World
African Media Now Telling its Stories
By Kestér Kenn Klomegâh
Under the aegis of the African Union (AU), the continental organisation, the AU Media Fellowship programme, is frog-leaping to create a positive and compelling brand image for the continent on the global landscape. With financial support from the African Union, media groups are constantly retraining and learning the collaborative strategic art and skills in rebranding Africa within the emerging multipolar world and as an integral part of the African Agenda 2063.
The AU Media Fellowship Programme is a newly created platform for cross-border collaborative journalism, which has already been hailed for paving the way for practising media professionals and content creators to break away from the longstanding overreliance on external sources for information about developments on the continent.
For the one-year-long fellowship, groups are broadly chosen from different African countries. Over the past months, media fellows have been exploring ways to not only balance the narrative of developments on the continent but also to operationalize a network and frameworks of exchange with each other in a bid to boost the reach and impact of their content and reporting.
After a successful study tour in Germany and the AU headquarters in Addis Ababa, Ethiopia, the group moved Phase 3 of the AU Media Fellowship two-week long study tour, to AU organs in South Africa, at the Pan-African Parliament.
The study tour to the AU organs and specialized agencies began at the AU Pan-African Parliament, African Union Development Agency (AUDA- NEPAD), Africa Peer Review Mechanism (APRM), Africa Risk Capacity (ARC) and South African institutions, which include South Africa Broadcasting (SABC), The MultiChoice Group, Brand South Africa, Wits School of Journalism which hosted the 3rd series of the AU Media Roundtable. The study tour concluded with a guided tour to the Republic of South Africa Parliament and Media Lab retreat.
The 4th Vice-President of the Pan-African Parliament (PAP), François Ango Ndoutoume, welcomed the AU Media Fellows to PAP which he described as the home of the African people. He further refers to the role of the PAP’s mandate to ensure the full participation of African peoples in the economic development and integration of the continent.
“The mandate of the PAP as a representation of the peoples of Africa cannot be implemented without engaging and involving citizens and civil society. The media, therefore, remains the most effective tool to achieve this objective,” Ndoutoume said and continued his remarks by highlighting the critical role the media plays in enhancing active citizen engagement.
The PAP depends on journalists to inform the public about its work. It is also important to note that covering the continental parliament requires an understanding of its origin, mandate and rules of procedure, according to his explanation, and finally called on the media to regain control of the editorial line and the media coverage dedicated to Africa, as it is the only way to counter negative narratives about the continent.
According to Leslie Richer, the African Union Director for Information and Communication, cross-border collaborative journalism being shaped through the AU Media Fellowship positions media outlets and journalists across Africa to own the narrative of the continent.
“From your study trip in Germany, Ethiopia, and now in South Africa, this connecting of thoughts will help not only to do your work better but also, as journalists, you are creating a network, you are actually better able to address the issues on the continent and to create narratives that we want. A balanced narrative of developments on the continent, one that is a clear representation of who we are but one that speaks of the situation that we find ourselves in,” Richer said.
“We started this programme so that you can start realizing that you’re not in competition with each other. There’s a bigger challenge for us because we do not even collaborate as journalists, and that must change. So that’s the role the African Union has to play, to bring media houses and journalists together,” she said at the Pan-Africa Parliament last November 2022.
Last December, as part of the Africa Union Media Fellowship programme, Areff Samir and Amira Sayed, both AU Media Fellows -2022, hosted Dr Dinesh Balliah, Acting Director of the Centre of Journalism at Wits University. Naeemah Dudan, Producer at Seen.tv, Veerashni Pillay, founder of news start-up explain.co.za, and Lindokuhle Nzuza, project coordinator at Jamlab Africa and panellists to unpack the changing media landscape, share best practices on how to leverage technology to shape our narratives and discuss sustainable business model’s journalist can adapt to survive in the fast-paced media industry.
Speaking during the meeting, Dinesh Balliah, Acting Director at the Centre of Journalism at Wits University, shed light on the constantly changing needs of media audiences in Africa. She focused on how the needs of media consumers in Africa are fast changing, which calls for new approaches in the media industries in Africa.
She said, “The media ecosystem is changing, and thus the curriculum of journalism has to improve to meet the dynamic, ever-changing needs of the audiences. Today, we give assignments to students, and we instruct them to present them in different formats like podcasting, data visualization etc.”
Telling Africa stories and creating African content will be more successful in the future when media students and practising media personalities embrace the digital ways of practicing journalism. More people can access the internet and search for news and media content online on Podcasts, Twitter, blogs, and Youtube, among other platforms. In the near future, African audiences will rely more on getting news and media content on online platforms. This calls for a necessary and immediate revision of the journalism curriculum in Africa.
In addition, donor companies and funding stakeholders of different media houses are changing their selection criteria. Naeemah Dudan listed ways of getting funders and donors to support media work. She said that media personalities should find better approaches to donors and mentioned that good proposals for any idea are the key to persuading donors. Therefore, media professionals in Africa can thrive when they master the skills of writing persuasive proposals to donors and funding stakeholders.
Lindokuhle Nzuza, the Project Coordinator at Jamlab Africa, an incubator for innovative journalism and media in projects from across Africa, aims to strengthen innovation in African independent journalism and media, to grow the diversity of the continent’s voices in the public space. This is a great contribution to equip media practitioners to counter stereotypes on the digital edge.
There was also a networking session with the Africa Regional Media Hub, which is part of the US Department of State’s Bureau of Public Affairs that works to connect US policymakers and experts with media in Africa. The session took place in December 2022.
The Deputy Director for the US Africa Regional Media, Tiffany Jackson-Zunker, has reiterated the United States’ commitment to working with African media to include and elevate African voices in the most consequential global conversations.
Tiffany Jackson-Zunker said, “The role of the media in a democracy is critical, and our hub’s primary objective is to support journalists, specifically those on the African continent, by providing resources on U.S.-Africa policy, opportunities to engage with U.S. officials, and responding to queries from media representatives, the journalists who work with us have more tools at their disposal to write the stories their audiences want and need.”
The tour provided an opportunity for the media fellows to gain further insights into US-Africa policy, particularly pertaining to its engagement with the media in Africa. The visit to the media hub comes after the AU Media fellows were hosted in Ethiopia by the US Permanent Representative to the African Union Ambassador Jessica Lapenn.
Director for Information and Communication at the African Union Commission (AUC), Leslie Richer, added that “the two organizations have a common goal of ensuring top-quality, balanced narrative on the continent, which will result in equally high-calibre reportage and for us, a crucial step towards achieving this is to provide the fellows with the capacity to deliver through such interactions and tours.”
The AU Media Fellowship program is an excellent platform for African journalists to gain a continent-wide perspective on news creation, media operations, their role in reframing the African narrative, and the power of professional networking. The Africa Regional Media Hub is now a welcomed member of their larger network and remains as a strong supporter of the African Union’s efforts to bolster media professionals across the continent.
Brand South-Africa, Acting Chief Executive Officer (CEO) Sithembile Ntombela, took the AU Media Fellows through the concept of nation branding when the Media Fellows paid a working visit to the offices of Brand South Africa as part of activities for a two-week study trip to South Africa for the 29th November to 10th December.
According to The Brand SA CEO, Africans must accept and embrace the Continentэs uniqueness. “We have to recognize the uniqueness of each and every country’s offering and package it in a way that complements each other in grabbing the attention of the world so that Africa becomes better. The important thing about the concept of branding Africa is the alignment and our intentions for the development and positive impact of the social and economic benefit of all of us in Africa,” she told them.
She concluded her remarks by commending the African Union for being instrumental in taking leadership and being a facilitator of concepts and programmes that promotes regional integration, like the AU Media fellowship. The final phase of the fellowship programme will be at the Continental AU Media roundtable to discuss the future of Media in Africa in May 2023.
The AU Media Fellowship programme is implemented by the AU through the Information and Communication directorate, supported by the German Agency for International Cooperation (GIZ).
Through the fellowship, the AU seeks to boost ownership of key policies and programmes and accelerate the achievement of goals under its Agenda 2063, which targets delivering on socio-economic and development changes across Africa.
World
Russia-Africa Dialogue: Untapped Prospects for Economic Cooperation
By Kestér Kenn Klomegâh
At the St Petersburg International Economic Forum 2026, the traditional “Russia-Africa Business Dialogue”, which was initiated in 2016, will deliberate aspects of forging economic cooperation between Russia and African countries. For a decade since its creation, this platform has practically discussed most pertinent roadblocks, highlighted the economic sectors, and outlined the prospects. The significant issues have also been treated at the first and second Russia-Africa summits.
As Moscow prepares to hold the next Russia-Africa summit in October, it is quite clear that Russia has still not worked out financial mechanisms to support its investments across Africa. Generally, the federal strategy for this area has been mapped out, Russian investors understand where to invest in Africa, but lacks extremely the financial motivation and approach to integrate young people into the business environment. Other constraining factors include a lack of financial support instruments the suitable environment for experience sharing and collaboration. At the same time, there are reports that point to a broad range of factors that hinder the development of youth entrepreneurship.
Historically, Russia–Africa relations have evolved through distinct phases after phases. The latest phase began from the first Russia-Africa summit through the second, and is currently moving to the third summit in October. As part of the strategic preparations, Tanzanian President Samia Suluhu Hassan was the guest of Vladimir Putin in the Kremlin. Russia and Tanzania have had good relations, but it has been more than a century since the last state visit of a Tanzanian leader to Russia. From the historical records, Mwalimu Nyerere visited in 1969. As a result, Samia Hassan’s official working visit had a special historic significance for the bilateral relations. “We see this as a very positive sign,” noted Putin. Further to that, Samia Hassan was decorated with an honorary doctorate degree (Doctor Honoris Causa) at the Russian Peoples Friendship University, expressed gratitude for the political solidarity, and underlined Russia for the great contribution which it provided during the African political liberation in the 60s.
Tanzania’s Distinctive Profile
Sergei Kiriyenko, the Deputy Chief of Staff of the Presidential Administration who oversees the department, visited Tanzania after the November 2025 elections. In addition, Putin’s aide Yuri Ushakov called Tanzania “one of the key partners on the African continent,” recalling that it is home to approximately 70 million people. Samia’s visit to Russia is a victory for Russian diplomacy in Africa, as Tanzania is one of those allies that strengthen Moscow, says Andrey Maslov, Director of the HSE Centre for African Studies. According to the expert, cooperation is based on mutual benefit, and Tanzania does not require assistance. The country is among the continent’s economic leaders, distinguished by high growth rates, a stable political system, and a friendly attitude towards Russia. Russia’s interest in Tanzania is largely due to its geographic location and access to the Indian Ocean. The port of Dar es Salaam is considered a key transport hub in East Africa, serving transit routes to the East African Community (EAC) countries, along with the Kenyan port of Mombasa. Given Tanzania’s population, the EAC’s combined market represents over 300 million people, and the potential for expanding trade lies primarily in agricultural products, fertilisers, and basic industrial goods.
Africa’s participation at the St Petersburg 29th forum is very unique, with the majority from East and Southern Africa. The Director General of the Tanzania Investment and Special Economic Zones Authority (TISEZA), Gilead J. Teri, noted that the Tanzanian delegation has a unique opportunity to advance its agenda and strengthen bilateral relations. The forum gave a powerful boost to trade and economic cooperation. Tanzania presented its investment potential to the Russian business community. Therefore, it could be said that bilateral relations between Russia and Tanzania are flourishing and developing dynamically today.
Eastern and Southern Africa’s Dimensions
While it envisages strengthening ties in a broad range of fields, targeting the Eastern and Southern regions by utilising Tanzania as the gateway, Russia shows that the key partners in that part of Africa. Russia’s attributes for raising investment relations are clear: stability, untapped resources and human capital.
Putin’s meeting with Tanzania’s Samia Hassan, aiming at lifting up bilateral cooperation, which symbolises a new qualitative stage or a new chapter in the relations between Russia, Tanzania and the entire SADC. “Africa is an important partner for Russia, a participant in the emerging and sustainable polycentric architecture of the world order. Our relations with the states of that continent are valuable in their own right and should not be subject to the fluctuations on the international arena,” Foreign Minister Sergey Lavrov also said long time ago at the Russia-Africa civil/public gathering held in 2018, in attendance was Stergomena Lawrence Tax, who headed the Southern African Development Community (SADC).
“We are aware that our African friends hold the same views. Relying on the accumulated experience of productive cooperation, Russian diplomats seek to pursue a consistent policy for deepening the range of Russia-Africa relations,” he added. Lavrov said it is necessary to maximise the potential of public, cultural and business diplomacy in the interests of strengthening and expanding the mutually beneficial ties between Russia and African states while invariably adhering to the principle of African solutions to African problems, formulated by the Africans themselves.
Stergomena Lawrence, however, observed that Russia has not been that visible in the region as compared to China, India or Brazil. But it is encouraging that Russia has made the decision to reposition itself as a major partner with Southern Africa. She expressed gratitude that Russia has launched a plan aimed at improving direct trade with the continent/region beyond the traditional sectors like mining, seeking to invest in areas like agriculture, industrial production, high technology and transport.
The Russian Federation’s priorities are also in line with SADC priorities, as evidenced by the priorities of the Foreign Economic Strategy in the region, as indicated below:
Prospecting, mining, oil, construction and mining, purchasing gas, oil, uranium, and bauxite assets (Angola, Namibia and South Africa);
Construction of power facilities—hydroelectric power plants on the River Congo (Angola, Namibia and Zambia) and nuclear power plants (South Africa);
Creating a floating nuclear power plant, and South African participation in the international project to build a nuclear enrichment centre in Russia;
Railway Construction (Angola);
Creation of Russian trade houses for the promotion and maintenance of Russian engineering products (South Africa).
Participation of Russian companies in the privatisation of industrial assets, including those created with technical assistance from the former Soviet Union (Angola).
In the Russian Federation, 10 SADC member countries have their diplomatic offices, namely: Angola, Democratic Republic of Congo, Madagascar, Mauritius, Mozambique, Namibia, South Africa, Tanzania, Zambia and Zimbabwe.
Final Words of Wisdom
In pursuit of following Putin’s policy to strengthen ties with the Global South, including Africa, Russia has to re-strategise and take up the existing critical challenges. Despite a noticeable increase in activity, Russia’s strategy on the continent faces several persistent structural limitations that require thoughtful responses. As geopolitical changes heat up, Russia has to understand the necessity to move ahead, back away from tectonic rhetoric and symbolism of diplomacy. By 2025–2026, the African continent had firmly established itself as a key area of global competition and, simultaneously, one of the most important reserves of economic growth. For Russia, this is important to change the very logic of its African ties. It is logical to walk the talk. In other words, Russia’s relations with African countries have to shift from historical rhetoric to a more practical architecture of interests.
On December 19–20, 2025, the second ministerial conference of the Russia-Africa Partnership Forum was held in Cairo, with the Roscongress Foundation acting as the operator on the Russian side. The conference was attended by the heads of the African foreign ministries and the leaders of the continent’s integration associations. That conference has been defined as a key stage in the preparations for the third Russia-Africa summit, scheduled for October 2026. As noted by Russian Foreign Ministry spokesperson Maria Zakharova, the meeting is intended to “give additional impetus to the development of the Russian-African partnership and the strengthening of its truly strategic nature.”
For Moscow, institutionalising the format is crucial given the overall transformation of global politics. And ultimately, Africa is becoming a space where external players’ ability to not only declare respect for sovereignty but also propose practical mechanisms for cooperation is being tested. Russia’s strategy is built on combining political rhetoric about multipolarity with concrete areas of cooperation—from trade to energy, and food security to personnel training and military-technical cooperation. Economic spheres and building infrastructures are important for Africa, which is ready for foreign investors with adequate funds and not just geopolitical rhetoric. It has to be noted that Africa is a space of competition between external players.
The continent is an arena of intense competition, with China, the European Union, the United States, Turkey, India, and the Gulf states all operating simultaneously, each offering its models of interaction: from large-scale infrastructure financing to military cooperation and religious and cultural influence. African states are becoming increasingly pragmatic and multi-vector—they are consistently expanding their foreign policy space, weighing the conditions, benefits, and political costs.
In such an environment, the sustainability of Russia’s presence is determined by its ability to offer a concrete and replicable set of advantages. Anti-colonial rhetoric and appeals to historical legacy remain important, but they no longer provide a long-term advantage on their own. Each competitive proposition must be backed by institutional support.
At the St. Petersburg forum, there was a genuine international community of like-minded partners practically united by a common goal: networking and developing business cooperation. “The continued participation confirms the demand for building relationships of business trust and confidence with foreign partners from different regions, including the United States, Europe, the Middle East, Latin America, Asia and Africa,” said Alexander Stuglev, Chairman of the Board and CEO of the Roscongress Foundation. The Roscongress Foundation held the 29th St Petersburg International Economic Forum (SPIEF) from 3 to 6 June 2026.
World
CANAL+ Eyes MultiChoice Turnaround as Stocks Debut on JSE
By Adedapo Adesanya
CANAL+ has expressed confidence in its ability to turn around the fortunes of struggling broadcaster MultiChoice as it marks a milestone by becoming the first French company listed on the Johannesburg Stock Exchange (JSE).
The secondary listing of CANAL+ signals strong international confidence in South Africa’s capital markets and reinforces the JSE’s role as a conduit between global capital and African growth opportunities, it said in a statement.
CANAL+ enhances the JSE’s sectoral diversity and provides local investors with direct, rand-denominated exposure to a globally diversified media and entertainment business with a significant African footprint. CANAL+ listed on the London Stock Exchange in December 2024.
The group’s listing on the JSE aligns with its long-term strategy to expand its presence in high-growth markets, particularly in sub-Saharan Africa, where rising connectivity, a young and growing population (expected to increase by 800 million by 2050), strong GDP growth (4.5 per cent growth expected between 2026 and 2030) and accelerating demand for content and connectivity continue to drive sector growth.
The JSE listing will increase CANAL+ liquidity and enable African investors to benefit from CANAL+ growth.
According to Mr Maxime Saada, CEO of CANAL+ said, “Joining the Johannesburg Stock Exchange is a statement of our ambition and illustrates our belief in Africa’s future and its creative industry.
“We are proud to become the first French company ever to list in Johannesburg and the only global media and entertainment company listed on the exchange.
“Following our listing on the London Stock Exchange 18 months ago, this dual listing reinforces our ambition to be a bridge between Europe and Africa and anchors our dual-continental approach, consolidating our unique position in the global media and entertainment industry,” he said.
He noted that CANAL+ serves more than 40 million subscribers and generates €9bn in annual revenue.
“Africa will be our growth engine for years to come, and we are dedicated to creating value on the continent and sharing it with our African partners, investors and the creative community. By welcoming African investors, we deepen our roots, diversify our investor base and lay the foundation for the next phase of our growth.”
Commenting on the listing, Ms Valdene Reddy, Group CEO of the JSE, said, “We are proud to welcome CANAL+ to the JSE and to mark the first listing of a French company on our exchange.
World
AfDB President Sees More African Nations Regaining Investment-Grade Ratings
By Adedapo Adesanya
The President of the African Development Bank (AfDB), Mr Sidi Ould Tah, says more African countries are likely to regain or achieve investment-grade credit ratings by next year as reforms begin to deliver results and economic growth accelerates.
Several African sovereigns have already been upgraded in recent months, including Nigeria. However, Nigeria is not yet near investment-grade status.
In May, S&P Global Ratings upgraded Nigeria’s sovereign credit ratings to ‘B’ with a stable outlook, citing structural reforms under President Bola Tinubu and key drivers like higher oil production and improved fiscal revenue.
The country is still five notches from investment-grade. Under S&P’s rating scale, the progression follows— B → B+ → BB- → BB → BB+ → BBB- (investment grade).
S&P raised Morocco to investment grade last year and increased South Africa by one level to BB in November. Ghana, Zambia, the Ivory Coast and Kenya have also benefited from positive rating action linked to fiscal, debt and economic reforms.
“We’re quite confident that the continent will continue to grow very strongly and that African countries will be better rated in the coming years,” Mr Ould Tah said in an interview with Bloomberg.
“We’ve seen Morocco receive investment grade during the last few months, and we expect other countries by next year to get toward that,” he added.
The outlook reflects improving fiscal positions and reforms implemented across countries on the continent, even as the conflict in the Middle East threatens to slow economic growth and raise costs for energy-importing nations. Better credit ratings can help countries borrow at lower rates and fund development projects.
The AfDB projects the continent’s gross domestic product expansion will accelerate to 4.4 per cent next year, if the conflict in the Middle East does not extend for a longer period. It expects the continent to slow to 4.2 per cent this year.
The war in Iran has benefited oil producers such as Nigeria, Angola and Gabon, while exerting pressure on the fiscal positions of net energy importers such as South Africa, Kenya, Ghana and Senegal.
Mr Ould Tah said the bank is ready to support countries facing budget constraints and high debt burdens due to the impact of the Iran crisis, including increasing credit lines to them.
“The board of directors of the bank will examine in the coming days how the bank can increase the volume of resources it will provide to its member countries in this specific situation,” he said.
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