Feature/OPED
6 Megatrends That Are Changing Africa—and How to Navigate Them
Picture the world’s children in 2050. Where do they come from? The answer might surprise you. If today’s demographic trends continue, almost half of all people under 18—about 40%—will have been born and raised in Africa.
As digital penetration increases, a growing number will be adept users of technology, and some will be part of a new generation of world-class innovators in Africa.
Most of this population will grow up in cities, often in urban areas that doubled in size during their childhood. Regardless of where they live, many may be desperately affected by the consequences of climate change.
Moreover, as these young Africans grow up, they will become an enormous consumer market and a large share of the global workforce. As a group, they could become influential in the growth of international business and the evolution of emerging markets.
So far, however, none of the stakeholder institutions that will be involved in their lives—businesses, governments, civil society organizations, and development agencies—are fully prepared for the opportunities and challenges created by this new demographic.
Why Africa’s Future Matters
The ongoing African baby boom is just one of six broad megatrends that are already beginning to affect the continent. Others include the accelerating urbanization of the region into megacities, the expansion of internet and digital penetration, and the increasing effects of climate change. Two other factors that will shape Africa’s future are a growing movement toward international cooperation within the continent and the rise of local innovation, including many advances led by women and young entrepreneurs.
To better understand these megatrends—and to suggest game-changing moves that might help the continent reach its remarkable potential—we conducted an in-depth strategic analysis of prospects for Africa over the next 30 years.
More than 120 experts from a wide range of backgrounds participated in interviews, workshops, and focus groups. These advisors included African political and business leaders, including executives of leading firms across sectors; influential figures in civil society, academia, and key not-for-profit organizations; thought leaders on African economics, society, and development; and leaders from US government agencies working in Africa (including the project sponsor, USAID).
The mood in most of these conversations reflected a mix of excitement and concern. Unlocking the power of Africa’s people is a daunting task—but doing so will be fundamental to achieving a brighter future for African citizens, and for economic growth and development in the rest of the world as well.
The Six Megatrends
Here is a closer look at the most significant megatrends forging the Africa of the mid-21st century.
Africa’s People Will Be Young
By 2050, the population of the continent, including sub-Saharan and North Africa, will double to reach 2.5 billion. As much as 60% of Africa’s people will be under 25. A huge working-age population can be a disruptive force, leading to unrest and migration if there are insufficient jobs. But with ample opportunity, the youthful demographics can help catalyze economic growth, particularly in domains that require motivated and skilled labour, such as manufacturing, energy (especially the transition to green sources), and digital technology.
With its young population and an estimated combined GDP of $2.96 trillion in 2022, Africa is poised to become the world’s largest growth market for consumer goods and services. It may also serve as a primary resource for talent, exporting digital natives and skilled labour to the rest of the world. These bright futures can only come to pass, however, if the region’s educational institutions, supported by government and private investment, can provide the necessary schooling, skills training, and related services—a task that could require as many as 17 million additional professional educators. “If Africa is to create jobs for the youth bulge,” says Corporate Council on Africa CEO Florie Liser, “[its countries will] need to harness their capability to add value, to become bigger players in regional and global supply chains, and thereby impact their development.”
Africa’s Cities Will Be Crowded
Urban areas in Africa will attract an additional 1 billion residents by 2050. Experts forecast the urban population to triple and the number of “megacities” —densely settled areas with 10 million or more residents—to increase from three (currently Cairo, Kinshasa, and Lagos) to 14. The growth of African cities will add vibrancy to the economy and culture of the region, attracting significant foreign investment and strengthening global business and trade ties.
When urbanization occurs this abruptly, it can destabilize a region; it can be challenging to provide basic services such as electric power and education, along with transportation links. However, if investment in infrastructure can occur rapidly enough, then urbanization tends to accelerate GDP and consumer spending, facilitate entrepreneurship and innovation, create new markets, and increase worker productivity. It can also lead to greater interchange between the government, the private sector, and the employee base. “Without that dialogue,” says Yvonne Tsikata, former World Bank Vice President and Corporate Secretary, “we will not succeed in achieving our development goals.”
The Continent Will Be Vulnerable To Climate Change
Despite contributing less than 4% to global greenhouse gas (GHG) emissions, 35 of the 50 countries most at risk from climate change effects are located in Africa. The continent can expect a temperature increase that will occur 1.5 times faster than the global average increase. This will lead to total deglaciation of Africa’s mountainous areas by 2050, rising sea levels along the coasts, and more extreme weather events, including droughts, storms, floods, and excessive heat and cold. These changes will have catastrophic impact on biodiversity and animal habitats—especially worrying because Africa is home to 25% of the world’s remaining rainforests. Climate change will also adversely affect some African livelihoods, such as farming and energy-related jobs, which are vulnerable to weather-related conditions. It may also intensify the threat from viruses and other health risks.
To mitigate these effects, the continent’s leaders will have to address current gaps in the availability of climate-related data. “We need to think about how to get accurate information to people on the ground in a timely manner,” says Joanne Yawitch, CEO of the National Business Initiative in South Africa, “and educate people on how to act on the data.” Many experts believe that climate-related challenges could drive Africa to become a center of innovation, leading the development of solutions.
Among the possibilities, which could add up to a $320 billion industrial sector in Africa, are renewable energy (building on the region’s abundance of solar, wind, and geothermal resources and its experience with off-the-grid solar solutions), carbon sequestration (taking advantage of Africa’s lands, forests, and coastlines), and new approaches to sustainable land use and agriculture. All of these are potential vehicles for green job creation.
Africa Will Move Quickly Into Digital Technology
This will occur more rapidly than many people currently expect. Africa’s digital tech sector, including software, cloud, and internet services, has experienced tremendous growth since 2010. Currently, its five-year growth rate is at 47%. Internet penetration has grown tenfold in the past 12 years, and the internet economy will reach $712 billion by 2050. There are more than 600 active digital and technological hubs across the continent, all making notable advances in fostering innovation and with both home-grown and global companies participating. The largest clusters of digital activity are in Egypt, Kenya, Nigeria, and South Africa—with Ghana, Morocco, and Tunisia close behind.
“We’ve seen some exciting green shoots of growing digital capacity on the continent, but there’s more work to be done,” says Nitin Gajria, Managing Director, Google Sub-Saharan Africa. “The key pillars to advancing Africa’s digital growth are increasing connectivity; investing in entrepreneurs; creating affordable, fit-for-context products; and supporting civil society in doing these.” With appropriate investments in infrastructure, upskilling, and education at a large scale, Africa’s immense working-age population could position it as one of the world’s leaders in digital services.
The Region Will Be More Open To Intracontinental Cooperation
The COVID-19 pandemic and subsequent food crisis have demonstrated to African decision-makers in the public and private sectors that the continent needs to become more self-sufficient. Its countries and businesses need to cooperate more and reduce their reliance on international support. A few initiatives have begun to move Africa in this direction.
For example, in 2018, 44 of the 55 African countries signed the African Continental Free Trade Area agreement (AfCFTA), establishing the world’s largest such trade bloc in terms of population and land area, covering 1.3 billion people. As of 2021, it has been signed by 54 member states and is gradually advancing to becoming operational. If the pact can overcome complex hurdles of the past—such as logistics, visas, and existing barriers to trade—it could produce substantial positive economic value. “The AfCFTA is very promising. Its potential impact in fighting key continental challenges such as food insecurity is huge,” comments former Senior Vice President of the African Development Bank Charles Boamah. “The political will that enabled this landmark agreement needs to be sustained to assure effective implementation and full realization of the promise.”
Another indicator of support for intracontinental cooperation was the African Union’s adoption in 2015 of Agenda 2063, a blueprint for future projects such as high-speed rail systems. There is also more interest in strengthening continental and regional organizations such as the AU, Southern African Development Community, and the Economic Community of West African States.
Africa Will Be a More Active Source Of Innovation And Entrepreneurship
About 22% of working-age Africans start small businesses, as compared to 18% in Latin America and 13% in Asia. The continent has a history of breakthrough innovation in recent years, including mobile payment and digital health care platforms. The continent’s entrepreneurial culture is especially promising from the standpoint of gender parity. Women from Africa are twice as likely to start an enterprise as women in other geographies. This rise in innovation is supported by the continent’s digital hubs, but is not limited to information and communications technology. Entrepreneurship in Africa is beginning to fuel transformative change in sectors such as energy, health services, pharmaceuticals, and sustainable agriculture and land use. In fact, the agricultural sector could grow to as much as $320 billion per year in annual revenues by 2030, helping to solve the challenges of food shortages related to climate change. Africa could even evolve into a breadbasket for Europe and the Middle East.
“Nigeria remains at the nexus of innovation in Africa, with many young innovators designing solutions ranging from e-health to agritech, thereby boosting macro-economic gains and creating a more inclusive economy. This is critical as Africa’s pressing challenges can be mitigated through sustainable solutions and partnerships between the government and private sector players,” according to Tolu Oyekan, Managing Director & Partner, Head of BCG, Nigeria.
Meeting the Opportunities and Challenges
If these megatrends can be navigated successfully, they could help in advancing Africa’s social and economic progress. The world has seen many emerging economies parlay their young populations and entrepreneurial spirit into innovative growth. With targeted investment and thoughtful action, the same could be true for Africa.
One critical enabler to African innovation should be the expansion and availability of funding sources, including venture capital and private equity. “There are many bright innovators on the continent who have incredible ideas, but can’t monetize them due to an inability to access capital,” says Nicholas Nesbitt, chairman of the Kenya Private Sector Alliance. “Creating new channels for investments will be key to supporting African innovation.”
If you would like to learn more about significant trends and promising policy developments in Africa, see the full report here. The report also details two game-changing concepts with the strongest potential to drive African development over the next decade: digital skills acceleration and climate analytics and planning. This research was funded by the USAID Mission to the African Union and conducted by Boston Consulting Group (BCG).
Feature/OPED
Designing Africa’s Power Systems for Reality, not Abstraction
By Louis Strydom
Last year, I argued in my piece Lean Carbon, Just Power that a limited and temporary increase in African carbon emissions is justified to meet the continent’s urgent electrification needs.
That position was not a retreat from climate ambition. It laid out a credible lean-carbon pathway that reconciles power systems development realities with climate arithmetic.
The central question remains: not whether emissions must fall, but how much temporary headroom is tolerable to accelerate energy prosperity for a continent responsible for roughly 4% of global CO2.
The flexibility equation
The future of Africa’s electrification is neither “all renewables tomorrow” nor “gas indefinitely”. Intermittent renewables alone cannot power the continent’s fragile grids at scale. Solar and wind require highly dispatchable power capacity to ensure the reliability of the system.
The real choice is not between renewables and fossil fuels in the abstract; it is between flexible firm power that complements solar and wind, and the de facto alternative: the increasing reliance on high-emissions diesel backup and widespread grid instability.
I argue that a realistic transition strategy must embrace “a capped carbon overdraft”: a strictly bounded, time-limited deployment of flexible power plants running on gas that supports the deployment of renewables and declines according to a binding schedule. This strategy means accepting minimal, temporary emissions to allow for a faster, cleaner and more resilient clean transition.
The response to this argument drew serious scrutiny. Three objections deserve a direct answer.
First: Does the case for flexible thermal power hold on a full life cycle basis?
It does. Our power system studies in Nigeria, Mozambique, and Southern Africa consistently reach the same conclusion – the least-cost long-term system is renewables-led, with flexible engines balancing variability. That holds across capital, fuel, maintenance, carbon pricing, and decommissioning. South Africa’s Integrated Resource Plan 2025, approved in October, makes the point concretely: it projects 105 GW of new capacity by 2039 with renewables as backbone, yet includes 6 GW of gas-to-power by 2030 explicitly for grid stability. Even the continent’s most industrialised economy concludes it needs dispatchable thermal capacity to underpin a renewables-heavy system. The question is not whether firm power is needed, but how to make it as clean and flexible as possible.
Second: Does this argument talk over Africa’s ambition to leapfrog fossil fuels?
No. It is designed around that ambition. Wärtsilä launched the world’s first large-scale 100% hydrogen-ready engine power plant concept in 2024, certified by TÜV SÜD, with orders opening in 2025. Ammonia engine tests now demonstrate up to 90% greenhouse gas reductions versus diesel. These are not roadmaps. They are ready-to-use technologies. The honest difficulty is timing. Sub-Saharan grids averaged 56 hours of monthly outages in 2024. The African diesel generator market is growing at nearly 7% a year, projected to reach 1.3 billion dollars by 2030. Nigerian businesses spend up to 40% of operational costs on fuel for backup power. That is the real counterfactual – not a continent neatly powered by sun and wind, but a billion-dollar diesel habit deepening every year the grid stays unreliable. Even Germany is tendering 10 GW of hydrogen-ready gas plants with mandated conversion by 2035 to 2040. If Europe’s largest economy needs transitional thermal flexibility to backstop an 80% renewables target, insisting low-income African nations skip that step is not climate leadership. It is development deferred.
Third: Does the carbon comparison include full life cycle methane?
It must. Methane leakage materially worsens the climate profile of gas-to-power because methane is a far more potent greenhouse gas than CO₂. If leakage exceeds a few per cent of production, gas loses its advantage over coal on a 20-year timeframe.
But the IEA notes that 40% of fossil methane emissions could be eliminated at no net cost with existing technology. My claim that gas has a lower footprint than coal is conditional on aggressive methane management – eliminating flaring and venting, enforcing measurement under frameworks like the EU Methane Regulation and OGMP 2.0. Without those conditions, the arithmetic fails. But the real choice in most African markets is not between pristine gas and pristine renewables. It is between ageing coal, a growing fleet of unregulated diesel generators, and new fuel-flexible plants that start or transition to gas and convert to hydrogen or ammonia on a contractual schedule. Displacing diesel and coal with well-managed gas in future-fuel-ready engines cuts CO₂, local pollution, and water use now, while building the infrastructure for fuels that eliminate fossil dependence.
The critics are right to demand rigour, full life cycle accounting, methane transparency, and credible timelines. Those are exactly the conditions that make a lean-carbon pathway work. Africa does not seek permission to pollute. It seeks the tools to end energy poverty while peaking emissions early and declining fast. Build engine power plants that run on available fuel today. Mandate their conversion tomorrow. The carbon overdraft stays small. The payback stays fast. And the technology to switch to sustainable fuels is already here.
Louis Strydom is the Director of Growth and Development for Africa and Europe at Wärtsilä Energy
Feature/OPED
#LifeAfterLebaran: 5 WhatsApp Hacks to Stay Close with Family After Eid
You’re back home after mudik (homecoming), the suitcases are unpacked, and the excitement of being with family for Eid already feels like a long time ago. But just because Eid is over doesn’t mean the special connection of being with family has to fade. Here are the best group chat features for beating the post-Raya blues.
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Keep The Vibe Going by Sharing Ramadan Highlights
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Keep the Memories Rolling with Status: Your Status feed doesn’t have to go quiet just because you’re back home. Post the most memorable throwback photos from the Eid reunion and add questions to spark responses like “What was your favourite Raya dish?” Add music and stickers to Status to keep the energy alive.
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Express Yourself with Text Stickers: Turn inside jokes, family slogans, or a favourite Eid quote into a Text Sticker. It’s a quick, personalised way to add some warmth and humour to the group chat.
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Skip the Stock Cards, Use Meta AI for a Personal Touch: Don’t just send a generic “Hi” or “Good morning” in the family chat. Use Meta AI to make your personalised greeting card or quickly transform a single photo into an animated image to send a heartfelt, animated check-in.
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Schedule The Next Reunion
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Plan Your Next Post-Raya Get-Together: The blues often hit when the fun ends. Keep spirits up by creating a new Event in the group chat right away. Add event reminders so everyone doesn’t miss the opportunity to connect.
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Schedule a Call, Don’t Just Say “Call Me”: Carry on the family tradition of staying connected, even when you’re miles apart. Tap + then Schedule a call in the Calls tab to lock in a regular “Post-Raya Check-in” video call. Send a reminder so everyone can join on time.
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Keep the Raya Spirit Alive by Getting Everyone Involved
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Assign yourself a fun “tag” in the family group: Are you the one who always ends up cooking? Or the one who plans the itinerary for family trips? Or the master of GIFs who keeps everyone amused? Use the Member Tag feature in the group to give yourself a witty, funny, or practical role—”Next Event Planner” or “Tech Support Guru,” maybe?. Member tags can be customised for each group you’re in.
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Share a Spontaneous ‘I Miss You’ Video: Did you just see something that reminded you of the reunion? Press and hold the camera icon to record a spontaneous Video Notes message. It’s faster than typing and instantly brings warmth and real-time emotion back into the group.
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Digital Hugs: Making the Long-Distance Moment Count
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Share a Moving Memory: Don’t just send a still photo. Share a Live or Motion Photo to capture the ambient sound and movement of a recent Eid moment. It makes your memories feel more vivid, personal, and real—a perfect antidote to feeling disconnected.
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Your Group Chat Background: Create a vibe with Meta AI: Don’t settle for a plain background for your family group chat. Use Meta AI to generate unique, custom chat wallpapers that reflect something uniquely memorable to your family: be it food, travel or a sport that unites everyone. Every time you open the chat, you’ll feel the warmth, not the distance.
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Make Sure No One Misses Out
No More FOMO: Send the Conversation History: Just added a family member who couldn’t make it to mudik? When adding a new member, you can now send up to 100 recent messages with the Group Message History feature. No need to recap; let them catch up instantly and feel included from the first tap.
Feature/OPED
4 Ways AI is Changing How Nigerians Discover Businesses
By Olumide Balogun
Nigerians are natural explorers. Whether finding the best supplier in Balogun market, hunting down a recipe for party jollof, or looking for the most affordable flight out of Lagos, we are always searching.
Today, human curiosity is expanding, and the way Nigerians express it is evolving. We are speaking to our phones, snapping photos of things we like, and asking incredibly complex questions. For the Nigerian business owner, understanding this shift is a massive opportunity to get discovered by eager customers.
Here are four ways AI is rewriting how Nigerians search, along with simple steps to ensure your business is exactly what they find.
1. Visual Discovery is the New Normal
People are increasingly using their cameras to discover the world around them. Picture someone spotting a brilliant pair of sneakers in traffic and wanting to know exactly where to buy them. Today, shoppers simply take out their phones and search visually.
Tools like Google Lens now process over 25 billion visual searches every single month, and many of these searches are from people looking to make a purchase.
How to adapt: Your product’s visual appeal is paramount. Make sure you upload clear, high-quality images of your products to your website and social media. When a customer snaps a picture of a bag that looks like the one you sell, having great photos ensures your business pops up in their visual search results.
2. Conversations Replace Simple Keywords
Shoppers are asking highly nuanced, conversational questions. They are typing queries like, “Where can I find affordable leather shoes in Ikeja that are open on Sundays and do home delivery?”
To handle these detailed questions, new features like AI Overviews act like a superfast librarian that has read everything on the web. It provides users with a perfectly organised summary and links to dig deeper.
How to adapt: Answer your customers’ questions before they even ask. Create detailed, helpful content on your website and fully update your Google Business Profile. List your opening hours, delivery areas, and unique services clearly. This ensures the technology easily finds your details and recommends your business when a customer asks a highly specific question.
3. Intent Matters More Than Exact Words
Predicting every single word a customer might use to find your product is a huge task for any business owner. Thankfully, modern search technology focuses on the underlying need behind a search.
If someone searches for “how to bring small dogs on flights,” AI understands that the person likely needs to buy an airline-approved pet carrier. The technology looks at the true intent of the shopper.
How to adapt: You no longer need to obsess over guessing exact keywords. By using AI-powered campaigns, you allow the technology to understand your products and match them to the customer’s true needs. Your business will show up for highly relevant searches, bringing you customers who are actively looking for solutions you provide.
4. Smart Assistants Handle the Heavy Lifting
Running a business in Nigeria requires incredible hustle. Managing digital marketing on top of daily operations takes significant time and energy. The next frontier in digital advertising introduces agentic capabilities, which hold a simple promise of delivering better results for your business with much less effort.
The technology now acts as your personalised assistant.
How to adapt: You can simplify your marketing by using the Power Pack of AI-driven campaigns, including Performance Max. You simply provide your business goals, your budget, and your creative assets like photos and videos. The AI automatically finds new, high-value customers across Google Search, YouTube, and the web. It adapts your ads in real time to match exactly what the shopper is looking for, allowing you to focus on running your business.
The language of curiosity is constantly expanding. Nigerians are discovering brands in entirely new ways using cameras, voice notes, and highly specific questions. By understanding these behaviours and embracing helpful AI tools, you can let the technology connect eager customers directly to your digital doorstep.
Olumide Balogun is a Director at Google West Africa
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