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Effective Tips & Tricks for Attracting New Clients

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Attracting new clients

Attracting new clients is essential for the growth and success of any business. Here are 14 effective tips to help you attract new clients and boost your business:

Network, Network, Network

Networking is one of the simplest and most cost-effective ways to bring in new clients. Attend business conferences, join groups and organizations, and connect with other business owners within your industry. Building relationships and making connections with potential clients is a great way to get your name out there and generate new business.

Leverage Social Media

Social media is a powerful tool for attracting new clients. Create a strong online presence by regularly updating your profiles and engaging with your followers. Share valuable content and participate in relevant online conversations to establish yourself as an expert in your field.

Optimize Your Website

Your website is often the first impression potential clients have of your business. Make sure it is professional, easy to navigate, and optimized for search engines. Include clear calls to action and make it easy for visitors to contact you or learn more about your services.

Offer a Free Consultation or Trial

Offering a free consultation or trial is a great way to attract new clients. It gives potential clients a chance to see the value of your services without any commitment and can help them to make a more informed decision about working with you.

Use Referral Marketing

Ask satisfied clients to refer their friends and family to your business. This can be a powerful way to attract new clients, as people are more likely to trust recommendations from people they know and respect.

Leverage Email Marketing

Email marketing can be a great way to attract new clients. Create a targeted email campaign that highlights your services and offers valuable information to potential clients. Use email marketing to stay in touch with your current clients, and nurture the relationships you already have.

Host Events

Hosting events can be a great way to attract new clients. You can host a networking event, a workshop, or a launch party. Events give you the opportunity to showcase your services, connect with potential clients, and generate new business.

Get Active in Your Community

Getting active in your community can be a great way to attract new clients. Volunteer, sponsor local events, and get involved with local organizations. By showing your support for your community, you can establish yourself as a respected and trusted business leader.

Use Paid Advertising

Consider using Google AdWords or social media advertising to reach a larger audience and generate more leads.

Take Advantage of Voice API

There are several ways to use a voice API to attract new clients, such as developing voice-enabled apps or services. You can create an app or service that utilizes voice commands and natural language processing to provide a more convenient and engaging user experience. You can also use the technology to optimize your website and content for voice search, which increases visibility and attracts potential clients who are searching for your products or services using voice commands.

Offer Special Promotions

Offering special promotions and discounts can be a great way to attract new clients. Consider offering a discount on your services or a free bonus when someone signs up for your services.

Use Influencer Marketing

Influencer marketing can be a great way to attract new clients. Identify influencers in your industry and reach out to them to see if they would be willing to promote your services.

Create Valuable Content

Creating valuable content can be a great way to attract new clients. Share your expertise through blog posts, videos, and social media updates. By providing valuable information and answering your potential client’s questions, you can establish yourself as an expert in your field and attract new clients.

Analyze Your Competitors

Analyze your competitors to see what they are doing to attract new clients. See what your competitors are doing right and where they lag, which could present opportunities to gain a competitive advantage. Use that information to your advantage and improve upon it to attract new clients.

Conclusion

Attracting new clients is vital for the growth and success of any business. By implementing the tips outlined in this article, you can increase your visibility, reach new audiences, and convert potential clients into paying customers.

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NERC Seeks Coordination, Harmonisation to Bridge Metering Gap

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four million prepaid meters

By Adedapo Adesanya

The Nigerian Electricity Regulatory Commission (NERC) has called for enhanced stakeholder coordination to rapidly expand electricity meter installations and narrow Nigeria’s persistent metering gap.

This push emerged from the NESI Metering Stakeholders’ Meeting held in Lagos on March 27, 2026, where regulators, industry players, and international partners converged to tackle rollout bottlenecks.

According to a post on NERC’s X handle, key attendees included representatives from the World Bank, Meristem, Nigerian Communications Commission (NCC), NEMSA, Distribution Companies (DisCos), and Meter Asset Providers (MAPs).

NERC highlighted a strategic pivot from merely financing metering initiatives to fostering seamless collaboration.

With four separate metering programmes currently underway, the commission stressed the urgency of aligning efforts to avoid duplication and accelerate deployment.

“Greater synergy among DisCos, meter providers, and other stakeholders is essential to ramp up installations,” a NERC spokesperson noted. This coordinated approach aims to deliver accurate billing, eradicate estimated charges that frustrate consumers, and boost overall market efficiency.

The meeting also underscored the need for a unified communication strategy to heighten public awareness and encourage consumer uptake, as part of NERC’s broader drive for transparency in Nigeria’s electricity sector.

Nigeria currently operates four parallel metering programmes aimed at closing the country’s metering gap and improving efficiency across the power sector. These include the World Bank–funded Nigeria Distribution Sector Recovery Programme (DISREP), which targets about 3.2 million end-user meters, and the Federation-funded initiative designed to deliver roughly 3.8 million meters alongside about 130,000 distribution transformer (DT) meters.

Also in operation are the DisCo-funded Meter Acquisition Fund (MAF), which provides around 125,000 meters to fill coverage gaps, and the Advanced Metering Infrastructure (AMI), a technology-driven framework focused on smart metering, improved billing accuracy, and enhanced grid management. The Nigerian Electricity Regulatory Commission (NERC) is now working to harmonise these initiatives to prevent duplication and accelerate metering deployment nationwide.

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Zenith Bank, Ford Foundation Honour ‘Sheroes’ at Woman of Power Award

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Woman of Power Award

By Aduragbemi Omiyale

It was a day of recognition for some unsung Sheroes at the maiden Woman of Power Award organised by Zenith Bank Plc and the Ford Foundation.

The glamorous event took place at the Civic Centre, Lagos, on Saturday, March 28, 2026, with the theme Celebrating Resilience, Leadership, and Generosity.

About 19 women selected from the six geo-political zones in trade, petty manufacturing, education, and agriculture were recognised at the ceremony, which had several personalities in attendance.

Business Post reports that the programme was part of activities to commemorate March as women’s month.

The chief executive of Zenith Bank, Ms Adaora Umeoji, in her speech, praised the awardees and reaffirmed the bank’s strong commitment to women’s empowerment.

“Zenith Bank’s commitment to gender inclusion is not a rhetoric but one of the ethos that the bank holds very dearly,” the banker, represented by one of the bank’s executive directors, Ms Adobi Nwapa, said.

 “Zenith Bank has a 50-50 gender ratio with women occupying strategic positions in the bank’s management and board, up to the current Group Managing Director being the very first female to hold that position,” she added.

On her part, the Regional Director of the Ford Foundation, Ms Chichi Aniagolu, described the Woman of Power Award as an eye-opener, noting that her team’s journey across the country revealed the vast and often overlooked facets of human potential among Nigerian women.

Among those honoured were:

  • Mrs Regina Amankulor, a retired nurse empowering young people in Umuode-Nsulu community, Isiala Ngwa North LGA, Abia State;
  • Mary Matanmi, Coordinator of the Nigeria Association of Hairdressers, Barbers and Cosmetologists, Lagos State chapter;
  • Ifeanyi P. Ugwueze, a Guidance Counsellor and Life Coach who continues to thrive despite blindness and is currently pursuing a doctorate degree.

Others include:

  • Amina Musa, a trade educator based in Karonmajiji, AMAC, Abuja;
  • Adenike A. Lambo, the Iyaloja of Ilorin;
  • Sadiya Abubakar, an educator in Jibi (Deidei), Bwari Area Council, FCT;
  • Erikan Idem Andrew, a market woman with significant community impact in Port Harcourt;
  • Ngozi B. Nwankpa, an Aba-based fashion designer;
  • Hadiza Umar, a Development Specialist based in Kaduna, Kaduna State;
  • Joy C. Ezenwa (aka Mama Amala), a trader at Sabon Gari Market, Kano;
  • Shola Esther Babalola (Mama Sho), promoter of natural honey and founder of the Mama Sho Honey brand in Lagos;
  • Josephine Ugwu, a staff member of the Federal Airports Authority of Nigeria (FAAN), was honoured for her honesty in recovering and returning millions of naira mistakenly dropped by passengers at Murtala Muhammed Airport, Lagos.
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Plateau Attack: CAN Demands Prosecution of Culprits

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christian association of nigeria can

By Adedapo Adesanya

The Christian Association of Nigeria (CAN) has called for action over the recent attack in Plateau State, asking authorities to address and prosecute those behind the killing.

In a statement, CAN President, Mr Daniel Okoh, described the attack as “not just tragic” but also “unacceptable”.

“Nigerians are tired of mourning. Nigerians are tired of statements. Nigerians want to see action,” the cleric said in a statement issued late Monday.

“Those responsible for this atrocity must be found, arrested, and made to face justice; swiftly and decisively. Anything less will only deepen the sense that life in our country is no longer protected.”

The attack on Sunday in Angwan Rukuba, in Jos North Local Government Area, left 28 people dead and several others wounded.

Expectedly, the incident has sparked outrage among Nigerians and protests by angry residents of the area.

CAN called for a thorough investigation into the attack and called for proactive action before these attacks take place.

“Our security institutions must not only respond; they must stay ahead of these threats,” the Christian body said while acknowledging efforts by the Plateau State Government.

“But let it be said clearly: temporary measures are not enough. The people of Plateau, and indeed all Nigerians, deserve lasting security, not periodic reassurance,” Mr Okoh said.

CAN told Nigerians to be vigilant and calm, but maintained that the nation owes the dead justice.

“We owe the living protection. And we owe our future a country where no community wakes up to gunfire on a sacred day.”

Meanwhile, the Plateau State Governor, Mr Caleb Mutfwang, visited the affected area under heavy security and also those wounded on Monday, even as the state government imposed curfew on the affected place.

“This unfortunate event led to the loss of 28 innocent lives and left many others injured. I feel deeply the weight of the pain inflicted on our people,” the governor said in a state-wide broadcast.

He also vowed that Plateau State won’t succumb to fear or intimidation.

“We shall emerge stronger, united, and resolute in our faith and commitment to peace,” the governor assured.

“We must deploy every available resource to defend our people, protect lives and property, and safeguard the territorial integrity of our state. Plateau shall remain strong and peaceful.”

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