By Modupe Gbadeyanka
A platform to allow digital-native advertisers, who strive to connect with global consumers, has been created by the leading global enabler of digital advertising, Aleph.
The company said its recently launched Aleph Payments would simplify cross-border payments and credit underwriting.
According to eMarketer, by 2025, the global digital advertising spend is expected to reach $766 billion, while the global remittance and cross-border payments transaction value should reach $39.99 trillion in 2026 from $37.15 trillion in 2020, according to Frost & Sullivan.
Currently, Aleph manages over $2 billion worth of total cross-border credit and payments through its network across international markets, and it is a trusted operator for its partners and clients.
“We have built our company with the capability to adapt to the ever-changing needs of the digital industry,” the chief executive of Aleph, Mr Gaston Taratuta, said.
“We will expand our cross-border payment and credit underwriting capabilities into other subcategories within the digital advertising ecosystem such as SSP’s, DMP’s, DSP’s, ad-quality, viewability, ad-serving tech, apps, gaming, etc.
“We are local market experts who can solve the complexities so global ad tech companies can focus on their core businesses, and local advertisers can finance their ad tech needs.
“We will also amplify our services to our current global partners such as Spotify, Uber, Meta, and new ones, expanding from our current services in digital advertising to allow cross-border payment of streaming, mobility, and digital services commerce, among other categories,” he added.
Adedapo Adesanya 
Business Post Contributor