World
African Market is Very Promising for Russia—Vladimir Padalko
By Kester Kenn Klomegah
Vice-President of the Chamber of Commerce and Industry of the Russian Federation, Mr Vladimir Padalko, has described the African market as very promising for Russian companies, especially those intending to localize their production on the continent blessed with several resources.
In this insightful interview with our Media Executive Kester Kenn Klomegah, he also discussed the existing challenges and emerging prospects especially for strengthening trade and economic relations with Africa, amid unprecedented stringent sanctions by the United States, European Union and their Pacific allies. Here are the interview excerpts:
What can we expect from the second Russia-Africa summit scheduled for this year? Is it worth talking about increasing the level of Russian investment, and strengthening interaction with African businesses?
The second Russia-Africa summit will become an important starting point for cooperation between the Russian Federation and African countries. The economic situation for Russia has now changed dramatically, while most countries on the continent have refrained from participating in anti-Russian sanctions. Therefore, we are talking about the formation of new approaches in a wide field of interaction, adjustment, or rather an expansion of those strategic tasks that were formulated at the first Russia-Africa summit.
Let me remind you that three years ago, priority areas for economic cooperation were identified in a number of industries. These are energy, infrastructure development, especially railway construction, mining and processing of minerals, agriculture, digital technologies, medicine, science and education. These priorities will be voiced at the second summit as well. But I think that the main topic of the upcoming forum will be the formation of new tools for fruitful cooperation between Russia and Africa, including new methods of mutual settlements, logistics routes, media and cultural communication.
How competitive is the current African market for Russian companies and potential investors who have shown interest in Africa?
In recent years, many African countries no longer experience a lack of attention from foreign partners. Unfortunately, today the share of Western states, as well as China, in trade with African countries is much higher than Russia’s. But, nevertheless, our country is able to occupy significant niches in many areas. We sell very popular goods in Africa: fertilizers, oil products, wood products, plastics, rolled metal products, grain, certain types of machinery and equipment, and vehicles.
In turn, African countries are ready to supply the Russian market with a whole range of food products, with the supply of which problems have recently arisen. And in some countries, in particular, South Africa, there are good products in mechanical engineering, chemical, and food industries, which will also be useful for us today. The African market today is very promising for Russia, but also very difficult. Russian business needs to work on it thoroughly and systematically in order to achieve success.
Does the Chamber of Commerce and Industry of the Russian Federation intend to encourage Russian companies to localize their production in African countries, thereby using one of the most reliable ways to expand trade and economic cooperation?
The Chamber of Commerce and Industry of the Russian Federation supports all positive trends in business, including foreign economic activity. The localization of Russian production in African countries is already a mature stage of cooperation when companies understand all the specifics of doing business in a particular country and are confident in the long-term nature of project implementation, and the return on their investments. In my opinion, now for the majority of Russian companies that intend to work in Africa, it is important to create a set of tools that will allow them to confidently develop their business with the countries of the continent.
The Chamber of Commerce and Industry of the Russian Federation has already prepared a set of proposals that should seriously help the promotion of Russian business to African markets. The initiatives were discussed and approved at the last meeting of the heads of business councils at the Chamber of Commerce and Industry of the Russian Federation for cooperation with African countries. For example, it is important that Russian banks come to Africa. Now there is only one bank – it is very small for the whole continent. We need settlement banks that would work with different currencies, and not just with dollars and euros.
The President of the Russian Chamber of Commerce and Industry Sergey Katyrin, in a letter to the Chairman of the Government of the Russian Federation Mikhail Mishustin, proposed to conclude intergovernmental agreements with African states on the use of national currencies in mutual settlements and payments. It was also proposed to work out the issue of establishing a specialized export-import bank and a trust fund to support the export activities of small and medium-sized businesses in African countries. We really need a Russia-Africa trading house.
In connection with the latest events in the world, international logistics have seriously changed. We need commodity hubs that work for several countries at once. As you can see, we are now at the stage of creating an infrastructure that will allow us to reach a qualitatively new level of cooperation between Russia and Africa.
Business needs vital information, knowledge about the investment climate, and the specifics of work in a particular country. Business needs vital information, knowledge about the investment climate, and the specifics of working in a particular country. Do you think there is an information vacuum between Russia and Africa?
The information vacuum definitely exists, and this obstacle should first be removed. One of the most effective tools in this direction is holding exhibitions. Experience indicates that business in Africa shows great interest in them. In connection with this, the CCI of the Russian Federation proposes to redirect the funds allocated for exhibitions in Europe to the organization of exhibitions and business forums in African countries.
But at the same time, it is necessary to work quickly – it takes an average of six months to prepare any exhibition, and the situation in this area can change dramatically. It is also necessary to organize business missions more often, hold roadshows, presentations of Russian companies in African countries. The online format of communication is good, but direct contact, so to speak, on earth is always effective and brings returns.
I would like to note that the CCI of the Russian Federation intends to actively contribute to the expansion of the network of trade representative offices in Africa. Currently, there are only four Russian trade missions operating on the continent; Morocco, Algeria, Egypt and South Africa. There should be more of them.
What do you think are the main problems for foreign players on the African continent, what hinders the development of trade and the influx of Russian investments into African countries?
Trade and economic cooperation is always a bilateral process. African countries need to further develop financial and investment infrastructure, which foreign partners, in our case, Russian ones, will be able to rely on. Do not hope that investors will come, find promising projects on their own and implement them at their own expense. At the same time, the experience of the Soviet Union shows that it is possible and necessary to cooperate with African countries in a broad format.
However, the economic model of interaction is now fundamentally different – no one will recklessly invest. All work is based on a mutually beneficial basis. At the same time, Russia is now living in fundamentally new economic realities. Many communications, logistics, and supply chains have been disrupted. Business is forced to adjust strategies for working with foreign partners and to look for new opportunities for their development. And in this situation, cooperation in friendly areas – with African countries – becomes one of the priorities.
At the end of this exclusive interview, what are your final motivating words and what can you wish for potential clients and partners in Africa?
Africa has changed a lot in recent years. A number of countries show high rates of economic growth, new industries are developing, enterprises are opening, and not in the sphere of primary processing of minerals and agricultural raw materials. The African continent has become a place of expansion for many foreign companies. Russia cannot stand aside from this process. Businesses need to take the initiative and take a certain risk – it is like two sides of a coin. The main thing is that our country has a good mood for the development of cooperation, and this is unambiguous on the part of African countries as well. So, we will succeed. There is a wide field of collaboration ahead.
World
Essent Slashes Contact Centre Technology Costs by 50%
By Modupe Gbadeyanka
The Netherlands’ largest energy provider, Essent, has cut the technology costs of its contact centre infrastructure by half.
The organisation, which serves 2.5 million customers, recorded zero critical incidents post-migration and improved agent workplace satisfaction by 36 per cent.
The migration was delivered in partnership with AI-first customer experience transformation specialists, Sabio Group, and was completed in under 12 weeks for an operation spanning over 1,000 agents across two locations.
Agents were forced to juggle multiple disconnected screens simultaneously — a workflow that was as inefficient as it was stressful.
“Our agents were constantly working with different screens — multiple chat instances open at once, multiple agent desktop instances. It was messy, and in some cases, quite stressful,” SAFe Product Manager for Customer Interaction, Omnichannel and Digital Transformation at Essent, Michiel Kouijzer, stated.
“A lot of colleagues were saying I was mad for even suggesting this approach. It kind of feels like a victory on a personal level that it did work out. You just have to be a little ambitious — and have the right expert partner who can make it work,” Kouijzer added.
With stable cloud infrastructure now firmly in place, Essent is turning its attention to the capabilities that were impossible in its legacy environment: AI-powered call summarisation, agentic customer self-service, and next-generation workforce optimisation.
Rather than a reckless ‘big bang’ cutover that could have affected service to millions of households, Sabio engineered a phased migration strategy — beginning with Essent’s SME segment to validate technical readiness before scaling to the full enterprise operation.
“This project showcases Sabio’s unique position in the contact centre technology landscape. We’re not just moving Essent to the cloud — we’re establishing a foundation for continuous improvement in their customer experience delivery,” the Country Manager for Sabio Group Benelux, Wouter Bakker, commented.
World
Africa: A New Market for Russian Business
By Kestér Kenn Klomegâh
On April 11, the presentation of the book “Africa: a new market for Russian business” took place, which aroused lively diverse interests among business representatives, entrepreneurs and employees of federal structures of Russia. The event was dedicated to discussing the prospects of Russian companies entering the African market and became a platform for the exchange of views and experiences.
Participating guests, packed in the small hall, included:
– representatives of business circles,
– entrepreneurs interested in new directions of development,
– employees of federal agencies curating foreign economic activity.
The presentation was held in a constructive and friendly atmosphere. The author of the book, Serge Fokas Odunlami, detailed the key ideas and conclusions presented in the publication. Particular attention was paid to the practical aspects of operating in the African market, as well as the analysis of opportunities and risks for Russian companies.
During the lively discussion, participants asked questions, shared their experiences and made suggestions for developing cooperation with African countries. This format allowed not only to get acquainted with the content of the book, but also to discuss topical issues of expanding business relations.
Meaning of the book: The publication, “Africa: a new market for Russian business” offers readers not only analytical, but also practical recommendations on investment and market trends, and how to enter the African market. The book will be a useful tool for those considering Africa as a promising destination for investment and business development.
The presentation of the book became a significant event for the Russian business community interested in expanding cooperation with Africa. Serge Fokas Odunlami introduced the participants to the new edition, which is a comprehensive business guide that gives an impetus for dialogue and implementation of joint entrepreneurial projects and corporate initiatives across Africa.
World
Ryan Collyer Reveals Reasons Behind Africa’s Significant Energy Deficit
By Kestér Kenn Klomegâh
Perhaps Russia’s state nuclear corporation, Rosatom, is at the frontline, shaping Africa’s energy security. And African countries are also accelerating coordinated efforts to build nuclear power plants primarily to supply their energy, which will drive industrialisation and boost power capacity for domestic utilisation.
Energy experts say adopting nuclear can further support a diverse energy mix, reduce reliance on fossil fuels, and help across the continent. Over the past two decades, Russia has been collaborating with African countries, adopting energy initiatives to provide power to approximately half the continent’s population, and making it an important component of Africa’s future energy strategy and solutions. At this point, however, it is necessary to underline the irreversible fact that Russia’s ultimate goal is to ensure long-term African energy security.
In this interview, Rosatom’s Chief Executive Director for Central and Southern Africa, Ryan Collyer, reiterates the strategic importance of Russia-Africa’s energy cooperation through strengthening bilateral agreements on collaboration on the peaceful use of nuclear energy. Collyer explains that the Russian approach is its ability to offer an integrated solution, from technology and financing to training and localisation. According to him, partnerships must be built on mutual benefit and on the principle of transparency. Here follows the interview excerpts:
What are the expectations, specifically in the nuclear energy sphere, for Africa during the forthcoming Russia–Africa Summit scheduled for 2026?
The expectation is a clear shift from dialogue to delivery. Over the past few years, we have built a strong foundation through agreements, feasibility discussions and partnerships. The 2026 Russia–Africa Summit is an opportunity to demonstrate tangible progress.
In practical terms, I would expect greater focus on implementation readiness. That includes regulatory development, human capital, financing models and localisation strategies. We also expect to see more structured cooperation in areas like small modular reactors, which are particularly relevant for many African grids, as well as stronger emphasis on education and training partnerships. Ultimately, the success of the Summit will be measured by how many initiatives move from concept to execution.
Why, despite many bilateral agreements, is Africa still experiencing a significant energy deficit?
Africa’s energy deficit is not a result of a lack of ambition or agreements. It is primarily a question of scale, financing and infrastructure readiness. Energy projects, especially large-scale ones, require long-term investment, stable policy frameworks and strong institutional capacity. Many countries are working under fiscal constraints, and at the same time, demand is growing rapidly due to population growth and urbanisation. So, even when progress is made, it can be outpaced by rising demand.
It is also important to understand that many agreements are not meant to deliver immediate infrastructure. They are part of a longer preparation cycle, including feasibility studies, regulatory development and workforce training. Nuclear projects in particular are long-term by nature, and while this can be perceived as slow progress, it is actually a reflection of the level of diligence required.
How do you assess the contribution of nuclear energy to climate change mitigation and technological development in Africa?
Nuclear energy plays a dual role in Africa’s development, both as a clean energy source and as a driver of technological advancement. From a climate perspective, nuclear provides reliable, low-carbon electricity at scale. Africa needs a significant expansion of its energy capacity to support economic growth, and this growth must be both stable and sustainable.
Nuclear allows countries to increase power generation without increasing emissions, while ensuring a consistent baseload supply. At the same time, its impact goes beyond electricity. Nuclear technologies support medicine, agriculture, water management and industrial processes. Across Africa, they are already used in areas such as cancer treatment, food preservation and environmental monitoring, making nuclear a broader platform for sustainable development.
In this context, Rosatom offers integrated solutions across the full nuclear value chain. This includes large-scale and small modular reactors, as well as advanced non-power applications such as nuclear medicine and irradiation technologies. Our focus is on delivering practical, tailored solutions that support long-term development and local capacity building.
Is Africa unprepared to deal with nuclear waste, as some critics suggest?
I would say that preparedness varies across countries, but it would be inaccurate to suggest that the issue is being ignored. Responsible nuclear programmes require a comprehensive approach to waste management from the very beginning. This includes legal frameworks, regulatory oversight, storage solutions and long-term planning. These elements are part of international best practice and are supported by organisations such as the IAEA. What is true is that this topic is often undercommunicated in the public space. It should be discussed more openly, because transparency builds trust.
Countries that are serious about nuclear energy understand that waste management is not optional. It is a core component of the programme, and it is addressed in parallel with all other aspects of development. Rosatom offers comprehensive solutions for spent fuel and radioactive waste management. These include technologies for safe storage, transportation, reprocessing and recycling of nuclear materials. In fact, advanced reprocessing solutions allow for the reuse of valuable components of spent fuel, significantly reducing the volume of waste and improving the overall sustainability of the nuclear cycle.
Nuclear power remains controversial. Why do you believe it is important for Africa, and what role does it play in the energy mix?
Africa needs a balanced and pragmatic energy strategy. The conversation should not be about choosing one technology over another, but about building an energy mix that is reliable, affordable and sustainable. Renewables will play a critical role and are already expanding rapidly. However, they are variable by nature. For industrialisation, countries also need stable, continuous power that is baseload. This is where nuclear can make a meaningful contribution. A diversified energy mix that includes renewables, nuclear, hydropower and other sources allows countries to reduce risk, improve energy security and support long-term economic growth.
Nuclear is not the only solution, but it is an important part of a resilient system, especially for countries with growing industrial ambitions. In this context, Rosatom is able to support countries with integrated energy solutions that combine reliability, sustainability and long-term partnership models, tailored to national development priorities.
How can we shift public perception, given the legacy of Chornobyl and Fukushima?
We cannot rewrite history, and we should not try to. Events like Chornobyl and Fukushima shaped public perception for a reason. The starting point is respect for those concerns, not dismissal. At the same time, what is often missing in the conversation is what happened after those events. Chornobyl, in particular, fundamentally reshaped the entire philosophy of nuclear safety. It led to a complete rethinking of reactor design, emergency response, and regulatory oversight. Independent regulators were strengthened, safety responsibilities were clearly separated from operators, and safety culture became not just a principle but a legal requirement supported by continuous drills and probabilistic risk assessments.
Technologically, the industry also changed dramatically. Modern reactors are designed to withstand even worst-case scenarios, with multi-layered “defence-in-depth” systems, core melt traps, and passive safety mechanisms that rely on natural physical processes rather than human intervention. These are not incremental improvements. They are the direct result of lessons learned at a very high cost. But facts alone do not change perception. People do not build trust through reports. They build it through experience and transparency. That is why our approach in Africa is deliberately open.
We create opportunities for students, young professionals and journalists to visit nuclear facilities, research centres and training programmes. When people can see how systems operate, how safety is managed, and how seriously it is taken, the conversation becomes more grounded and less abstract. There is also an important human dimension that is often overlooked.
The history of Chornobyl is not only a story of tragedy. It is also a story of professionalism, responsibility and the people who managed the crisis and generated the knowledge that made today’s safety standards possible. Acknowledging that the full picture helps move the discussion away from fear alone toward understanding. At the same time, we need to broaden the narrative. Nuclear is not only about power generation. It is about cancer treatment, food security, water management and high-skilled employment. When communities begin to connect nuclear technology with real benefits in their own lives, it stops being an abstract risk and starts becoming a practical solution. Ultimately, perception does not change through persuasion. It changes through consistency. Through transparency, long-term engagement, and real-world impact.
What are your final thoughts on Russia’s preparedness to support Africa’s nuclear ambitions?
Russia has demonstrated that it is committed to long-term partnerships in Africa, particularly in the nuclear sector. We are already seeing concrete examples of cooperation in areas such as project development, education and skills transfer. The key strength of the Russian approach is its ability to offer an integrated solution, from technology and financing to training and localisation. Partnerships must be built on mutual benefit and transparency. Africa’s priorities are clear: energy security, economic development and local capacity building. Any partner that is ready to contribute to these goals consistently and practically will have a meaningful role to play. If we look country by country, the picture becomes even more interesting.
Take Ethiopia. This is a country thinking long-term about energy security and industrialisation. It has strong hydropower, but also understands the need to diversify. Ethiopia is prepared to take a big step towards nuclear energy. In Rwanda, the approach is different. It is focused on innovation and speed. There is a strong interest in small and flexible nuclear technologies, alongside active use of nuclear science in healthcare and agriculture. What stands out is the clarity of vision and pace of implementation.
Then, there is Namibia. As a major uranium producer, the question is how to move up the value chain. Partnerships can help connect resources to technology, skills and future energy applications. So, Russia’s role is not one-size-fits-all.
The real strength lies in adapting to each country’s strategy. If that continues, nuclear cooperation becomes not just about energy, but about shaping long-term technological development. Rosatom is one of the few global players capable of delivering the entire nuclear value chain. This includes reactor technologies, fuel supply, waste management solutions, including reprocessing, as well as long-term operational support and human capital development. This comprehensive capability is what allows us to move projects from concept to reality in a structured and sustainable way.
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