourism Organisation (UNWTO) and global news leader, CNN.

The objective of the partnership is to leverage on Nollywood to promote tourism in Nigeria. He described the move as a very strong and effective partnership – to use comparative advantage in film production through Nollywood – to promote tourism in the country.

Although this is the first-of-its-kind partnership, the minister believes that this will push tourism from the back-burner to the mainstream of our economy.

Promoting tourism through Nollywood is by far a great idea, considering it is one of our biggest exports to Africa and the world. So, there is no doubt that if well implemented and monitored, the impact will be great.

To make tourism profitable in Nigeria, there is a need for collaboration between the private sector and the government. The minister couldn’t have emphasized this more. In fact, government should only be involved at the initial stage of any tourism programme. For sustenance and continuity, it should be private sector led.

The former governor of Cross Rivers state, Dr. Liyel Imoke who was the guest speaker at the AGM used his state’s tourism success story as a case study to illustrate how to make tourism work within the Nigerian economic space. His hands-on experience added weight to his presentation.

He cited the success of the Calabar International Festival which was created by his predecessor Donald Duke to buttress the claim that tourism has a higher chance of surviving and becoming the country’s mainstay. “With the right policy, vision, infrastructure, and attitude, tourism will become the country’s major revenue earner,” he said.

Two of the several challenges forestalling the growth of the sector are: duplicity of festivals & misrepresentation of Nigeria by Nigerians. Since the successful launch and continuity of the Calabar International Festival, we have witnessed the launch of similar carnival/festival in some states.

For instance, there’s Abuja Carnival, Port Harcourt Carnival (Carniriv), Akwa Ibom Festival, and many more. While it is laudable to have these many festivals or carnivals, it’s important to verify the success rates of these festivals.

It appears that Calabar Festival is still the only successful and consistent festival. It is indeed imperative for these festivals to be harmonized to stimulate patronage and reduce confusion associated with simultaneous holding of festivals in the country.

Lastly, fellow Nigerians, we too have a lot to do in consolidating the efforts of the various government parastatals in pushing the frontier of our tourism industry forward.

Our major role will include representing and speaking well of Nigeria. This appears to be our greatest problem. We should stop running down our country especially those in diaspora. If we continue, foreigners – as much as we do not want to rely on their patronage – will be dissuaded from coming to visit our tourism sites. it’s crucial we start speaking well of our country.

Olukayode Kolawole is the Head of PR & Marketing at Jumia Travel

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Travel/Tourism

Digital Integration in the 2026 Global Travel Sector

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Global Travel Sector

The manner in which international travel and digital entertainment intersect has experienced a massive transformation in the current year. As the volume of international travel continues to rise to unprecedented levels, the technological potential to access a 1xbet giriş from any point in the world has become the benchmark by which the efficacy of a given system or network should be judged. In 2026, more than 65% of international travel hubs have completely integrated standalone 5G connectivity, providing the environment that is required to enable high-stakes sports viewing. This means that regardless of the position that the sports aficionado finds themselves in, at the top of a mountain or at the coast, the nature of the information that flows will remain the same. The modern-day traveler expects nothing but the best, and that includes the manner in which they will be able to engage with the digital hobbies that they have been able to cultivate during the course of the year.

The way in which the experience is felt has also been improved through the efficiency of the software that is used to power the mobile experience. If the user has opted to install the 1xbet apk file on the 2026 flagship device, the user is able to experience the new “Travel-Adaptive” coding that reduces the background data usage by 30% when traveling internationally. This is an important aspect of the experience because the user may find themselves in transit for an extended period of time without the ability to plug in and charge the device. As the statistics show for the first half of the year, the user of the mobile The application is able to experience a 25% reduction in data usage when traveling compared to the user who makes use of the mobile web browser in order to experience the sports entertainment the user has grown accustomed to. It is a more relaxed experience where the main aspect is the thrill of the game.

The Role of Mobile Betting in Modern Tourism

It should be noted that the modern betting process concerning sports is considered to be one of the most effective ways to get entertained during a long flight or when staying at the airport. Mobile betting is considered to be a unique opportunity for a tourist not just to view a sporting event, but also to become an active participant of that sporting event that is taking place on the other side of the world. Thanks to the speed of modern applications, it is possible for a tourist to react immediately to the changes in the score and adjust the predictions accordingly during an excursion or when staying by the pool. Such an event is considered to be an adventure in bright colors.

Apart from the entertainment that such modern platforms offer, they also present a great number of analytical data that allows the tourist to get engaged in the process. One of the main purposes of such tourism is to get satisfaction from the accuracy of one’s prediction, as well as competition. Such platforms pay great attention to the safety issues, reminding the tourist that “betting should be an additional positive experience of your trip.”

Network Benchmarks for the Connected Traveler

The sports enthusiast who is always on the go would find that the line which separates an enjoyable experience from an unenjoyable experience of sports betting is measured in mere milliseconds. In fact, the world average of mobile latency for tourist destinations has been reduced to mere 16ms in 2026, which is an important consideration for sports enthusiasts who enjoy sports betting for games such as tennis and basketball.

The table below shows the current standards for mobile network performance for the most prominent tourist destinations around the world:

Network Metric Global Average 2026 Satisfaction Rate Primary Use Case
Download Speed 195.6 Mbps 88 percent High-definition streaming
Signal Latency (5G) 16 ms 92 percent Real-time Live updates
Roaming Cost 1.15 USD / GB 74 percent Continuous background sync
App Load Time 1.8 seconds 85 percent Rapid market entry
Connection Stability 99.8 percent 91 percent Uninterrupted viewing

As per the latest research findings on the subject by the research company named Statista, it has been identified that the need for high-speed mobile data for the tourists is rising by an increase of 40%. This is mainly because the tourist would like to experience a form of ‘multi-layered’ entertainment. The definition of ‘multi-layered’ implies that the sports enthusiast would like to view a live streaming event, access his or her social media account, and place a friendly bet on the event simultaneously. Therefore, as long as this infrastructure is in place, this would thrive.

The Evolution of Mobile Betting as Travel Leisure

In the year 2026, mobile betting for sports would be considered a fun way of spicing up the entire travel experience. This is because it would be able to provide a new dimension to a sporting event that an individual is witnessing while traveling in a pub or a train. It would be able to provide individuals with a way of having a personal stake in a world event. Thus, the hours that an individual spends in a train or an airport would be able to pass quickly with a fun way of gamification of sports viewing.

In the year 2026, modern mobile betting has turned out to be a full-fledged way of socializing for travelers. This is because many individuals use the co-watching features of the application and group betting features of the application in order to compete with their friends back home or connect with other sports fans of the sport that they are watching while visiting pubs around the world. It is because it would be able to provide individuals with a new dimension of traveling. It is no longer just about traveling to a new destination; it is about becoming part of a new world community where talking about the probabilities of winning or forward performance of a team is considered to be the universal language of communication. It is no longer just about betting; it is about getting the rhythm of the world of sports wherever an individual is located—from the cozy European roads to the futuristic cities of Asia.

Popular Mobile Sports Activities for People on the Move

Individuals who travel in 2026 have managed to come up with their own ways of having fun through sports without missing out on their sightseeing targets. There has been a new trend of “micro-betting,” which refers to betting on a game that will happen in the near future.

The following is a list that points out the best mobile sports-related activities for traveling individuals for the current year:

  • Predicting the total points scored in one quarter of the basketball game while in short transit stops.
  • Tracking the sports player that is most likely to score the next goal in the football game while in a cafe.
  • Determining the total number of games in one set in the tennis game while in downtime at a resort.
  • Viewing the percentage of ball possession for a particular team through the use of graphical overlays.
  • Predicting the exact number of free throws scored in a game while in downtime at a hotel.

The activities will be perfect for the downtime in the traveling schedule as they will provide the individual with a dose of excitement without making the individual glued to his/her screens for hours. This way, the individual will be able to appreciate the digital world as well as the beauty of the world he/she is in.

Security and Responsible Habits Abroad

However, with the introduction of mobile transactions during travel, the factor of security has been regarded as a major factor. In fact, in the current scenario, 94% of the total mobile sports platforms provide multi-factor biometric authentication. This means that the security of your account is ensured even when you are accessing the internet through a public source of internet connectivity, such as Wi-Fi. Moreover, the majority of the platforms provide “Smart Limits” that are location and time zone-based. In this way, an individual can develop a habit when they are traveling. All of this has been done in a way that the overall experience remains a positive one. This is because betting is something that an individual chooses for his or her entertainment.

The innovations in the field of technology, such as the introduction of technology through eSIM, allow an individual to remain connected. This means that an individual does not face “bill shock” when they are using roaming.

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FG Adopts Hybrid Access Gate Payment System at Airports

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By Aduragbemi Omiyale

The federal government has directed the Federal Airports Authority of Nigeria (FAAN) to adopt a hybrid payment system that accommodates both cash and card payments at all airport access gates with effect from Friday, March 13, 2026.

This system is to be used until the introduction of a fully automated or electronic system at all access gates at the airports in order to fully and eventually eliminate cash payments.

In a statement on Tuesday, the Minister of Aviation and Aerospace Development, Mr Festus Keyamo, disclosed that these decisions were reached after reviewing the initial implementation and the operational challenges observed.

FAAN had earlier commenced an electronic payment system last week, but it was suspended by President Bola Tinubu due to the traffic gridlock it created.

Yesterday, the Aviation Minister met with officials of FAAN and senior officials of the Ministry, and it was agreed to engage concessionaires for the introduction of a fully automated or electronic system.

Mr Keyamo, in the statement signed by his Special Adviser on Media and Communications, Mr Tunde Moshood, said motorists who already possess FAAN Go Cashless Cards may continue to use them until further notice.

It was also resolved that other electronic payment options, including POS terminals and other approved digital channels, will also remain available, while members of the public and road users were encouraged to obtain and use the FAAN Go Cashless Card as the organisation continues to enhance and fully optimise the cashless payment system.

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Tinubu Suspends Cashless Airport Toll Gate Payment System

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By Aduragbemi Omiyale

The cashless airport toll gate payment system introduced by the Federal Airports Authority of Nigeria (FAAN) has been suspended by President Bola Tinubu.

At the Federal Executive Council (FEC) meeting held on Wednesday in Abuja, Mr Tinubu directed the agency to immediately return to the status quo, pending the development of a more efficient system.

The Minister of Aviation and Aerospace Development, Mr Festus Keyamo, who announced the suspension after the FEC meeting today, said the action followed gridlock that trailed the new system, which caused passengers to miss their flights.

FAAN had commenced the cashless payment system for airport toll gates across the country in a bid to block revenue leakages and adopt an electronic payment system instead of cash.

But this policy caused traffic gridlock at several airports, especially those in Lagos and Abuja.

“Mr President was very concerned about the welfare of Nigerians and the fact that most Nigerians were losing their flights, missing their flights.

“So, Mr President, out of empathy, directed today that we should suspend the present system because it creates a lot of gridlock, and Nigerians are suffering as a result of it,” Mr Keyamo informed newsmen.

“The major reason why Mr President took this decision is to eliminate the present gridlock that we are experiencing, especially at both the Lagos and Abuja toll gates leading to the airport.

“That’s the major reason, not that the President is happy with the cash system,” he added.

The Minister further said the President directed stakeholders to “go back and, if possible, even engage the private sector to ensure that we establish an electronic system by which we can collect these revenues for the federal government at the gates, to the extent that it will not create the gridlock that we are having right now.”

“We are going to do a hybrid system whereby we can collect cash temporarily and, of course, use the cards that they have collected temporarily for now,” Mr Keyamo added.

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