World
Great-Power Rivalry Reawakening Russia to Geopolitical Realities in Africa
By Kestér Kenn Klomegâh
With heightening geopolitical situation, a new wave is entirely blowing from Russia to Africa, fortifying the emerging multipolar world with emphasis on Africa and the Global South. Russia’s policy approach toward Africa is increasingly changing, incorporating most the areas and spheres as ready instruments for consolidating the scale of current bilateral relations. For the first time in the post-Soviet history, a press tour for journalists of African news agencies “TASS – Africa: the Path of Friendship” took place from November 16 to 24 in Moscow, Kazan and St. Petersburg.
The TASS news agency intends to establish news bureaus in all African countries, replicating its presence during the Soviet era, Director General Andrey Kondrashov said. His statement was based on the fact that Africa is becoming “one of the most important areas of focus.” The biggest apparent challenge is how to create an extensive media outreach and maintain a significant information footprint, a replica which was witnessed during Soviet times.
Chairman of the State Duma, Vyacheslav Volodin, meeting with African ambassadors, indicated clearly that Russia is competing with foreign players in Africa. But, as Russia continues invariably working on its long-term cooperation, it has “to move away from intentions to concrete actions.” Russia has a distinctive feature in comparison with other countries: it has always spread to the people of the African continent good things, model-solutions for development problems.
During a meeting with African ambassadors in the State Duma, the issue of greater representation of Russian media in Africa was raised, which ambassadors responded with applause. “It is necessary to take certain steps together for the Russian media to work on the African continent,” Volodin noted before arguably comparing that “the Russian media provide broadcasting in various languages, they work in many countries, although it is certainly impossible to compare this presence with presence of the media of the United States, United Kingdom and Germany.”
Notwithstanding the geopolitical obstacles, Russia has sound instruments for media cooperation. Yet, officials desperately complain over anti-Russian media campaign perpetuated by the western media in Africa. The continent’s biggest challenge among political elite and entrepreneurs is to access opportunities in the Russian Federation for cooperation, yet these vital element has been missing. There is dearth of adequate information on economic and tourism developments between Russia and Africa.
For creating a sustainable partnership—the first in Africa—would require sprawling educational campuses, frequent exchange of specialists and students, promoting visa-free tourism, as well as media practitioners’ engagement with ordinary Russians, visiting interesting tourism spots across the Russian Federation.
And while China, for instance, has granted 53 African nations duty-free access to its market, Russia would simply not just as it does consider it necessary to permit African reporters inside the country. Noticeably, Africans are showing high interest in leveraging their relationships with Russia. On the other side, Russian rules and regulations are restricting Africans, and as result, rather continue balancing their strategic relationship—with varying degrees of success with the United States and Europe.
Experts have consistently argue that lack of two-way media representation exacerbates misunderstanding between Russia and Africa. As a result, African leaders and corporate business executives often rely on Western media for information about Russia, leading to a one-sided view that often reflects Western biases. As Africa’s middle class estimated at 280 million (twice Russia’s population) continues to grow, representing a vibrant information market, the need for a balanced and comprehensive media coverage from both sides becomes increasingly crucial. The low representation does not reflect the growing diplomatic and economic ties between Russia and Africa. Analysis further shows both realism and symbolism, and Africa repetitive attempts to turn symbolism into real substance at this stage of shifting developments.
Artem Kozhin, is now Russia’s ambassador to Seychelles. During the Russia-Africa Summit, Artem Kozhin, who represented the Foreign Ministry’s Information and Press Department, at the panel discussion on media, explained in an indepth report that some 300 news bureaus from 60 countries were operating in Russia, including 800 foreign correspondents and 400 technical personnel in the Russian Federation. According to his interpretation, this extremely low representation of African media hardly meets the level of current dynamically developing relations between Russia and Africa. “We invite all interested parties to open news bureaus and expand media cooperation with Russia,” Kozhin said at the gathering, inviting Africa media to Moscow.
Professor Alexey Vasiliev, the first Special Representative of Russian President for Relations with Africa (2006-2011) and currently the Head of the Center for African and Arab Studies at the Peoples’ Friendship University of Russia, told the audience in Sochi: “Africa is largely unaware of Russia, since African media mainly consumes information the Western media sources and then replicates them. And all the fake news, the Rusophobia and anti-Russian propaganda, spread by the western media, are repeated in the African media.”
“Measures are needed to enable us to better understand each other,” suggested Professor Vasiliev, who regularly advises the Presidential Administration, the Government of the Russian Federation, both chambers of the Federal Assembly, and the Russian Foreign Ministry.
Critiques have since emerged regarding the level of discrimination in accrediting foreign media. In a parallel plane, policy researchers say Africa’s media absence in the Russian Federation is alarming. In short, Africa Studies Institute’s Director, Professor Irina Abramova has reiterated, at several conferences including at State Duma roundtable discussion, and now at TACC conference with the media group from 10 Francophone African countries, the extremely low of African media presence in the Russian Federation.
She emphasized that Russia’s image is formed by African audiences, influenced by the media, often diverges significantly from reality. The director noted that receiving first-hand information is the foundation for mutual understanding and cooperation. “Information, today, has become a powerful productive force, capable of shaping objective reality. Under the current conditions, the role of journalists is extremely important, because the nature of Russian-African relations, largely depends on how given facts are presented,” Professor Abramova stated, while urging African media practitioners to actively establish their presence in the Russian Federation.
Professor Abarmova regrettably underlined that not a single African news agency has permanent accreditation in the country. The speakers discussed expanding cooperation in the information sphere, pointed to the importance of expanding Russian media offices on the African continent.
For decades, cooperation with Africa has been in line with Moscow’s policy aimed at strengthening media ties. And now, by inviting these African media practitioners, more or less, marked one step toward teaming up, at starting level, to fight anti-Russian propaganda, and the spread of fake information. In addition, Professor Abramova underscored the critical fact that the Africa Department, Ministry of Foreign Affairs, has to work up to an appreciable expectations, discard uncollaborative approach to issues relating to Africa.
For Africa, officials of the Department for Partnership with Africa at the Russian Foreign Ministry should rather show enthusiasm in facilitating the rules and regulations, among others, in addressing promptly the necessary obstacles hindering bilateral media cooperation. Professor Abramova unreservedly suggested, for example, the significance of establishing Russia-Africa Press Exchange Programme to encourage and promote exchanges and regular visits between Russian and African media.
Tatyana Dovgalenko, Director of the Department for Partnership with Africa at the Russian Foreign Ministry, said that Moscow counts on the active participation of its partners from Africa. In this context, she reiterated the Russia-Africa summits held in October 2019 and July 2023, have described as a true breakthrough by Russian President Vladimir Putin. “These events served as a powerful starting-point for what is commonly referred to as the revival of Russia-Africa relations. And today, Russian-African ties are steadily growing,” Dovgalenko said at the conference dedicated to the launch of the press tour. “It is important that our African friends view Russia as a reliable friend and a partner, capable of acting to protect its own sovereignty and supporting others to do the same.”
“These events served as a powerful starting-point for what is commonly referred to as the revival of Russia-Africa relations. And today, Russian-African ties are steadily growing,” Dovgalenko said at the conference dedicated to the launch of the press tour. “It is important that our African friends view Russia as a reliable friend and a partner, capable of acting to protect its own sovereignty and supporting others to do the same.”
The media initiative was as a follow up to Foreign Minister Sergey Lavrov’s discussions about rolling out a comprehensive roadmap for a more integrated cooperation and to find ways of improving public diplomacy in Africa.
On May 16, Sergey Lavrov chaired the Foreign Ministry Collegium meeting on the theme titled “Concept of the Russian Federation on Cooperation with African Media” which stresses the need to cooperate with African media as Russia looks forward to strengthening relations and intends to share its strategic interests with Africa. According to the MFA report: “the Russian Federation is implementing programmes of cooperation with various African countries which include the media, education, culture, art, and sport.”
In order to overcome these longstanding challenges mentioned above in the article, both Russia and Africa have to take concrete steps toward building a more collaborative media landscape. This includes creating opportunities for African journalists in Russia and increasing the presence of Russian media in Africa. In mid-November 2025, media representatives invited from 10 Francophone African countries, visited key landmarks, museums, and universities, and held meetings with representatives of academic institutions and media.
World
Essent Slashes Contact Centre Technology Costs by 50%
By Modupe Gbadeyanka
The Netherlands’ largest energy provider, Essent, has cut the technology costs of its contact centre infrastructure by half.
The organisation, which serves 2.5 million customers, recorded zero critical incidents post-migration and improved agent workplace satisfaction by 36 per cent.
The migration was delivered in partnership with AI-first customer experience transformation specialists, Sabio Group, and was completed in under 12 weeks for an operation spanning over 1,000 agents across two locations.
Agents were forced to juggle multiple disconnected screens simultaneously — a workflow that was as inefficient as it was stressful.
“Our agents were constantly working with different screens — multiple chat instances open at once, multiple agent desktop instances. It was messy, and in some cases, quite stressful,” SAFe Product Manager for Customer Interaction, Omnichannel and Digital Transformation at Essent, Michiel Kouijzer, stated.
“A lot of colleagues were saying I was mad for even suggesting this approach. It kind of feels like a victory on a personal level that it did work out. You just have to be a little ambitious — and have the right expert partner who can make it work,” Kouijzer added.
With stable cloud infrastructure now firmly in place, Essent is turning its attention to the capabilities that were impossible in its legacy environment: AI-powered call summarisation, agentic customer self-service, and next-generation workforce optimisation.
Rather than a reckless ‘big bang’ cutover that could have affected service to millions of households, Sabio engineered a phased migration strategy — beginning with Essent’s SME segment to validate technical readiness before scaling to the full enterprise operation.
“This project showcases Sabio’s unique position in the contact centre technology landscape. We’re not just moving Essent to the cloud — we’re establishing a foundation for continuous improvement in their customer experience delivery,” the Country Manager for Sabio Group Benelux, Wouter Bakker, commented.
World
Africa: A New Market for Russian Business
By Kestér Kenn Klomegâh
On April 11, the presentation of the book “Africa: a new market for Russian business” took place, which aroused lively diverse interests among business representatives, entrepreneurs and employees of federal structures of Russia. The event was dedicated to discussing the prospects of Russian companies entering the African market and became a platform for the exchange of views and experiences.
Participating guests, packed in the small hall, included:
– representatives of business circles,
– entrepreneurs interested in new directions of development,
– employees of federal agencies curating foreign economic activity.
The presentation was held in a constructive and friendly atmosphere. The author of the book, Serge Fokas Odunlami, detailed the key ideas and conclusions presented in the publication. Particular attention was paid to the practical aspects of operating in the African market, as well as the analysis of opportunities and risks for Russian companies.
During the lively discussion, participants asked questions, shared their experiences and made suggestions for developing cooperation with African countries. This format allowed not only to get acquainted with the content of the book, but also to discuss topical issues of expanding business relations.
Meaning of the book: The publication, “Africa: a new market for Russian business” offers readers not only analytical, but also practical recommendations on investment and market trends, and how to enter the African market. The book will be a useful tool for those considering Africa as a promising destination for investment and business development.
The presentation of the book became a significant event for the Russian business community interested in expanding cooperation with Africa. Serge Fokas Odunlami introduced the participants to the new edition, which is a comprehensive business guide that gives an impetus for dialogue and implementation of joint entrepreneurial projects and corporate initiatives across Africa.
World
Ryan Collyer Reveals Reasons Behind Africa’s Significant Energy Deficit
By Kestér Kenn Klomegâh
Perhaps Russia’s state nuclear corporation, Rosatom, is at the frontline, shaping Africa’s energy security. And African countries are also accelerating coordinated efforts to build nuclear power plants primarily to supply their energy, which will drive industrialisation and boost power capacity for domestic utilisation.
Energy experts say adopting nuclear can further support a diverse energy mix, reduce reliance on fossil fuels, and help across the continent. Over the past two decades, Russia has been collaborating with African countries, adopting energy initiatives to provide power to approximately half the continent’s population, and making it an important component of Africa’s future energy strategy and solutions. At this point, however, it is necessary to underline the irreversible fact that Russia’s ultimate goal is to ensure long-term African energy security.
In this interview, Rosatom’s Chief Executive Director for Central and Southern Africa, Ryan Collyer, reiterates the strategic importance of Russia-Africa’s energy cooperation through strengthening bilateral agreements on collaboration on the peaceful use of nuclear energy. Collyer explains that the Russian approach is its ability to offer an integrated solution, from technology and financing to training and localisation. According to him, partnerships must be built on mutual benefit and on the principle of transparency. Here follows the interview excerpts:
What are the expectations, specifically in the nuclear energy sphere, for Africa during the forthcoming Russia–Africa Summit scheduled for 2026?
The expectation is a clear shift from dialogue to delivery. Over the past few years, we have built a strong foundation through agreements, feasibility discussions and partnerships. The 2026 Russia–Africa Summit is an opportunity to demonstrate tangible progress.
In practical terms, I would expect greater focus on implementation readiness. That includes regulatory development, human capital, financing models and localisation strategies. We also expect to see more structured cooperation in areas like small modular reactors, which are particularly relevant for many African grids, as well as stronger emphasis on education and training partnerships. Ultimately, the success of the Summit will be measured by how many initiatives move from concept to execution.
Why, despite many bilateral agreements, is Africa still experiencing a significant energy deficit?
Africa’s energy deficit is not a result of a lack of ambition or agreements. It is primarily a question of scale, financing and infrastructure readiness. Energy projects, especially large-scale ones, require long-term investment, stable policy frameworks and strong institutional capacity. Many countries are working under fiscal constraints, and at the same time, demand is growing rapidly due to population growth and urbanisation. So, even when progress is made, it can be outpaced by rising demand.
It is also important to understand that many agreements are not meant to deliver immediate infrastructure. They are part of a longer preparation cycle, including feasibility studies, regulatory development and workforce training. Nuclear projects in particular are long-term by nature, and while this can be perceived as slow progress, it is actually a reflection of the level of diligence required.
How do you assess the contribution of nuclear energy to climate change mitigation and technological development in Africa?
Nuclear energy plays a dual role in Africa’s development, both as a clean energy source and as a driver of technological advancement. From a climate perspective, nuclear provides reliable, low-carbon electricity at scale. Africa needs a significant expansion of its energy capacity to support economic growth, and this growth must be both stable and sustainable.
Nuclear allows countries to increase power generation without increasing emissions, while ensuring a consistent baseload supply. At the same time, its impact goes beyond electricity. Nuclear technologies support medicine, agriculture, water management and industrial processes. Across Africa, they are already used in areas such as cancer treatment, food preservation and environmental monitoring, making nuclear a broader platform for sustainable development.
In this context, Rosatom offers integrated solutions across the full nuclear value chain. This includes large-scale and small modular reactors, as well as advanced non-power applications such as nuclear medicine and irradiation technologies. Our focus is on delivering practical, tailored solutions that support long-term development and local capacity building.
Is Africa unprepared to deal with nuclear waste, as some critics suggest?
I would say that preparedness varies across countries, but it would be inaccurate to suggest that the issue is being ignored. Responsible nuclear programmes require a comprehensive approach to waste management from the very beginning. This includes legal frameworks, regulatory oversight, storage solutions and long-term planning. These elements are part of international best practice and are supported by organisations such as the IAEA. What is true is that this topic is often undercommunicated in the public space. It should be discussed more openly, because transparency builds trust.
Countries that are serious about nuclear energy understand that waste management is not optional. It is a core component of the programme, and it is addressed in parallel with all other aspects of development. Rosatom offers comprehensive solutions for spent fuel and radioactive waste management. These include technologies for safe storage, transportation, reprocessing and recycling of nuclear materials. In fact, advanced reprocessing solutions allow for the reuse of valuable components of spent fuel, significantly reducing the volume of waste and improving the overall sustainability of the nuclear cycle.
Nuclear power remains controversial. Why do you believe it is important for Africa, and what role does it play in the energy mix?
Africa needs a balanced and pragmatic energy strategy. The conversation should not be about choosing one technology over another, but about building an energy mix that is reliable, affordable and sustainable. Renewables will play a critical role and are already expanding rapidly. However, they are variable by nature. For industrialisation, countries also need stable, continuous power that is baseload. This is where nuclear can make a meaningful contribution. A diversified energy mix that includes renewables, nuclear, hydropower and other sources allows countries to reduce risk, improve energy security and support long-term economic growth.
Nuclear is not the only solution, but it is an important part of a resilient system, especially for countries with growing industrial ambitions. In this context, Rosatom is able to support countries with integrated energy solutions that combine reliability, sustainability and long-term partnership models, tailored to national development priorities.
How can we shift public perception, given the legacy of Chornobyl and Fukushima?
We cannot rewrite history, and we should not try to. Events like Chornobyl and Fukushima shaped public perception for a reason. The starting point is respect for those concerns, not dismissal. At the same time, what is often missing in the conversation is what happened after those events. Chornobyl, in particular, fundamentally reshaped the entire philosophy of nuclear safety. It led to a complete rethinking of reactor design, emergency response, and regulatory oversight. Independent regulators were strengthened, safety responsibilities were clearly separated from operators, and safety culture became not just a principle but a legal requirement supported by continuous drills and probabilistic risk assessments.
Technologically, the industry also changed dramatically. Modern reactors are designed to withstand even worst-case scenarios, with multi-layered “defence-in-depth” systems, core melt traps, and passive safety mechanisms that rely on natural physical processes rather than human intervention. These are not incremental improvements. They are the direct result of lessons learned at a very high cost. But facts alone do not change perception. People do not build trust through reports. They build it through experience and transparency. That is why our approach in Africa is deliberately open.
We create opportunities for students, young professionals and journalists to visit nuclear facilities, research centres and training programmes. When people can see how systems operate, how safety is managed, and how seriously it is taken, the conversation becomes more grounded and less abstract. There is also an important human dimension that is often overlooked.
The history of Chornobyl is not only a story of tragedy. It is also a story of professionalism, responsibility and the people who managed the crisis and generated the knowledge that made today’s safety standards possible. Acknowledging that the full picture helps move the discussion away from fear alone toward understanding. At the same time, we need to broaden the narrative. Nuclear is not only about power generation. It is about cancer treatment, food security, water management and high-skilled employment. When communities begin to connect nuclear technology with real benefits in their own lives, it stops being an abstract risk and starts becoming a practical solution. Ultimately, perception does not change through persuasion. It changes through consistency. Through transparency, long-term engagement, and real-world impact.
What are your final thoughts on Russia’s preparedness to support Africa’s nuclear ambitions?
Russia has demonstrated that it is committed to long-term partnerships in Africa, particularly in the nuclear sector. We are already seeing concrete examples of cooperation in areas such as project development, education and skills transfer. The key strength of the Russian approach is its ability to offer an integrated solution, from technology and financing to training and localisation. Partnerships must be built on mutual benefit and transparency. Africa’s priorities are clear: energy security, economic development and local capacity building. Any partner that is ready to contribute to these goals consistently and practically will have a meaningful role to play. If we look country by country, the picture becomes even more interesting.
Take Ethiopia. This is a country thinking long-term about energy security and industrialisation. It has strong hydropower, but also understands the need to diversify. Ethiopia is prepared to take a big step towards nuclear energy. In Rwanda, the approach is different. It is focused on innovation and speed. There is a strong interest in small and flexible nuclear technologies, alongside active use of nuclear science in healthcare and agriculture. What stands out is the clarity of vision and pace of implementation.
Then, there is Namibia. As a major uranium producer, the question is how to move up the value chain. Partnerships can help connect resources to technology, skills and future energy applications. So, Russia’s role is not one-size-fits-all.
The real strength lies in adapting to each country’s strategy. If that continues, nuclear cooperation becomes not just about energy, but about shaping long-term technological development. Rosatom is one of the few global players capable of delivering the entire nuclear value chain. This includes reactor technologies, fuel supply, waste management solutions, including reprocessing, as well as long-term operational support and human capital development. This comprehensive capability is what allows us to move projects from concept to reality in a structured and sustainable way.
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