By Dipo Olowookere
Etisalat Nigeria has announced the introduction of personalised and time-based mobile data packages into the Africa’s biggest market, using the Comptel’s FWD.
This followed Etisalat’s success in the Sri Lankan market.
The newly launched time-based mobile data solution in Nigeria is called BlazeOn, which is powered by Comptel’s FWD solution.
FWD is a cloud-based solution that enables contextual, time-based data packages to be purchased directly from end user devices.
It makes the data purchasing process more personal for consumers, allowing them to purchase mobile data in bite-sized chunks that are easier to understand and manage than traditional, rigid data packages.
Distributing FWD through a white-label approach also provides operators with a new way to leverage their trusted brand with existing and new customers, while maximizing data revenues.
With FWD’s dynamic pricing capabilities, Etisalat also has the option to create data “happy hours” and differentiate pricing at off-peak or peak hours.
During these times, FWD’s management platform allows the operator to create, price and target the specialized data offering in real-time, and then monitor its performance to better tailor future offerings.
Commenting on the initiative, Etisalat Nigeria’s Director, Consumer Segment, Mr Adeolu Dairo, noted that, “Most internet users in Nigeria don’t know how much mobile data they consume while browsing or streaming.
“BlazeOn, our time-based data plan addresses this situation by redefining the purchase experience for our customers.
“BlazeOn demonstrates Etisalat Nigeria’s commitment to deliver superior customer experience to its subscribers.
“Our goal is to create more value for our customers by improving quality and introducing innovation. By getting more people online, we hope to empower Nigerians to reach their potential and thereby stimulate the economy.”
Also commenting, the Chief FWD of Comptel FWD, Mr Harry, stated that, “By expanding our relationship with Etisalat, Comptel is thrilled that FWD will continue to bring mobile internet access to regions across the world where customers have only had limited connectivity options.
“Comptel is impressed with Etisalat’s performance in other emerging markets thus far and looks forward to seeing the Nigerian market’s response, to more personalized, flexible data plans.”
FWD also serves as the engine for various other time-based mobile data solutions, including New Zealand mobile operator 2degrees; DNA, the leading provider of prepaid mobile subscriptions in Finland; Robi Axiata Ltd, the fastest growing telecommunications operator in Bangladesh; and Etisalat Sri Lanka, among others.
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