By Kestér Kenn Klomegâh
Under the aegis of the African Union (AU), the continental organisation, the AU Media Fellowship programme, is frog-leaping to create a positive and compelling brand image for the continent on the global landscape. With financial support from the African Union, media groups are constantly retraining and learning the collaborative strategic art and skills in rebranding Africa within the emerging multipolar world and as an integral part of the African Agenda 2063.
The AU Media Fellowship Programme is a newly created platform for cross-border collaborative journalism, which has already been hailed for paving the way for practising media professionals and content creators to break away from the longstanding overreliance on external sources for information about developments on the continent.
For the one-year-long fellowship, groups are broadly chosen from different African countries. Over the past months, media fellows have been exploring ways to not only balance the narrative of developments on the continent but also to operationalize a network and frameworks of exchange with each other in a bid to boost the reach and impact of their content and reporting.
After a successful study tour in Germany and the AU headquarters in Addis Ababa, Ethiopia, the group moved Phase 3 of the AU Media Fellowship two-week long study tour, to AU organs in South Africa, at the Pan-African Parliament.
The study tour to the AU organs and specialized agencies began at the AU Pan-African Parliament, African Union Development Agency (AUDA- NEPAD), Africa Peer Review Mechanism (APRM), Africa Risk Capacity (ARC) and South African institutions, which include South Africa Broadcasting (SABC), The MultiChoice Group, Brand South Africa, Wits School of Journalism which hosted the 3rd series of the AU Media Roundtable. The study tour concluded with a guided tour to the Republic of South Africa Parliament and Media Lab retreat.
The 4th Vice-President of the Pan-African Parliament (PAP), François Ango Ndoutoume, welcomed the AU Media Fellows to PAP which he described as the home of the African people. He further refers to the role of the PAP’s mandate to ensure the full participation of African peoples in the economic development and integration of the continent.
“The mandate of the PAP as a representation of the peoples of Africa cannot be implemented without engaging and involving citizens and civil society. The media, therefore, remains the most effective tool to achieve this objective,” Ndoutoume said and continued his remarks by highlighting the critical role the media plays in enhancing active citizen engagement.
The PAP depends on journalists to inform the public about its work. It is also important to note that covering the continental parliament requires an understanding of its origin, mandate and rules of procedure, according to his explanation, and finally called on the media to regain control of the editorial line and the media coverage dedicated to Africa, as it is the only way to counter negative narratives about the continent.
According to Leslie Richer, the African Union Director for Information and Communication, cross-border collaborative journalism being shaped through the AU Media Fellowship positions media outlets and journalists across Africa to own the narrative of the continent.
“From your study trip in Germany, Ethiopia, and now in South Africa, this connecting of thoughts will help not only to do your work better but also, as journalists, you are creating a network, you are actually better able to address the issues on the continent and to create narratives that we want. A balanced narrative of developments on the continent, one that is a clear representation of who we are but one that speaks of the situation that we find ourselves in,” Richer said.
“We started this programme so that you can start realizing that you’re not in competition with each other. There’s a bigger challenge for us because we do not even collaborate as journalists, and that must change. So that’s the role the African Union has to play, to bring media houses and journalists together,” she said at the Pan-Africa Parliament last November 2022.
Last December, as part of the Africa Union Media Fellowship programme, Areff Samir and Amira Sayed, both AU Media Fellows -2022, hosted Dr Dinesh Balliah, Acting Director of the Centre of Journalism at Wits University. Naeemah Dudan, Producer at Seen.tv, Veerashni Pillay, founder of news start-up explain.co.za, and Lindokuhle Nzuza, project coordinator at Jamlab Africa and panellists to unpack the changing media landscape, share best practices on how to leverage technology to shape our narratives and discuss sustainable business model’s journalist can adapt to survive in the fast-paced media industry.
Speaking during the meeting, Dinesh Balliah, Acting Director at the Centre of Journalism at Wits University, shed light on the constantly changing needs of media audiences in Africa. She focused on how the needs of media consumers in Africa are fast changing, which calls for new approaches in the media industries in Africa.
She said, “The media ecosystem is changing, and thus the curriculum of journalism has to improve to meet the dynamic, ever-changing needs of the audiences. Today, we give assignments to students, and we instruct them to present them in different formats like podcasting, data visualization etc.”
Telling Africa stories and creating African content will be more successful in the future when media students and practising media personalities embrace the digital ways of practicing journalism. More people can access the internet and search for news and media content online on Podcasts, Twitter, blogs, and Youtube, among other platforms. In the near future, African audiences will rely more on getting news and media content on online platforms. This calls for a necessary and immediate revision of the journalism curriculum in Africa.
In addition, donor companies and funding stakeholders of different media houses are changing their selection criteria. Naeemah Dudan listed ways of getting funders and donors to support media work. She said that media personalities should find better approaches to donors and mentioned that good proposals for any idea are the key to persuading donors. Therefore, media professionals in Africa can thrive when they master the skills of writing persuasive proposals to donors and funding stakeholders.
Lindokuhle Nzuza, the Project Coordinator at Jamlab Africa, an incubator for innovative journalism and media in projects from across Africa, aims to strengthen innovation in African independent journalism and media, to grow the diversity of the continent’s voices in the public space. This is a great contribution to equip media practitioners to counter stereotypes on the digital edge.
There was also a networking session with the Africa Regional Media Hub, which is part of the US Department of State’s Bureau of Public Affairs that works to connect US policymakers and experts with media in Africa. The session took place in December 2022.
The Deputy Director for the US Africa Regional Media, Tiffany Jackson-Zunker, has reiterated the United States’ commitment to working with African media to include and elevate African voices in the most consequential global conversations.
Tiffany Jackson-Zunker said, “The role of the media in a democracy is critical, and our hub’s primary objective is to support journalists, specifically those on the African continent, by providing resources on U.S.-Africa policy, opportunities to engage with U.S. officials, and responding to queries from media representatives, the journalists who work with us have more tools at their disposal to write the stories their audiences want and need.”
The tour provided an opportunity for the media fellows to gain further insights into US-Africa policy, particularly pertaining to its engagement with the media in Africa. The visit to the media hub comes after the AU Media fellows were hosted in Ethiopia by the US Permanent Representative to the African Union Ambassador Jessica Lapenn.
Director for Information and Communication at the African Union Commission (AUC), Leslie Richer, added that “the two organizations have a common goal of ensuring top-quality, balanced narrative on the continent, which will result in equally high-calibre reportage and for us, a crucial step towards achieving this is to provide the fellows with the capacity to deliver through such interactions and tours.”
The AU Media Fellowship program is an excellent platform for African journalists to gain a continent-wide perspective on news creation, media operations, their role in reframing the African narrative, and the power of professional networking. The Africa Regional Media Hub is now a welcomed member of their larger network and remains as a strong supporter of the African Union’s efforts to bolster media professionals across the continent.
Brand South-Africa, Acting Chief Executive Officer (CEO) Sithembile Ntombela, took the AU Media Fellows through the concept of nation branding when the Media Fellows paid a working visit to the offices of Brand South Africa as part of activities for a two-week study trip to South Africa for the 29th November to 10th December.
According to The Brand SA CEO, Africans must accept and embrace the Continentэs uniqueness. “We have to recognize the uniqueness of each and every country’s offering and package it in a way that complements each other in grabbing the attention of the world so that Africa becomes better. The important thing about the concept of branding Africa is the alignment and our intentions for the development and positive impact of the social and economic benefit of all of us in Africa,” she told them.
She concluded her remarks by commending the African Union for being instrumental in taking leadership and being a facilitator of concepts and programmes that promotes regional integration, like the AU Media fellowship. The final phase of the fellowship programme will be at the Continental AU Media roundtable to discuss the future of Media in Africa in May 2023.
The AU Media Fellowship programme is implemented by the AU through the Information and Communication directorate, supported by the German Agency for International Cooperation (GIZ).
Through the fellowship, the AU seeks to boost ownership of key policies and programmes and accelerate the achievement of goals under its Agenda 2063, which targets delivering on socio-economic and development changes across Africa.
Russia’s Military Diplomacy in Africa: High Risk, Low Reward and Limited Impact
By Kestér Kenn Klomegâh
The South African Institute of International Affairs, a Johannesburg-based foreign policy think tank, has released a special report on Russia-Africa relations. According to the report, Russia has signed military-technical agreements with over 20 African countries and has secured lucrative mining and nuclear energy contracts on the continent.
Russia views Africa as an increasingly important vector of its post-Western foreign policy. Its support for authoritarian regimes in Africa is readily noticeable, and its soft power has drastically eroded. As suspicions arise that Russia’s growing assertiveness in Africa is a driver of instability, its approach to governance encourages pernicious practices, such as kleptocracy and autocracy in Africa.
Over the years, Russia has fallen short of delivering its pledges and promises, with various bilateral agreements undelivered. Heading into the July 2023 Russia-Africa Summit in St Petersburg (unless the proposed date and venue change, again), Russia looks more like a ‘virtual great power’ than a genuine challenger to European, American, and Chinese influence.
What is particularly interesting relates to the well-researched report by Ovigwe Eguegu, a Nigerian policy analyst at Development Reimagined, a consultancy headquartered in Beijing, China. His report was based on more than 80 media publications dealing with Russia’s military-technical cooperation in Africa. His research focused on the Republic of Mali and the Central African Republic as case studies.
The report, entitled Russia’s Private Military Diplomacy in Africa: High Risk, Low Reward, Limited Impact, argues that a quest for global power status drives Russia’s renewed interest in Africa. Few expect Russia’s security engagement to bring peace and development to countries with which it has security partnerships.
While Moscow’s opportunistic use of private military diplomacy has allowed it to gain a strategic foothold in partner countries successfully, the lack of transparency in interactions, the limited scope of impact, and the high financial and diplomatic costs expose the limitations of the partnership in addressing the peace and development challenges of African host countries, the report says.
Much of the existing literature on Russia’s foreign policy stresses that Moscow’s desire to regain great power has been pursued largely by exploiting opportunities in weak and fragile African states.
Ovigwe Eguegu’s report focuses on the use of private military companies to carry out ‘military diplomacy’ in African states, and the main research questions were: What impact is Russia’s private military diplomacy in Africa having on host countries’ peace and development? And: Why has Russia chosen military diplomacy as the preferred means to gain a foothold on the continent?
He interrogates whether fragile African states advance their security, diplomatic, and economic interests through a relationship with Russia. Overcoming the multidimensional problems facing Libya, Sudan, Somali, Mali, and Central African Republic will require comprehensive peace and development strategies that include conflict resolution and peacebuilding, state-building, security sector reform, and profound political reforms to improve governance and the rule of law – not to mention sound economic planning critical for attracting the foreign direct investment needed to spur economic growth.
In the report, Eguegu further looked at the geopolitical dynamics of Russia’s new interest in Africa. He asserted that during the Cold War, the interests of the Soviet Union and many African states aligned along pragmatic and ideological lines. After independence, many African countries resumed agitation against colonialism, racism, and capitalism throughout the 1970s and 1980s. The clash between communism and capitalism provided ample opportunity for the Soviets to provide support to African countries both in ideological solidarity and as practical opposition to Western European and US influence in Africa.
Since the Soviet collapse in 1991, Russia has rekindled relationships with African countries for myriad reasons – but these can largely be attributed to pragmatism rather than ideology. More specifically, Russia’s interactions with African states have been multi-dimensional ranging from economic and political to security-oriented.
He offered the example of Moscow’s relationships with Eritrea and Sudan, which ultimately gave Russia some influence and leeway in the critical Red Sea region and countered the influence of the US and China. But the main feature of Russia’s policy is mostly ‘elite-based’ and tends to lend support to illegitimate or unpopular leaders.
The report also highlighted the myriad socioeconomic and political challenges plaguing a number of African countries. Despite these developments, some have struggled to maintain socioeconomic and political stability. The spread of insecurity has now become more complex across the Sahel region. The crisis is multidimensional, involving political, socioeconomic, regional and climatic dimensions. Good governance challenges play their own role. Moreover, weak political and judicial institutions have contributed to deep-seated corruption.
Conflict resolution has to be tied to the comprehensive improvement of political governance, economic development, and social questions. Some fragile and conflict-ridden African countries are keen on economic diversification and broader economic development. However, progress is limited by inadequate access to finance and the delicate security situation.
According to the International Monetary Fund, these fragile states must diversify their economies and establish connections between the various economic regions and sectors. Poverty caused by years of lacklustre economic performance is one of the root causes of insecurity. As such, economic development and growth would form a key part of the solution to regional security problems.
Analysts, however, suggest that Russia utilizes mercenaries and technical cooperation mechanisms to gain and secure access to politically aligned actors and, by extension, economic benefits like natural resources and trade deals.
Arguably, adherence to a primarily military approach to insecurity challenges is inadequate and not the correct path for attaining peace and development. Furthermore, fragmented, untransparent and unharmonized peace processes will impede considerably sustainable solutions to the existing conflicts in Africa.
Worse is that Russia’s strengths expressed through military partnerships fall short of what is needed to address the complexities and scale of the problems facing those African countries. Moscow certainly has not shown enough commitment to comprehensive peacebuilding programs, security sector reforms, state-building, and improvement to governance and the rule of law.
Surely, African countries have to begin to re-evaluate their relationship with Russia. African leaders should not expect anything tangible from meetings, conferences and summits. Since the first Russia-Africa summit held in 2019, very little has been achieved. Nevertheless, not everything is perfect. There is some high optimism that efforts might gain ground. The comprehensive summit declaration, at least, offers a clear strategic roadmap for building relations.
At this point, it is even more improbable that Moscow would commit financial resources to invest in economic sectors, given the stringent sanctions imposed following Putin’s invasion of Ukraine. The impact of sanctions and the toll of the war on the Russian economy is likely to see Moscow redirect its practical attention towards ensuring stability within its borders and periphery.
Notwithstanding its aim of working in this emerging new multipolar world with Africa, Russia’s influence is still comparatively marginal, and its policy tools are extremely limited relative to other international actors, including China and Western countries such as France, European Union members, and the United States. This article was also published at Geopolitical Monitor.com
Lukashenko Hands Over Agricultural Equipment to Zimbabwe
By Kestér Kenn Klomegâh
On January 30, Belarusian President, Alexander Lukashenko, paid a working visit to hand over in a special ceremony Belarusian agricultural vehicles, tractors and equipment to President Emmerson Mnangagwa in Harare, Zimbabwe.
“First of all, I want to thank the Americans and the entire Western world for having imposed sanctions against us. Otherwise, American and German tractors would have come instead of Belarusian ones to this huge field,” Lukashenko said.
The Belarusian leader noted that in Zimbabwe, there are the friends of Belarus, with whom Minsk is building cooperation for the sake of achieving the common good.
After years of negotiations, Zimbabwe finally received its $58 million farm mechanization facility from Belarus, while another deal worth $100 million was signed, according to reports from Zimbabwe’s presidency in Harare.
Zimbabwe and Belarus agreed on assembling 3000 tractors. They also agreed to supply Zimbabwe with different kinds of machinery and equipment made in Belarus for the agriculture and timber industry. Both have further agreed to establish a mechanization programme for the farming and timber industries.
It provides for over 800 units of equipment to be delivered in two batches. These include, among others, 60 self-propelled grain harvesters, 210 precision seed drills, 474 tractors of different power capacities, fifth wheel trucks with semi-trailers for transportation of heavy equipment and four dump trucks.
The agreement makes provision for other equipment such as six semi-trailers with hydraulic manipulators for transportation of construction machinery, 10 drop-side trucks, firefighting equipment critical in forest business, cities and other communities and emergency rescue operations. The agricultural equipment also includes 30 motorcycles and a complete set of spare parts for every type of machinery and equipment delivered.
Zimbabwe has been looking for foreign partners from other countries to transfer technology and industrialize its ailing economy. The report said that the government had launched a similar facility from a US company, John Deere, estimated at $50 million, intended to boost agricultural production. Negotiations are also underway with Chinese manufacturers to set up bus assembling plants locally after the government recently procured buses from the Asian country.
Zimbabwe and Belarus officials noted that the unique relationship would help in technical skills transfer and transform the agricultural sector in Zimbabwe.
“The implementation of the project involves an approach that includes not only full responsibility regarding warranty and service support, provision of spare parts, training of local specialists, but also providing advanced technologies, comprehensive decisions and solutions in agriculture for every agricultural period from cultivation, seeding, irrigation, planting to crop harvesting,” according to the report from Zimbabwe’s Ministry of Agriculture.
In addition to the statement, the Belarus cooperation deal and the commissioned John Deere project for the supply of agriculture mechanization equipment were a culmination of the re-engagement policy of President Emmerson Mnangagwa.
The principle for re-engagement and engagement is open to all countries worldwide. Zimbabwe is ready to cooperate in business with external countries and for the benefit of the people. President Mnangagwa has reiterated that Zimbabwe is open for business.
Mnangagwa’s working visits to Minsk have helped to break barriers that have impeded progress in its economic diplomacy and to seek increased business cooperation with Belarus, an ex-Soviet republic and a member of the Eurasian Economic Union. The Eurasian Economic Union members are Armenia, Belarus, Kazakhstan and Russia.
Zimbabwe is a landlocked country in southern Africa. Mineral exports, gold, agriculture, and tourism are the main foreign currency earners of this country. The mining sector remains very lucrative. Its commercial farming sector is traditionally another source of exports and foreign exchange. In the southern African region, it is the biggest trading partner of South Africa. Zimbabwe is one of the members of the Southern African Development Community (SADC).
Interest in Netflix Stocks Jumps 131% After Oscar Nominations
By Aduragbemi Omiyale
Interest in Netflix stocks went up by 131 per cent, with signing-up to the streaming platform increasing by 166 per cent after sweeping 15 nominations across numerous categories at the Academy Awards nomination announcement.
On January 24, 2023, Oscar nominations were released, and an analysis of Google search data by AskGamblers showed that Netflix sign-up exploded over to double the average search volume in one day, an unprecedented increase in movie fans looking to stream some of the most popular titles.
Netflix’s most nominated film is All Quiet on the Western Front, a German film set during World War I. The film was nominated nine times in categories such as Best Picture and Best Cinematography. Other feature-length titles from Netflix, such as Blonde, Guillermo Del Toro’s Pinocchio and The Sea Beast, also gained nominations, as well as two documentary short films.
“The Academy Awards are the pinnacle of the awards season, with many filmmakers and studios hoping for recognition from the Academy in this latest nomination announcement.
“With 15 nominations given to films produced by Netflix, it will be interesting to see if these searches translate into sign-ups to the platform and if Netflix will receive even more new customers if they win big during the ceremony in March,” a spokesperson for AskGamblers commented on the findings.
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