Brands/Products
Here is Why Packaging Matters for Your Business
It wouldn’t be wrong to state that packaging is a crucial determining factor in how your potential customers perceive your brand or company. That said, investing in high-quality produce packagers will help your brand get the attention of your target audience.
You might want to look at packaging from the buyer’s perspective as it will help you determine what will grab their attention and boost your sales. Think about this, you are entering a store and picking new products to take home – understandably, the first thing you will see on the shelf is the packaging before the product itself.
Here are crucial reasons why packaging matters and why you should never skimp on the product packaging:
Demonstrate Brand Identity
The better the packaging, the better you will connect with your target audience; however, you must ensure that the packaging creates a perfect impression of your business and the product(s) inside the packaging.
While designing the box and packaging of your products, you will want the packaging to serve as a reminder to your customers about your business and products. To incorporate brand identity in the product packaging, you might want to focus on the following aspects:
- A clear display of your business logo on the package/ box.
- Use of attractive colours, fonts, and brand trademarks.
- The box should have a good first impression on new customers.
- Ideally, the packaging should also rekindle old memories of your loyal customer base.
To help with these design elements, consider using packaging design software to create custom designs that reflect your brand identity.
When it comes to effective packaging, you might want to ensure that everything that is written on the packaging is informative and things that your customers need to know.
Boost Customer Experience
You might have heard about the unboxing experience before – it is all over social media, where potential buyers share their unboxing experience with the world. That said, smart business owners use their product packaging and the subsequent unboxing experience as a marketing strategy.
As a newbie entrepreneur, you might want to think back to the days when you were a kid on Christmas. Remember those days when you would wake up really early and run to find your presents underneath the Christmas tree.
Reminiscing back, you might realize the excitement about the colourful presents that are elegantly wrapped, and as you tear them apart, it is pure thrill, excitement, and exhilaration going through your body.
Today, as an adult, you can get the same feeling when you come home and see a package on your doorstep – even when you know exactly what it is you are getting, there is still that level of excitement and bliss when you are unboxing it.
If you are an e-commerce brand and sell your products online, leveraging this emotion is an amazing way to leave a positive, long-lasting impression on your customer, especially when they are most receptive.

How to Create the Best Unboxing Experience
If we look at the packaging – we see that it is the first contact point for your customer, and quality packaging can lead customers to try out your contact for the first time. Therefore, it is most important that you leave a lasting positive first impression.
The first step to designing a perfect unboxing experience is the use of custom packaging. You might think of the box as your stage to present your product to your potential customers when it is opened.
The next part of creating a killer unboxing experience is what is inside the box, which isn’t just the product itself. You might want to print inside the box to add a level of luxury and a little touch of elegance, which is also a great way to say “thank you” and maybe keep a hidden message in there that is only for your customers.
The hidden message can be as simple as a thank you note – printed or handwritten. If you look at the note from the customer’s viewpoint, you will understand how empowering such a note can be by making your customers feel like they own a product. This is also a great way to add to the ideal unboxing experience.
Packaging as a Marketing Strategy
A good-quality box is great for an influencer\s unboxing video – another innovative digital marketing strategy you cannot ignore as a business owner. You need to create a great unboxing experience that is not just for the customer but also because there is a great chance that your product might end up in a social media influencer’s video.
Today’s consumers rely heavily on online product reviews before they buy them. Combine this fact with the fact that YouTube is the second-most popular search engine globally. And you might have already witnessed the role that unboxing videos play in forming an opinion about a product before someone buys the product.
So, if your product is going to end up in an unboxing video, your unboxing experience must be flawless.

Use Packaging to Provide Value
Some people believe that an unboxing experience is a waste of resources; however, the truth is that the best unboxing experiences are eco-friendly. Creating the best unboxing experience is that it is very easy to go overboard with an unboxing experience.
But a good unboxing experience is never about adding more stuff – on the contrary, a good unboxing experience is simply about delivering “more” value to your potential customers than they anticipate.
The product packaging and the unboxing experience are all about delivering more value according to your morals and brand’s value. A good unboxing experience might include the addition of discount vouchers and void fillers and other freebies into the box.
However, a good unboxing experience might also be something as simple as saying thanks and putting the thank you note inside the box.
The Takeaway
It doesn’t matter how attractive and high-quality your product is if you fail to do justice to the packaging. Many small business owners tend to skimp on the packaging while focusing on the product’s quality.
That said, as a business owner, never make the mistake of neglecting the significance of quality packaging.
Brands/Products
bPOWERd Launches Cheap Solar Battery Rental Service Across Lagos Mobil Stations
By Adedapo Adesanya
Clean energy tech startup, bPOWERd, has expanded into Nigeria to offer solar solutions to businesses and homes for as low as N1,500 per day.
The startup has established operational presence across seven initial sites in Lagos, Nigeria, in partnership with 11 Plc, which now operates the country’s famous Mobil service stations.
According to a statement, the bp-developed startup is utilising these locations to deliver its solar-powered battery rental “business-in-a-box” infrastructure.
It comes at a time when Nigeria continues to face a significant energy access deficit. According to the World Bank data on global energy access deficits, 43 per cent of the population lacks grid access.
According to the company, powering a small, entry-level generator (0.9 kVA to 1.2 kVA) costs Nigerians an average of N10,000 daily, but a bPOWERd battery delivers up to 12 hours of power for just N3,000, a 70 per cent cost reduction.
bPOWERd offers an on-demand, solar-powered battery rental model for urban households and small business owners. Portable, solar-charged batteries are available to rent with a refundable N15,000 deposit. Daily rates are small battery (300Wh): From N1,500 per day, with larger battery (1,000Wh): From N3,000 per day.
These units power essential appliances like lighting, TVs, fans, refrigerators, and small business equipment.
The Nigeria expansion will seek to replicate the first phase, which was launched in South Africa in 2025, where it claimed it facilitated 125,000 rentals in its first 12 months of operations.
According to the Managing Director at bPOWERd, Mr Jonathan Lule, “Small businesses sit at the centre of everyday economic activity, yet many continue to operate against the backdrop of unstable and expensive power. At a time of continued grid instability, bPOWERd is helping households and small and medium-sized enterprises access dependable pay-per-use power they can rely on”.
On his part, Mr Oluwole Ogidan, Head bp Global West Africa, said, “Our focus is on delivering diversified energy solutions that are affordable, resilient, and adaptable to how people live and work. Beyond expanding access to reliable power, this rollout also supports the growth of a local green workforce through on-site sales roles and partnerships with Nigerian solar technicians.”
Brands/Products
Court Stops Production of Pop Power Energy Drink in Current Bottle Design
By Modupe Gbadeyanka
The manufacturer of Pop Power Energy Drink, Mamuda Beverages Nigeria Limited, has been directed to stop producing the product in its current bottle design.
This directive was given by Justice Binta Nyako of the Federal High Court sitting in Abuja, in a trademark infringement case brought before the court by Rite Foods Limited, makers of Fearless Energy Drink.
This ruling on Mamuda’s notice of preliminary objection and Rite Foods’ motion for interlocutory injunction was delivered on Friday, May 22, 2026, in the suit number FHC/ABJ/CS/705/2025.
At the proceeding of the day, Mamuda’s objection was refused and dismissed based on abuse of court process, while Rite Foods’ application for injunctive reliefs prohibiting Mamuda from further trademark infringement was granted, as it was held that the company’s present complaint of infringement of its intellectual property was distinct from an earlier suit between the parties, wherein Rite Foods had complained about a different act of infringement.
The court further held that it appears on its face that Mamuda’s newly introduced bottle design, manufactured, still bears a striking resemblance to Rite Foods’ established Fearless Energy Drink product. Therefore, the court granted an order restraining Mamuda from further production of its Pop Power Energy Drink product, pending the final determination of the suit.
Accordingly, the court ordered Mamuda to cease production of the product forthwith, destroy all existing products, and directed the court bailiff, in conjunction with the parties, to undertake an inventory of the products slated for destruction and file the same.
The court further ordered that the injunction shall remain in force until the end of the year or pending the determination of the substantive suit.
Consequently, the court adjourned the suit to Wednesday, September 23, 2026, for the hearing of the substantive suit.
This order follows an earlier suit against Mamuda in January 2025, where Rite Foods sued the company for infringing on the trademark and design of its iconic Fearless Energy Drink through the launch of a lookalike product, Pop Power Energy Drink.
However, Mamuda, in an apparent admittance of guilt, sought a settlement, and terms of settlement were agreed and filed, and the court entered the same as its consent judgment. Some of the terms of settlement included that Mamuda would desist from further violation of Fearless Energy Drink’s trademark and identity pass-off. It also agreed to destroy all infringing products and pledged to change its design and avoid any form of identity imitation.
In an unexpected turn, Mamuda subsequently reintroduced Pop Power into the market, with only cosmetic adjustments to its appearance. Rite Foods maintains that these changes are minor and do little to address the original issues of consumer confusion.
Reports from the market indicate that the new Pop Power continues to be informally referred to as “small Fearless,” reinforcing concerns that the revised product may not only breach the spirit of the earlier agreement but could also undermine consumer clarity and brand differentiation.
While reaffirming its position, Rite Foods stressed its continued commitment to protecting its brand and the principles of innovation and fair competition in Nigeria’s marketplace.
Brands/Products
Lagos Raises Alarm Over Circulation of Contaminated Palm Oil
By Adedapo Adesanya
The Lagos State Consumer Protection Agency (LASCOPA) has raised concerns over the circulation of adulterated palm oil in markets across the state, warning residents to be cautious when purchasing the product.
General Manager of LASCOPA, Mr Afolabi Solebo, said complaints from consumers and market surveillance operations revealed that some traders were selling contaminated and artificially enhanced palm oil to unsuspecting buyers.
According to him, the adulterated products may contain harmful substances such as candle wax, chemicals, dyes and other impurities capable of causing serious health complications.
Mr Solebo warned that consumption of such products could lead to food poisoning, stomach disorders, tissue and liver damage, as well as other long-term health risks.
He advised consumers to examine palm oil carefully before purchase by checking for unusual colour, offensive odour, excessive thickness, sediments or any suspicious appearance that may suggest contamination.
The LASCOPA boss also urged residents to patronise only trusted vendors and insist on quality products at all times, according to a statement shared on X (formerly known as Twitter).
While reaffirming the state government’s commitment to consumer protection, Mr Solebo disclosed that the agency had sealed a shop allegedly selling adulterated palm oil at Idutafa Lane, off Oluwa Street near Amodu Tijani Oluwa Mosque in Lagos Island Local Government Area.
He warned traders and distributors involved in the sale of adulterated palm oil to desist immediately or face sanctions in line with consumer protection laws in the state.
The agency further appealed to members of the public to report suspected cases of adulterated food products, deceptive trade practices and other consumer rights violations through its official communication channels for investigation and enforcement action.
LASCOPA added that it would continue market monitoring and consumer sensitisation efforts to ensure residents have access to safe and quality products across the state.
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