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African Media Now Telling its Stories

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African Union Media Fellows African media

By Kestér Kenn Klomegâh

Under the aegis of the African Union (AU), the continental organisation, the AU Media Fellowship programme, is frog-leaping to create a positive and compelling brand image for the continent on the global landscape. With financial support from the African Union, media groups are constantly retraining and learning the collaborative strategic art and skills in rebranding Africa within the emerging multipolar world and as an integral part of the African Agenda 2063.

The AU Media Fellowship Programme is a newly created platform for cross-border collaborative journalism, which has already been hailed for paving the way for practising media professionals and content creators to break away from the longstanding overreliance on external sources for information about developments on the continent.

For the one-year-long fellowship, groups are broadly chosen from different African countries. Over the past months, media fellows have been exploring ways to not only balance the narrative of developments on the continent but also to operationalize a network and frameworks of exchange with each other in a bid to boost the reach and impact of their content and reporting.

After a successful study tour in Germany and the AU headquarters in Addis Ababa, Ethiopia, the group moved Phase 3 of the AU Media Fellowship two-week long study tour, to AU organs in South Africa, at the Pan-African Parliament.

The study tour to the AU organs and specialized agencies began at the AU Pan-African Parliament, African Union Development Agency (AUDA- NEPAD), Africa Peer Review Mechanism (APRM), Africa Risk Capacity (ARC) and South African institutions, which include South Africa Broadcasting (SABC), The MultiChoice Group, Brand South Africa, Wits School of Journalism which hosted the 3rd series of the AU Media Roundtable. The study tour concluded with a guided tour to the Republic of South Africa Parliament and Media Lab retreat.

The 4th Vice-President of the Pan-African Parliament (PAP), François Ango Ndoutoume, welcomed the AU Media Fellows to PAP which he described as the home of the African people. He further refers to the role of the PAP’s mandate to ensure the full participation of African peoples in the economic development and integration of the continent.

“The mandate of the PAP as a representation of the peoples of Africa cannot be implemented without engaging and involving citizens and civil society. The media, therefore, remains the most effective tool to achieve this objective,” Ndoutoume said and continued his remarks by highlighting the critical role the media plays in enhancing active citizen engagement.

The PAP depends on journalists to inform the public about its work. It is also important to note that covering the continental parliament requires an understanding of its origin, mandate and rules of procedure, according to his explanation, and finally called on the media to regain control of the editorial line and the media coverage dedicated to Africa, as it is the only way to counter negative narratives about the continent.

According to Leslie Richer, the African Union Director for Information and Communication, cross-border collaborative journalism being shaped through the AU Media Fellowship positions media outlets and journalists across Africa to own the narrative of the continent.

“From your study trip in Germany, Ethiopia, and now in South Africa, this connecting of thoughts will help not only to do your work better but also, as journalists, you are creating a network, you are actually better able to address the issues on the continent and to create narratives that we want. A balanced narrative of developments on the continent, one that is a clear representation of who we are but one that speaks of the situation that we find ourselves in,” Richer said.

“We started this programme so that you can start realizing that you’re not in competition with each other. There’s a bigger challenge for us because we do not even collaborate as journalists, and that must change. So that’s the role the African Union has to play, to bring media houses and journalists together,” she said at the Pan-Africa Parliament last November 2022.

Last December, as part of the Africa Union Media Fellowship programme, Areff Samir and Amira Sayed, both AU Media Fellows -2022, hosted Dr Dinesh Balliah, Acting Director of the Centre of Journalism at Wits University. Naeemah Dudan, Producer at Seen.tv, Veerashni Pillay, founder of news start-up explain.co.za, and Lindokuhle Nzuza, project coordinator at Jamlab Africa and panellists to unpack the changing media landscape, share best practices on how to leverage technology to shape our narratives and discuss sustainable business model’s journalist can adapt to survive in the fast-paced media industry.

Speaking during the meeting, Dinesh Balliah, Acting Director at the Centre of Journalism at Wits University, shed light on the constantly changing needs of media audiences in Africa. She focused on how the needs of media consumers in Africa are fast changing, which calls for new approaches in the media industries in Africa.

She said, “The media ecosystem is changing, and thus the curriculum of journalism has to improve to meet the dynamic, ever-changing needs of the audiences. Today, we give assignments to students, and we instruct them to present them in different formats like podcasting, data visualization etc.”

Telling Africa stories and creating African content will be more successful in the future when media students and practising media personalities embrace the digital ways of practicing journalism. More people can access the internet and search for news and media content online on Podcasts, Twitter, blogs, and Youtube, among other platforms. In the near future, African audiences will rely more on getting news and media content on online platforms. This calls for a necessary and immediate revision of the journalism curriculum in Africa.

In addition, donor companies and funding stakeholders of different media houses are changing their selection criteria. Naeemah Dudan listed ways of getting funders and donors to support media work. She said that media personalities should find better approaches to donors and mentioned that good proposals for any idea are the key to persuading donors. Therefore, media professionals in Africa can thrive when they master the skills of writing persuasive proposals to donors and funding stakeholders.

Lindokuhle Nzuza, the Project Coordinator at Jamlab Africa, an incubator for innovative journalism and media in projects from across Africa, aims to strengthen innovation in African independent journalism and media, to grow the diversity of the continent’s voices in the public space. This is a great contribution to equip media practitioners to counter stereotypes on the digital edge.

There was also a networking session with the Africa Regional Media Hub, which is part of the US Department of State’s Bureau of Public Affairs that works to connect US policymakers and experts with media in Africa. The session took place in December 2022.

The Deputy Director for the US Africa Regional Media, Tiffany Jackson-Zunker, has reiterated the United States’ commitment to working with African media to include and elevate African voices in the most consequential global conversations.

Tiffany Jackson-Zunker said, “The role of the media in a democracy is critical, and our hub’s primary objective is to support journalists, specifically those on the African continent, by providing resources on U.S.-Africa policy, opportunities to engage with U.S. officials, and responding to queries from media representatives, the journalists who work with us have more tools at their disposal to write the stories their audiences want and need.”

The tour provided an opportunity for the media fellows to gain further insights into US-Africa policy, particularly pertaining to its engagement with the media in Africa. The visit to the media hub comes after the AU Media fellows were hosted in Ethiopia by the US Permanent Representative to the African Union Ambassador Jessica Lapenn.

Director for Information and Communication at the African Union Commission (AUC), Leslie Richer, added that “the two organizations have a common goal of ensuring top-quality, balanced narrative on the continent, which will result in equally high-calibre reportage and for us, a crucial step towards achieving this is to provide the fellows with the capacity to deliver through such interactions and tours.”

The AU Media Fellowship program is an excellent platform for African journalists to gain a continent-wide perspective on news creation, media operations, their role in reframing the African narrative, and the power of professional networking. The Africa Regional Media Hub is now a welcomed member of their larger network and remains as a strong supporter of the African Union’s efforts to bolster media professionals across the continent.

Brand South-Africa, Acting Chief Executive Officer (CEO) Sithembile Ntombela, took the AU Media Fellows through the concept of nation branding when the Media Fellows paid a working visit to the offices of Brand South Africa as part of activities for a two-week study trip to South Africa for the 29th November to 10th December.

According to The Brand SA CEO, Africans must accept and embrace the Continentэs uniqueness. “We have to recognize the uniqueness of each and every country’s offering and package it in a way that complements each other in grabbing the attention of the world so that Africa becomes better. The important thing about the concept of branding Africa is the alignment and our intentions for the development and positive impact of the social and economic benefit of all of us in Africa,” she told them.

She concluded her remarks by commending the African Union for being instrumental in taking leadership and being a facilitator of concepts and programmes that promotes regional integration, like the AU Media fellowship. The final phase of the fellowship programme will be at the Continental AU Media roundtable to discuss the future of Media in Africa in May 2023.

The AU Media Fellowship programme is implemented by the AU through the Information and Communication directorate, supported by the German Agency for International Cooperation (GIZ).

Through the fellowship, the AU seeks to boost ownership of key policies and programmes and accelerate the achievement of goals under its Agenda 2063, which targets delivering on socio-economic and development changes across Africa.

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Economy

Tether Relocates Entity, Subsidiaries to El Salvador

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Tether

By Adedapo Adesanya

Stablecoin issuer, Tether Holdings Limited, will move its corporate entity and subsidiaries to El Salvador after securing a digital asset service provider (DASP) license in the Central American nation.

According to a statement on Monday, this marks a step in Tether’s journey to foster global Bitcoin adoption banking on El Salvador’s history with cryptocurrency.

“This strengthens Tether’s position in one of the world’s most forward-thinking markets and fosters the development and implementation of cutting-edge solutions more efficiently in a dynamic environment where innovation thrives. It underscores the company’s dedication to leveraging Bitcoin’s transformative potential as it drives growth in emerging markets,” the statement said.

The company said El Salvador is rapidly establishing itself as a global hub for digital assets and technology innovation.

“By embracing blockchain technology and digital currencies, El Salvador is fostering an ecosystem that encourages innovation and attracts investment in the broader financial and technology sectors.

“This strategic positioning is helping to shape the future of financial systems, making the country a key player in the global fintech landscape,” Tether added.

Speaking on this, Mr Paolo Ardoino, CEO of Tether said, “This decision is a natural progression for Tether as it allows us to build a new home, foster collaboration, and strengthen our focus on emerging markets.

“El Salvador represents a beacon of innovation in the digital assets space. By rooting ourselves here, we are not only aligning with a country that shares our vision in terms of financial freedom, innovation, and resilience but is also reinforcing our commitment to empowering people worldwide through decentralized technologies.”

As it takes these next bold steps, the company looks forward to working closely with El Salvador’s government, businesses, and communities to shape the future of financial technology.

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World

African Union’s Summit Leaves Little Hope to Advance Agricultural Transformation in Africa

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African Union's Summit

By Kestér Kenn Klomegâh

Perhaps it was the most crucial summit held on January 9th to 11th in 2025 with a focus to raise agricultural productivity, increase public investment in agriculture, and stimulate economic growth through agriculture-led development, and ultimately seeks pathways to support African countries eliminate continent-wide hunger and reduce growing poverty.

During these past several years, African governments have taken delight in increasing imports of basic agricultural produce which could be cultivated locally.

Import substitution policy is seemingly not part of any discussions during their ministerial meetings, instead devoted time on how to approve huge budgets for agricultural products from foreign sources.

It has also taken the African Union (AU) years to initiate an agricultural programme directed at ensuring food security and cutting poverty in the continent. This cutting-edge initiative forms an integral part of the broad AU Agenda 2063.

Considered as the most ambitious and comprehensive agricultural reform effort ever undertaken in Africa, it was first launched in 2003 following the Maputo Declaration and reaffirmed in 2014 in Equatorial Guinea with the Malabo Declaration.

It has emerged as the cornerstone framework for driving agricultural transformation across Africa and represents a fundamental shift toward development that is supposed to be fully owned and directed by various African governments.

That, however, the early January Kampala summit, attended by Ministers of Agriculture from the AU’s 55-member states, thoroughly deliberated on implementing aspects of the 10-year programme, primarily to be pursued, in different stages, by stimulating investment, fostering partnerships, and empowering vulnerable smallholder farmers. Notably, the programme is set to run from 2026- 2035.

Without a single doubt, the drafting the programme which underwent a rigorous review process, took a full decade to complete; from 2014, in Equatorial Guinea with the Malabo Declaration to Kampala, Uganda, in 2025. And that what is appropriately referred to as an effective continental organization – the African Union.

The drafting of the strategy was undertaken by a broad spectrum of stakeholders including the Regional Economic Communities, African experts and researchers, farmers’ cooperatives and organizations, development partners, parliamentarians, private sector groups, women in agriculture and youth groups.

According to the official release indicated that Africa’s food security remains a pressing challenge, exacerbated by climate change, conflicts, rapid population growth, and economic disruptions.

Currently, over 280 million Africans suffer from chronic hunger while food systems struggle to meet rising demands.

Therefore, the 10-year programme is planned to address these issues by promoting climate-resilient agriculture, improving infrastructure, reducing food waste, and enhancing regional trade in agricultural goods. This is in a bid to equip Africa to feed itself sustainably.

At the Kampala ministerial meeting, Prime Minister of the Republic of Uganda, Robinah Nabbanja, while recalling important statistics that point to the richness of African soils, abundance of arable land and fresh water, and a 60% population engaged in agriculture, expressed the highest shame that the continent’s food imports cost up to $100 billion.

“This summit should come up with concrete proposals on how Africa can come out of such an undesirable situation. For us to guarantee our future as Africans, we must feed ourselves,” she told the gathering in a tectonic language.

The Commissioner for Agriculture, Rural Development, Blue Economy and Sustainable Environment at the African Union Commission, Ambassador Josefa Sacko, commented on the importance of the strategy, saying it “aims to boost food production, expand value addition, boost intra-Africa trade, create millions of jobs for the youth and women, build inclusive agrifood value chains, and build resilient and sustainable agrifood systems that will withstand shocks and stressors now and in the future.

Furthermore, we are dedicated to strengthening governance through evidence-based decision-making and enhancing accountability among all stakeholders. Inclusivity is a fundamental aspect of our approach; we will ensure that women, youth, and marginalized groups have access to resources, thereby facilitating their equitable participation in the agrifood sector.”

Dr Girma Amente, Minister of Agriculture of the Federal Democratic Republic of Ethiopia, whose Prime Minister Dr Abiy Ahmed, is the Champion of the Comprehensive Africa Agriculture Development Programme (CAADP) Strategy and Action Plan 2026- 2035, highlighted how Ethiopia has cascaded CAADP into the national agricultural investment plan (NAIP).

“The plan emphasizes the importance of increasing public investment in agriculture, which is crucial for achieving the CAADP target. Ethiopia has significantly increased its agricultural budget allocation and has demonstrated its commitment by meeting the 6 per cent annual growth target of CAADP.

The implementation of the National Agricultural Investment Plan (NAIP) has contributed to consistent improvements in annual agricultural production, elevating both crop yields and overall food and livestock production, and also performed better in addressing the resilience targets of the CAADP,” explained Girma Amente.

In his turn, Uganda’s Minister of Agriculture, Animal Industry and Fisheries, Frank Tumwebaze, who led the drafting of the CAADP Strategy and Action Plan in his capacity as the Chair of the Specialised Technical Committee of the AU on Agriculture, Rural Development, Water and Environment, stressed the need to move into implementation of the strategy, as soon as the summit ends.

“The planning phase of the Kampala CAADP Agenda ends during this Summit. We must, therefore, move into implementation and execution mode. It is by focusing on execution that we can make a meaningful impact to the continent and its people. We must move, not with the times, but ahead of times.

“This calls for advances in technological research and practices, building agricultural systems that are resilient to climate change and other shocks, agro-industrialization, and the like,” according to Frank Tumwebaze.

The three-day Extraordinary Summit in Kampala was organized to adopt the 10-Year CAADP Strategy and Action Plan to advance agricultural transformation and food systems in Africa. But that was dominated by high-level speeches, with little hope of concretely addressing key questions relating to ensuring food security in the continent.

The majority of African countries hold steadfastly to maintain the status quo, ready to allocate large part of their annual budgets to increase imports. There was little hope for any significant results and remarkable change in driving agricultural transformation across Africa after second day of the summit, dedicated to deliberations by Ministers of Foreign Affairs, and the 11th January meeting by Heads of State and Government.

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World

Justin Trudeau Resigns as Canadian Prime Minister

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Justin Trudeau

By Adedapo Adesanya

The Prime Minister of Canada, Mr Justin Trudeau, has resigned as the country’s ruling Liberal Party leader amid growing discontent in the North American country.

Mr Trudeau’s exit comes amid intensified political headwinds after his finance minister and closest political ally abruptly quit last month.

Mr Trudeau, who said he would remain in office until a new party leader is chosen, has faced growing calls from within his party to step down.

Polls show the Liberals are set to lose this year’s election to the Conservative opposition.

“As you all know, I’m a fighter,” Mr Trudeau said on Monday, but “it has become obvious to me with the internal battles that I cannot be the one to carry the Liberal standard into the next election,” he stated.

His exit comes as Canada faces tariff threats from US President-elect, Mr Donald Trump.

The Republican and his allies have repeatedly taunted Mr Trudeau in recent weeks, with Mr Trump mocking Canada as the “51st state” of the US.

Mr Trudeau also lamented that the Conservative leader, Mr Pierre Poilievre, is not the right vision for Canadians.

“Stopping the fight against climate change doesn’t make sense,” he tells reporters, adding that “attacking journalists” is “not what Canadians need in this moment”.

“We need an ambitious, optimistic view of the future, and Pierre Poilievre is not offering that.”

Mr Trudeau also said he was looking forward to the fight as progressives “stand up” for a vision for a better country “despite the tremendous pressures around the world to think smaller”.

He also clarified that he won’t be calling an election, saying the Canadian parliament has been “seized by obstruction, filibustering and a total lack of productivity” for the past several months.

“It’s time for a reset,” he said, adding that, “It’s time for the temperature to come down, for the people to have a fresh start in parliament, to be able to navigate through these complex times.”

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