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Famous Black and White Logos: Features and Benefits

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black and white logos

Despite the fact that many consider black and white logos to be old-fashioned and too simple, experience with their use shows their high efficiency and the presence of a large number of advantages. In any case, history knows many cases when black and white logos became super recognizable and turned into a real brand.

You can develop a black and white logo in the logo maker Turbologo for a couple of mipnuts.

What is a logo

A logo is a symbol (containing a picture, an inscription, or both of these elements in any proportions). Its main purpose is to make the company recognizable and distinguishable from firms engaged in similar activities.

A company with a unique and attractive brand name attracts customers. In addition, such brands inspire more trust among the potential audience.

The logo is not just a stylish picture – it has several significant “missions”:

  •  Creation of brand image. A brand name can convey a lot of information about a company. In addition to the specialization of the brand, the logo tells potential customers and the strengths of the products sold and the services provided. A high-quality logo will show the audience that you are responsible for your business;
  •  Advertising. The emblem presents the brand on the market, increases its significance. With the help of the logo, customers can find out the necessary information about the company and, if they wish, apply for services or goods. It is also effective to use the logo in business correspondence;
  •  Market identification. The logo helps customers who are already familiar with the brand to recognize it among other companies;
  •  Protection from unfair competition. Some firms copy products that belong to another (often promoted) brand. And the logo helps to show customers which of the goods is really genuine;
  •  Reputation building. If a consumer once used the services of your organization and was satisfied, then he is more likely to contact you again;
  •  Good quality guarantee. Products marked with the brand name are genuine. This protects customers from buying fakes.

Black and white logos are quite popular in the modern world. They have both advantages and disadvantages. They are economical (they do not require large development and printing costs to use), are minimalist, unobtrusive, are associated with luxury service companies (as large companies choose simple logos), and stand out against the background of the color emblems of competitors.

While the combination of different shades in a logo can look great, sometimes a black and white theme gets the point across better.

These colors are powerful in their simplicity, and they are suitable for almost any platform.

It can be printed on a T-shirt.

It can be pasted on a wall, pictured on a billboard, or even printed on a car window.

Instagram profile , or used as a Facebook cover.

It can be printed on the athlete’s equipment to promote the brand.

If you want a logo that can fit into any setting, go for the black and white option.

Printing in other colors can be expensive, but binary colors such as black and white are cost effective.

Black and white paints are readily available compared to other colors.

In addition, a binary logo is likely to use less power than a color logo.

Famous black and white logos

Today, dozens of extremely successful black and white brand logos are familiar. This color scheme has significantly increased recognition and has become a real “highlight” of companies such as:

  •  Nissan is a famous car manufacturer from Japan.
  • Nissan logo
  •  Sony is a company engaged in the creation of technology, as well as the production of films and video games.
  • Sony logo
  •  Bentley is a popular automotive giant from the UK.
  • Bentley logo
  •  BBC is the most famous news agency in the world, headquartered in London.
  • BBC logo
  •  Nike is a giant in the sportswear and footwear industry;
  • Nike logo
  •  Wikipedia is an international scientific and educational project known to every person who has ever sat down at a computer and used the Internet.
  • Wikipedia logo
  •  Walt Disney is a company familiar from childhood that produces animated films, as well as feature films such as Pirates of the Caribbean.
  • Walt Disney
  •  Gillette is a world-famous brand that produces blades, razors, creams and other shaving accessories.
  • Gillette logo
  •  Playboy is a legendary adult magazine.

Playboy logo

These are just some of the options for black and white logos that have become famous throughout the world and are known to almost every consumer on Earth. As can be seen from the examples presented, many world-famous brands prefer the combination of black and white to color versions of the logo.

Conclusion

Reducing the color gamut can be a key choice to bring your symbol to high standards, versatility and modernity.

Now is the time to make a black and white symbol that will exalt the brand that has appeared on the market. You can make a black and white logo yourself or by ordering it. The first option is much cheaper, and thanks to the emergence of numerous resources, the logo can be made by yourself, using special designers for this. It doesn’t take much time, but the result is amazing.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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SERAP Drags FG to Court over $23m Abacha Loot

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Abacha loot1

By Adedapo Adesanya

A suit has been filed against the federal government by the Socio-Economic Rights and Accountability Project (SERAP) over the recently recovered $23 million looted by ex-Head of State, General Sani Abacha.

In a suit number FHC/ABJ/CS/1700/2022 filed last Friday at the Federal High Court in Abuja, the group is asking the court to “direct and compel President Buhari and Mr Abubakar Malami to release and widely publish a copy of the agreement on the Abacha loot with the US.”

In a statement on Sunday by SERAP Deputy Director, Mr Kolawole Oluwadare, the organisation said the Attorney-General of the Federation and Minister of Justice, Abubakar Malami (SAN) is joined in the suit as respondent.

The United States government had in August signed an agreement with the federal government to repatriate the $23 million Abacha loot to Nigeria. It was in addition to the $311.7 million Abacha loot repatriated from the US to Nigeria in 2020.

“The Nigerian Constitution 1999 [as amended], the Freedom of Information Act, and the country’s international obligations impose transparency obligations on the Federal Government to widely publish the agreement on the $23 million Abacha loot,” SERAP argued in the suit.

“Publishing a copy of the agreement with the U.S. would allow Nigerians to scrutinise it, and to monitor the spending of the repatriated loot to ensure that the money is not mismanaged, diverted or re-stolen.

“The repatriated $23 million Abacha loot is vulnerable to corruption and mismanagement. A substantial part of the estimated $5 billion returned Abacha loot since 1999 may have been mismanaged, diverted, or re-stolen, and in any case remain unaccounted for.

“Publishing a copy of the agreement would ensure that persons with public responsibilities are answerable to the people for the performance of their duties, including the management of repatriated loot,” SERAP said.

The suit filed on behalf of SERAP by its lawyers Kolawole Oluwadare and Ms Atinuke Adejuyigbe, said the Nigerian Constitution, Freedom of Information Act, and the country’s international obligations rest on the principle that citizens should have access to information regarding their government’s activities.

No date has been fixed for the hearing of the suit.

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Lagos to Severely Punish Those Behind Mushin Collapsed Building

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3-storey building collapses mushin1

By Modupe Gbadeyanka

The owner of the building that collapsed in the Mushin area of Lagos State and others would be “severely punished,” the state government has promised.

On Friday, it was reported that a 3-storey building on 2/4 Oye Sonuga Street, Palm Avenue, Mushin, Lagos collapsed, killing four people and injuring others.

In a statement issued yesterday, the new Commissioner for Physical Planning and Urban Development, Mr Omotayo Bamgbose-Martins, said the state government would go after whoever is indicted in the incident, hinting that an investigation has commenced to unravel what happened.

During a visit to the scene of the unfortunate incident, the Commissioner directed that the adjoining building be pulled down for safety reasons, adding that efforts are on to rescue those who might have been trapped in the rubble.

He disclosed that the Lagos State Building Control Agency (LASBCA) and the Lagos State Materials Testing Laboratory have been directed to unravel the cause of the collapse.

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NNPC Opens Talk with Financers on Gas Projects

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gas projects

By Adedapo Adesanya

The Nigerian National Petroleum Company (NNPC) Limited has established talks with the United States Finance Corporation and the African Export and Import Bank (Afreximbank) to seek financing for its multi-billion-dollar gas projects.

The Group Chief Executive Officer of NNPC, Mr Mele Kyari, disclosed this at the Nigerian International Economic Partnership held in New York as part of the ongoing United Nations General Assembly (UNGA).

Mr Kyari said: “Inclusion (in energy transition) means we need to be supported. We are already talking to the US DFC, and the EXIM so that they can give us financing and funding for our gas projects, and this is very critical so that we can have that flexibility to move forward and at the back of this.

“I’m sure some of you may be aware that today, we are getting a grant to build baseline carbon emission studies in our country by the United States Government. This is very helpful in the sense that President Muhammadu Buhari, has also asked that we need to be supported. Currently, the major source of financing we are having is from the African Exim.”

Nigeria’s transition to net zero by 2060 requires enormous investments in gas projects which have been positioned as the country’s major transition fuel.

Mr Kyari said Nigeria is looking for opportunities to leverage the gas resources in the country to provide the possibility required for the energy transition.

It will cost $410 billion to transit, according to the federal government, and huge gas projects like the recently signed Memorandum of Understanding (MoU) between the NNPC, ECOWAS Commission, and Morocco to deliver pipelines along the African corridor will gulp billions of dollars.

“We are embarking on massive infrastructure and to see how we can deliver the Morocco gas pipeline which will pass through some countries to provide a number of securities including bringing people out of poverty and increasing gas supply in the domestic market,” Mr Kyari said.

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