General
UF Agency: Maximising Online Visibility for Fintechs with Strategic PR
UF Agency helps businesses cut through the noise and stand out in the fiercely competitive fintech and online trading space with tailored press release creation and distribution services.
Crafting effective PR campaigns is at the core of UF Agency. With years of experience, UF Agency has emerged as the preferred choice for fintech brands seeking the most effective means to build a powerful brand image online and reach their target audience.
The full-suite marketing services provider has carved out a unique niche for itself with its press release writing and distribution services. Customised to the needs of each business, the focus is on strengthening brand authority and reputation for companies looking to make a significant impact.
Why PR should be a core part of fintech marketing
By leveraging PRs, businesses not only enhance their online presence but also engage their target audience, driving the achievement of specific marketing goals. This is particularly crucial for fintech providers and brokers who need to build trust and establish thought leadership to stand out in a saturated market.
According to recent reports, 84% of businesses state that press releases are an extremely effective tool to publicise company news, with 68% recognising the positive impact of PRs on brand and product visibility. However, 42% say that reaching the right media outlets is the biggest challenge for their PR campaigns.
This is where the expertise of a PR services provider, like UF Agency, comes into play. Through its established network of renowned media partners, the agency can ensure high-impact and cost-effective results that are measurable.
What can you expect from UF Agency
In fintech and online trading, brands need to navigate complex regulatory requirements unique to this industry. UF Agency sets itself apart by developing impactful and regulation-compliant PR strategies, aligned with each business’s unique marketing KPIs.
From start to finish, the agency handles all your PR needs following a step-by-step approach:
- Discovery: Understanding the brand to propose the most impactful focus areas.
- Strategy: Tailoring the PR roadmap to align with the specific business objectives.
- Creation: Crafting press releases that resonate with the target audience, localising content in line with industry jargon and optimising for search engines.
- Distribution: Ensuring that each press release reaches the right audience through the most appropriate media outlets.
What UF Agency helps you achieve?
Getting noticed by the right audience:
Strategic PR distribution to boost brand awareness and recognition.
Maximising click-throughs:
SEO techniques, social media amplification and persuasive CTAs to prompt the desired actions.
Managing unexpected situations:
Crisis communication press releases to respond immediately to potential negative situations, protecting brand reputation.
Establishing industry leadership:
A tailored PR strategy aligned with your USPs to carve out a strong public profile.
Maintaining a lasting presence:
Evergreen content that resonates with readers for the long term.
Global Reach. Local Touch
Just how important could UF Agency prove to be in handling your full-scope PR campaigns? UF Agency ensures your brand’s story takes center stage by securing coverage in highly respected global and regional media outlets across LatAm, Africa, Europe, the Middle East, Asia and Oceania, speaking to readers directly in their native language.
The goal is clear: to boost online visibility, acquire high-quality backlinks and elevate brand awareness far and wide.
“We understand the industry inside and out. To ensure maximum reach, regardless of whether you need global visibility or want to establish leadership in a specific region, we’ve built an extensive network of partnerships with impactful media outlets,” said Dusan Camilovic, CEO at UF Agency.
“We make sure that a brand’s message speaks directly to their target audience, maximising exposure and share of voice – factors often underestimated, yet crucial for driving growth,” he added.
Seeking to amplify your online footprint with strategic PR? Contact the UF team today to schedule your consultation.
General
Adelabu’s Sister, Twin Nephews Regain Freedom as Police Kill Kidnappers
By Dipo Olowookere
The younger sister of the former Minister of Power, Mr Adebayo Adelabu, Mrs Olaide Busayo Adegoke John-Paul, has been rescued by officials of the Nigeria Police Force (NPF).
The woman was freed from her kidnappers along with her twin sons, Peter and Paul, on Saturday evening.
They were abducted on Wednesday morning while the former employee of the Central Bank of Nigeria (CBN) was taking her children to school in Ibadan, Oyo State.
The unfortunate incident reportedly occurred at about 7:30 am on June 3, 2026, throwing residents of the area into panic. The 43-year-old mother was taken from her vehicle by the gunmen and driven away with her 12-year-old twin sons.
This evening, in an operation by security operatives, the victims were rescued, while two of the suspected kidnappers were fatally shot in a gun duel, and two firearms were recovered from the gang.
The police are now combing the area where the rescue operation took place to apprehend some of the fleeing kidnappers, who are believed to have escaped with gunshot wounds.
The news of the rescue of the kidnapped victims has thrown the family of the former Minister into a frenzy.
General
FG, Honeywell Explore Sustainable Development Opportunities
By Modupe Gbadeyanka
The federal government and the Honeywell Group are strengthening a partnership aimed at achieving sustainable development in Nigeria.
The company on Thursday held a meeting with the Minister of Interior, Mr Olubunmi Tunji-Ojo, in Abuja. Both parties explored ways to promote economic development, reaffirming the importance of public-private sector cooperation in advancing Nigeria’s development agenda and improving service delivery for citizens.
The Senior Adviser to the Honeywell Group, Mrs Oduwaye Nsidi-Sakiri, reaffirmed the organisation’s commitment to supporting national development through constructive engagement and collaboration.
“We commend the remarkable progress that has been made. These achievements are a reflection not only of leadership but also of the dedication and hard work of the entire team within the Ministry,” she said.
She explained that the visit reflected Honeywell Group’s longstanding tradition of maintaining proactive and constructive relationships with government institutions, regulatory agencies, and other key public-sector stakeholders. She further expressed the group’s willingness to explore opportunities for collaboration in support of government initiatives and national development objectives.
Also speaking, Honeywell Group Chief Operating Officer, Mrs Tomi Ayo-Tugbo, commended the Ministry for reforms that are delivering tangible improvements in the lives of Nigerians, reiterating the firm’s commitment to supporting the country’s growth and prosperity.
On his part, Mr Tunji-Ojo praised the company for its longstanding contributions to Nigeria’s economy and acknowledged the critical role of the private sector in driving economic growth, creating jobs, and supporting national development.
He further assured the delegation of the Ministry’s readiness to engage with stakeholders and collaborate with responsible corporate organisations in advancing initiatives that promote economic development, innovation, and improved service delivery.
The Minister emphasised that the reforms being implemented across the Ministry and its agencies are designed not only to improve operational efficiency but also to strengthen national security and enhance public confidence in government institutions.
“Our goal is to build institutions that work efficiently for the people. We are committed to creating systems that are transparent, technology-driven, and capable of delivering services in a manner that reflects the aspirations of a modern Nigeria,” he stated.
“The government cannot achieve sustainable development alone. Strong partnerships between the public and private sectors are essential to building a prosperous nation. We value organisations such as Honeywell Group that have consistently invested in Nigeria and contributed to the country’s growth over several decades,” Mr Tunji-Ojo added.
General
FG Orders MDAs to Secure Funding Before Awarding Contracts
By Adedapo Adesanya
The federal government has directed that no new public contracts should be awarded without first getting the funds, as part of efforts to improve project delivery across the country.
Director-General of the Bureau of Public Procurement (BPP), Mr Adebowale Adedokun, disclosed this on the sidelines of the Inaugural Hosting of The Procurement Evolution in Abuja on Thursday.
Mr Adedokun said President Bola Tinubu had approved measures to raise resources needed to settle outstanding obligations to contractors, describing timely payment as critical to an efficient procurement system.
“Mr President has given a directive on when funds should be raised to address the concerns of contractors who are yet to be paid. With this, procurement processes will be much better because payment is now tied to procurement.
“Meaning that no award will be further issued without resources or funding available. So these are the things that the President has asked us to do.”
The BPP boss said the government was also implementing 23 procurement reforms aimed at improving transparency, efficiency and value for money in public spending.
According to him, committees to drive the reforms will soon be inaugurated by the Secretary to the Government of the Federation (SGF).
He said the reforms were designed to ensure that Nigerians benefit directly through improved infrastructure, healthcare, education and better living conditions.
“The president wants Nigerians to feel the effects of this transformation by having good roads, good hospitals, good educational institutions, and a good living wage for all workers.”
The Secretary to the Government of the Federation (SGF), Mr George Akume, said public procurement remained central to the Tinubu administration’s Renewed Hope Agenda.
Mr Akume noted that ongoing reforms, including proposed amendments to the Public Procurement Act 2007, the Nigeria First Policy, Nigeria e-Marketplace initiative, community-based procurement and affirmative procurement programmes, were intended to strengthen local industries and promote economic inclusion.
The SGF, represented by Mr Abubakar Kana, Permanent Secretary, General Services Office, Office of the SGF, added that the reforms would enhance transparency, simplify procurement processes and leverage technology to improve service delivery and national development.
“As we move forward, our collective responsibility is very clear.
“We must ensure that procurement processes are simplified. without compromising accountability, that technology is fully leveraged to eliminate inefficiencies and that all stakeholders work collaboratively to achieve shared national goals.
“The federal government remains fully committed to supporting the Bureau of Public Procurement in driving these reforms and ensuring that public procurement becomes a catalyst for economic growth, infrastructure development and improved quality of life for all our citizens.”
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