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Effective Tips & Tricks for Attracting New Clients

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Attracting new clients

Attracting new clients is essential for the growth and success of any business. Here are 14 effective tips to help you attract new clients and boost your business:

Network, Network, Network

Networking is one of the simplest and most cost-effective ways to bring in new clients. Attend business conferences, join groups and organizations, and connect with other business owners within your industry. Building relationships and making connections with potential clients is a great way to get your name out there and generate new business.

Leverage Social Media

Social media is a powerful tool for attracting new clients. Create a strong online presence by regularly updating your profiles and engaging with your followers. Share valuable content and participate in relevant online conversations to establish yourself as an expert in your field.

Optimize Your Website

Your website is often the first impression potential clients have of your business. Make sure it is professional, easy to navigate, and optimized for search engines. Include clear calls to action and make it easy for visitors to contact you or learn more about your services.

Offer a Free Consultation or Trial

Offering a free consultation or trial is a great way to attract new clients. It gives potential clients a chance to see the value of your services without any commitment and can help them to make a more informed decision about working with you.

Use Referral Marketing

Ask satisfied clients to refer their friends and family to your business. This can be a powerful way to attract new clients, as people are more likely to trust recommendations from people they know and respect.

Leverage Email Marketing

Email marketing can be a great way to attract new clients. Create a targeted email campaign that highlights your services and offers valuable information to potential clients. Use email marketing to stay in touch with your current clients, and nurture the relationships you already have.

Host Events

Hosting events can be a great way to attract new clients. You can host a networking event, a workshop, or a launch party. Events give you the opportunity to showcase your services, connect with potential clients, and generate new business.

Get Active in Your Community

Getting active in your community can be a great way to attract new clients. Volunteer, sponsor local events, and get involved with local organizations. By showing your support for your community, you can establish yourself as a respected and trusted business leader.

Use Paid Advertising

Consider using Google AdWords or social media advertising to reach a larger audience and generate more leads.

Take Advantage of Voice API

There are several ways to use a voice API to attract new clients, such as developing voice-enabled apps or services. You can create an app or service that utilizes voice commands and natural language processing to provide a more convenient and engaging user experience. You can also use the technology to optimize your website and content for voice search, which increases visibility and attracts potential clients who are searching for your products or services using voice commands.

Offer Special Promotions

Offering special promotions and discounts can be a great way to attract new clients. Consider offering a discount on your services or a free bonus when someone signs up for your services.

Use Influencer Marketing

Influencer marketing can be a great way to attract new clients. Identify influencers in your industry and reach out to them to see if they would be willing to promote your services.

Create Valuable Content

Creating valuable content can be a great way to attract new clients. Share your expertise through blog posts, videos, and social media updates. By providing valuable information and answering your potential client’s questions, you can establish yourself as an expert in your field and attract new clients.

Analyze Your Competitors

Analyze your competitors to see what they are doing to attract new clients. See what your competitors are doing right and where they lag, which could present opportunities to gain a competitive advantage. Use that information to your advantage and improve upon it to attract new clients.

Conclusion

Attracting new clients is vital for the growth and success of any business. By implementing the tips outlined in this article, you can increase your visibility, reach new audiences, and convert potential clients into paying customers.

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Dangote’s Contribution to Nigeria’s Economic Growth Excites ECCIMA

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Dangote Group

By Aduragbemi Omiyale

Dangote Industries Limited (DIL) has been commended for its contribution to the growth of Nigeria’s economy and general Arica’s development.

This applause came from the Enugu Chamber of Commerce, Industries, Mines, and Agriculture (ECCIMA) during the Dangote Group Special Day at the 2025 Enugu International Trade Fair.

The Deputy President of ECCIMA, Mr Eric Chime, who was at the event, said the conglomerate, through its various investments, has contributed to the growth and development of the domestic economy.

“We are highly delighted to welcome Dangote Plc once again to their special day at the ongoing trade fair. Their continued presence and commitment have been instrumental to the success of this annual gathering.

“Dangote’s contribution to the Nigerian economy is enormous spanning virtually every sector, from cement and food production to their recent game-changing entry into the oil and gas sector through the Dangote Refinery,” he stated.

He emphasized that the impact of the refinery, especially in regulating petroleum product prices, deserves national recognition and support.

“We call on the Federal Government to continue to support Dangote Group in its efforts to put smiles on the faces of Nigerians,” he urged.

Mr Chime further praised the president of DIL, Mr Aliko Dangote, for his visionary leadership and relentless drive for innovation, noting that the Dangote business empire represents a perfect example of what entrepreneurial excellence can achieve through research, resilience, and dedication.

In his remarks, the Deputy Regional Director for Southeast at Dangote Cement Plc, Mr Ayirioritse Okerentie, expressed gratitude to ECCIMA for providing a viable platform to engage stakeholders and show case Dangote Group’s contributions to Nigeria’s economic development. He said that the theme of the Fair, “Developing Nigeria’s Industrial Sector/SMEs for Economic Advancement & Global Recognition” speaks directly to the core mission of Dangote Group.

“As Africa’s largest indigenous manufacturing conglomerate, we are focused on Production, Prosperity, Power, and Pride. We believe the industrial sector, and by extension SMEs, can play a transformative role in job creation, import substitution, and overall economic advancement.

“The industrial/manufacturing sector has the capacity to impact significantly on the economy especially in the creation of jobs, provision of goods, reduction in imports of finished products and adding of value to our raw materials. It is generally accepted that a nation’s economic wellbeing is largely dependent on the industrial/manufacturing sector,” Mr Okerentie said.

“The industrial/manufacturing sector is labour intensive, could create millions of both direct and indirect employments for people of diverse skills such as administrators, accountants, engineers, technicians, marketing & sales among others.

“It can also create indirect employment for supply chain actors in other sectors of the economy such as raw materials suppliers, logistics and transportation, farmers, and miners,” he added.

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The LOGIC Church Plans ‘Jesus + Nothing Worship’ for Good Friday

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Apostle Flourish Peters The Logic Church

By Dipo Olowookere

On Friday, April 18, 2025, all roads will lead to the headquarters of the Love of God in Christ (LOGIC) Church in the Lekki area of Lagos State for an uplifting evening dedicated to expressing the message of the death, burial and resurrection of Jesus Christ in music.

The day, which is Good Friday, has been set aside to celebrate the death, burial and resurrection of Jesus Christ, which is the cornerstone of Christian faith.

Christian faithful from across the global will gather for the hybrid programme tagged Jesus + Nothing Worship, a platform that provides worshippers an opportunity to connect with the essence of the Gospel in worship.

Soul-lifting singers expected to minister on that day include Neon Adejo, Greatman Takit, Victor Thompson, Timi Dakolo, Samuel Giveson (SMJ), Noble G, Steve Hills, and Lily Perez.

Others are Joxie, Anderson Qozan, Pastor Victor Paul, EmekaSongz, Flo, Dorcas Moore, Magpsalms, Mera Owili, Gerald Bishung, Phebe Lion, and the vibrant Evolution Children’s Choir.

The Lead Pastor and Apostolic Head of the LOGIC Church, Apostle Flourish Peters, while commenting ahead of the event, said, “As a Christocentric faith community, this event is a great way to celebrate the gift of Christ, who laid down his life for our redemption. Good Friday is a great time to have a worship celebration like this.”

“Nothing speaks to the culture of a people like the music they listen to. Jesus + Nothing Worship will contribute to shaping and mainstreaming a culture of christocentric worship, where the Gospel of Christ’s death, burial and resurrection is platformed through worship,” he added.

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SERAP Calls for Withdrawal of Nigeria’s Data Act Amendment

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SERAP

By Adedapo Adesanya

The Socio-Economic Rights and Accountability Project (SERAP) has called for the withdrawal of the amendment of the Nigeria Data Protection Act 2023 because it seeks to regulate the activities of bloggers operating within the territorial boundaries of Nigeria.

The organisation in its letter urged the Senate President, Mr Godswill Akpabio, and Speaker of the House of Representatives, Mr Tajudeen Abbas, to “immediately withdraw the repressive bill.”

Business Post reports that the titled A Bill for an Act to Amend the Nigeria Data Protection Act, 2023, to Mandate the Establishment of Physical Offices within the Territorial Boundaries of the Federal Republic of Nigeria by Social Media Platforms and for Related Matters among others intends to regulate bloggers, including by requiring all bloggers to register local offices and join recognised national association for bloggers.

Currently, the bill has passed its first and second reading in the Senate.

In the letter signed its deputy director, Mr Kolawole Oluwadare, SERAP asked Mr Akpabio and Mr Abbas “to ensure that any amendment to the Nigeria Data Protection Act promotes and protects the rights of bloggers and other journalists and does not undermine the fundamental human rights of Nigerians.”

It demanded an end to “the imposition of unnecessary restrictions on the rights of Nigerians online and Internet-based content.”

In the letter dated April 12, 2025, the group said, “This bill is a blatant attempt to bring back and fast-track the obnoxious and widely rejected social media bill by the back-door.”

“If passed, the bill would also be used to ban major social media platforms—including Facebook, X (formerly Twitter), Instagram, WhatsApp, YouTube, TikTok, and independent bloggers if they ‘continuously fail to establish/register and maintain physical offices in Nigeria for a period of 30 days.

“Lawmakers should not become arbiters of truth in the public and political domain. Regulating the activities of bloggers and forcing them to associate would have a significant chilling effect on freedom of expression and lead to censorship or restraint.

“Should the National Assembly and its leadership fail to withdraw the bill to regulate the activities of bloggers, and should any such bill be assented to by President Bola Tinubu, SERAP would consider appropriate legal action to challenge the legality of any such law and ensure it is never implemented in the public interest,” the organisation warned.

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