Travel/Tourism
Understanding Economics of Tourism in Nigeria
By Olukayode Kolawole
In most gatherings of experts in the travel & hospitality industry, tourism as a tool in diversifying the Nigerian economy has received the most attention and provoked lots of intellectual comments. This is not surprising at all considering the huge potential that this particular sector possesses.
In most developed and developing countries, tourism has enriched the economies of these countries thus becoming one of the major sources of income and a pillar of commerce.
The decision to grow tourism into a consistent and sustainable means of income by these countries and to make it appealing to inbound and outbound tourists was not arbitrary, but rather deliberate and planned. Without a doubt, other countries like Nigeria are amazed to see the attendant economic implications this sector has birth.
We can achieve this feat or even better than these countries. We have an advantage: our population. In fact, if we can sell tourism to just Nigerians to a point where they can see the value proposition, it might become optional to sell to foreign tourists.
Majority of the countries benefiting from tourism revenue such as Kenya, South Africa, Seychelles etc. do not have the kind of population density that Nigeria has.
In fact, the total inhabitants of some of the countries only equal the total population of Lagos dwellers – which is over 20 million. So, we have the numbers, and the percentage of our population that has the purchasing power for tourism is above 30%, out of over 180 million Nigerians.
Nonetheless, influencing the government at the central to earmark some budget for the growth of this sector in the yearly fiscal budget might seem to be a herculean task. The reason is simple: we’re an oil-dependent economy. But the reality is hitting us hard in the face. The last few months have helped us as a country to reevaluate our sheer reliance on crude oil. Matter-of-factly, the government must have learnt a great lesson from the recession: dependency on one major source of income is bad for a growing economy like ours with a population that grows on an average of 2.3% yearly. We are yet to develop another sector to have little parity in terms of revenue being generated compared with the oil & gas sector. Exactly why we felt the pangs of the recession when it came through.
It’s very heart-warming to see that the government of the day is now tilting its focus towards expanding and developing other sectors that can ultimately support our mainstay.
The recent comments of the Minister of Information, Culture & Tourism, Lai Mohammed at the Annual General Meeting (AGM) of the Nigerian Association of Tour Operators (NATOP) that is being led by Nkereuwem Onung, reassured all in attendance that tourism has now become a focal point for the government.
According to the minister, policies at all levels have now been put in place to engender tourism growth. For instance, the committee on the Presidential Council on Tourism has been resuscitated.
This is to engender the rapid development of the sector through policy directions. The committee will see to the implementation of the tourism roadmap and the festival calendar.
Also, policies on issuance of visas have been reviewed. Now, it will only take 48 hours to issue visas to foreign tourists who are interested in exploring our tourism sites.
In addition, several partnership deals are being sought and relevant agencies involved in brokering the partnerships have since swung into action. Suffice to say, in the next couple of months, the narrative will no doubt be positive.
Something very interesting that the minister hinted on is the tripartite partnership involving the Ministry, the UN World Tourism Organisation (UNWTO) and global news leader, CNN.
The objective of the partnership is to leverage on Nollywood to promote tourism in Nigeria. He described the move as a very strong and effective partnership – to use comparative advantage in film production through Nollywood – to promote tourism in the country.
Although this is the first-of-its-kind partnership, the minister believes that this will push tourism from the back-burner to the mainstream of our economy.
Promoting tourism through Nollywood is by far a great idea, considering it is one of our biggest exports to Africa and the world. So, there is no doubt that if well implemented and monitored, the impact will be great.
To make tourism profitable in Nigeria, there is a need for collaboration between the private sector and the government. The minister couldn’t have emphasized this more. In fact, government should only be involved at the initial stage of any tourism programme. For sustenance and continuity, it should be private sector led.
The former governor of Cross Rivers state, Dr. Liyel Imoke who was the guest speaker at the AGM used his state’s tourism success story as a case study to illustrate how to make tourism work within the Nigerian economic space. His hands-on experience added weight to his presentation.
He cited the success of the Calabar International Festival which was created by his predecessor Donald Duke to buttress the claim that tourism has a higher chance of surviving and becoming the country’s mainstay. “With the right policy, vision, infrastructure, and attitude, tourism will become the country’s major revenue earner,” he said.
Two of the several challenges forestalling the growth of the sector are: duplicity of festivals & misrepresentation of Nigeria by Nigerians. Since the successful launch and continuity of the Calabar International Festival, we have witnessed the launch of similar carnival/festival in some states.
For instance, there’s Abuja Carnival, Port Harcourt Carnival (Carniriv), Akwa Ibom Festival, and many more. While it is laudable to have these many festivals or carnivals, it’s important to verify the success rates of these festivals.
It appears that Calabar Festival is still the only successful and consistent festival. It is indeed imperative for these festivals to be harmonized to stimulate patronage and reduce confusion associated with simultaneous holding of festivals in the country.
Lastly, fellow Nigerians, we too have a lot to do in consolidating the efforts of the various government parastatals in pushing the frontier of our tourism industry forward.
Our major role will include representing and speaking well of Nigeria. This appears to be our greatest problem. We should stop running down our country especially those in diaspora. If we continue, foreigners – as much as we do not want to rely on their patronage – will be dissuaded from coming to visit our tourism sites. it’s crucial we start speaking well of our country.
Olukayode Kolawole is the Head of PR & Marketing at Jumia Travel
By Adedapo Adesanya
The National Association of Aircraft Pilots and Engineers (NAAPE) has revealed that Nigerian airlines are battling a severe jet fuel crisis, triggered by soaring jet fuel prices and supply shortages.
This is the latest blow to the aviation industry, which escaped an industrial action by airline operators over the price of jet fuel.
The latest development is increasing costs, disrupting flights and creating concerns about operational safety and sustainability.
According to Reuters, the persistent scarcity of jet fuel has triggered widespread operational challenges, including flight delays, route adjustments and extended crew duty periods, as airlines struggle to manage schedules amid rising costs.
According to the President of the association, Captain Bunmi Gindeh, the fuel shortages were pushing crews beyond planned limits, increasing fatigue and potentially eroding safety margins in an industry governed by strict rest regulations.
According to local carrier Rano Air, it revealed that jet fuel prices had more than quadrupled, as well as made some routes commercially unsustainable, forcing operational adjustments.
Other carriers have also begun rescheduling or cancelling flights and cutting unprofitable routes, industry sources cited by Reuters said.
This comes at a difficult time for Nigeria’s aviation sector, already strained by foreign-exchange volatility, high aircraft maintenance costs, airport infrastructure strains and fuel price swings.
Airlines group, Airline Operators of Nigeria (AON), last month threatened to suspend operations over what they described as crippling and artificially inflated jet fuel prices.
Nigeria’s airline industry carries millions of passengers annually across an extensive domestic network and plays a critical role in connecting cities where road travel is often slow or insecure, making reliable air services economically and socially important.
The publication reported that the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) has said fuel prices would not be capped, adding that any decisions on deregulated products would be formally communicated.
The crisis is worsening existing problems in Nigeria’s aviation sector, including forex instability, expensive aircraft maintenance and weak infrastructure.
By Adedapo Adesanya
The federal government has approved the establishment of a national aircraft leasing company aimed at easing access to modern fleets for domestic airlines and transforming aviation financing in Nigeria.
The minister of aviation and aerospace development, Mr Festus Keyamo, announced the decision after a meeting of the Federal Executive Council (FEC), describing the move as a significant shift in how Nigerian carriers will acquire and finance aircraft.
Mr Keyamo said the proposed company would operate as a private-sector-driven Special Purpose Vehicle (SPV) with government backing.
“This initiative is a game-changer for our aviation industry. It eliminates the long-standing challenges Nigerian airlines face in accessing aircraft on competitive terms and positions the country as a hub for aviation financing in Africa,” he said.
According to the minister, the new platform will allow airlines to source aircraft through a centralised system, replacing the current model where operators negotiate individually with international lessors, often at higher costs and stricter terms.
Mr Keyamo noted that the government’s role would be largely supportive, providing sovereign guarantees to boost investor confidence, while private sector players drive the project.
“Through the Ministry of Finance Incorporated, the government will hold equity and earn revenue without direct financial investment. Our primary obligation is to provide the confidence investors need, especially in ensuring asset security,” he added.
The initiative, he said, has already begun attracting interest from both local and international investors, signalling early confidence in its viability.
Beyond supporting Nigerian carriers, the leasing company is also expected to extend services across West Africa and the broader continent, positioning Nigeria as a regional hub for aircraft leasing.
Airlines in Nigeria have come into focus in recent weeks due to renewed concerns over the financial sustainability of operators, which almost forced them to suspend operations last month. However, the Bola Tinubu-led government approved a 30 per cent relief on debts owed by local airlines to aviation agencies and ordered talks involving fuel marketers, airlines, and regulators to reach a fair jet fuel price.
By Aduragbemi Omiyale
Air travellers flying through Emirates will enjoy Starlink Wi-Fi onboard after the completion of the installation of the internet service on the company’s flagship A380.
The introduction of Starlink on the A380 builds on Emirates’ ongoing investment into redefining the customer journey, including one of the most ambitious retrofit programmes in aviation history.
The airline operator recently test-run this on a flight to Dubai, and it allowed passengers to enjoy seamless broadband while flying at 40,000 feet.
The Emirates A380 was one of the first commercial aircraft in the world to offer internet to its customers, with first-generation systems offering a total aircraft bandwidth of less than 1 Mbps. The installation and certification were accomplished in Newquay, UK.
With more A380s scheduled for accelerated installation throughout 2026, Emirates customers will soon enjoy a transformative leap in onboard connectivity with the ability to stream, game, browse, and work throughout their journey on personal devices.
The service will be complimentary for all customers, across all cabins, with easy sign-up and access. Future enhancements will include Live TV streaming over Starlink, initially on personal devices and later integrated into seatback screens.
So far, more than 650,000 Emirates customers have already flown on Starlink‑equipped flights, experiencing the benefits of next‑generation onboard connectivity firsthand.
As the world’s largest passenger aircraft, the A380 presents unique engineering challenges and opportunities. This industry-first Starlink configuration is designed to meet the demands of the A380’s ‘double-decker’ layout and high passenger capacity and is capable of delivering more than 2 Gbps of total aircraft bandwidth across the cabin.
Compared with the Emirates Boeing 777, the Emirates A380 features additional wireless access points and a third antenna to deliver an enhanced connectivity experience for its higher passenger capacity. Optimised inter‑deck integration supports a seamless Wi‑Fi experience, with customers able to enjoy high speeds depending on usage and device capability.
Starlink installations will soon begin at Emirates Engineering facilities in Dubai to accelerate deployment across the fleet.
Emirates is committed to bringing the best possible connectivity to its entire fleet at the earliest opportunity, with 25 Boeing 777-300ER aircraft already equipped with Starlink and the first A380 now joining service.
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