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TPT International Closes 2017 With Double Industry Honours

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By Dipo Olowookere

Nigeria’s foremost PR consultancy, TPT International Limited, is closing 2017 on a glorious note with two awards within a week by the governing bodies of the public relations industry in the country.

At the Presidential Dinner Award of the Nigerian Institute of Public Relations (NIPR) in Lagos, TPT International was conferred with the ‘Corporate Practitioner of Excellence 2017’ award.

Last Thursday, NIPR Lagos chapter announced TPT International as the ‘Best Agency to Work’ at a gala night held in the metropolis. The result was the outcome of independent surveys conducted for the award organisers.

On the ‘Corporate Practitioner of Excellence 2017’ award, NIPR President, Dr Rotimi Oladele, said TPT International beat other competitors to win the highly-coveted honour because of its “innovative, excellent, professional and creative” approach to campaigns and contribution to the growth of PR practice in the past two decades.

On his part, NIPR Lagos chapter Chairman, Mr Olusegun McMedal, explained that TPT International was selected as the ‘Best Agency to Work’ through a survey of agency employees, which scored the organisation high on a range of parameters such as integrity of senior management team, quality of professional development, creativity, empowerment, risk-taking, staff welfare, mobility, retention and emolument.

Former NIPR President, Mazi Mike Okereke, who presented the ‘Best Place to Work’ award to TPT International, described the agency’s approach as innovative and pace-setting.

The foremost PR practitioner said TPT International is renowned as a dream agency for practitioners, which is a proof of its leadership position.

Lead Strategist of TPT International, Mr Adetokunbo Modupe, who dedicated the awards to his team, described the recognitions as a validation of the company’s focus in managing clients’ perception in line with global standards and result delivery, as well as its determination to emerge as one of the most-sought reputation managing firms in Africa.

“In today’s PR world, story-telling driven by creative and persuasive content generation has become a major driver for perception management, which my team and I have used in firming our belief in innovation and professionalism in our practice. Our edge in the industry is our creative solution to clients’ briefs,” he said.

Toks, as he is fondly called, said his firm would continue to come up with innovative ideas to make PR practice more relevant to brands and the economy.

This, he said, “is confirmed by our philosophy in challenging the logic and subjecting existing principles and processes to intellectual and rigorous scrutiny with a view to delivering better results.” He added that the company was test-running new mechanisms that would revolutionalise the Nigerian PR practice.

Other recipients of NIPR awards included the Governor of the Central Bank of Nigeria (CBN), Mr Godwin Emefiele; Executive Chairman of the Federal Inland Revenue Service, Dr Tunde Fowler; Director of Public Affairs at the Nigerian Communications Commission (NCC), Mr Tony Ojobo; and Chevron, while Mr Okereke delivered the dinner lecture urging PR professionals to rise up to the challenge of rebranding the country.

TPT International and Mr Modupe are serial award winners. Earlier in the year, Mr Modupe, a former Secretary General of Public Relations Consultants Association of Nigeria (PRCAN), won the Outstanding PR Personality of the Decade at an industry-based recognition event organised by Marketing Edge Awards.

Other awards in the last decade included the Most Friendly PR Agency of the Year, PR Agency of the Year, Outstanding PR Agency of the Decade, Most Outstanding PR Campaign of the Year and PR Company of the Year.

Founded by Mr Modupe almost 20 years ago, TPT International is a perception management firm with a globally aligned structure. It is unarguably one of Africa’s most sought-after PR agencies.

It provides strategic PR and communications services to high-flying companies in several sectors of the economy – manufacturing, brewery, FMCG, food and beverages, energy, pharmaceuticals, telecommunications, tobacco, banking and finance, real estate, media, education, construction, health, government, etc.

TPT International maintains practice areas in media relations, crisis management, brand PR, corporate communications, lobbying, lifestyle communication, public affairs, social media conversation management, etc.

Some of the companies it has worked for and still working for include: Nigerian Breweries Plc, Promasidor Nigeria Limited, Lagos Business School, Buildcon Global Services, mediaReach OMD, Reckitt Benckiser, General Electric West Africa, Heritage Bank, Lenovo, WFM 97.1 Radio Station, British American Tobacco Company, Pfizer, MTN Nigeria, Lagos Lotto, Guinness Nigeria, Procter & Gamble West Africa, British Council, Starcomms Plc, MasterCard, and many others.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Jumia Adds PalmPay as Payment Method for Nigerian Shoppers

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PalmPay

By Modupe Gbadeyanka

Nigerian shoppers now have more payment options on the popular e-commerce platform, Jumia, with the integration of PalmPay after a strategic partnership sealed by both organisations.

It was gathered that this collaboration underscores both parties’ commitment to developing the digital payment ecosystem in Nigeria and growing the use of the cashless economy.

PalmPay is a leading Africa-focused fintech operating Nigeria’s most used mobile wallet and its addition to the Jumia payment gateway will allow shoppers to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration.

This alliance marks the beginning of a long-term collaboration between two industry giants, aiming to drive innovation, increase convenience for consumers, and foster the adoption of digital payments across Africa.

To celebrate the launch of the partnership, PalmPay and Jumia are launching a special Christmas campaign, running from December 11 to 30.

During this period, customers who make purchases on Jumia using the PalmPay payment method will stand a chance to win exciting cash rewards.

“We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience.

“This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers,” the Chief Marketing Officer of PalmPay, Ms Sofia Zab, said.

“At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience.

“This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform.

“By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions,” the chief executive of Jumia Nigeria, Mr Sunil Natraj, stated.

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Olam Agri Excites Consumers With Mama’s Pride Macaroni

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Mama’s Pride Macaroni

By Dipo Olowookere

High-quality pasta made from high-quality wheat, Mama’s Pride Macaroni, has been introduced into the Nigerian market by Crown Flour Mill Limited.

The product was launched at an event in Lagos on Wednesday, December 18, 2024, almost a year after the wheat milling and pasta business of Olam Agri in Nigeria unveiled Mama’s Pride Spaghetti.

The brand ambassador for Mama’s Pride Macaroni is Bimbo Ademoye, an actress, who is expected to use her influence in the Nigerian showbiz industry to drive sales.

Crown Flour Mill disclosed that it manufactured this new brand because of its continued commitment to delivering affordable, tasty, and nutritious food options.

It offers a non-sticky experience for lovers of pasta. It can be enjoyed plain with sauce, jollof, fried, or paired with vegetables.

“I am proud to identify with the business and Mama’s Pride Pasta. We share a common trait, a focus on enriching people’s experience and spreading joy across homes. I can assure consumers that this is the best pasta product in the market in terms of taste and preparation,” the brand ambassador stated.

“We put in so much effort into developing the Mama’s Pride Macaroni brand to build on the success of the spaghetti variance introduced about a year ago.

“This brand continues to garner rave reviews from trade partners and consumers. The Mama’s Pride Macaroni certainly will redefine its segment,” the Managing Director for Wheat Milling Business at Olam Agri in Nigeria, Nitin Mehta, stated.

Also, the B2C Business Head for Grains and Animal Feed at Olam Agri in Nigeria, Siddarth Suri, said, “We are delighted to be releasing the Mama’s Pride Macaroni to the market after careful product research, development and production processes.

“The effort put into the manufacturing of this rich product underlines our commitment to providing superior, top-quality and affordable products to feed the teeming local population.”

Further, the General Manager and Head of Marketing for Olam Agri in Nigeria, Bola Adeniji, stated, “Consumer responses after various product testing engagements show that the Mama’s Pride Macaroni is unrivalled in its segment. This gave us the confidence to go ahead and launch the product on the market.

“Considering pasta meals have become popular among households, our brand is positioned to provide culinary delight across dining. It is versatile and combines perfectly with a variety of sauces and toppings.”

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Uber Launches Store Pickups in Lagos for Easy Deliveries

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Uber Courier Store Pickups

By Modupe Gbadeyanka

An innovative product designed to help consumers conveniently have their parcels or purchased items picked up or delivered seamlessly has been introduced by Uber.

This product Uber package product known as Courier, allows consumers to book a delivery person to collect their prepaid items from stores, whether purchased in-store or online.

To use the service, consumers simply need to prepare the item for pickup, select “Courier” on the Uber app, choose the delivery type (send or receive), input the pickup and delivery addresses, and review the terms and conditions. Upon confirmation of the request, the consumer can monitor the delivery progress in real time via the app.

With store pickups, one can upload a picture of his or her receipt and provide specific instructions for the driver regarding where and how to pick up the items. Additionally, the driver can interact with the store on the customer’s behalf.

Safety remains a core principle that Uber embeds into all products and services. With Store Pickups, users can take advantage of Live Tracking, which allows them to follow the pickup and delivery of their items, and PIN Verification, which provides a unique PIN that the delivery person can use to verify that the correct item has been collected or delivered.

Commenting on this innovation, the Country Manager for Uber in Nigeria, Tope Akinwumi, said, “We aim to stay close to the evolving needs of our consumer base and the introduction of Store Pickups with Courier demonstrates this understanding.

“With Courier, one can send or receive items and also have purchased items picked up in-store, providing convenience for consumers and allowing them to spend more time with loved ones this festive season.”

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