By Modupe Gbadeyanka
The global provider of transformational household products, d.light, has promised to extend its loyalty programme for off-grid solar customers in Kenya to other countries where it sells its products in Africa.
The scheme, d.light Points Program, is the first-of-its-kind in the off-grid solar space, was launched on August 7, 2024, and is designed to reward its new customers.
In a statement on Tuesday, the organisation, which provides affordable finance for low-income households, disclosed that it plans to extend the initiative to customers in Uganda, Tanzania and Nigeria later this year, noting that the aim is to reach out to more than 500,000 customers before the end of 2024.
The programme rewards customers who make regular and frequent payments towards their PayGo products with points that can be redeemed for discounts on future purchases and other rewards such as tokens for free days of power. d.light will add more rewards as it rolls out the program to its other markets in Africa.
“Our customers have had a tough time lately. Months of high inflation in many of the countries we operate in, along with job and income uncertainty in climate-impacted rural areas, have put pressure on households and communities. This includes being able to access and pay for their energy at home,” the Director of Credit at d.light, Donal Connolly, said.
“Our customers come first here at d.light, and we want to help them deal with these pressures and acknowledge their loyalty and support as well. We’ve devised the d.light Points Program for our customers to easily earn points and then redeem them for tailor-made rewards that add value and save them money.
“For example, customers who make payments across a number of consecutive days earn points which they can redeem for credit towards future purchases or free days of power.
“With this new loyalty program, we are providing d.light customers with the tangible, practical benefits that they themselves have asked for and which help them to more easily access reliable solar energy that improves their day-to-day lives,” Connolly added.
Business Post gathered that d.light Points Program was created after 12 months of in-depth customer research involving focus groups, surveys, and one-to-one interviews.
Information on points and rewards are available to customers at all times via SMS or USSD messaging or on the d.light mobile app. Customers can redeem the points they earn over the phone or using the app.