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Famous Black and White Logos: Features and Benefits

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black and white logos

Despite the fact that many consider black and white logos to be old-fashioned and too simple, experience with their use shows their high efficiency and the presence of a large number of advantages. In any case, history knows many cases when black and white logos became super recognizable and turned into a real brand.

You can develop a black and white logo in the logo maker Turbologo for a couple of mipnuts.

What is a logo

A logo is a symbol (containing a picture, an inscription, or both of these elements in any proportions). Its main purpose is to make the company recognizable and distinguishable from firms engaged in similar activities.

A company with a unique and attractive brand name attracts customers. In addition, such brands inspire more trust among the potential audience.

The logo is not just a stylish picture – it has several significant “missions”:

  •  Creation of brand image. A brand name can convey a lot of information about a company. In addition to the specialization of the brand, the logo tells potential customers and the strengths of the products sold and the services provided. A high-quality logo will show the audience that you are responsible for your business;
  •  Advertising. The emblem presents the brand on the market, increases its significance. With the help of the logo, customers can find out the necessary information about the company and, if they wish, apply for services or goods. It is also effective to use the logo in business correspondence;
  •  Market identification. The logo helps customers who are already familiar with the brand to recognize it among other companies;
  •  Protection from unfair competition. Some firms copy products that belong to another (often promoted) brand. And the logo helps to show customers which of the goods is really genuine;
  •  Reputation building. If a consumer once used the services of your organization and was satisfied, then he is more likely to contact you again;
  •  Good quality guarantee. Products marked with the brand name are genuine. This protects customers from buying fakes.

Black and white logos are quite popular in the modern world. They have both advantages and disadvantages. They are economical (they do not require large development and printing costs to use), are minimalist, unobtrusive, are associated with luxury service companies (as large companies choose simple logos), and stand out against the background of the color emblems of competitors.

While the combination of different shades in a logo can look great, sometimes a black and white theme gets the point across better.

These colors are powerful in their simplicity, and they are suitable for almost any platform.

It can be printed on a T-shirt.

It can be pasted on a wall, pictured on a billboard, or even printed on a car window.

Instagram profile , or used as a Facebook cover.

It can be printed on the athlete’s equipment to promote the brand.

If you want a logo that can fit into any setting, go for the black and white option.

Printing in other colors can be expensive, but binary colors such as black and white are cost effective.

Black and white paints are readily available compared to other colors.

In addition, a binary logo is likely to use less power than a color logo.

Famous black and white logos

Today, dozens of extremely successful black and white brand logos are familiar. This color scheme has significantly increased recognition and has become a real “highlight” of companies such as:

  •  Nissan is a famous car manufacturer from Japan.
  • Nissan logo
  •  Sony is a company engaged in the creation of technology, as well as the production of films and video games.
  • Sony logo
  •  Bentley is a popular automotive giant from the UK.
  • Bentley logo
  •  BBC is the most famous news agency in the world, headquartered in London.
  • BBC logo
  •  Nike is a giant in the sportswear and footwear industry;
  • Nike logo
  •  Wikipedia is an international scientific and educational project known to every person who has ever sat down at a computer and used the Internet.
  • Wikipedia logo
  •  Walt Disney is a company familiar from childhood that produces animated films, as well as feature films such as Pirates of the Caribbean.
  • Walt Disney
  •  Gillette is a world-famous brand that produces blades, razors, creams and other shaving accessories.
  • Gillette logo
  •  Playboy is a legendary adult magazine.

Playboy logo

These are just some of the options for black and white logos that have become famous throughout the world and are known to almost every consumer on Earth. As can be seen from the examples presented, many world-famous brands prefer the combination of black and white to color versions of the logo.

Conclusion

Reducing the color gamut can be a key choice to bring your symbol to high standards, versatility and modernity.

Now is the time to make a black and white symbol that will exalt the brand that has appeared on the market. You can make a black and white logo yourself or by ordering it. The first option is much cheaper, and thanks to the emergence of numerous resources, the logo can be made by yourself, using special designers for this. It doesn’t take much time, but the result is amazing.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Ikeja Electric Fumes Over Impropriety Allegations Against CEO, Chairman

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folake soetan kola adesina Ikeja Electric

By Adedapo Adesanya

Ikeja Electricity Distribution Company has described as malicious and misleading a widespread publication currently circulating online alleging impropriety about its chief executive, Ms Folake Soetan, and its board chairman, Mr Kola Adesina.

The management of the DisCo noted that a publication attributed to ‘Nigerian Global Business Forum’ defamed its CEO and the chairman of the IKEDC board.

The company said, “The publication, attributed to yet to be verified individuals and organisation, is clearly intended to misinform the public and bring the company and its leadership into disrepute through fabricated claims, the DisCo observed.”

Ikeja Electric noted that its investigation so far revealed that the ‘Nigerian Global Business Forum’ is an unregistered organisation with no recognised legal or corporate existence locally or abroad.

According to the energy firm, the signatories, “Dr Alaba Kalejaiye” and “Musa Ahmed,” have no verifiable professional credentials or established public profiles, and the publication contains false and misleading statements regarding Ikeja Electric’s operations, safety record, and financial practices.

The organisation said it had instructed its legal advisers to conduct a thorough forensic investigation and to initiate defamation proceedings against the authors, publishers, and any persons or entities found responsible for sponsoring or disseminating this malicious publication.

Ikeja Electric said it operates within a strict framework of accountability and remains committed to transparency and service improvement, warning it will not tolerate coordinated disinformation campaigns aimed at undermining public confidence and tarnishing its corporate integrity.

“Ikeja Electric remains steadfast in its mandate to deliver reliable power while upholding the highest standards of corporate governance and customer excellence.

Members of the public are advised to disregard the false publication in its entirety,” it said in a statement.

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PMS May Sell N1,000 Per Litre if Marketers Adopt Costly Coastal Loading

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PMS pump price

By Aduragbemi Omiyale

Nigerians may be forced to purchase premium motor spirit (PMS), commonly known as petrol, for almost N1,000 per litre if marketers choose to go for the costly coastal evacuation and not the cheaper gantry loading, the Dangote Petroleum Refinery has cautioned.

Though the company clarified that marketers were free to choose their preferred mode of evacuation, it emphasised that the implication of adopting the coastal loading was that consumers would pay more for the product because of the extra costs.

According to Dangote Refinery, “Coastal logistics can add approximately N75 per litre to the cost of petrol, which, if passed on to consumers, would push the pump price of PMS close to N1,000 per litre.”

The firm noted that its “world-class gantry facility” has 91 loading bays capable of loading up to 2,900 tankers daily.

Operating on a 24-hour basis, the facility can evacuate over 50 million litres of Premium Motor Spirit PMS, 14 million litres of Automotive Gas Oil (diesel) and other refined products each day, it added, urging marketers and policymakers to prioritise logistics choices that support price stability and consumer welfare.

It stressed that direct gantry evacuation eliminates port charges, maritime levies and vessel-related costs that do not add value to end users, helping to optimise costs, improve distribution efficiency and support price stability.

“Reliance on coastal delivery, particularly within Lagos, may introduce avoidable costs with material implications for fuel pricing, consumer welfare and overall economic wellbeing,” the company stated in a statement.

Based on Nigeria’s average daily consumption of about 50 million litres of PMS and 14 million litres of diesel, the refinery estimated that sustained dependence on coastal logistics could impose an additional annual cost of roughly N1.752 trillion. This cost, it said, would ultimately be borne either by producers or Nigerian consumers.

The refinery also renewed calls for coordinated investment in pipeline infrastructure nationwide, arguing that functional pipelines linking refineries to depots would significantly cut distribution costs, improve supply reliability and strengthen national energy security.

It said domestic refining has already delivered measurable benefits to the Nigerian economy. Since the commencement of operations, the price of diesel has fallen from about N1,700 per litre to N1,100 and currently trades between N980 and N990. Similarly, PMS prices have declined from about N1,250 per litre to between N839 and N900.

It added that increased local supply has sharply reduced fuel importation, eased foreign exchange pressures and improved market stability, contributing to a stronger naira, which recently traded at about N1,385 to the dollar.

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FG Targets 25 million Women in New National Programme Scale-up

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women SMEs

By Adedapo Adesanya

The federal government has launched the Nigeria for Women Programme Scale-Up (NFWP-SU), a strategic investment initiative which is expected to target over 25 million Nigerian women nationwide.

In a Friday statement, it was disclosed that President Bola Tinubu this week inaugurated the NFWP-SU programme, declaring the initiative a strategic national investment and unveiling the government’s ambition to expand its reach to over 25 million Nigerian women across the country.

According to the statement, the President, represented by Vice President Kashim Shettima, said the scale-up marks a decisive shift in Nigeria’s development strategy, with women’s economic empowerment, family stability, and social development placed firmly at the centre of national growth.

He stressed that Nigeria cannot achieve sustainable prosperity while half of its population remains structurally constrained.

“Women are not peripheral to national development. They are central drivers of productivity, custodians of family stability, and indispensable partners in our ambition to build a resilient, competitive and prosperous nation,” the President said, noting that empowering women is essential to job creation, food security, financial inclusion and economic diversification under the Renewed Hope Agenda.

President Tinubu described the programme as more than a social intervention, calling it “a strategic investment in Nigeria’s economic infrastructure.”

He said the success of Phase I of the programme, which reached over one million beneficiaries across six states, provided strong evidence that structured, data-driven empowerment models deliver measurable, lasting impact.

Building on that evidence, the President announced a bold national ambition to scale the programme beyond its current targets to reach 25 million women nationwide, creating a sustainable platform for women’s economic inclusion embedded in federal, state and local systems.

He called on development partners, particularly the World Bank, to support the expansion through financing, technical assistance and innovation.

According to the President, the integration of digital platforms such as the Happy Woman App, identity verification and transparent targeting reflects the administration’s insistence on measurable and verifiable public policy.

“The work of the Ministry has shown what focused execution can achieve. This is how public trust is rebuilt and how government resources reach real people with real impact,” he said.

On his part, World Bank Country Director for Nigeria, Mathew Verghis, said the Bank was honoured to co-finance the NFWP-SU with the Federal and State Governments, describing it as fully aligned with the Bank’s new Country Partnership Framework for Nigeria, which prioritises unlocking economic opportunities, strengthening private sector linkages and creating more and better jobs.

Mr Verghis noted that Nigerian women remain disproportionately affected by poverty, with 64.3 per cent living below the lower-middle-income poverty line, despite their critical contributions to agriculture, trade and enterprise.

He said the Women Affinity Group (WAG) model promoted under the programme has proven to be a powerful tool for lifting women out of poverty by enabling collective savings, access to credit, financial discipline and enterprise growth.

Citing examples from the field, he explained that over 28,000 WAGs currently empower about 600,000 women across Nigeria, allowing them to save together, lend responsibly, invest in businesses and transition into formal financial services.

He added that scaling such models could unlock enormous economic gains, noting estimates that reducing gender inequality could increase Nigeria’s annual GDP growth by more than 1.25 percentage points, while closing productivity gaps across key sectors could add nearly $23 billion to the economy.

“This is smart economics. When women thrive, communities grow stronger, and economies become more resilient,” Mr Verghis said.

Also speaking at the event, Mr Robert S. Chase, World Bank Practice Manager for Social Protection and Jobs, described the Nigeria for Women Programme Scale-Up as one of the most ambitious gender-focused social and economic interventions currently being implemented in Africa.

He said the programme reflects a strong partnership between Nigeria and the World Bank, anchored on evidence, innovation and a shared commitment to lifting millions of women out of poverty.

Mr Chase noted that the programme’s strength lies in its ability to build sustainable systems rather than short-term relief, particularly through the Women Affinity Groups model, which combines social capital, financial inclusion and access to productive opportunities.

According to him, the scale-up phase demonstrates Nigeria’s readiness to institutionalise women’s empowerment as a core development strategy and not merely a welfare initiative.

The NFWP-SU Phase II is a $540 million programme, co-financed by the World Bank and the Federal and State Governments, expanding implementation to all 36 states and the Federal Capital Territory. It aims to directly reach five million women, generate about 4.5 million jobs, and benefit nearly 19.5 million Nigerians indirectly, while laying the groundwork for the broader expansion to 25 million women.

Under the leadership of Minister Imaan Sulaiman Ibrahim, the Ministry of Women Affairs and Social Development has positioned the programme as the centrepiece of wider social and economic reforms.

In Phase I alone, over 26,500 Women Affinity Groups were formed with more than 560,000 members, who collectively saved over N4.9 billion, expanded businesses, paid school fees and met household health needs.

The model has since attracted international interest, with other countries seeking to understudy Nigeria’s experience.

Beyond economic empowerment, the ministry has linked the programme to digital inclusion, civic identity, child protection and family welfare, while rolling out complementary initiatives in agribusiness, energy access, skills development and protection services.

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