Brands/Products
Here is Why Packaging Matters for Your Business
It wouldn’t be wrong to state that packaging is a crucial determining factor in how your potential customers perceive your brand or company. That said, investing in high-quality produce packagers will help your brand get the attention of your target audience.
You might want to look at packaging from the buyer’s perspective as it will help you determine what will grab their attention and boost your sales. Think about this, you are entering a store and picking new products to take home – understandably, the first thing you will see on the shelf is the packaging before the product itself.
Here are crucial reasons why packaging matters and why you should never skimp on the product packaging:
Demonstrate Brand Identity
The better the packaging, the better you will connect with your target audience; however, you must ensure that the packaging creates a perfect impression of your business and the product(s) inside the packaging.
While designing the box and packaging of your products, you will want the packaging to serve as a reminder to your customers about your business and products. To incorporate brand identity in the product packaging, you might want to focus on the following aspects:
- A clear display of your business logo on the package/ box.
- Use of attractive colours, fonts, and brand trademarks.
- The box should have a good first impression on new customers.
- Ideally, the packaging should also rekindle old memories of your loyal customer base.
To help with these design elements, consider using packaging design software to create custom designs that reflect your brand identity.
When it comes to effective packaging, you might want to ensure that everything that is written on the packaging is informative and things that your customers need to know.
Boost Customer Experience
You might have heard about the unboxing experience before – it is all over social media, where potential buyers share their unboxing experience with the world. That said, smart business owners use their product packaging and the subsequent unboxing experience as a marketing strategy.
As a newbie entrepreneur, you might want to think back to the days when you were a kid on Christmas. Remember those days when you would wake up really early and run to find your presents underneath the Christmas tree.
Reminiscing back, you might realize the excitement about the colourful presents that are elegantly wrapped, and as you tear them apart, it is pure thrill, excitement, and exhilaration going through your body.
Today, as an adult, you can get the same feeling when you come home and see a package on your doorstep – even when you know exactly what it is you are getting, there is still that level of excitement and bliss when you are unboxing it.
If you are an e-commerce brand and sell your products online, leveraging this emotion is an amazing way to leave a positive, long-lasting impression on your customer, especially when they are most receptive.
How to Create the Best Unboxing Experience
If we look at the packaging – we see that it is the first contact point for your customer, and quality packaging can lead customers to try out your contact for the first time. Therefore, it is most important that you leave a lasting positive first impression.
The first step to designing a perfect unboxing experience is the use of custom packaging. You might think of the box as your stage to present your product to your potential customers when it is opened.
The next part of creating a killer unboxing experience is what is inside the box, which isn’t just the product itself. You might want to print inside the box to add a level of luxury and a little touch of elegance, which is also a great way to say “thank you” and maybe keep a hidden message in there that is only for your customers.
The hidden message can be as simple as a thank you note – printed or handwritten. If you look at the note from the customer’s viewpoint, you will understand how empowering such a note can be by making your customers feel like they own a product. This is also a great way to add to the ideal unboxing experience.
Packaging as a Marketing Strategy
A good-quality box is great for an influencer\s unboxing video – another innovative digital marketing strategy you cannot ignore as a business owner. You need to create a great unboxing experience that is not just for the customer but also because there is a great chance that your product might end up in a social media influencer’s video.
Today’s consumers rely heavily on online product reviews before they buy them. Combine this fact with the fact that YouTube is the second-most popular search engine globally. And you might have already witnessed the role that unboxing videos play in forming an opinion about a product before someone buys the product.
So, if your product is going to end up in an unboxing video, your unboxing experience must be flawless.
Use Packaging to Provide Value
Some people believe that an unboxing experience is a waste of resources; however, the truth is that the best unboxing experiences are eco-friendly. Creating the best unboxing experience is that it is very easy to go overboard with an unboxing experience.
But a good unboxing experience is never about adding more stuff – on the contrary, a good unboxing experience is simply about delivering “more” value to your potential customers than they anticipate.
The product packaging and the unboxing experience are all about delivering more value according to your morals and brand’s value. A good unboxing experience might include the addition of discount vouchers and void fillers and other freebies into the box.
However, a good unboxing experience might also be something as simple as saying thanks and putting the thank you note inside the box.
The Takeaway
It doesn’t matter how attractive and high-quality your product is if you fail to do justice to the packaging. Many small business owners tend to skimp on the packaging while focusing on the product’s quality.
That said, as a business owner, never make the mistake of neglecting the significance of quality packaging.
If you’re celebrating a special moment in your life, such as an anniversary or a proposal, a diamond ring is an elegant choice to mark that day in the lives of your loved ones. When you’re out looking for the perfect diamond ring to choose from, the shape of the diamond should be a key consideration.
There are a number of different things that can influence the brilliance of a diamond, but the shape and cut of your stone is perhaps the most important. Trendy diamond shapes are everywhere these days, but one unique shape has remained popular over the years – the oval shape.
The oval diamond features a long shape and faceted cut that not only produces a stunning glint but also makes the gemstone look larger. In this article, we’ll explore the way in which the oval cut adds to the sparkle of your diamond ring and how it’s an evergreen choice for any jewelry collection.
Why Choose an Oval Diamond Ring? A Look at the 4Cs
Any seasoned jeweler or frequent diamond buyer will stress the importance of the 4Cs—Cut, Color, Clarity, and Carat Weight— when selecting diamonds that are beautiful and valuable.
Based on the 4Cs, the oval cut is special because it improves each of these factors more than other cuts would. Now, let’s look at oval cuts based on the 4Cs and why they are perfect for those seeking brilliance, beauty, and value.
Cut
A diamond’s cut has a direct influence on its capacity to bend light, and an oval diamond ring is created to maximize brilliance. As a result of its brilliant-cut faceting plan (which comes very close to that of a round-cut diamond), an oval diamond reflects and spreads light in order to produce improved sparkle.
Besides this, its longer shape can minimize the visibility of imperfections while maintaining an awe-inspiring glow.
Color
Oval diamonds also do a great job at color concealment, especially in higher grades. Since they’re faceted in a unique way and do a great job bending light, you’re going to have a whiter-looking diamond than most other fancy cuts, making oval gems great even if you choose to buy a slightly lower color grade.
Oval diamonds allow you to save on more expensive color grades and concentrate on the other 4Cs of a diamond without sacrificing quality and appearance.
Clarity
Clarity describes the presence of inclusions and blemishes in a diamond. Oval cuts conceal small inclusions better than step-cut shapes like emerald or Asscher cuts. This gives you the option to choose a lower clarity grade and still have an amazing-looking stone.
Carat Weight
One of the greatest strengths of an oval diamond is its ability to seem larger than it is. Its shape makes it appear like a larger stone when compared to a round diamond of equal weight. This special trait makes oval diamonds the best option for individuals who need maximum visual appeal without having to raise their budget significantly.
Best Settings for Oval Diamonds
After you explore the beauty of oval diamond rings and select a diamond on Best Brilliance, the next thing you need to do is select the perfect setting for the gem. Your chosen setting should enhance the oval cut’s brilliance, protect its shape, and complement its elongated elegance.
The appropriate setting not only ensures your diamond’s safety but also influences how much light it reflects. Below, we’ve highlighted some of the best settings to showcase the beauty of an oval diamond.
Solitaire Setting – Timeless & Classic
Solitaire settings will flaunt your gemstone’s beauty in a unique way. An oval cut solitaire setting consists of one oval diamond set on a plain or delicate band, with the stone in the spotlight.
This traditional style is great for optimizing light exposure and shine. If you like a clean but elegant look that enhances the natural beauty of your diamond, then the solitaire setting will suit you best.
Split Shank Setting – Fashionable & Supportive
A split shank setting includes a band that splits into two as it approaches the center stone. This gives it extra strength and also an appealing beauty. The setup gives the ring more presence as the set appears thinner while the diamond looks larger. Split shank settings suit buyers who are looking for a mixture of poise, solidity, and glamour.
East-West Setting – Cool & Radical
An east-west setting is a new take on traditional engagement rings, with a horizontal oval diamond instead of a vertical position. The radical styling establishes a modern yet chic appearance without diminishing the elegance of the oval cut. If you prefer something fresh and unique, an east-west setting offers an alternative to classic ring styles.
The Timeless Brilliance of Oval Diamonds
Oval diamonds are the perfect blend of beauty, glow, and sophistication. Understanding how an oval diamond maximizes brilliance and provides buyers with elegance is important. Choosing the best setting is equally as important to take advantage of a unique set style and elevate the appeal of your ring. With the utmost care and regular upkeep, an oval diamond ring is sure to be a timeless piece that will make whatever event you’re celebrating special.
By Aduragbemi Omiyale
Leading food and beverage company, Rite Foods Limited, has joined Muslim faithful in Nigeria for the celebration of Eid el-Fitr, the end of the holy month of Ramadan.
In a statement, the chief executive of Rite Foods, Mr Seleem Adegunwa, urged Muslims to embrace the values of love, unity, and exemplary conduct as they enjoy a peaceful and fulfilling Eid, also encouraging them to reflect on the teachings of Prophet Mohammed (SAW) and continue to uphold the virtues of faith, compassion, and national unity.
He further advised Muslims to to rejuvenate and celebrate with its wide range of award-winning products.
“We commend our Muslim brothers and sisters for their devotion throughout Ramadan and encourage them to let the lessons of this sacred period guide their daily lives.
“As they celebrate, we remain committed to providing quality products that add delight and nourishment to every moment,” Mr Adegunwa stated.
Reaffirming Rite Foods’ dedication to excellence, he highlighted the company’s diverse portfolio of premium products, including 13 refreshing flavours of Bigi Carbonated Soft Drinks, Bigi Premium Table Water, Sosa Fruit Drink, available in five delicious flavours, Fearless Energy Drinks for an extra boost, and Bigi and Rite Sausages, perfect for on-the-go enjoyment.
Also, the Head of Corporate Affairs and Sustainability, Mr Ekuma Eze, emphasised that the company, driven by innovation and cutting-edge technology, will continue to cater to the needs of its diverse consumers.
“We are committed to delivering superior quality products that enhance every occasion. Eid el-Fitr is a time of joy, and we are honored to be part of the celebration with our consumers,” he added.
As a brand recognised for quality and excellence in the Fast-Moving Consumer Goods (FMCG) industry, Rite Foods was recently honoured as ‘Food Company of the Year’ at the prestigious Independent Awards 2024.
The company said it remains committed to delivering exceptional products that bring people together in celebration, nourishment, and satisfaction. With a commitment to producing quality products, the company continues to set industry standards in the FMCG sector.
By Adedapo Adesanya
Public Relations guru and chief consultant of TPT International Limited, Mr Adetokunbo Modupe, will headline the Lagos Chapter of Nigerian Institute of Public Relations (NIPR) PR Discourse for the month of April.
The NIPR Lagos chapter is scheduled to hold its monthly Public Relations (PR) Clinic on April 3, where vital issues on the growth of PR practice and its contribution to the national economic value chain will be discussed.
The PR Clinic, with the PR RESET theme, will have TPT International Limited’s founder, Mr Modupe, speaking on PR RESET: Reinventing Yourself for the Evolving PR LANDSCAPE”.
Expected at the special discourse are members of NIPR, special guests, and important personalities in the private and business sectors.
According to Dr Ahmadu, Fatimah-Binta, the General Secretary of NIPR, the monthly meeting will be held on Thursday, April 3rd, 2025, and will feature one of the most sought-after Public Relations Consultants in Africa, Adetokunbo Modupe, Founder of TPT International Limited.
Mr Modupe, a Harvard Business School and York St John University trained leadership Innovation and Management specialist, will bring to bear his vast knowledge of the PR practice spanning over three decades.
The event will be held on Thursday, April 3, at the Eko FM Multipurpose Hall, Agindingbi, Ikeja, by 3 pm, and deliberations are expected to be very thought provoking and impactful.
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